My annual PGAPappas 12 Days of Christmas Golf Giveaway kicks off tomorrow, Wednesday December 10th. And somehow? Kringle just keeps getting BIGGER!
Each year 12 Days is wilder and more fun than even the year before. And this year? More Gifts. More Prizes. AND more winners than ever before baby! And the prizes this year are INSANE. That's a Kringle Promise. Hold on to your hats, strap in your chairs. And get ready for another 288+ straight hours of KingleMania!
Leading the way in ultra-lightweight, luxury golf equipment for Women and Seniors, XXIO® is proud to introduce its most ambitious product line yet: the all-new XXIO 14 and XXIO 14+.
Designed with revolutionary materials and game-changing technologies, XXIO 14 unites ultra-lightweight engineering with elegant precision, unlocking smooth power through the swing and a confident, consistent strike.
Pro’s Choice Golf Shafts, Inc. announced today that the winner of the 2025 Hero World Challenge held at Albany Golf Club in Nassau, Bahamas in was playing a Graphite Design Tour AD DI-8 TXwood shaft in his Srixon ZXi LS 9.0° Driver, a Graphite Design Tour AD DI-9 TX wood shaft in his TaylorMade Qi10 15° fairway metal wood and aGraphite Design Tour AD DI-10 TXwood shaft in his Cobra King RadSpeed Tour 17.5° fairway metal wood. The champion won his second Hero World Challenge title on the first playoff hole.
“Congratulations to the winner of the 2025 Hero World Challenge for persevering and making some incredible shots in the final round and the playoff. It’s such a prestigious tournament and we are so excited the champion plays the iconic Tour AD Orange DI shaft in all of his woods,” stated Wayne Ageno, President, Pro’s Choice Golf Shafts.
Bird Golf Academy, a global leader in golf instruction and player development, is thrilled to announce the launch of its new digital instruction application, Bird Golf Digital, offering golfers a comprehensive, on-demand approach to improving their game from anywhere in the world.
Bird Golf Academy has built its reputation on its elevated coaching dynamic, dedicated to helping players of all skill levels improve through structured practice plans and personalized teaching. To make this level of instruction more accessible than ever, Bird Golf Digital now brings the full Bird Golf Academy experience straight into the palm of your hand.
Delivering a sizzling Sunday finish, Srixon staffer Hideki Matsuyama captured the Hero World Challenge in a playoff, earning his second career title at the event and marking his first appearance since 2018.
Matsuyama closed the week at 22-under par, including an impressive 8-under 64 on Sunday, before winning in a playoff with a decisive approach shot that he stuck inside five feet to set up the victory.
Expanding its acclaimed ZXi Iron family into the game improvement category like never before, SRIXON® introduces their all-new ZXiR and ZXiR HL Irons.
Built with new materials, obsessive craftsmanship, and unmistakable Srixon shaping, ZXiR Irons deliver the feel, forgiveness, and distance players crave without compromises.
The United States Golf Association (USGA) today announced that Blessings Golf Club, in Johnson, Ark., will host the 2028 U.S. Women’s Amateur Four-Ball Championship. It will be the first USGA championship held at the club, and the third contested in the state.
“We are excited to bring a USGA championship back to the state of Arkansas and to partner with Blessings Golf Club for the first time,” said Mark Hill, USGA managing director of championships. “We know the club will deliver an exceptional experience for players and fans alike as we showcase some of the game’s finest female amateurs.”
TGL presented by SoFi, the primetime, team golf league today announced that renowned golf course architect Gil Hanse will join the league’s returning design groups to create the full catalog of holes for Season 2.
The holes are purpose-built for TGL’s fast-paced, team match play format and are designed specifically to force risk-reward decisions, heighten scoring volatility, challenge TGL’s six teams and amplify in-venue and broadcast energy for fans.
“It is with profound sadness that we announce the sudden passing of our beloved Fuzzy Zoeller, who died peacefully at home in the place he loved, Floyds Knobs, Indiana.”
"Fuzzy was larger than life in every sense of the word. His quick wit, infectious smile, and easygoing nature made him a fan favorite throughout his years on the PGA Tour. He was one of the rare athletes known simply by one name, 'Fuzzy,' and he carried that distinction with humility, humor, and grace.”
PXG has unveiled its all-new Lightning® Metalwoods family, a new generation of PXG drivers, fairway woods, and hybrids engineered through modal analysis, carbon fiber optimization, and advanced mass-distribution strategies.
Designed to produce faster ball speeds, higher moment-of-inertia (MOI), and tighter dispersion, the PXG Lightning line represents the company’s most technically advanced metalwoods platform to date.
