Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced the PEACH RESERVE VAULT, a limited-edition collection celebrating the first major of the year and its iconic venue. The collection features TOUR B RX golf balls complete with unique packaging, Peach Reserve logo and a commemorative ‘26 play number marking the tournament’s 90th anniversary.
Golfers can also enjoy a limited-edition cap and golf towel, completing the exclusive PEACH RESERVE VAULT kit.
With the 2026 Masters fast approaching, Peter Millar ambassadors Sam Burns, Cameron Young, and Ryan Gerard are set to arrive at Augusta in elevated, performance-driven looks designed for both precision play and standout style.
Here’s a first look at what each player will be wearing throughout the tournament, including detailed imagery and item breakdowns attached. From refined tailoring to innovative fabrications, each look reflects the brand’s signature balance of heritage craftsmanship and modern performance.
Srixon is welcoming the start of golf’s most anticipated spring tradition with the launch of its new Limited-Edition Spring Collection.
A bold yet classic lineup of gear inspired by the unmistakable green-and-white color palette synonymous with the year’s first major championship.
COBRA® Golf, a leader in golf club innovation, today announced its collaboration with Realtree® with the release of a limited-edition COBRA x REALTREE OPTM X driver.
The driver features the same performance as the standard OPTM X driver and is now wrapped in Realtree’s signature camo pattern, Realtree Edge, combining COBRA’s most advanced metalwood technology with one of the most recognizable camo patterns in outdoor culture.
Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, unveiled its spring apparel line today.
The collection focuses on multiple polo constructions in more than 100 color and pattern offerings to breathe life into your spring wardrobe.
With anticipation building ahead of the first Major Championship of the year, Fujikura has launched its new VENTUS Pimento Edition, as the world’s leading shaft brand celebrates the famous cheese sandwich made popular to the golfing world at the season-opener in Augusta.
The iconic snack may still polarize opinion, yet it remains a much-loved tradition and a staple on the concessions menu at the Georgia showpiece. Appetite for the specially created shaft - built using Fujikura’s VeloCore+ Technology for the same performance that is trusted by the world’s best players - is expected to soar ahead of the 2026 Major curtain-raiser, and, with this being a very limited release, golfers are advised to contact a Fujikura dealer as soon as possible to avoid missing out.
COBRA PUMA GOLF athlete Gary Woodland earned an emotional victory on Sunday at the Texas Children’s Houston Open at Memorial Park Golf Course.
The win, which is the Kansas native’s fifth on the PGA TOUR, marks an incredible comeback for one of the most talented players and impressive people in golf.
Fujikura - the global leader in composite golf shaft innovation - was again trusted as the number one performance shaft at the Tour event in Houston, Texas, with its flagship VENTUS line dominating the final-day leaderboard and helping power the champion to a thrilling and emotional victory.
The winner showed once again why Fujikura remains the go-to shaft for the world’s best players in the game’s biggest tournaments, remaining composed under pressure and relying on the precision, power and consistency of VENTUS on the way to a five-shot victory.
Premium high-tech golf apparel brand Galvin Green is introducing the Tournament Time capsule collection of bold sweaters and polo shirts to ensure golfers celebrate this season’s opening Major in style.
Highlighted by retro-inspired prints and chic ribbed details, the collection has been designed so golfers can effortlessly transition from the golf course to the clubhouse in ultimate style. The range comprises the vibrant DANIEL sweater and striking MARTINEZ shirt in two color combinations each, plus the MENDEZ and MENDOZA shirt styles both in one colorway.
CLEVELAND GOLF®, SRIXON®, and SWAG are back for another limited-edition collaboration, and this time, they’re going all in. Introducing the Cleveland Golf, Srixon, and SWAG “High Roller” collection, a fresh new drop inspired by the energy and attitude of the casino floor.
Featuring custom face card artwork built around SWAG’s iconic designs, the “High Roller” collection delivers the personality golfers love from SWAG with the trusted short-game performance of Cleveland Golf’s RTZ Black Satin Wedges and Srixon’s tour-trusted Z-STAR DIAMOND golf balls.
Callaway has released their new limited edition Chrome Tour and Chrome Tour X Retro Collection Golf Balls.
The Chrome Tour Retro Collection (Blue Box) and Chrome Tour X Retro Collection (Red Box) pay homage to Callaway’s first-ever golf ball, Rule 35.
Wilson Golf has upgraded its bag lineup with the addition of The 1914 Carry bag, engineered for golfers who demand performance and purpose without compromising style.
