2018 PGA Merchandise Show - Day 1 Recap Part 1 of 4: Titleist Presentation, New Era Ryder Cup (New Era and Polo Ralph Lauren), Sunice, Adidas, Galvin Green, and J.Lindeberg

When the PGA Show moves indoors to the Orange County Convention Center prepare for an all-out assault on your entire being.  It's not quite a cell block riot, but you need to develop a sixth sense on how to get around, or you'll plunge into meltdown quickly. 

You're bombarded with overwhelming amounts of new equipment, new apparel, new gear and accessories.  Everything gets unleashed.  Every isle leads to something cool.  More than 1,000 companies and brands showing off their new merchandise in a 1 million square foot area bursting at the seams. 

 

Yes the Show is packed with big budget marketing and dripping with hype.  Yes there's a definite commercial flavor to it.  But as I wandered the floor for three days in search of magic and mystery, I learned that PGA Show 2018 also delivered some of the best new products I've seen in years.  If you're a certifiable golf nut, these are exciting times.  In this recap we take a look at new wares from New Era and Polo Ralph Lauren (2018 Ryder Cup uniforms), Sunice, Adidas, Galvin Green, and J.Lindeberg.