Edel Golf Launches Major Technological Advancement in Pro Style Irons

Introducing the Edel Golf SMS (Swing Match System) Pro Irons, the most advanced players iron golf has ever seen. The SMS Pro Irons blend beauty, precision, and performance, featuring our revolutionary Swing Match weighting technology, which allows players to dial in their irons with more precision and accuracy than ever before.

The SMS irons are also created through a multi-step Precision Grain Forging process, which enhances consistency, feel, and durability. In addition, the Tour Inspired Tri-Stepped Sole Design optimizes turf interaction for enhanced performance.

Bridgestone Golf Continues to Innovate with New e12 Contact Balls for 2023

Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the all new e12 CONTACT golf ball, featuring a FLEXATIV cover, the fourth generation of Contact Science that helps create 46% more surface contact at impact.

Borrowed from Bridgestone Tire, Contact Science optimizes the moment of impact, yielding faster speeds on more powerful contact and higher spin rates on less powerful contact.

Omni La Costa and Hanse Golf Course Design Begins Champions Course Renovation Project

Omni La Costa Resort & Spa has broken ground on the renovation of its famed Champions Course, one of its two 18-hole courses, as it prepares to host three consecutive NCAA Division I Women’s and Men’s Golf Championships beginning in May 2024.

The renovation and ensuing NCAA Championships mark the beginning of a new chapter at one of the country’s most-iconic golf resorts. The golf course work will be led by Hanse Golf Course Design, founded by acclaimed architect Gil Hanse, who recently designed Fields Ranch East at the soon-to-open Omni PGA Frisco Resort in Frisco, Texas.

Bag Boy Announces Release of New ZTF Stand Bag

Bag Boy is pleased to announce the release of its highly anticipated ZTF Stand Bag.

Hitting the market February 1st, the ZTF Stand Bag is equipped with Zip-to-Fit™ functionality, a proprietary technology that allows users to easily unzip and remove larger exterior pockets that reveal smaller, yet functional, secondary pockets on the bag.

Honma Golf Debuts Next Generation Beres Nx Family of Woods and Irons

Honma Golf, the leader in beautifully crafted performance golf equipment,  announces the North American introduction of the new BERES Nx line of drivers, fairway woods, hybrids and irons. This Next Generation of BERES makes the renowned luxury brand more accessible to golfers who seek ultimate craftsmanship and luxury equipment without the ultra-premium price point of the brand’s marquee BERES 3-, 4- and 5-star models.

BERES Nx resides in the game-improvement category but appeals to a younger player than traditional BERES clubs. It can also be played by a broad handicap range, including better players needing stiffer shaft flexes. This new line features Honma’s lightweight holistic design that brings together speed and game improvement performance through its traditional integration of head and shafts being designed in tandem. Golfers will be thrilled by the reliable and consistent ball flight they get from BERES Nx.

True Linkswear to Debut True Apparel Collection at 2023 PGA Show

TRUE linkswear (TRUE), purveyors of ultra-comfortable, modern golf footwear designed for the rigors of walking amid the elements, will debut its Apparel Collection at the 2023 PGA Show Jan. 24-27 at the Orange County Convention Center in Orlando, Fla.

Including TRUE’s previously released All Day Chino and 5-Pocket Pant, the Collection of elevated essentials features the All Day Jogger, Hybrid Jogger, All Day Hoodie, Quarter Zip, Crew Neck, Three Unique Polos, a Refreshed Custom Hat Program and New Performance Socks.

Titleist Introduces New Vokey Design SM9 Wedge Lightweight Options for 2023

Vokey Design SM9 wedges featuring lightweight steel and graphite shafts will be available at retail beginning March 10 worldwide, providing more in-store options for moderate swing speed players.

The SM9 lightweight featured shaft program is aimed at players who may gain better control around the greens with a shaft profile consistent throughout their bag. For golfers who prefer lightweight shafts in their irons, having wedge shaft options at retail is a critical part of finding the right wedge and improving their wedge play.

Bridgestone Golf Partners with FlightScope for New and Improved Autonomous Ball Fitting Technology OTTO GEN2

Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced OTTO GEN2, the new, more portable version of their autonomous ball fitting technology. Designed to provide the simplistic interface and entertainment factor of the original OTTO, OTTO GEN2 provides the most engaging way yet for players to find the right Bridgestone Golf ball for their game.