Weighing just 5 lbs and crafted with premium weather-resistant PU leather, The 1914 Carry is lightweight yet exceptionally durable, delivering a refined look and unmatched versatility for any course and every condition.
Original Penguin, a division of Perry Ellis International, proudly announces the signing of Carolina Chacarra as the brand’s newest golf ambassador.
One of the most exciting emerging talents in women’s golf, Chacarra brings a dynamic blend of international appeal, modern style, and rising success to the Original Penguin family as she begins her professional career.
Fujikura has bolstered its VENTUS TR collection with the launch of the new VENTUS TR Black and VENTUS TR Red.
Developed with industry-leading VeloCore+ technology - the new models build on the success of the recently launched VENTUS TR Blue.
The members of Oakland Hills Country Club will walk through the doors of their new clubhouse for the first time this April.
Construction of the new clubhouse was the central component of Oakland Hills' ambitious “Next 100 Project,” which broke ground in December of 2023. Spurred by the loss of its century-old clubhouse to fire in February 2022, the project will be completed on schedule and on budget ahead of the coming Michigan golf season. Last summer, the Club opened its modernized practice range and a new Greens & Grounds Facility to support its two 18-hole top-ranked golf courses.
Vessel Golf announces the launch of its 2026 Season Opener Collection, a limited-edition release celebrating the start of golf’s most anticipated season.
Inspired by the tradition, prestige, and excitement that surround the beginning of the golf season, the collection blends championship aesthetics with the performance-driven craftsmanship trusted by players around the world.
L.A.B. Golf, renowned for pioneering Lie Angle Balance (L.A.B.) technology in putting, has introduced the latest additions to the company’s revolutionary lineup of putters – LINK.2.1 and LINK.2.2.
LINK.2.1 and LINK.2.2 are the first heel-shafted putters in the LINK family, merging L.A.B.’s patented Lie Angle Balanced technology with a traditional blade design.
Golf Pride, a leading innovator in golf equipment and maker of the world’s most popular golf grips, is expanding its ALIGN MAX offerings after an increase in demand from both amateur and professional players. The industry’s most advanced raised ridge technology is now available in the popular ZGRIP model, as well as Jumbo size in MCC Plus4.
Designed to help golfers maintain consistent hand placement throughout the swing and improve clubface awareness for maximum confidence, ALIGN technology was released in 2017 and quickly built a large and loyal following. In response to player feedback about the desire for an even more pronounced ridge, Golf Pride introduced ALIGN MAX in 2025. This second-generation design features a 25% higher ridge to achieve the maximum desired feel and consistency. It quickly gained traction among PGA TOUR players and amateurs, including the winner of the 2026 PLAYERS Championship, who relied on ALIGN MAX MCC Plus4 grips.
Callaway Apparel, developed by global fashion leader Perry Ellis International has announced the launch of its Spring 2026 Patrons Welcome Collection. PGA TOUR professional and Callaway Apparel ambassador Max Greyerman will debut the Patrons Welcome Collection as part of his official tournament scripting.
Designed as a refined yet playful homage to the colors, flavorsand visual cues synonymous with this special time on the golfing calendar, the curated assortment blends seasonal motifs with Callaway Apparel’s iconic Chev logo. The result is a collection that captures the spirit of Spring while remaining unmistakably Callaway.
COBRA® Golf, a leader in golf club innovation, continues its celebrated relationship with DJ Kygo and Palm Tree Crew with the latest limited edition COBRA OPTM x PTC drivers.
Inspired by a longstanding friendship between Rickie Fowler and DJ Kygo, the new models feature COBRA’s cutting-edge technology adorned with beach-inspired graphics aimed at those who play hard and relax harder.
Designed for a major moment. The limited-edition Chrome Tour April Major delivers a fresh take on one of golf’s most iconic weeks, blending premium details with unmistakable performance.
Wrapped in a 360° floral stripe across four colors, the ball features a clean alignment line for alignment and confidence on the greens.
Built for the pure carry experience, the new Vessel Golf Sunday Carry forgoes a stand in favor of a cleaner silhouette and lighter weight. Lean it confidently anywhere—simplicity at its finest.
Lightweight 420D polyester paired with genuine leather accents delivers durability with understated refinement.
This comparative review pits a driver that has three players on Tour in the top-10 in driving distance so far this season against one of the most popular drivers on Tour being used by the world's top ranked players. I'm talking about the new PXG Lightning driver and the new TaylorMade Qi4D driver.
