Gentlemen, start your engines! PXG is releasing GEN2 drivers, fairway woods, and hybrids that feature Hot Rod technology inspired by American muscle cars, and promise to unlock more yards and find more fairways. And PXG's billionaire owner Bob Parsons hopes a new pricing structure will further increase their customer base in an equipment market that grows more competitive every year.
PXG's new GEN2 drivers, fairway woods, and hybrids all feature updated carbon fiber crowns and new adjustable weight systems with movable tungsten and titanium weights. The new technologies are significant improvements over their GEN1 counterparts, but it's the price reduction that's most likely to bring in new golfers.
