Aaron Baddeley Joins True Spec Golf Tour Team

True Spec Golf has introduced the latest Tour Ambassadors representing True Spec’s uniquely data-driven approach to equipment management: PGA Tour veteran Aaron Baddeley, European Tour winner Sam Horsfield, and LPGA rising stars Albane Valenzuela and Giulia Molinaro.

True Spec’s Tour team is the result of True Spec Master Fitters having worked with a variety of PGA, LPGA and Champions Tour players over the years to build their equipment to the precise specifications derived from the fitting process.

USGA to Welcome a Limited Number of Fans in June at 2021 U.S. Women’s Open and U.S. Open Championships

The USGA announced today that the 2021 U.S. Women's Open and U.S. Open Championships will be played with a limited number of fans in attendance. The 76th U.S. Women's Open will be held at The Olympic Club (Lake Course), in San Francisco, Calif., from June 3-6, and the 121st U.S. Open will be held at Torrey Pines Golf Course (South Course), in San Diego, Calif., from June 17-20.

"Last year, we missed the energy that fans bring to our U.S. Open championships," said John Bodenhamer, senior managing director, Championships. "We are grateful to our local and state health and safety officials in California to be in a position to welcome some fans back this year to witness the greatest players in the world contending for these prestigious championships, while working to maintain the health and safety of all involved."

Duca del Cosma Announces New 2021 Line

Italian golf fashion brand Duca del Cosma has unveiled its most advanced shoe range in the latest SS21 Collection designed to appeal to American golfers looking for premium hand-crafted footwear that push the boundaries in terms of style, performance and sustainability.

Featuring a host of new premium styles for men and women in an array of daring colors, the vibrant Spring/Summer Collection incorporates new performance-enhancing and eco-friendly features to deliver an unrivaled look and feel on and off the course.

Edison Forged Wedges Designed for Average Players Not Tour Pros

Terry Koehler is one of the golf industry’s most passionate and dedicated club designers with more than 40 years experience, designing wedges for stand-out brands such as Ben Hogan Golf, Eidolon Golf, and SCOR.  After a brief retirement stint, Koehler launched his custom design signature wedge company, Edison Golf, in the Spring of 2020.

Bad timing one might think as COVID19 was shutting down the golf industry?  Not for Koehler, aka: The Wedge Guy, who was and is on a personal mission: to confront the decades of old school, traditional wedge design in the golf industry and boldly reinvent the golf wedge category with innovation to help the average golfer improve his short game and maximize his scoring performance around the greens, just like Tour pros do.

Ben Hogan Golf Equipment Company Announces New Equalizer II Forged Wedges

The Ben Hogan Golf Equipment Company introduced a new line of Equalizer II forged wedges today; wedges the Company touts as their best-performing wedges ever.  Equalizer II wedges continue the Hogan tradition of clean, classic and elegant styling and have been engineered to provide exceptional performance around the greens to help lower scores.

“We found that most golfers don’t spend nearly as much time, effort and energy selecting their wedges as they do, say, their driver or irons,” said Scott White, President and CEO of Ben Hogan Golf Equipment Company.  “That is an oversight and can lead to many lost shots and higher scores.  With the Equalizer II line, we’ve tried to simplify the selection process and develop the best-performing and best-feeling wedges in the game.”

True Spec Golf Opens New Fitting Studio in Atlanta

True Spec Golf, the global leader in custom club fitting and building, has announced the opening of its newest fitting studio in Atlanta, Georgia. Located in the heart of Buckhead, True Spec Atlanta offers its premier brand-agnostic fitting experience at the new social club and community for golfers, Intown Golf Club.

Customers interested in improving their game with custom equipment can learn more and book a fitting session today at www.truespecgolf.com/atlanta.

New Balance Announces Fresh Foam PaceSL Golf Shoes

New Balance Golf has added the Fresh Foam PaceSL to its performance footwear collection for 2021.

