Titleist Introduces New Scotty Cameron Phantom X Putters

Adding performance options to the Scotty Cameron Phantom X family, three new Phantom X mallet putters – the all-new zero-offset Phantom X 5s and the updated Phantom X 11 and Phantom X 11.5 models – will join the 2022 line when they arrive in shops on Friday, June 17. These new mallets complete a 10-putter lineup of Scotty Cameron Phantom X high-performance mallets that have been trusted to multiple victories on the worldwide professional golf tours and are in play among dedicated golfers everywhere.

Seven new models were released in April – the Phantom X 5, 5.5, 7, 7.5, 9, 9.5 and 12 – with the new additions arriving in select Titleist golf shops worldwide on June 17 and available for pre-order on Tuesday, May 31. The full 2022 Phantom X mallet putter family features entirely new head shapes, as well as updates to popular models. The putters also include a new textured grip, new graphics and premium styling. Tour-preferred milled 303 stainless steel face construction carries through to nearly every new model.

LA Golf Announces 2023 Women's Initiative Led by Michelle Wie West

LA Golf pledged today to treat female golfers the way they should’ve been treated all along by providing its LPGA partners with support on and off the course.

LA Golf will provide its partners full healthcare including mental health days and paid maternity leave, as well as performance-based bonuses. LA Golf will also provide its partners with a personalized concierge service to handle travel logistics and on-the-ground support for select tournament weeks to create a more seamless experience, allowing players to focus on their game.

Adidas signs 1st NIL Student-Athlete Agreement wit/ Rose Zhang - World No. 1 Women's Amateur

Rose Zhang enters the U.S. Women’s Open this week as the best female amateur golfer in the world, having recently added “National Champion” to her growing list of achievements after winning both the individual and team titles at the 2022 NCAA D1 Women’s Golf Championship.

Today, she makes history again by becoming the first student-athlete to join team adidas by entering into a Name, Image and Likeness endorsement agreement with the brand. Earlier this year, adidas announced the first wide-sweeping, equitable and inclusive NIL network reaching more than 50,000 eligible student-athletes across 23 sports and all genders at 109 D1 universities.

How to Watch the 2022 U.S. Women’s Open Presented by ProMedica

The 77th U.S. Women’s Open Championship Presented by ProMedica begins at Pine Needles Lodge & Golf Club in Southern Pines, N.C., on Thursday, June 2.

And fans both at home and at the course can follow the action more closely than ever before thanks to a number of new and enhanced viewing options.

Historic Hotels of America Announce 2022 Top 25 Most Historic Golf Courses

Historic Hotels of America® has a unique collection of the most beautiful, prestigious, and iconic golf courses where many champions have learned to play golf, competed, and made history. Many of these golf courses were designed in the late 19th and early 20th century, often referred to as the “Golden Age” of golf course architecture. These historic golf courses were designed and built by legendary golf course architects – many of whom are World Golf Hall of Fame inductees – ranging from “Golden Age” architect Donald Ross to more recent legends, such as Pete Dye.

Each course has earned its reputation, in part, based on the many famous people who have played including U.S. Presidents, world leaders, golf champions, film and entertainment celebrities, and famous inventors and industrialists. The golf courses named to the 2022 Top 25 Historic Hotels of America Most Historic Golf Courses list are some of America’s most historic greens. Today, guests can make their own history, stay, and play where champions have played.

USGA Announces Tee Times for 77th U.S. Women’s Open Championship Presented by ProMedica

The United States Golf Association (USGA) today announced tee times for the first two rounds of the 2022 U.S. Women’s Open Championship Presented by ProMedica, Thursday (June 2) and Friday (June 3), at 6,638-yard, par-71 Pine Needles Lodge & Golf Club, in Southern Pines, N.C.

The U.S. Women's Open is a 72-hole, stroke-play competition. A field of 156 players will play 18 holes of stroke play on June 2 and 3, after which the field will be reduced to the low 60 scores and ties. Those players making the cut will play 18 holes on June 4 and 5. If there is a tie upon the completion of 72 holes, a two-hole aggregate playoff will immediately follow. If this playoff results in a tie, the tied players will immediately continue to play off hole-by-hole until the winner is determined.

Cobra PUMA Golf Welcomes 12 Year Old Junior Golf Phenom Xeve Perez to the Family

Cobra PUMA Golf has announced its first name, image and likeness deal, welcoming 12-year-old golf phenom, Xavier “Xeve” Perez to the brands impressive roster of athletes.

