True Temper Announces Project X TITAN Shaft

True Temper Sports, a global leader in golf shaft innovation, today announced the launch of Project X TITAN Black, a high-performance graphite shaft engineered to meet the demands of today's faster, more aggressive swings.

TITAN Black is the newest profile from Project X, designed and engineered in the company's R&D lab in San Diego, California. Built for players who generate speed and demand stability, TITAN Black delivers a low-launch, low-spin profile while maintaining a smooth, controlled feel throughout the swing.

PUMA Golf Introduces New AVANT TOUR Golf Shoes

PUMA GOLF proudly introduces the redesigned and still classic AVANT TOUR Golf shoe. Available in three engaging colorways including white-gray, white-deep navy, and white-brown mushroom, the new AVANT TOUR offers an unmatched combination of classic style, premium construction, performance and comfort 

“Today’s players want to express themselves through their style on the course more than ever,” said Mike Diaz, Marketing Director at Puma Golf. “The AVANT TOUR design is one that offers the ultimate combination of traditional, classic styling and modern performance and we couldn’t be more pleased with the final product.”

Chris Gotterup Wins the Sony Open Using New Bridgestone VS Black Prototype Ball

Bridgestone Golf staffer Chris Gotterup secured victory using the VS Black with MindSet prototype ball on Sunday at the Sony Open in Hawaii with a final round of 64 and 16-under-par total. Like last year’s win at the Genesis Scottish Open, Sunday’s victory was marked by powerful ball flight that pierced through the wind with big-time distance.

“I am so proud of my performance this weekend and I couldn’t have done it without Bridgestone and the VS Proto Black with MindSet” said the New Jersey native. “The VS Black helped me control my ball flight and trajectory in tricky conditions today, and I was absolutely sending it off the tee. This ball, now the new TOUR B X, will be my secret weapon for the foreseeable future. I can’t wait for it to become available for everyone to play.”

Take Flight with XXIO’s All-New HYPER RD Golf Ball

XXIO®, a global leader in premium lightweight golf equipment, introduces the all-new HYPER RD Golf Ball.

Designed to pair seamlessly with XXIO clubs and the golfers who trust them, HYPER RD delivers the longest, most stable flight in XXIO golf ball history without sacrificing the soft feel and control players rely on around the greens. 

Callaway Introduces Quantum Family of Drivers, Fairway Woods, Hybrids, and Irons: Unfair Distance, Zero Shame

Callaway Golf has announced their new family of Quantum drivers, fairway woods, hybrids, and irons.  A new face combining titanium and carbon fiber creates ball speeds that will have you running out of fairway.  Evolved AI face mapping creates sweet spots with their own zip codes.  And that's just scratching the surface.

Callaway focused on maximizing ball speeds over a larger area of the face with their new Quantum line and particularly with the driver.  They looked at Strokes Gained: Driving statistics on Tour and found that distance is almost twice as valuable as accuracy.  The Quantum line still addresses and uses innovative technologies to improve forgiveness and accuracy.  But the bottom line with driver is forgiveness saves shots but distance shaves strokes.

New PXG 0311 GEN8 Irons: Personalized Precision at Full Speed

How much of the entire face of an iron can be forgiving?  Can a single iron head design be customizable for various unique swings?

PXG is pushing these boundaries with their new 0311 GEN8 irons so they launch like a rocket and fit like a glove.

New Look, New Era, Same Obsession: Srixon’s Global Rebrand Unites Golfers Worldwide

SRIXON®, a global leader in tour-quality golf equipment and innovation, announces the launch of its new global brand platform, “Obsessed With It,” marking a powerful reintroduction of the brand’s voice, identity, and vision worldwide.

Built on precision, performance and dedication, Srixon is trusted by some of the best professionals in the world but made for anyone obsessed with getting better. From tour players to weekend grinders, it’s not just about the scorecard, it’s about the shared love of the game. 

G440 K Driver Sets PING MOI Record Advancing Forgiveness and Speed to New Highs

Aim. Swing. Talk Trash. Repeat. A record-setting MOI for a PING driver makes the new G440 K the company's straightest and most forgiving model to date while delivering golfers faster ball speeds and CG-shifting adjustability for more distance, PING CEO & President John K. Solheim announced today.  G440 K was designed so you can outdrive your buddies even when you miss center of the face.

The G440 K driver is available for custom fittings and pre-order at authorized PING golf shops around the world beginning today. "We're hearing a lot of great comments about how forgiving and straight the new G440 K driver is, which ultimately leads to more distance for the golfer,” said Solheim. “It’s fun to hear that feedback, and we’re excited to get the ‘K’ into the hands of more golfers."

Command the Check: Tour Winning PING s259 Wedges Deliver More Spin and Control

Engineered to bring golfers of all skill levels more spin and control into and around the greens, PING has introduced the s259 wedge series today, its next generation of custom-fit and custom-built specialty wedges.  s259 feature advanced spin technologies, precision head designs, and enhanced grinds so your shots check. hard and obey harder in all conditions.

From flop to flighted the Tour-proven s259 wedges are offered in 25 loft/grind combinations in two finishes (Chrome and Midnight) and are available for custom fitting and pre-sell beginning today at authorized PING golf shops around the world.

