Monday, April 8, 2019

Ben Hogan PTx PRO Forged Irons Preview - Classic Style Combines With Contemporary Engineering

The new Ben Hogan PTx PRO irons are an enhanced version of the company's best selling PTx iron model (which were introduced in 2016), and developed for discerning, serious golfers who demand performance. 


After consultation and testing with Tour players and many other accomplished golfers, Ben Hogan's engineering and product design team successfully developed a forged iron that is pure and traditional-looking on the outside, yet packed with technology on the inside. 

The new PTx PRO irons offer the feel and feedback only forged irons can provide, while utilizing some of the today’s most advanced materials and manufacturing processes.  PTx PRO irons are truly a unique blend of traditional, elegant styling that Ben Hogan irons are famous for, combined with modern game-enhancing technology. 

All PTx PRO irons are manufactured using a multi-step forging process that allows Ben Hogan Golf to combine multiple materials into the club head.  The long and mid-irons (4 through 7) are hollow and made using a forged 1025 Carbon Steel frame and forged MS300 steel face for exceptional feel. 


Heavy Tungsten weights are inserted in precise locations near the toe of each iron to promote a straighter ball flight, higher initial launch angles, and more spin to hold the greens on longer approach shots.  

The shorter, scoring irons (8 through PW) feature lightweight Titanium inserts allowing for optimal weight disbursement throughout the club head.   This delivers lower, more penetrating ball flight to eliminate ballooning shots while enhancing distance control. 


Ben Hogan President and CEO Scott White said, 
"PTx PRO irons set a new standard for performance.  Each iron head was designed and constructed independently using three separate pieces, different materials, and a multi-step co-forging process.  It's complicated and expensive, but it’s the only way we could engineer the performance we wanted from this special set of irons.  We think PTx PRO are the irons Mr. Hogan would have made himself had he had access to today's technology." 
Additionally, the score lines on all PTx PRO irons are milled (not stamped) into the face to provide more spin.  The milled score lines also help to channel away water, dirt and turf for better contact and eliminate flyers. 


The PTx PRO irons also utilize an enhanced V-SOLE technology which combines a higher bounce leading edge with a lower bounce trailing edge for optimal turf interaction and allows more accomplished golfers to more easily shape their shots.

White added, 
"We took our time developing the PTx PRO irons.  We wanted to make sure these irons looked as good as they perform.  The head size, topline thickness, face geometry, really every angle on the club head was designed, reviewed, tested and tweaked multiple times.  That process is consistent with how we run our Company.  We don't rush any product to market, because we are extremely aware of Mr. Hogan's exceptionally high standards.  As we continue to expand our forged irons and wedge offerings and enter new product categories such as our recent introduction of Ben Hogan Precision Milled Forged putters, we think Ben Hogan would be proud." 


Seven piece PTx PRO iron sets will be offered on exclusively for $770.00.  Six piece sets (5 iron through PW) and 5-piece sets (6 iron through PW) will be offered for $690.00 and $600.00 respectively. 

Highlighted by no-charge customization on all club orders, the Ben Hogan Golf Equipment Company offers a number of consumer-centric programs, including: free domestic shipping on orders over $250.00, flat-rate international shipping, and a low or no-cost financing program. 


And, recognizing that many golfers want to personally experience equipment before they purchase, the Company offers a simple, risk-free Demo program, as well as a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Ben Hogan Golf Equipment Company.  The Company reports that over 70-percent of people who try Ben Hogan Golf equipment via the Demo Program end up buying equipment. 

You can stay up to date with all latest Ben Hogan Golf news on twitter @BHGolfEquipment, and Instagram @BenHoganGolf, and as always if you have any questions feel free to shoot me an email or DM on twitter or Instagram.

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