At only twelve years old, Xeve has already had a memorable career. He began playing golf at the age of three and swiftly rose through the junior golf ranks, becoming one of the best junior golfers, winning over 250 tournaments, and making his indelible mark on the game.

77th U.S. Women's Open Presented by ProMedica - Fact Sheet

Pine Needles Lodge & Golf Club will be set up at 6,638 yards and will play to a par of 35-36–71 for the 77th U.S. Women's Open Presented by ProMedica.

The yardage for each round of the championship will vary due to course setup and conditions.

77th U.S. Women's Open Presented by ProMedica - Inside the Field

This is the 77th U.S. Women’s Open Championship Presented by ProMedica. The first U.S. Women’s Open, played at Spokane (Wash.) Country Club in 1946, was the only one conducted at match play. The Women’s Professional Golfers Association (WPGA) conducted the inaugural championship, won by Patty Berg.

The WPGA conducted the Women’s Open until 1949, when the newly formed Ladies Professional Golf Association (LPGA) took over operation of the championship. The LPGA ran the Women’s Open for four years but in 1953 asked the United States Golf Association to conduct the championship, which it has done ever since.

National Golf Links of America to Host 2030 Curtis Cup Match

National Golf Links of America, in Southampton, N.Y., has been named the host site of the 46th Curtis Cup Match, to be held June 7-9, 2030. This will be the third USGA championship conducted at National Golf Links, which has previously hosted the 1922 and 2013 Walker Cup Matches.

“We are thrilled to return to National Golf Links, one of America’s finest golf courses and a true cathedral of the game,” said Mark Hill, USGA managing director, Championships. “The club has been such an integral part of Walker Cup history, so for its leadership to offer to host a Curtis Cup speaks volumes about their commitment to the amateur and women’s game. We cannot wait to work with their leadership in the effort to stage another memorable Match.”

USGA Announces 30 Additional Players Exempt for 122nd U.S. Open Championship

The United States Golf Association (USGA) has announced that 30 additional golfers, including major champions Adam Scott and Keegan Bradley, have earned full exemptions into the 2022 U.S. Open Championship, to be played June 16-19 at The Country Club, in Brookline, Mass. These exemptions bring the number of fully exempt players to 79.

Exemptions were awarded to 27 players who earned a place in the top 60 of the Official World Golf Ranking® (OWGR) as of May 23, who were not otherwise exempt. Scott, who will compete in his 21st U.S. Open, won the 2013 Masters Tournament. He is ranked No. 42. Bradley, who won the 2011 PGA Championship, is ranked No. 46. It will be Bradley’s 10th U.S. Open.

Tamarack Resort Begins Restoration of Award Winning Osprey Meadows Golf Course

Tamarack Resort has begun restoration of its 18-hole championship golf course, Osprey Meadows. The driving range is expected to open to the public later this summer with the grand opening of the course planned for summer 2023.

While the overall layout of the course – with its mountain, meadow and lake views – remains, Tamarack and the original course architects from RTJ II have reimagined several holes to improve overall playability. Additionally, the course will feature a unique 19th, aka “gambler’s,” hole — a par-3 hole played at the end of the round to settle friendly wagers among players.

Major Dominance for Fujikura at Southern Hills

Fujikura, the leader in performance golf shafts, was proud to be the #1 driver and wood shaft at the 104th PGA Championship.

In a championship field at Southern Hills CC, Fujikura was number one in both driver and wood shaft categories at the PGA Championship. For the driver shaft count, 32.1% of the field this year used Fujikura, with another 27.5% of the field also choosing Fujikura in their wood shaft.

Adidas Inspiring Golfers to Play Green

If golf courses could speak, they’d likely say their favorite color is green.

Trees, plants, and grass are just a few of the verdant contributors that give golf courses their natural beauty, personality, and character. In the same way golfers everywhere are encouraged to do their part to respect the courses they play; Adidas is doing their part as a brand to respect the world we live in by making products with recycled materials. One of the ways they're doing that is with this PLAY GREEN Collection, made for golfers and designed with the environment in mind.