To ensure golf and its inherent values continue to inspire future generations, the USGA has directed its latest IDEA (inclusion, diversity, equity, accessibility) grant funding to 29 First Tee chapters nationwide. The USGA has awarded 129 grants to chapters across the country since 2021, totaling over $1 million since the grant program’s inception, all dedicated to supplementing the efforts of First Tee chapters in reaching communities historically underrepresented in golf.
The USGA, in its capacity as a founding partner of First Tee, directs $200,000 annually toward local initiatives aimed at developing the game’s next generation, and mitigating the entry barriers they commonly encounter in golf.
ARETERA Golf, a rising innovator in premium golf–shaft engineering, proudly announces the launch of its newest line of performance woods shafts: the AO2.
Designed from the ground up to deliver unfiltered power, superior stability, and unreal feel, AO2 marks a major advancement for competitive players and dedicated golfers seeking next-level consistency off the tee and from the fairway.
Evnroll, the award-winning putter brand, proudly introduces ORIGIN — a bold new line of 100% precision-milled putters crafted in Carlsbad, California.
In 2016, Guerin Rife, Evnroll’s CEO and Chief Designer, reimagined putter face technology to deliver consistent performance across the entire hitting surface. That breakthrough became SweetFace™ Technology — and changed the way golfers think about roll.
If you're looking to get fit for irons the good news is you have options galore. Local PGA professionals, large retail chains, manufacturer demo days, and specialty club fitting companies will all fit you by tailoring irons to your swing and body. But with all these options how do you decide which one's best for you?
I was recently fit for irons by True Spec Golf at their Intown Golf Club studio in Dublin, Ohio and my fitting checked all the boxes that go into making an iron fitting a great iron fitting. And True Spec stood out in three particular areas. First, I was fit by the most cutting-edge fitting technology. Second, my fitter was experienced, skilled, and committed to my goals. And third, I was able to choose from a variety of iron heads, shafts, and grips to ensure my custom build really was the best build for me.
Fujikura Golf shafts have been the most played driver and wood shafts in professional golf for six consecutive years and with the expansion of their new Ventus VeloCore+ shafts their dominance this year is unprecedented. Ventus shafts were used by the winners of all four men's major championships this year and VeloCore+ has really taken the entire golf world (professional and amateur) by storm.
The winner of my recent Fujikura Ventus VeloCore+ driver shaft giveaway says he's hitting drives four yards longer on average with his new VeloCore+ Blue and is reaching distances up to 280 yards (something he's never accomplished before).
The holidays are quickly approaching and here are some great deals if you’re searching for the perfect gift.
All the gifts are under $500 and include some of the best equipment, apparel, and gear of the year.
Leading PR, marketing, and sponsorship agency Sports Impact has announced the expansion of its long-standing partnership with Wilson Golf to a global remit.
Under the new agreement, Sports Impact will manage the communication and media relations, plus advise on advertising activity and distribution for Wilson Golf in the United States and Australia, extending its role beyond Europe as the iconic brand continues to build on its strong global momentum.
To ensure golf and its inherent values continue to inspire future generations, the USGA has directed its latest IDEA (inclusion, diversity, equity, accessibility) grant funding to 29 First Tee chapters nationwide. The USGA has awarded 129 grants to chapters across the country since 2021, totaling over $1 million since the grant program’s inception, all dedicated to supplementing the efforts of First Tee chapters in reaching communities historically underrepresented in golf.
The USGA, in its capacity as a founding partner of First Tee, directs $200,000 annually toward local initiatives aimed at developing the game’s next generation, and mitigating the entry barriers they commonly encounter in golf.
Desert Highlands – the original home of The Skins Game and acclaimed luxury golf club and community in the stunning Sonoran Desert of North Scottsdale – officially re-opens its Jack Nicklaus Signature Design golf course following a substantial restoration project.
Led by Nicklaus Design Senior Designer Chad Goetz, the restoration project represents one of the most ambitious and rewarding undertakings in Desert Highlands’ illustrious history. Nicklaus Design collaborated with Heritage Links and the Desert Highlands Golf Course Maintenance team, led by Director of Agronomy Cody Horstman, on the nearly $10 million restoration project, which included six major components: design enhancements to several holes, greens reconstruction, tee reconstruction, bunker reconstruction, desert de- and re-vegetation, and restoration of the turf found on the tees, fairways and rough.
Club Champion, the world’s top custom golf club fitter and builder, has officially launched its Annual Black Friday Event, one of the brand’s most anticipated promotions of the year.
Golfers who book at clubchampion.com by December 1 will receive a FREE custom fitting with any custom club purchase, with the fitting appointment and club purchase eligible to take place anytime through January for added seasonal flexibility.