New PXG Collection Brings Tiki Vibes and Aloha Spirit Front and Center

As 2025 kicks off, PXG is excited to unveil its annual Aloha Collection, a vibrant and stylish capsule that infuses the spirit of Hawaii in the game of golf. This exclusive collection, available now, features a nautical navy and white Aloha print, complete with hand-drawn designs of native Hawaiian leaves and flowers, along with a new Darkness Insignia with a tiki twist.

Responding to requests from its loyal customers for an “all-over” Hawaiian-inspired print, the PXG Aloha Collection showcases bold, tropical designs and luxury fabrics and finishes. This limited-edition lineup distills the essence of island life though distinctive hibiscus floral prints applied to meticulously crafted apparel, headwear, and accessories.

Callaway Announces New Elyte Drivers Woods Irons and Hybrids

The new Callaway Golf release of Elyte drivers, woods, irons and hybrids isn’t merely a new product release. For Callaway the new Elyte line is about breaking through to the next level of equipment performance with no weaknesses.

There’s a lot of exciting, disruptive technology and all-in purpose to this new Elyte lineup. So let’s break it all down category by category.

Cobra Puma Signs Max Homa to Multi-Year Deal

COBRA PUMA GOLF, a leader in golf equipment and footwear innovation, is excited to announce the signing of Max Homa to a multi-year contract that will see the California native playing a full bag of Cobra clubs and wearing Puma Golf shoes. Known for his incredible golf swing, fantastic ball striking, fun sense of humor, and notable social media presence, Homa is not only one of the most talented players but also one of the most popular characters in golf, both on and off the course.

“Max is a great talent who is very popular with fans and players alike,” said Dan Ladd, President of COBRA PUMA GOLF. “He demands the highest level of performance from his equipment, and we’ve been excited to introduce him to our new DS-Adapt line of products as well as our ability to develop 3D printed irons precisely for his needs.  Max also has a great personality and is a perfect fit for the COBRA PUMA GOLF family.  We couldn’t be happier to welcome him to the team.”