FootJoy Announces Multi-Year Partnership with LPGA Star Jessica Korda

FootJoy, the #1 shoe in golf and on the LPGA Tour, has agreed to a multi-year partnership with LPGA star Jessica Korda. Jessica is the first LPGA athlete to wear FootJoy from head-to-toe, including shoes, full line women’s golf apparel and a golf glove.

Already the #1 shoe and glove on the LPGA Tour, chosen by players like Ariya and Maya Jutanugarn, Brittany Lincicome, Austin Ernst, Bronte Law and countless others, Jessica will be the first player to wear FJ women’s apparel.

New Shot Scope User Dashboard Helps Golfers Improve Through Enhanced On Course Performance Data Management System

Shot Scope, the industry-leader in advanced GPS and automatic shot tracking technology, has unveiled an innovative user dashboard designed to help golfers improve through an enhanced on course performance data management system.

The Shot Scope online user dashboard is an interactive space for golfers to manage their data – whether post round editing of around or a mid-week analysis of overall game improvement. The new dashboard is a great tool for any golfer seeking more clarity on where to make changes in their game and it can be used in varying capacities.

Mallet Version of LA Golf Putter Released

LA Golf has released a mallet version of their LA Golf putter giving players another option to experience this unique design and feel.

The mallet putter used the same carbon construction and DLT face technology from SIK by LA Golf to create more consistent launch angles and a smoother roll, and is available in a variety of hosels including plumbers neck, slant neck, and slant neck face balanced.

Dunlop Sports Americas Unveils New ASICS Golf Shoe

DUNLOP SPORTS AMERICAS® is proud to announce the latest golf footwear model in partnership with ASICS North America – the GEL-ACE PRO M STANDARD.

“These [GEL-ACE PRO M STANDARD] golf shoes are tremendous in providing a solid foundation for my swing,” said Srixon staffer and major champion Hideki Matsuyama. “The comfort and support are unmatched and have played a pivotal part of my success out on Tour.”

Club Champion Hiring Nationwide

New careers and work opportunities in the golf industry are now available at Club Champion! The nation’s top golf club fitter and builder is looking to fill new positions in their Willowbrook, IL and Tempe, AZ warehouses, as well as their stores nationwide. Having recently opened their 100th custom fitting location and a new Tempe build shop, Club Champion is filling an array of positions to help support their mission of lower scores for every golfer.

Established in 2010, Club Champion is headquartered near Chicago, IL with fitting studios spanning from coast to coast. Now partnered with Tour Experience Golf in Canada, Golf Principles in the United Kingdom, and PureForm Golf in Australia, Club Champion has begun to offer their services internationally. Club Champion carries over 60 golf brands which allows for over 50,000 equipment combinations in every studio. Once fitted, the clubs are then hand-built by growing teams in Willowbrook and Tempe.

2022 Play With Pete Invitational at Pasatiempo Golf Club - How to Sign Up and All the Details

The legendary Pasatiempo Golf Club in Santa Cruz, California is hallowed ground in the world of golf course architecture.  It's the most beloved course designed by one of the most beloved golf course architects.

And on June 13th, eight of you will become a part of Pasatiempo Golf Club's storied 93 year history, and leave your own footprints on this Alister MacKenzie masterpiece.

TravisMathew to Become First Brand to Open Storefront at St. Andrews

TravisMathew, a premium men’s golf and lifestyle brand, has announced its partnership with St Andrews Links and the opening of its new store at the Old Course, becoming the first brand with an on-site storefront at this iconic location.

The new relationship between TravisMathew and St Andrews Links will begin in August 2022, with the opening of a permanent TravisMathew store next to the iconic 18th hole at the Old Course and near to the historical Royal & Ancient Golf Club of St Andrews building.

Cobra Puma Golf Introduces 2022 Volition America Apparel and Footwear and Limited Edition LTDx Volition Drivers and KING 3D Printed Agera Putters

COBRA PUMA GOLF has announced its 2022 Volition America assortment of patriotic apparel, footwear and accessories, along with new Limited Edition LTDx Drivers and a Volition 3D Printed Agera Putter.

The PUMA x Volition America Collection will continue to make a bold, patriotic statement, bringing red, white and blue to the course through bold patterns, performance fabrics and eye-catching footwear, designed to honor the men and women who serve. A portion of the proceeds from these introductions will go directly to Folds of Honor Foundation to support the families of American military heroes.