When it comes to ball fitting, Bridgestone Golf has been the clear leader for nearly two decades, with close to four million fittings completed since 2006. The data from these fittings, all of which was gathered from a combination of live and online sessions (including with the original OTTO), has allowed Bridgestone engineers to tighten up the fitting algorithm in the new OTTO GEN2. The results are not only greater accuracy for a wider range of players but also the inclusion of Bridgestone’s new golf ball models for 2023.

GolfPass Reveals 2023 Golfers Choice List of Recreational Golfers Best Courses

The ninth edition of the highly anticipated Golfers' Choice lists were revealed this week by NBC Sports Next’s GolfPass, which include 69 categories generated by golfer reviews to determine the best golf courses played by recreational golfers in 2022. The lists are headlined by the “Top 50” courses in America and can be found within dedicated pages on GolfPass.

Relied on by recreational golfers for its user-generated golf course reviews and expert travel content, GolfPass creates the Golfers’ Choice lists every January to recognize top courses as determined by golfers who shared more than 315,000 reviews the previous year through NBC Sports Next’s leading online tee-time service, GolfNow. The pandemic golf boom continued to bring in more reviews than ever before.

First Tee Naples/Collier Hosts Swing Fore the Future Featuring Golf Legends

February 13th will be a hole-in-one for kids and golfers at the First Tee-Naples/Collier gala, “Swing Fore the Future.” The event will take place at Arthrex, Inc. in Naples, Florida. Arthrex is also the presenting sponsor. Golf Channel Host Rich Lerner will moderate a fireside chat with PGA Tour and Champions Tour Legends Peter Jacobsen, Bernhard Langer, Padraig Harrington, and Jeff Maggert. Proceeds will fund First Tee’s new Learning Center.

“Having a Learning Center will give kids a much-needed head start on understanding the fundamentals and disciplines of the swing but, more importantly, the opportunity to build life skills and leadership skills along the way,” says Jacobsen, a Bonita Springs resident.

Mizuno to Open Full Tour Workshop at The Standard Club in Johns Creek Georgia

Set for opening in late 2023, The Foundry will not only be of benefit to members at The Standard Club, but it will also give consumers the chance to get a Tour-style fitting session at a Mizuno facility.

Mizuno is renowned for its expertise in performance golf equipment and for its presence on the main professional golf Tours, where the company provides top players the very best in custom fitting and equipment guidance. With the opening of The Foundry, the golfing public will be able to experience the same level of expertise and advice.

Mizuno Introduces S23 Wedges - Engineered for Spin

Japanese manufacturer Mizuno is constantly striving to offer the best products to customers, blending classic design with the latest in technical innovation. The S23 wedges provide a perfect demonstration of that fusion.

The S23 wedges showcase a shorter hosel and a heel-orientated cavity allowing greater mass to be pushed towards the toe. This creates a centered sweet spot, as opposed to a heel-side location in conventional wedges. The centered sweet spot contributes to longer impact time, less head deflection and higher spin from both full and partial shots. And all those benefits are delivered with the unmistakable feel of a Mizuno one-piece Grain Flow Forging.

Mizuno Introduces ST-230 Drivers, Woods, and Hybrids

Over a four-year development process, including blanket usage by Mizuno’s contracted professionals, Mizuno has lifted its metal woods from the shadow of its iconic irons. The ST-190 driver initiated Mizuno’s ST (Speed Technology) project, the ST-200 then added the Beta Ti face and was Mizuno’s first “Tour Ready” driver. The ST-Z and ST-X then added versatility with the option of two models. The ST220 Series represented a big shift in stability and ball speeds from off-center strikes.

After multiple iterative developments for stability, sound and spin, Mizuno has identified the missing piece to its ball speed equation with the CORTECH Chamber – in its ST-230 Series due for 2023 release.  The CORTECH Chamber encases a stainless-steel weight with elastomeric TPU, taking stress from the clubface and creating an additional source of energy. At the same time, it locates weight closer to the clubface to reduce spin rates, while contributing to a more solid, powerful sensation at impact.

Titleist Introduces New Pro V1 and Pro V1x Golf Balls for 2023

The 2023 Titleist Pro V1 and Pro V1x - the next generation of the most trusted golf balls in the game - set another standard for tee-to-green performance and consistency through advanced core technologies validated by the best players in the world.

Available in golf shops beginning Jan. 25, new Pro V1 and Pro V1x are engineered with high-gradient core designs that deliver lower long game spin for increased distance and a more consistent flight – helping golfers hit the ball longer and straighter while maintaining the Drop-and-Stop greenside control that Pro V1 and Pro V1x players rely on to play their best.