 

The spikeless Fresh Foam PaceSL features a new midsole designed to deliver perimeter stability and comfort in every step.

Kentwool Introduces New Spring/Summer Limited Edition Line of Merino Wool Socks

When the weather warms and the outdoors call, it’s imperative to remember the essentials – sunscreen, sunglasses, and a comfortable and moisture wicking pair (or two) of Merino wool socks. Yes, wool socks are as perfect for warm days as they are for cool ones, and Kentwool’s new limited-edition Spring/Summer colorways offer extreme comfort and performance with style that’s sure to set you apart from the pack.

The four new, spirited colorways featured in the Spring/Summer Collection were selected by Kentwool Creative Director and fine artist Marquin Campbell to reflect seasonal color trends as well as the company’s unique flavor. Consisting of Lilac, Lush Green, Morning Blue, and Fawn, all of which are available in both men’s and women’s sizes, the Spring/Summer Collection captures the essence of the season with cool colors that complement the hottest months of the year.

PING Golf Announces New 2021 Putter Line

With a focus on maximizing MOI through multi-material designs and minimizing the frustration that comes with missed putts, PING today introduced the 2021 putter series. Available in 11 models, the custom-built putters are available for pre-order beginning today at authorized PING golf shops around the world.

“We’ve engineered a lot of score-lowering technology into the 2021 putter line through extensive research and tour player feedback,” said John K. Solheim, PING President. “All of the models are developed with higher MOI through strategic use of various materials, including tungsten, steel and aluminum, to provide the forgiveness and accuracy golfers expect from a PING putter.

TravisMathew Announces Partnership With Lee Elder

TravisMathew is proud to officially announce an exciting new partnership with golf legend Lee Elder. Through this partnership, Mr. Elder will represent the company by wearing TravisMathew apparel and Cuater shoes on the golf course – including this week for his ceremonial opening tee shot at Augusta. He will also work with our team on original content to share his story as a champion, and a trailblazer in golf.

Mr. Elder won numerous professional events, all while setting a historic path throughout his career on Tour. After serving in the U.S. Army, he joined the United Golf Association Tour, recording 18 victories in 22 starts.

Callaway Announces New REVA Golf Balls

Callaway Golf has officially announced their new REVA Golf Balls, engineered for women who want to increase their distance, launch the ball higher, and play with more confidence.

It promotes longer, straighter shots, and it’s easy to hit with an oversized construction that conforms to the rules of golf.

The 74th Western Intercollegiate presented by Topgolf is April 12, 13 and 14 at Pasatiempo

The 74th Western Intercollegiate presented by Topgolf will be held on April 12, 13 and 14 at Pasatiempo Golf Course.

Click here for the specific details of the event including broadcast times on the Golf Channel.

FootJoy Launches Limited Edition Collaboration with Todd Snyder

How would golf’s most iconic players dress if they stepped onto the links today? The answer is the FootJoy x Todd Snyder collection. The collaboration brings together two industry leaders at the top of their game—America’s leading menswear designer and the #1 brand in golf shoes for 75 straight years.

This seemingly unexpected pairing delivers an inspired collection rooted in vintage golf style, but completely reinvented for the modern discerning player.

Adidas Stan Smith Golf Shoes Review - 2021 Masters Limited Edition

Adidas is dropping retro heat for The Masters this week with their new limited edition Stan Smith Golf shoes.

The primegreen upper is soft (almost like a textured felt) and very durable.  Adidas trademark three stripes subtly contrasts with the rest of the green colorway.

Philadelphia Cricket Club to Host 2024 U.S. Amateur Four-Ball Championship

The United States Golf Association (USGA) today announced that Philadelphia (Pa.) Cricket Club will host the 9th U.S. Amateur Four-Ball Championship. The dates of the championship are May 25-29, 2024. Match play and stroke play will be contested at the club’s Wissahickon Course, while the club’s Militia Hill Course will serve as the stroke-play co-host course.