Cobra Golf Introduces OPTM Driver, Fairway Woods, and Hybrids

COBRA Golf wants to put your swing on Autopilot and today introduced their New Family of OPTM drivers, fairway woods, and hybrids.

Features of the new OPTM family include POI (Product of Inertia) Shaping, Adaptive POI Weighting, H.O.T. Face and FUTUREFIT33.

PXG Adds Top-30 World-Ranked Player Marco Penge to Tour Roster

PXG announced the signing of PGA TOUR professional and top-ranked player Marco Penge as the newest member of its Tour roster. A powerful ball striker with a fearless competitive style, Penge brings momentum, precision, and a performance-first mindset to the PXG family.

Penge has emerged as one of the game’s most compelling talents, earning attention for his distance, consistency, and ability to perform under pressure. His decision to join PXG reflects a shared commitment to innovation, collaboration, and equipment that is engineered without compromise.

2026 Wilson Staff Model X vs. Titleist Pro V1x - A Comparative Golf Ball Review

Time for the big reveal! The Mystery Golf Ball X is the new 2026 Wilson Staff Model X golf ball. You can read all the tech specs on the ball here.

I was so impressed with how the new Wilson Staff Model X performed out on the course that I had to take it indoors to get performance numbers on TrackMan.  And when I compared it to a juggernaut ball in the industry, the Titleist Pro V1x - this new Wilson Staff Model X outperformed Pro V1x in areas and in ways that was pretty shocking.

Cobra Golf Unveils New KING TEC-MD Mini Driver

COBRA Golf, a leader in golf club innovation, today introduced the KING TEC MINI Driver engineered to deliver an ideal blend of distance, accuracy and versatility for golfers seeking a reliable club both off the tee and the fairway.

Featuring a compact 303cc clubhead, 13.5 degrees of standard loft and a shorter, fairway wood-length 43.75” shaft, the new KING TEC-MD offers enhanced accuracy off the tee and versatility from the fairway.

PUMA Golf Introduces 2026 IGNITE ELEVATE 2 in Fresh New Colors

PUMA GOLF announced today exciting new color options for the 2026 IGNITE ELEVATE 2 golf shoes.

Featuring the same impressive technologies as the original ELEVATE 2, the latest model maintains the same design elements including a FLOATPLATE midfoot shank for maximum control and stability, full-length IGNITE foam for comfort, and semi-translucent carbon rubber outsole with 100+ traction lugs for traction. 

PXG Kicks Off New Year with Tropical Inspired Capsule Collection

PXG opens the 2026 golf season with the return of its celebrated Aloha Collection, a limited-edition capsule that brings tropical influence to a fully merchandised lineup of apparel, headwear, and golf accessories.

Inspired by the vibrant culture, relaxed lifestyle, and unmistakable energy of Hawaii, the collection blends island style with PXG’s performance-driven design.

VESSEL Introduces January Color Series Golf Bags: Built for Your Game and Styled for Your Personality

Your game. Your look. Start your new year with purpose. All this month, VESSEL will introduce a new color series that will redefine how you move forward.

Rooted in purpose, momentum, and personal alignment, the January Color Series presents three distinct color collections each representing a different expression of movement, leadership, and pace.

Winter Golf Training Without the Weather - Why Serious Golfers Turn to Foresight Sports

When winter weather limits time on the course, golfers looking to vastly improve their game aren’t waiting for the weather to warm up in the Spring; they’re staying ahead of the curve and training smarter indoors.

From tour pros to serious amateurs, year-round practice has become essential for maintaining swing consistency, dialing in distances, and starting the season sharp rather than shaking off rust. That’s where Foresight Sports stands out.

Fujikura Launches Next Generation VENTUS TR Blue with Enhanced VeloCore+ Technology

Fujikura has unveiled the next generation of its acclaimed VENTUS TR with the launch of the new VENTUS TR Blue, which has been built with enhanced VeloCore+ technology.

Taking an already iconic shaft line to greater levels of power ad consistency for golfers at every level, the new VENTUS TR Blue has been engineered using Fujikura’s proprietary enso® 3D motion capture testing technology, ensuring the new VENTUS TR Blue elevates one of Fujikura’s most successful profiles with new levels of stability, feel and control.

Five Iron Golf Opens First Nashville Location in Midtown

Five Iron Golf, the global leader in indoor golf and entertainment, has opened its first Nashville location at 202 21st Avenue South, directly below the Aertson Midtown.

The 14,500-square-foot venue marks the brand’s debut in Tennessee, bringing Five Iron’s signature mix of advanced training, immersive play, and elevated hospitality to the heart of Music City. The project is owned and operated by franchise partners Peter McCormick and Alex Zega, who continue to expand Five Iron’s footprint across the United States.

Tour Edge Expands Golf Ball Line with New Hot Launch Model

Tour Edge, one of the fastest-growing manufacturers in golf, today announced the launch of its new Hot Launch golf balls, expanding the company’s growing presence in the golf ball category.

Following a positive response to the tour-caliber Exotics golf ball, Tour Edge now brings innovation to players seeking straight distance, optimal launch, and short game feel.