Cleveland Golf Releases New CBX Full Face 2 with Largest CBX Face Ever

Cleveland Golf, an industry leader in wedge design and innovation, announces the release of the all-new CBX Full-Face 2 Wedge. The CBX Full-Face 2 is scheduled to launch in North America Feb. 3, 2023.

The CBX Full-Face 2 is designed to be more forgiving with a larger face, along with added HydraZip, ZipCore, and UltiZip technologies. It is a Wedge built for golfers looking for the right balance of forgiveness and versatility to unleash their greenside creativity.

French Lick Resort Experiencing Record Breaking Rounds and Pre Bookings

French Lick Resort, Southern Indiana’s iconic golf destination and home to two of the state’s most lauded golf courses, has experienced record-breaking golf round sales over the past two years along with unprecedented pre-bookings for 2023.

Home to the award-winning Pete Dye Course at French Lick and Donald Ross Course at French Lick, the resort destination has come off another record season for golf rounds. Since 2020, golf rounds have continued to grow by more than 22 percent. In addition, the popularity of the resorts Hall of Fame Golf Package continues to soar with pre-bookings for 2023 up over 300 percent.

Dundonald Links Offers Golfers Chance to Experience The Home of Golf

Dundonald Links – the luxurious new golf resort in Western Scotland that is garnering critical acclaim from traveling golfers and professional tour players alike – is giving golfers the chance to claim a deluxe trip to the acclaimed venue.

Running from now to midnight on February 5, 2023, one lucky winner and three friends will be awarded the unforgettable trip. Headlining the prize are two rounds of golf on Dundonald Links’ prestigious par-72 course, hailed as one of the finest in the world.

Ashworth Golf Signs PGA Tour Player Tom Hoge

To complement Fred Couples return to Ashworth Golf, Newtimes Group, a global leader of retail supply chain management, today announced that PGA TOUR golfer Tom Hoge, currently ranked #30 in the Official World Golf Rankings, has signed with the iconic brand as Ashworth Golf returns to the US market.

Hoge, who will be outfitted in Ashworth Golf apparel when competing on the PGA TOUR and other professional events around the world, has one victory on the PGA TOUR (2022 AT&T Pebble Beach Pro-Am), and recently captured the QBE Shootout in December alongside partner Sahith Theegala. He also finished T-3 to kick off 2023 at the Sentry Tournament of Champions.

GOLFFOREVER Signs 2023 U.S. Ryder Cup Captain Zach Johnson as Brand Ambassador

GOLFFOREVER, the industry-leading at-home golf fitness training system that helps golfers play without limits, has signed 2023 United States Ryder Cup Captain and two-time major winner Zach Johnson as its newest brand ambassador.

Johnson — the 2007 Masters, 2015 Open Championship winner and 12-time champion on the PGA Tour — was an early adopter of GOLFFOREVER’s first-of-its-kind training system that integrates an intuitive app with key equipment to deliver personalized exercise and recovery plans from PGA Tour doctors and trainers. He joins good friend and 1997 Open Championship winner Justin Leonard, reigning Masters champion and PGA Tour Player of the Year Scottie Scheffler, and four-time PGA Tour winner Ryan Palmer as GOLFFOREVER ambassadors.

NBC Sports to Present Record of nearly 450 Hours of Live Women's Golf Coverage in 2023

NBC Sports presents a record nearly 450 hours of live professional women’s golf coverage in 2023 featuring coverage of all 35 LPGA Tour events, headlined by live coverage of five major championships, the Solheim Cup and the Hanwha LIFEPLUS International Crown, across NBC, GOLF Channel, USA Network, Peacock, and NBC Sports digital platforms.

The 2023 LPGA Tour season begins this week with the Hilton Grand Vacations Tournament of Champions on NBC, GOLF Channel and Peacock on Jan. 19-22.

Original Penguin Launches 2023 Spring Collection

Original Penguin Golf is pleased to announce the launch of the Spring 2023 Golf collections for men and women showcasing dynamic prints, classic styling and technically advanced fabrics.

“Original Penguin is a true modern classic brand, trusted during play and preferred after the game is over,” said Oscar Feldenkreis, CEO of Perry Ellis International. “For over 60 years, it has been a symbol for those who know how to be an original.  The Spring 2023 collections reinforce our commitment to authenticity and heritage while embracing our passion for the good times.”