Philadelphia Cricket Club is hosting its third USGA championship and its first since the 1910 U.S. Open. It was originally scheduled to host the 2020 U.S. Amateur Four-Ball, but the championship was canceled due to the COVID-19 pandemic.

Shot Scope Updates V3 GPS Watch with Artificial Intelligence and New Features

Shot Scope (www.shotscope.com), a leading international manufacturer of GPS-based golf management systems has virtually enhanced the V3 Smart Golf Watch -- the first multi-function watch to feature artificial intelligence and offer golfers real-time on-course performance tracking capabilities – uploading a free suite of performance features for thousands of golfing customers, and at no additional cost.

“At an industry-leading $219 price and featuring artificial intelligence that makes real-time swing performance tracking and distance measuring easier, faster and more accurate than ever before, uploading a suite of new advanced technology features at no additional cost is unheard of in the golf industry,” said David Hunter, CEO, Shot Scope. “Whether it is an existing customer who purchased the V3, or a new customer, this combination of technology features will truly make a difference in their game.”

Cobra Golf Launches 4 Limited Edition RADSPEED Drivers to Kick Off 2021 Major Championship Season

During four key moments each year, the entire world is focused on golf, as the world’s best golfers vie for their chance to take home a coveted W on the biggest stages in the game.

Inspired by these iconic events and significant moments in golf history, Cobra Golf is introducing a Limited-Edition Majors Collection of RADSPEED & RADSPEED XB Drivers ($549), each with a colorway inspired by the 2021 Major Championships.

Club Champion Expands to 82 Studios Nationwide

Custom club fitter Club Champion announces the opening of three new fitting studios this month, located in Williamsville, NY; Myrtle Beach, SC; and Tucson, AZ. The brand now has 82 stores nationwide and is looking to continue their expansion later this spring.

Club Champion fits, sells and builds custom golf clubs using brands like Callaway, TaylorMade, Titleist, Cobra, Fujikura, Golf Pride and many more. The company delivers a Tour-quality fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.

PUMA Golf Celebrates The Masters with 2021 Moving Day Collection

PUMA Golf has announced the latest in its Tracks drop, the Moving Day Collection. The head-to-toe collection pays homage to the year’s first major, its signature colors, and arguably one of the most important rounds of any tournament – Moving Day.  The Collection is inspired in part by our athlete’s incredible ability to perform at the highest level, even under the most extreme pressure a major tournament brings.

The Collection features elevated, performance-ready styles with a new stacked four & single formstrip logo, inspired by a retro PUMA lockup. For the stacked logo, four rounds = four formstrips. The third round, an extremely important round in a major, Moving Day, stands out with a green pop of color.

Edel Golf Launches New SMS Wedges with Movable Weight Technology

Edel Golf is proud to announce the launch of a new wedge line that will revolutionize the way wedges are made, fit and played. The SMS (Swing Match System) Wedges feature three adjustable weights across the back of the sole that allow golfers to dial in the performance of the wedge by moving the weight to it’s best performing position for their swing.

“We always strive to make players better and we’re able to do that because we start with the swing and innovate forward,” said David Edel, Founder of Edel Golf. “No golfers have the same exact swing, so why have wedges essentially been a one-size-fits-all scenario for so long? By adding Swing Match Weighting, golfers can adjust the wedge to their swing instead of vice versa.”

Cole Haan Introduces New Golf Shoes for Spring 2021

Cole Haan, the iconic American performance lifestyle brand and retailer, boldly steps into the performance golf category with a collection of three uniquely innovative styles designed and engineered to the specific needs of the game. Cole Haan's cutting-edge shoes are made to perform both on and off the links.

Nearly 80 years ago, Cole Haan first explored how to combine dress and sporting footwear when Eddie Haan patented Cole Haan golf shoes. That idea resumes with new spikeless golf offerings engineered to provide peak performance—steady traction, responsive cushioning, ideal fit, and weather-proofing—while providing three distinct degrees of style never before seen on the course.