122nd U.S. Open Championship - Texas Final Qualifying

The U.S. Open final qualifying at Lakewood Country Club and Royal Oaks Country Club will take place on on Monday, May 23. Final qualifying will also take place on Monday, June 6 (nine sites, including eight in the U.S. and one in Canada).

The 2022 U.S. Open Championship will be contested from June 16-19 at The Country Club’s Open Course, in Brookline, Mass.

2022 Ben Hogan Award Winner to be Revealed Monday at Colonial Country Club

The Hogan Trophy Award Foundation, Friends of Golf (FOG) and Golf Coaches Association of America (GCAA) are pleased to present the three Finalists for the 2022 Ben Hogan Award presented by PNC Bank. The three Finalists, listed in alphabetical order, are: Texas Tech’s Ludvig Aberg, Sam Bennett of Texas A&M and Oklahoma State’s Eugenio Chacarra.

The Finalists will attend a black-tie dinner Monday, May 23, at Colonial Country Club in Fort Worth, Texas, where the winner will be crowned. The winner will receive an exemption into the 2023 Charles Schwab Challenge, played annually at Colonial.

Tickets on Sale for 2022 U.S. Senior Women’s Open Championship at NCR Country Club

Tickets for the 4th U.S. Senior Women’s Open Championship are now available for purchase. The championship, conducted by the United States Golf Association (USGA), will be held in the state of Ohio for the first time at historic NCR Country Club in Kettering, from Aug. 25-28, 2022.

Fans will have the opportunity to experience all four championship rounds by purchasing good-any-one-day Gallery tickets, which are available as a single ticket option for $30 or as a two-pack for $50. The good-any-one-day ticket provides fans with the flexibility to attend the championship at their leisure and includes the opportunity to purchase food and beverages as well as complimentary parking. Juniors (age 18 and under) will receive free admission with a ticketed adult.

Pasatiempo Golf Club Unveils Plans to Restore Greens and Bunkers on Iconic Alister MacKenzie Course

The Pasatiempo Golf Club has announced, based on a Shareholder vote, plans to restore the original “push up” greens complexes and restore bunkers using modern construction methods. Located in Santa Cruz, California, the world-famous course was designed by Alister MacKenzie in 1929.

During the restoration, scheduled to begin in April 2023 and be completed in December 2024, the greens complexes and bunkers will be restored to resemble Alister MacKenzie’s original design, and intent, of the golf course.

New Galvin Green Collection Puts Pink in the Spotlight

Leading high-performance apparel brand Galvin Green is introducing a classy limited-edition Pink Collection that offers serious golfers the chance to update their Spring season wardrobe with long-lasting garments designed to enhance performance in warmer playing conditions.

The Pink Collection features a choice of four distinctly stylish polo shirt options, two versatile sweaters, a lightweight short-sleeve windproof jacket and a pair of fashionable shorts that can complement each and every one of the selected garments.

True Spec Denver Re-Opens for Season

True Spec Golf, the global leader in custom club fitting and club building, announced that its seasonal Denver studio will open on Tuesday, May 24th for the 2022 season.

Customers interested in improving their game with custom equipment can learn more and schedule a fitting session today at  www.truespecgolf.com/denver.

LIV Golf Announces Franchise and Player Relations Leadership Team

LIV Golf has announced it has appointed two sport industry veterans in Matt Goodman as President of Franchises and Laurence Miller as Vice President, Head of Franchise Operations. The addition of Goodman and Miller strengthens LIV Golf’s player relations team that is establishing the franchise model launching this summer as part of the LIV Golf Invitational Series.

As President of Franchises, Goodman will lead strategy and operations for LIV Golf’s 12 teams, including developing league and team policies, revenue, branding, and innovation throughout the business. Goodman previously served as COO/CCO at NYCFC, overseeing all commercial functions including corporate partnerships, ticket sales, premium seating, consumer and brand marketing, business intelligence and analytics, as well as youth programs. Over the course of his career, Goodman has held key roles with the NBA, Cleveland Browns, Madison Square Garden Company, and Mandalay Sports and Entertainment.

Titleist Introduces New 2022 Tour Soft Golf Balls

Titleist introduces its third generation Tour Soft golf ball, responding to golfer feedback with a new aerodynamic design for longer distance off the tee combined with a large, fast core for a responsive soft feel.

