Callaway Golf Becomes Official Partner of the European Tour - Next Stop, Total Consciousness!

In recent years Callaway Golf has dominated the equipment market as the #1 driver in golf and the number 1 irons in golf.  And now with the announcement that Callaway is an Official Partner of the European Tour, it's making it known to all comers - they're locked and loaded with their sights set on being the #1 brand in golf for a long, long time. 

 

The wide-reaching partnership is for the next five years, and you're going to see Callaway absolutely everywhere.  They will be the official driver, official golf ball, and official shoe and golf bag of the European Tour.  Odyssey and OGIO become the official putter and luggage brands respectively.  And Callaway Apparel and Travis Mathew become the official on-course apparel.