John Farrell Named Director of Sports Operations at The Sea Pines Resort

A changing of the guard is underway at one of the country’s best-known golf resorts.  Following a 44-year career at The Sea Pines Resort, Vice President of Sports and Operations Cary Corbitt is passing the reins to long-time Director of Golf John Farrell.  Corbitt’s retirement date is May 14, after which Farrell will assume the duties and become the Resort’s Director of Sports Operations.

“Cary has done an amazing job during the past four decades improving, expanding and enhancing every aspect of our golf and tennis operations.  All three of our championship golf courses have been rebuilt under Cary’s leadership and two new award-winning golf clubhouses have been constructed.  He has also established a great partnership with the Smith Stearns Tennis Academy.  We are so appreciative of Cary’s contributions to our resort and the community during his tenure,” said Steve Birdwell, President of The Sea Pines Resort.

PUMA Golf Releases New Ignite PROADAPT Δ Delta Shoes

PUMA Golf’s new IGNITE PROADAPT Δ (Delta) shoe has it all – Tour-validated stability, precise fit, exceptional traction and extreme comfort, in a sleek, sophisticated package, designed with the world’s best golfers in mind. The PROADAPT Δ shoe features PUMA’s all new ADAPT Foam, delivering stable cushioning, high energy return and excellent ground-feel.

The PROADAPT’s outsole utilizes Dual-Durometer Tornado Cleats which deliver excellent traction, along with torsional stability provided from the full length PROADAPT TPU outsole, ensuing balance and a stable foundation throughout the swing. The shoe also features a premium, full-grain leather upper design, preferred by PGA Tour professional Rickie Fowler.  Fowler debuted these PROADAPT Δ shoes on Tour earlier this season and will continue to wear throughout 2021.

Shot Scope GPS Smart Watches Record Largest Number of Shots on a Single Day Ever

Shot Scope, a leading international manufacturer of GPS-based game management systems and laser rangefinders, enjoyed its biggest product-usage day ever, as the game finally returned in England following the pandemic shutdown, and masses of golfers headed to the course for the first time this year.

On March 29th, 446,000 shots were recorded by Shot Scope GPS Smart Watches; a figure that represents the largest amount of tracked shots on a single day in England. This correlated to 4,788 rounds played, eclipsing the previous daily record in the country by over 2,500, while a Shot Scope watch was used to track performance at over 75% of courses.

Toptracer Launches New Driving Challenge Game at 350 Locations Worldwide

Toptracer, the world’s leading ball-tracing technology, today unveiled “Driving Challenge,” which taps into golfers’ insatiable desire to drive longer and straighter. “Driving Challenge” joins a robust line-up of game options at its 350 Toptracer Range locations worldwide.

Toptracer is on a crusade to grow the game through bold, innovative technology and gamifying the range experience. Toptracer’s “Driving Challenge” allows golfers of all skill levels to “grip it and rip it” in a risk vs. reward nine-hole game scoring both distance and accuracy.

SRIXON Announces New Q-STAR TOUR DIVIDE Golf Balls

SRIXON, a global leader in golf ball technology and innovation, announces the all-new Q-STAR TOUR DIVIDE. This exciting new golf ball offering from Srixon officially launches in North America on April 15, 2021.

“The new Q-STAR TOUR DIVIDE looks great, but it’s so much more than that,” said Brian Schielke, General Manager at Srixon. “Easier putting alignment and increased visual feedback on your chip and pitch shots really adds to the greenside performance. It’s a ball every golfer must try.”

Bushnell Laser Rangefinders Popular on PGA Tour - Used by 98-Percent of Players

Bushnell Golf has been the preferred distance-measuring device on the PGA Tour for the last 15 years. The Darrell Survey Company, the golf industry’s leading independent and impartial arbiter of equipment use, reports 98 percent of the 2021 Players Championship field used a Bushnell laser rangefinder to obtain accurate yardages.