“The Tour Soft golfer prioritizes feel and seeks the softest possible, but they are also looking for all around performance,” said Jeremy Stone, Vice President, Titleist Golf Ball Marketing. “The new Tour Soft has been reengineered for improved performance from tee through green.”

Titleist introduces Next Generation 2022 Tour Speed Golf Balls

When the original Tour Speed was introduced two years ago, it was the first Titleist high performance, multilayer golf ball with a proprietary Titleist Performance Urethane (TPU) cover, and immediately provided golfers the fastest, best performing model in its category.

The reformulated Tour Speed continues to produce consistently fast speed, penetrating flight, and exceptional short game control golfers have come to trust and expect from this model. All of this was accomplished while adhering to the rigorous quality and consistency standards required to be stamped with the Titleist script.

U.S. Adaptive Open Set to Welcome a Global Field to Pinehurst in July

The full field for the inaugural U.S. Adaptive Open – a new national championship that will showcase the world’s best golfers with disabilities on Pinehurst Resort & Country Club’s Course No. 6 from July 18-20 – has been set by the USGA.

The USGA received 299 entries for the 2022 U.S. Adaptive Open’s 96-player field, and the field includes competitors from 29 states and 12 countries, including five competitors from North Carolina. The championship’s youngest competitor is 15-year-old Sophia Howard from Hudsonville, Mich. Judith Brush, 80, of Alexandria, Va., is the championship's oldest player.

Wilfong, Womble Rally to Claim Four-Ball Title in Birmingham

There is no more medalist jinx in the U.S. Amateur Four-Ball Championship. A pair of Wake Forest alums, Chad Wilfong and Davis Womble, became the first side to medal in stroke play and go on to win the championship with a dramatic, come-from-behind, 19-hole victory over Drew Kittleson and Drew Stoltz on the West Course of the Country Club of Birmingham.

It was the second consecutive year that the championship match was decided in extra holes.

Alternates Kittleson, Stoltz Among Semifinalists in Birmingham

Seven days ago, Drew Stoltz was preparing to fly to the PGA Championship in Tulsa, Okla., to host his SiriusXM Radio show, and Drew Kittleson was scheduled to be in Austin, Texas, for business. But one phone call from the USGA changed their itineraries, and on Wednesday, their lives could significantly change as well.

The two last-minute alternates from Scottsdale, Ariz., have taken full advantage of their unexpected entry in the 7th U.S. Amateur Four-Ball Championship at the Country Club of Birmingham. Kittleson, 33, and Stoltz, 37, won two more matches Tuesday on the West Course, including a dramatic 1-up quarterfinal win over co-medalists and top seeds Torey Edwards and Bret Parker, to put them two wins away from a national championship.

Duca del Cosma Partners with PGA Magazine

Award-winning Italian lifestyle brand, and golf footwear trendsetter, Duca del Cosma, has been designated by PGA Magazine as its Golf Shop Owners exclusive footwear company.

“We are thrilled with this appointment. Duca del Cosma is relatively new in North America, and to have partnered with PGA Magazine is an honour. Their influence with the PGA Golf Shop Owners, PGA Professionals, PGA Assistants, Buyers, and Merchandisers is vast. We intend to engage with these influential professionals weekly and monthly,” said Evelien Lauwers, Managing Director North America for Duca del Cosma. “This is a terrific opportunity.”

Golf Central Live from the PGA Championship at Southern Hills - 30+ Hours of Coverage

GOLF Channel will surround the 104th PGA Championship with more than 30 hours of studio coverage this week on GOLF Central Live From the PGA Championship on-site from Southern Hills Country Club in Tulsa, Okla.

GOLF Central Live From the PGA Championship will provide comprehensive pre-Championship coverage Monday-Wednesday, followed by post-round analysis and insights each night on GOLF Channel following the conclusion of play.

Club Champion Continues Expansion with New Facilities and HQ Additions

The growth is continuing for at least one golf retailer in 2022 — Club Champion is seeing record expansion in every category, both domestically and internationally. In just under five months, the globe’s top custom club fitter has created a new base of operations in Arizona, expanded its Illinois build facility and headquarters, acquired three international partners, and hired new corporate leadership.

Nearing its twelfth year of business, Club Champion is recognized as the top custom club fitter in the USA and has recently expanded beyond domestic borders to claim the title worldwide. The brand offers Tour-quality club fittings and custom-built clubs for every level of golfer. Each state-of-the-art fitting studio houses over 50,000 hittable head and shaft combinations from over 60 golf manufacturers, alongside the best technology and talent the industry has to offer. Club Champion’s brand-agnostic approach has propelled them from a regional business to an award-winning international chain on an unprecedented growth trajectory.