Streamsong Resort Announces 2023 Special Events Calendar

Streamsong Resort announced a full slate of special events for 2023. From family-friendly weekends to best ball classics, the 2023 events calendar offers five fun experiences in tournament settings throughout the year. Online registration is now open for all events, and spots are expected to fill quickly.

The 2023 special events are as follows (note that pricing does not include tax, caddie fees or caddie gratuity).

SkyGolf Announces SkyCaddie GPS Devices Used by Over 65 Percent of Field in 2022 European Legends Tour Event

SkyGolf, maker of SkyCaddie, the most-trusted rangefinders in Golf, announced that the majority of competitors on the 2022 Legends Tour used SkyCaddie GPS distance measuring devices (DMDs) for their yardages, according to recently announced data.

“The overwhelming message from the 2022 Legends Tour is that winners use a SkyCaddie,”said Jacqui Surman, SkyGolf Senior VP and COO.

Wilson Golf Reimagines Dynapower after 70 Years

Nearly 70 years after Wilson Sporting Goods Co. redefined expectations around power and distance in the iron category, the company today announced the re-launch of its Dynapower franchise. The complete equipment line includes adjustable drivers, fairway woods, hybrids and irons that will be available for pre-order on Wednesday, Feb. 22.

“Dynapower changed the game of golf seven decades ago and it’s time for Wilson to do it again,” said Tim Clarke, President, Wilson Golf. “These powerful irons and adjustable drivers are built with our legendary history in mind as we continue to innovate and deliver top-of-the-line products that raise the confidence of golfers at all skill levels. Our technology is second-to-none and we’re extremely proud of this new line of Dynapower products.”

Srixon and Cleveland Golf Announce Partnership with Arccos Golf

Global leaders in golf equipment innovation, SRIXON and CLEVELAND GOLF announce a new partnership with Arccos, the pioneer of automatic shot tracking, big data and artificial intelligence for golf.

Highlighting the partnership is a special offer that allows Srixon/Cleveland Golf players to receive a free set of Arccos smart sensors and a 45-day free trial of the award-winning Arccos Caddie platform. Eligible consumers may also access special pricing on the Arccos Link wearable, allowing members to track their shots without using their phone.

TaylorMade Golf Joins PopStroke and Tiger Woods to Elevate Entertainment Experience

TaylorMade Golf Company has made a material investment in PopStroke, a cutting-edge putting and casual dining concept that merges a technologically advanced competitive golf environment with food and beverage. With the newly announced partnership, TaylorMade joins an ownership team that includes PopStroke Entertainment Group and Tiger Woods.

Founded by former Wall Street Executive Greg Bartoli, in just four short years PopStroke has become the leading putting entertainment experience in golf. With five locations in Florida, one in Houston, Texas, and two venues under construction in Arizona, the company has an aggressive growth strategy that will bring this immersive putting experience to golfers around the country – and eventually the globe.

Zach Johnson Names Davis Love III as U.S. Vice Captain for 2023 Ryder Cup

United States Ryder Cup Captain Zach Johnson today named Davis Love III as one of his Vice Captains for the 2023 Ryder Cup, which will take place September 29 – October 1 at Marco Simone Golf & Country Club in Rome, Italy.

Johnson previously appointed former Ryder Cup Captain Steve Stricker as a Vice Captain on February 28, 2022. Additional Vice Captains will be announced at a later date.

Titleist Introduces New TSR2 and TSR3 Hybrids

The most played hybrids on the PGA TOUR since 2014, Titleist hybrids have always set the highest standard for performance and playability.

The all-new TSR2 and TSR3 models – available for fittings and presale on Feb. 2 and in golf shops worldwide beginning Feb. 23 – continue to raise the bar with advancements and refinements that will benefit all players seeking long iron alternatives.

Landscapes Unlimited Completes Projects at Desert Mountain Club in Scottsdale

Golf course developer and construction company Landscapes Unlimited has completed enhancement projects at two golf courses at Desert Mountain Club in Scottsdale, Arizona.

Closely collaborating with Nicklaus Design, Marvin Mills Irrigation Consulting and Desert Mountain’s agronomic team, Landscapes Unlimited’s work at the Renegade course included construction of a new driving range to accommodate a new clubhouse build; re-surface and re-seed of fairways and tees from bent grass to rye; and several changes to the first hole.  The company also expanded and enhanced the driving range tee area at the Apache course.