Surveying 154 players during the Players Championship, 151 of those players named Bushnell as their preferred distance measuring device. Bushnell has become the perennial distance measuring device for the PGA Tour player and The 2021 Players Championship solidifies Bushnell as the clear choice for PGA Tour players.

Swag Golf Acquires Ecktron Performance EP Headcovers

Swag Golf has announced it's acquired Ecktron Performance (EP Headcovers), an industry leader in quality golf headcover manufacturing and embroidery. The acquisition of EP Headcovers will ensure Swag Golf remains one step ahead of the competition in their pursuit of producing the highest quality headcovers in all of golf.

“Our collectors have the most discerning eyes in the industry and demand premier products, so it was a no brainer for us to acquire the foremost company in the business and bring manufacturing in house,” said Nick Venson, founder and chief executive officer, Swag Golf. “Our quality will continue to be second to none as EP has been making our headcovers since our launch in 2018, and now they will have the ability to focus solely on Swag.”

Swing into Spring with Club Champion Giveaway: Driver Fitting and Custom Driver of Your Choice

Spring is a rite of passage for golfers.  For most, winter snow is a distant memory.  For others, dormant grass starts becoming greener and greener with each passing day.  Everyone is ready to hit the course and make that first swing of the season again.

And to help you play better than ever before from the tee box, I'm hooking someone up with a free driver fitting at Club Champion and custom driver of your choice!

Virginia’s Kinloch Golf Club to Host 2024 U.S. Mid-Amateur Championship

The United States Golf Association (USGA) today announced Kinloch Golf Club, in Manakin-Sabot, Va., as the host site for the 43rd U.S. Mid-Amateur Championship. The dates of the championship are Sept. 21-26, 2024. Independence Golf Club, a nearby public facility in Midlothian, Va., will serve as the stroke-play co-host course.

Kinloch Golf Club, which hosted the 2011 U.S. Senior Amateur Championship, was originally slated to host the 2020 U.S. Mid-Amateur, which was canceled due to the COVID-19 pandemic.

Callaway Footwear Adds Malibu to Women's 2021 Collection

Callaway Footwear has added the spikeless Malibu to the Women’s Footwear Collection. The Malibu is designed for versatility, style, and all-day comfort.

The Malibu combines lightweight microfiber leather and performance mesh upper with opt-dri™ protection. The athletic silhouette has a welded toe cap water-guard for added protection during the early morning rounds.

Ben Hogan Golf Equipment Debuts 2021 Precision Forged Putter Line

Ben Hogan Golf Equipment Company has introduced an enhanced 2021 line of  Precision Milled Forged Putters, based on strong consumer demand.

The four (4) original models including three (3) blade-style offerings and one (1) mallet will be joined by a second mallet design called the BHM02.  The BHM02 is a highly contemporary, multi-material design comprised of a forged-milled aluminum face attached to a forged-milled 304SS body.  The multi-material construction allowed our designers the ability to move more mass backwards and to the perimeter which resulted in the most forgiving putter in the Ben Hogan lineup.  The BHM02 putter boasts a sleek double-bend shaft and is face balanced for those players who prefer a straight back / straight through putting stroke.

USGA Adds to World-Leading Collection with Pete and Alice Dye Artifact Donation

The United States Golf Association (USGA), at the invitation of Crooked Stick Golf Club members Joe and Marcia Luigs, along with Tony Pancake, the club’s director of golf, has acquired a selection of artifacts and ephemera from the estate of Pete and Alice Dye.

The collection, which is to be preserved at the USGA Golf Museum and Library, includes more than 50 items from the Dyes’ life and career together and was obtained from their home on the grounds of Crooked Stick in Carmel, Ind., which served as their summer residence for many years. Pete and Alice Dye designed Crooked Stick, which was founded in 1964 and has gone on to host six USGA championships, most recently the 2009 U.S. Senior Open.