We're going low spin models for this driver duel with the Lightning Tour in one corner and the Qi4D LS in the other. And the outcome of this showdown delivers some results I did not see coming.
Firefly, a new 700-acre luxury golf community located 30 minutes south of Nashville developed by Storied Development in partnership with Wheelock Street Capital, announces Aaron Levinson as Director of Golf. Beginning in April, Levinson will lead preparations for the launch of both the 18-hole and 9-hole courses later this year, while overseeing all daily golf operations, including team leadership, strategic planning, event programming, and ensuring member satisfaction.
Levinson, a graduate of Clemson University, brings over a decade of experience managing leading golf programs across the country, with his most recent role as a PGA Head Golf Professional at Congressional Country Club. His professional career includes climbing the ranks at distinguished clubs in the Southeast including Shoal Creek in Alabama, The Honors Course in Chattanooga, and Sea Island Golf Club in St. Simons Island, Georgia.
Premium high-tech golf apparel brand Galvin Green has unveiled THE LAB, an all-new range of high-end performance-driven garments engineered to challenge the boundaries of technical golf clothing innovation.
Comprised of four meticulously crafted styles, THE LAB collection has been designed using the most technical fabrics and materials, innovative cuts and bold thinking to deliver a best-in-class range of golf apparel that is built to withstand the most extreme weather conditions golfers face during a round.
MGI has officially launched the new Ai Navigator Halo, their most premiere electric caddy to date. Designed to act as a true on-course companion, the Ai Navigator Halo invites golfers to step into the future.
Utilizing Geo Protect technology, this latest electric caddy model delivers ultra-advanced navigation while keeping players protected from hazards and bunkers throughout the round.
Miura Golf, manufacturer of the world’s most meticulously designed golf clubs, has introduced its newest iron, the PI-402. The advanced, innovative design from Miura’s craftsmen was created for players of all skill levels to help with launch, stability, ball speed consistency, and increased distance.
The PI-402 artfully blends contemporary distance with Miura’s timeless aesthetic and feel. It features a resilient 3mm Chromoly steel face, hot-rolled for elasticity, and consistent ball speed across the entire face. Coupled with 35g of tungsten, which is strategically positioned low behind the impact zone, the PI-402 delivers effortless launch and supreme stability.
Designed for golfers in need of more speed from a players-style design that also ensures a pleasing impact experience, PING introduced the i540 today, a premium iron model custom engineered for score-lowering performance.
The i540 irons are available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.
Continuing its industry-leading commitment to growing the women’s game and bringing lightweight, score-lowering technology engineered and custom-built exclusively for women, PING introduced the G Le4 family today.
The complete line of clubs is available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.
Targeting golfers who best fit into a super-game-improvement iron, PING introduced the G740 iron today, a distance-delivering, high-launching design engineered with score-lowering forgiveness and consistency.
The custom-built G740 irons are available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.
Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced the new BOOM IT JUNIOR golf ball, which is aimed at young players who need a lower compression, easier-launching option for their developing swings and bodies.
Designed in conjunction with U.S. Kids Golf, the new BOOM IT JUNIOR golf ball features an extremely low compression core to better match junior swing speeds and a dimple design that promotes a high launch, maximizing carry distance and sustained flight performance. The BOOM IT JUNIOR works for a variety of clubhead speeds but is specifically aimed at maximizing performance for developing players by optimizing their developing swing speed and skill level.
Wilson Golf has taken its acclaimed INFINITE™ putter lineup to the next level with the launch of two new INFINITE™ Zero Torque mallet models, engineered to deliver exceptional stability, improved face control, and a pure, consistent roll on every stroke.
Brand new to the market, ‘The 606’ and ‘Lakeview’ are designed to keep the putter face square to the target for longer throughout the stroke, reducing unwanted rotation and promoting greater consistency on the greens. By combining MIM construction methods with meticulous weight distribution, the latest Zero Torque models offer performance-driven technology in tour-inspired shapes, without the premium putter price tag.
Pasatiempo Golf Club is one of the most enduring masterpieces of golf course architecture the game has ever known. Architects and historians consider it one of the finest expressions of golf course design ever created. And this Crown Jewel showcases the purest and most influential ideas of legendary architect Dr. Alister MacKenzie arguably even more fully than his other famous Golden Age designs Augusta National Golf Club and Cypress Point Club.