Thrice as Nice: Medalists Roll into Round of 16 in Birmingham

Being the medalist in a USGA championship can sometimes add a burden of expectations. The common belief is that the great performances from stroke play will continue in match play. But as most golfers at the elite level fully understand, match play can be fickle.

All three sides who shared medalist honors in the 7th U.S. Amateur Four-Ball Championship at the Country Club of Birmingham were tested in Monday’s Round of 32 on the venue’s West Course. But fortunately for them, they did not see an abrupt end to their weeks.

Golf Datatech Research Estimates Gambling on Professional Golf to be Close to $5 Billion Market

With golf season in full-swing, Golf Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer, and trade trends, today unveiled the first-ever “Gambling & Golf Study,” providing insights into the state of wagering on the game, both during every day recreational play, as well betting on professional golf tournaments.

Gambling and golf have always gone hand in hand, and betting on the sport has entered a new phase that transcends buddies betting on their weekly match to wagering over the 40-week professional tournament season. This study provides insights into the current state of this new world order in golf gambling, based on a survey of 1,000 Serious Golfers.

Introducing the Spring 2022 FootJoy x Todd Snyder Collection

How would golf’s most iconic players from the Sixties and Seventies dress if they stepped onto the links today?

The answer is this spring’s Todd Snyder x FootJoy Collection. Building on FootJoy’s almost 100 year history as a leader in performance and comfort, Snyder designed a capsule collection of polos, windbreakers, hoodies, cardigans, shorts, joggers, caps, and golf shoes that are inspired by vintage golf style yet reinvented for the modern gent.

Going Low: Trio of Medalists Shoot 128 in Birmingham

Go low or go home. That’s a motto often heard at PGA Tour events, but it also applies for the 7th U.S. Amateur Four-Ball Championship at the Country Club of Birmingham.

Following 36 holes of stroke play on the club’s East and West courses, a score of 8-under-par 133 was required to qualify for match play, a championship record by two shots. In all, 95 of the 128 sides posted under-par totals for 36 holes.

Ace Indoor Golf Gimme Simulators Names Trevor Faust President

Ace Indoor Golf and Gimme Simulators, the industry’s leading builder, designer and installer of golf simulator hardware and technology, has named industry veteran Trevor Faust its new president. Faust brings more than 15 years of progressive entrepreneurial management experience, from general manager roles to executive sales posts with strategic and business development responsibilities focused on revenue growth.

“We’re excited about the direction Ace Indoor Golf and Gimme Simulators are poised to take with the direction, experience and industry savvy of our new company President Trevor Faust,” says Co-Founder Joe Neumeyer. “We couldn’t have asked for someone more ideally suited to this role. Trevor knows how to sell, market and fulfill world-class indoor experiences like few others in this business. His energy and ingenuity will help drive our success as the Ace and Gimme become more household names in indoor golf.”

Lawsuit Filed Against PGA Tour and Fortinet Championship

The Dovel & Luner law firm on Tuesday filed a lawsuit against PGA TOUR, Inc. and Fortinet, Inc. for failing to compensate Plaintiff 1440 Sports Management Ltd. for its role in creating the Fortinet Championship, a major golf tournament in Napa, California.

The Complaint, filed in the United States District Court for the Northern District of California, alleges that PGA Tour and Fortinet broke their promises and were unjustly enriched after refusing to compensate 1440 Sports for securing Fortinet as a sponsor for the PGA’s Napa golf tournament.

GOLFFOREVER Signs World Number 1 Scottie Scheffler as Brand Ambassador

GOLFFOREVER – the leading at-home golf fitness training system that helps golfers play without limits – is proud to announce a new partnership with world-No. 1 golfer, Scottie Scheffler.

The newly-minted Masters champion, who leads the 2022 FEDEX Cup Standings with nearly twice as many points as his closest chaser, has won four times on the PGA TOUR since he began using GOLFFOREVER’s groundbreaking training system that pairs the first-ever multi-use golf fitness and warmup tool with video-streaming routines for flexibility, speed, power and injury recovery in the GOLFFOREVER app. Scheffler will represent the brand by appearing in GOLFFOREVER video content and advertisements, using the GOLFFOREVER Training System in a similar capacity to how he uses it in his own daily routines.