Cobra Golf Announces New KING Cobra Wedges with Snakebite Groove Technology

COBRA® Golf, a leader in golf club innovation, has announced its new KING COBRA Wedge with Snakebite Groove Technology.  The wedge features a nostalgic throwback KING COBRA logo, reminiscent of the rich history and evolution of the brand. The new Snakebite groove design is engineered to maximize spin and fittingly produce more ‘bite’ around the greens.

The Snakebite Groove Technology utilizes a re-engineered cutting method that replaces cutting tools more often to tighten groove tolerances, maximize groove volume, and create the sharpest and most accurate grooves possible.

Troon Country Club to Host 2023 U.S. Senior Women’s Amateur and 2025 U.S. Mid-Amateur Championships

The United States Golf Association has announced that Troon Country Club, in Scottsdale, Ariz., will host a pair of future USGA championships. The club will be the site of the 61st U.S. Senior Women’s Amateur Championship and the 44th U.S. Mid-Amateur Championship.

The U.S. Senior Women’s Amateur, with a starting field of 132 players, is scheduled to be played on Sept. 30-Oct. 5, 2023. The dates of the U.S. Mid-Amateur are Sept. 13-18, 2025. Troon North Golf Club, located 4 miles from Troon Country Club, will serve as the stroke-play co-host course for the 264-player U.S. Mid-Amateur field.

AHEAD and Nicklaus Companies Extend Partnership

AHEAD announced today it has extended its partnership with the Nicklaus Companies and golf legend Jack Nicklaus and will continue to exclusively produce their branded headwear collection worldwide, including the iconic Jack Nicklaus signature and Golden Bear trademarks.

“The Nicklaus Companies is thrilled to continue our successful partnership with AHEAD into our third decade together,” said Andy O’Brien, President of Nicklaus Brands.  “Jack is proud of his relationship with AHEAD and the collaboration’s impact on charities.  The creativity and collaboration we enjoy in working with our friends on the AHEAD team has created a difference in the market.”

True Linkswear Launches Original 1.2 Bulletproof Golf Shoes

Continuing to craft and develop more naturally comfortable, extremely durable and environmentally friendly footwear, TRUE linkswear announces the launch of the new Original 1.2 golf shoe. Staying TRUE to the heritage and style of the Original model, the OG1.2 offers the same fit, feel, and minimalist functionality – with all new sustainable materials engineered to enhance durability while adding fresh aesthetic detailing.

TRUE began by adding all new upper materials to their durable rubber tread outsole and proprietary 2-year waterproof construction. The all new “Bulletproof” Alternative Leather was engineered for peak durability (highly scratch resistant) and waterproofing. The sock fit collar and tongue are composed of high-grade neoprene, which is not only soft to the touch, but also ideal for temperature regulation and water resistance. Add in new reflective rope laces, high breathability cushioned insole, and design updates and you have all new, remastered TRUE Original 1.2.

Golf Datatech and Yano Research Institute Release 2021 World Golf Report

Golf Datatech, LLC, and Yano Research Institute Ltd., the golf industry’s two leading independent research and data firms, have introduced the World Golf Report 2021, the industry’s only global golf retail study. The 2021 report, which marks the 5th overall edition, provides an in-depth global retail market summary based upon geography, size and economic significance of the nearly $14 Billion golf equipment and apparel market.

In 2013 Golf Datatech and Yano Research collaborated to introduce the golf industry’s first-ever worldwide market report, a benchmark study designed to capture the true size and scope of the global golf retail market. Now in 2021, and on the heels of golf’s shutdown in 2020 due to the COVID-19 pandemic, the two companies have updated and expanded the report, featuring a broader scope of data points while capturing more complete golf retail sales from around the globe.