Vantage Tag Systems Debuts Revolutionary SR-1 Single Rider Fleet Cart at 2023 PGA Show

Vantage Tag Systems a wholly owned subsidiary of DSG Global [OTC:DSGT] is pleased to announce the debut of the revolutionary SR-1 single rider fleet cart at the PGA Show in Orlando, FL January 24-27, 2023.

The excitement is building as the PGA Show approaches and Vantage Tag Systems debuts the SR-1 Personal Transport Vehicle (PTV) single rider for golf courses, golf communities, and a multitude of other applications. A personal transporter is a low-speed, electric-powered vehicle that can transport one or two persons over short distances. According to Stellar Market Research the market is expected to reach US$ 78.71 Billion in 2027 from US$ 48.51 Billion. in 2021 at CAGR of 8.5% during the forecast period.

SQAIRZ Introduces New BOLD Line of Golf Shoes

SQAIRZ, the fastest growing golf shoe company, has announced the release of their newest performance golf shoes: SPEED BOLD, available for men. BOLD will debut at the 70th annual PGA Show in Orlando, FL, from January 24-27 and will be available for purchase at sqairz.com in early March.

Make a statement—on the course and on your scorecard—by combining six BOLD new colors with the superior performance of SQAIRZ technology. The BOLD line is an extension of the award-winning design of the men’s SPEED.

TRUE Linkswear to Debut New LUX Hybrid Golf Shoes at 2023 PGA Show

TRUE Linkswear (TRUE), purveyors of ultra-comfortable, modern golf footwear designed for the rigors of walking amid the elements, will debut the all-new LUX Hybrid at the 2023 PGA Show Jan. 24-27 at the Orange County Convention Center in Orlando, Fla.

The LUX Hybrid is a performance-driven, athletically-inspired golf shoe designed to look like a traditional saddle shoe but built with TRUE’s market-leading technology. With over 1,000 rounds of PGA and LPGA TOUR golf played in the LUX Hybrid by TRUE Ambassadors like Joel Dahmen and Christina Kim, high-level player feedback led to creating a comfortable, durable shoe that performs at the highest level of the game.

SRIXON Announces New Generation of Soft Feel Golf Balls

SRIXON, a global leader in golf ball technology and innovation, is set to launch the latest edition of SOFT FEEL golf balls Feb. 16 in North America.

Srixon’s SOFT FEEL provides golfers comfortable feel at impact and confidence at address. Equipped with a premium FastLayer Core, Speed Dimple Pattern and a soft, thin cover for enhanced greenside spin, SOFT FEEL delivers impressive ball speeds while balancing distance and feel.

SuperStroke Launches Next Gen Zenergy Putter Grips

SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, proudly introduces Zenergy, its next generation line of game-changing putter grips.

SuperStroke’s first new hero line in three years, Zenergy replaces the mega-popular Traxion line that has seen countless wins on professional tours – including numerous majors – since its introduction.

Sacks Parente Golf (SPG) Introduces New Patented Magnesium Face Technology

Sacks Parente Golf (SPG) is continuing its relentless pursuit of helping golfers make more putts by introducing a crucial gram-saving putter insert technology.

Starting with the company’s Series 66mg Anser-style putter, SPG is moving from its original aluminum insert and replacing it with SPG’s new patented magnesium face technology – a patent that SPG secured earlier this year.

INNODESIGN introduces New Single Rider Golf Cart INNO-F1

INNODESIGN introduces a new single rider golf cart INNO-F1 at the 2023 PGA Show in Orlando Florida. F1 for INNO-F1 stands for ‘for one’, not ‘Formula 1’ as some may think.

Two seater golf carts are the popular standard for golf courses around the world. Traditional two seater golf carts have not changed since the world’s first golf cart was introduced about 70 years ago. While we are familiar with two seater golf carts, designer and founder of INNODESIGN Young Kim asked ‘why aren’t there any golf carts for one?’ Then he and his team of designers began to sketch a single rider golf cart about three years ago.

Bobby Weed Completes 3 Year Modernization of Grandfather Golf & Country Club Championship Course

Bobby Weed Golf Design is pleased to announce the successful completion of a three-year modernization project on the Championship Course at Grandfather Golf & Country Club.

Situated northeast of Asheville in a scenic valley between two mountain ridges, Grandfather’s Championship Course was designed by Ellis Maples in 1968 as one of America’s first true mountain courses. Maples later designed a second course on-site named Mountain Springs, which was constructed in 1977 to monetize the remaining real estate development inside the gates of Grandfather.