Bonita National Golf Hosts Dog Reception to Benefit Els for Autism

Bonita National Golf and Country Club recently concluded a month of fundraising events to benefit the Els for Autism Foundation with a one-of-a-kind Dog Reception. 25 dogs (and their owners) attended the reception, which featured samples of Ernie Els Champion Pet Products as well as prizes donated by PetSmart and Sunshine Ace Hardware.

The fun, dog-themed reception capped off a month of fundraising activities by the club to benefit the Foundation. In total, Bonita National raised $3,000 from events that included a 5k walk/run, golf events, a South African-themed steak night, golf tournament raffles, and artisan market contributions. The Dog Reception alone raised $287 through donations and contributions.

PXG Throws All-American Grand Opening of New Fairfax Store

This weekend, PXG honored its roots during an event that exuded red, white, and blue in celebration of the opening of its PXG Fairfax store. Military veterans, notables, athletes, and clients alike, joined PXG Founder and CEO, Bob Parsons and President and Executive Creative Director of Apparel, Renee Parsons, for the all-American celebration of the new retail store.

Opening a storefront in Fairfax, VA was a natural choice for www.pxg.com as the Washington, DC metro area ranks the 7th largest golf market in the country based on number of golfers. The area also boasts 79 golf courses in a 20-mile radius, including some of the most famed private courses in the region and the much-respected Army Navy Country Club. Located at 9600 Main Street STE P, Fairfax, VA, 22031, less than an hour away from Bob Parsons’ hometown of Baltimore, MD, and just outside of Washington, DC, the state-of-the-art facility supports an unparalleled shopping experience for golfers and non-golfers alike.

Daphne's Headcovers Launches Golden Bear Headcover

Daphne’s Headcovers has launched an iconic Golden Bear headcover celebrating the game’s greatest player. A portion of the proceeds will benefit the Nicklaus Children’s Hospitals.

This week marks the moment these very special Golden Bear headcovers are available.  Complete with the famed and legendary Jack Nicklaus signature and  famous blue eyes to match Mr. Nicklaus’s “steely blues.”

Broadmoor Golf Club to Host 2024 U.S. Senior Women’s Amateur

The United States Golf Association (USGA) has announced that Broadmoor Golf Club in Seattle, Wash., will host the 62nd U.S. Senior Women’s Amateur Championship, which will be played Sept. 21-26, 2024.

“The USGA is excited to bring the U.S. Senior Women’s Amateur Championship to Broadmoor Golf Club,” said Tracy Parsons, championship director. “This championship showcases senior women’s golf and encourages women to play competitively through all stages of life. These athletes embody the spirit and passion of the amateur game and will undoubtedly enjoy this challenging course.”

Future SEC Rivals Team Up for Record 61 in Birmingham

Over the next four years, Carter Loflin and Wells Williams will be heated rivals in the Southeastern Conference at the University of Georgia and Vanderbilt University, respectively.

But at the 7th U.S. Amateur Four-Ball Championship this week at the Country Club of Birmingham, they get to play on the same team, and on Saturday they set a record. On a gorgeous day in central Alabama that was briefly interrupted by a late-afternoon thunderstorm, the two 18-year-olds carded a 9-under-par 61 on the 6,611-yard East Course to establish an 18-hole championship scoring record.

Inaugural LIV Golf Invitational London to Feature Array of Immersive Fan Activities

LIV Golf has unveiled initial details on the array of fan activities taking place June 9-11 at Centurion Club, site of the first-ever LIV Golf Invitational Series tournament. All General Admission tickets will be all-inclusive of the unique activations that will engage fans of all ages in celebration of the game of golf.

Gates will open at 11 a.m. all three days of tournament play in advance of the 2 p.m. shotgun start, so guests can enjoy and take part in all of the interactive activities onsite. Grounds passes will allow fans to walk the course, view the tournament from select viewing platforms and grant entry to the massive Fan Village. This immersive area will celebrate the spirit of London with Covent Garden-style street performers and a food and drink festival atmosphere inspired by the best of Borough Market. A specially designed Kids Zone will also engage youth with children’s entertainers, face painting, soft play equipment for climbing, ‘crazy golf’ putting challenges, and educational activations based on STEM lessons.