Shot Scope Announces Global B2B Website with V3 GPS Watch and Pro L1 Rangefinder Popularity Growth

Shot Scope (www.shotscope.com), a leading international manufacturer of GPS-based game management systems and laser rangefinders, has unveiled a new global B2B website that was developed to provide turn-key service for drop-shipping and green grass customers, as worldwide popularity for the Company’s V3 Smart Golf Watch, PRO L1 Laser Rangefinder, and suite of game management, performance tracking and distance measuring technologies surge.

The launch of the new website comes on the heels of Shot Scope being named a “Preferred Retail Partner” of Troon, the world’s largest golf management company that manages golf experiences for thousands of players at 585-plus locations around the globe.

Pronghorn Resort Announces 2021 Stay and Play Packages

In preparation for what experts predict to be a busy travel season, Pronghorn Resort, a leading luxury hotel and residential community in Bend, Ore., has announced its 2021 Stay & Play golf packages.

Packages include luxury accommodations at Pronghorn Resort’s Huntington Lodge, the beautiful 104 guest room and suite hotel which opened on the property in 2019. Surrounded by views of the Cascade Mountains, Pronghorn’s Jack Nicklaus Signature Course and Tom Fazio Championship Course are bucket-list destinations for golfers of all levels.

USGA Distributes $1.8 Million in Golf Course Sustainability Research Grants for 2021

The United States Golf Association (USGA) will invest $1.8 million into more than 70 separate research grants in 2021 through the Green Section’s Turfgrass and Environmental Research Program (TERP).

The annual investment in the program is part of the USGA’s continuous efforts to use science and innovation to support the long-term health and sustainability of golf and saves the industry an estimated $1.8 billion in operating costs annually.

Baltusrol Golf Club Lower Course Set for Reopening

After a year-long restoration led by renowned golf course architect Gil Hanse, the Lower Course at Baltusrol Golf Club will reopen to members in May of 2021.

The Lower Course has already hosted 10 major championships—4 U.S. Opens, 3 U.S. Amateurs, 2 PGA Championships, and 1 U.S. Women’s Open—and after this restoration is ready to welcome its first KPMG Women’s PGA Championship in 2023 and its third PGA Championship in 2029.

The Sea Pines Resort Offers Rooms with Front Row Views for April's RBC Heritage

Golf fans looking  to join the limited number of spectators attending the 53rd annual RBC Heritage Presented by Boeing will want to act quickly as The Sea Pines Resort announced it has a few highly desired accommodations available, including a limited number of rooms at The Inn & Club at Harbour Town, plus select homes and villas with views of the famed Harbour Town Golf Links.

Inn guests with reservations during Heritage week will have the opportunity to purchase two tickets per guest room for each of the tournament’s four rounds, Thursday to Sunday. Included with the package is a $50 resort credit per night of stay.  Offer is valid for stays at the Inn from April 15-April 19, 2021 and require a nonrefundable, full prepayment at the time of booking.

Duca del Cosma Launches New SS21 Golf Shoe Collection

Golf footwear brand Duca del Cosma‘s SS21 Collection features 22 new styles for men and women in a host of bold colors and incorporates a range of new performance-enhancing and eco-friendly features.

“The SS21 collection is the most technologically advanced and eco-friendly range that we have ever introduced,” said Leslie Hepsworth, Managing Director, UK & Ireland. “We expect the comfortable new models to be popular with golfers able to appreciate top-quality golf shoes that are distinctively different to anything else on the market.”

Cobra Launches New T-Rail Irons Utilizing All-New Baffler Hollow Split Rails

Cobra Golf, a leader in golf club innovation, today unveiled the next generation of COBRA T-RAIL (Transition Rail) irons, a full hollow set that utilizes a unique hybrid-iron shape and advanced Baffler Rail technologies to create the optimal blend of distance and extreme forgiveness to take the super game-improvement category to the next level.