Across the years Pasatiempo has gathered the stories of all who played here beginning with the first shots hit on Opening Day in 1929 by founder Marion Hollins and celebrated amateur Bobby Jones. Major champions Ben Hogan, Byron Nelson, Tom Watson, and Tiger Woods have all competed here. And on May 19th four of you will become part of Pasatiempo's storied 97-year history in the 2026 Play With Pete Invitational at Pasatiempo.
Offering a fresh way to see the game, SRIXON® introduces the all-new Q-STAR ULTISPEED with TRACKLINE.
The new ball delivers a blend of visual performance, explosive distance, and greenside control, in a bold, modern look.
Motocaddy, the world’s leading electric caddy brand, has launched two brand-new golf bags for the 2026 season, delivering premium styling, innovative organization and seamless caddy integration to North American golfers.
Designed to perfectly complement Motocaddy’s award-winning electric caddy lineup, the new Dry-Series - the brand’s best-selling waterproof model - and the PROTEKTA, a 14-way noise-reducing organizer bag engineered for superior club management, blend performance-driven features with modern design and exceptional build quality. The result is a versatile lineup that offers golfers at every level a model to match their game.
Wilson Golf is taking a big step forward in women’s golf equipment with the introduction of a premium complete package set engineered to deliver confidence, performance and effortless style for players of every skill level.
Aurora, crafted specifically for female golfers, combines high quality, lightweight equipment with intentional and refined aesthetics to deliver a truly exceptional set. Attention to detail was key in the overall design, seen through the premium zippers and accessories carabiner, plethora of storage options, and soft, stylish color palette.
Chamber Putters is redefining putting alignment through advanced visual technology. Today, the company announced the launch of the Chamber Justice Mallet and its A-LOC (Alignment Laser Optic Confirmed) System.
Designed to help golfers and their putters see eye-to-eye, the A-LOC System combines laser-confirmed alignment, interchangeable visual guides, and extreme heel-toe weighting into a single, integrated putting solution.
Already trusted by more Tour players than any other shoe, the best gets even better with the launch of the new Premiere Series.
Built on a heritage of over 100 years of shoemaking excellence, Premiere Series blends iconic styling with advanced performance technology designed for today’s game. In fact, Premiere Series accounts for about 40% of all shoes on the PGA Tour and in 2026, FootJoy will build upon this legacy in modern classic golf footwear with a fully updated version of the Premiere Series.
PUMA GOLF today proudly announces the release of its latest ARNOLD PALMER collection. Inspired by his boundary-pushing style, the new spring iteration of the collection delivers a modern expression of the iconic looks that defined The King.
The latest assortment expands the collection for both men and women, offering a curated range of timelessly modern pieces. Infused with fresh spring colors, the color palette includes Citrus Butter, Deep Navy, Forest Green, Jasmine Flower and Alpine Snow. There are nods to Palmer’s iconic style throughout the line - most notably, the signature umbrella and refined yellow accents.
Inspired by Arnold Palmer’s taste, style and performance, COBRA GOLF announced today the release of the limited-edition Arnold Palmer OPTM X Driver. The club design reflects Palmer’s storied career on and off the golf course, powered by the cutting-edge performance golfers demand.
The limited-edition COBRA GOLF x Arnold Palmer OPTM X driver ($699) features a deep navy finish with gold umbrella accents that fit The King’s unmistakable style and swagger. The X model features a more traditional head shape that delivers the perfect blend of speed, accuracy and forgiveness, resulting in a club that performs on course while still projecting Palmer’s effortless style.
Original Penguin®, a division of Perry Ellis International, Inc., is thrilled to celebrate Nico Echavarría’s third PGA TOUR victory at the Cognizant Classic. Demonstrating resilience, poise and skill, Nico delivered a bogey-free weekend for a two-shot victory. With the Win Nico earned $1.728 million-the biggest check of his young career.
Hailing from Colombia, Nico embodies the spirit of Original Penguin as a true lifestyle brand — one that seamlessly transitions from the course to everyday life. Known for its iconic heritage and modern point of view, Original Penguin outfits Nico not only for competition but for travel, work and off-course moments as well. Throughout the week, he wore a full assortment from the Spring 2026 collection, showcasing the brand’s versatility and refined style both inside the ropes and beyond them.
Armed with a bag full of Srixon and Cleveland Golf equipment, Nico Echavarria delivered a complete performance at the Cognizant Classic in The Palm Beaches for his first win in 2026 and first in two years.
He finished at 17-under par, battling to a two-stroke victory and earning the third PGA TOUR title of his career.