The COBRA T-RAIL combines the forgiveness of a COBRA Baffler® hybrid with the precision of an iron in a one-of-a-kind set that is designed for anyone looking for a better game. The T-RAIL hybrid-irons combine the best attributes of a hybrid and an iron into one incredibly easy-to-hit club.  A hollow, wide sole shape with an iron face and topline, creates the perfect blend of distance, forgiveness and accuracy. A hollow body construction throughout the set gives every club hybrid-like launch and distance, to get the ball airborne with ease.

PUMA Golf Introduces ROAR Collection

The new PUMA Golf ROAR Collection is inspired by the Gold Standard of tournaments and the epic roars of the crowd often heard as players take their shot at the Island Green on the iconic 17th Hole at TPC Sawgrass.

The Collection features a bold take on PUMA branding, taking the iconic cat logo and creating a strong, powerful graphic that was designed to stand out from the crowd.

Bridgestone Golf Introduces Tour B XS Yellow in Response to Player Demand

Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the release of the new Bridgestone TOUR B XS in yellow. Featuring all the same advanced performance features and innovative technologies as the standard TOUR B XS, which was designed with help of Tiger Woods, the new yellow version is a direct result of consumer demand.

“The TOUR B XS has a very large and enthusiastic following from players with fast swing speeds who are seeking additional spin control around the green,” said Elliot Mellow, Golf Ball Marketing Manager at Bridgestone Golf. “A significant number of those players indicated a desire for a yellow option on our TOUR B XS model, and, being in tune with our consumers, we created it for them.”

Ultimate Kingdom Experience at Reynolds Lake Oconee

Perfectly timed to launch the 2021 golf season, The Kingdom at Reynolds Lake Oconee unveils “The Ultimate Kingdom Experience” package that includes professional club fitting, a custom-fit TaylorMade driver made on site, and two rounds on Reynolds Lake Oconee’s award-winning layouts.

Starting from $2,595, the package features a one-on-one consultation with a TaylorMade Tour Club Fitter and the building of a new TaylorMade SIM2 driver to the guest’s specifications. The driver will be built in time for the golfer to use it on at least one of two rounds on any of the community’s five championship resort courses, all rated among the best in the Southeast. The package also includes an on-course lesson from PGA Tour veteran and Kingdom Instructor Blake Adams.

Ben Hogan Golf Equipment Offers Two New Programs to Enhance Online Buying

The Ben Hogan Golf Equipment Company had another spectacular year in 2020, realizing a year-over-year sales increase in excess of 50%.  This marks the second year in a row that the Company has achieved this level of growth, which was due in no small part to their innovative Direct-To-Consumer business model.  The Company adapted its business strategy pivoting away from the old-fashioned brick and mortar distribution model in late 2017 as a means of providing ultra-premium, forged golf equipment to serious golfers directly without retail mark-up and other unnecessary costs factored into their prices.

“We knew that selling direct was the way to go for us a few years ago.  Not only is it more efficient and effective for us, but it allows us to have a one-on-one relationship with the end-user.  As a result, golfers get hand-crafted, custom-built golf clubs for much less than they would pay at golf or sporting goods stores,” said Scott White, President and CEO of the Ben Hogan Golf Equipment Company.  “Ecommerce is here to stay; we see nothing but upside for our business model in the future … especially as the global pandemic drags on and golfers remain cautious about visiting retail locations.”

New PXG GEN 4 Clubs Engineered for Ultimate Performance

New PXG GEN4 Drivers, Fairways, Hybrids, and Irons deliver more distance, more accuracy, more forgiveness, and more fun across the bag. PXG’s flagship GEN4 Golf Clubs present significant advancements in materials innovations, combined with precision engineering and personalized performance. Available for presale now, GEN4 is everything golfers expect from PXG and more.

“Our GEN4 Golf Clubs are, far and away, the best sticks we’ve ever made,” PXG founder and CEO Bob Parsons stated. “Packed with new technologies, our lineup of Drivers, Fairways, Hybrids, and Irons deliver absolutely explosive performance and drop-dead sexy looks.”