Dumbarnie Links History Dates to 1837 and The Hercules Club

Dumbarnie Links, a premier daily-fee links course located on the east coast of Scotland near St Andrews that opened for play in 2020, has a surprisingly rich golf history dating back to 1837. Details of the once famous Dumbarnie or Colinsburgh golf club have been recently unearthed.

The first ‘meeting’ occurred on November 9th, 1837 when the first competitive round in history records Mr. John Wood, a banker from Colinsburgh, winning in a playoff with Sir Ralph A. Anstruther Bart of Balcaskie, after both came in equal at 109 strokes.

Caledonia and True Blue Ranked among America’s Premier Resort Courses by Golfweek Magazine

Caledonia Golf & Fish Club and True Blue Golf Club, two of the most decorated courses in all of golf-rich South Carolina, have opened 2023 with another national honor.

The Mike Strantz designs earned a spot among “Golfweek’s Best 2023: Top 200 resort courses in the U.S.,” the magazine’s annual ranking of the nation’s premier destination layouts. Golfweek’s panel of experts evaluated courses from coast to coast and when the scores were tallied, Caledonia was ranked No. 49 and True Blue was No. 85.

Santa María Golf Club of Panamá to host 2024 Latin America Amateur Championship

The Masters Tournament, The R&A and the USGA today announced that the ninth edition of the Latin America Amateur Championship (LAAC) will be contested at Santa María Golf Club in Panamá City, Panamá, January 18-21, 2024. The LAAC will return to Panamá for the second time in the event’s history and make its debut at Santa María Golf Club.

“It is an honor to host the top men’s Latin American amateurs at our beautiful venue for the 2024 Latin America Amateur Championship,” said José Ignacio Olea, General Manager of Santa María Golf Club. “Santa María Golf Club will provide a quality backdrop to showcase some of the best players in our region.”

Cobra Golf Unveils New KING Tour and KING CB and MB Players Irons for 2023

Cobra Golf, a leader in golf club innovation, has unveiled the new KING Tour and KING CB and MB irons. Rounding out an impressive KING family that also includes the KING Forged Tec and Forged Tec-X irons, the new releases elevate the KING family of players’ irons to a new level.

Aimed at advanced players, a traditional forged muscleback (KING MB), compact muscle cavity back (KING CB), and a technical cavity back model (KING Tour) cover the full spectrum of golfers who value feel, feedback, and shot shaping ability.

Cobra Golf Introduces Latest KING Tec Utility Iron for 2023

Cobra Golf, a leader in golf club innovation, has introduced the new KING Tec Utility iron. Packed with technology, the KING Tec Utility is designed to provide added ball speed and distance from a wide variety of turf conditions for players who prefer an iron-like profile over a hybrid or fairway wood.

The KING Tec Utility iron features a classic, muscle-back style iron shape that sits comfortably at address, with a relatively wide sole for improved turf interaction from a variety of turf conditions.

Cobra Golf Launches New KING Tec Hybrid for 2023

Cobra Golf, a leader in golf club innovation, has introduced the new KING Tec Hybrid ($299), an impressive addition to the KING family of players’ clubs. Packed with innovative technologies, the KING Tec Hybrid is designed for 0-15 handicappers looking for a reliable option off the tee and on longer approach shots with exceptional versatility from a variety of lies.

The new Cobra KING Tec Hybrid is a super premium, adjustable hybrid designed specifically to complement Cobra's KING family of better player irons.

PXG Debuts First New York Retail and Fitting Studio

PXG, a global research and development company dedicated to creating the world’s finest golf equipment and apparel, has officially opened its first New York-based retail store. A premium facility, PXG Westchester marks an outstanding stepping stone for the brand to broaden its footprint in the Northeast.

“New Rochelle is an exceptional location for PXG’s newest retail store,” said PXG Founder and CEO Bob Parsons. “The area is stirring with economic growth, and interest in golf is the highest we’ve seen across the nation. With our new store, our New York based PXG Troops will have easy access to the absolute best, personalized golf experience in the business.”

L.A.B. Golf Launches LINK 1 Blade Putter that Stays Square by Itself

The past meets the future with LINK.1, a new blade-style putter from L.A.B. Golf that honors the most popular putter design of all time but stays square by itself.

“So many golfers love the look of blade-style putters, but they’re not always the best for making putts,” said L.A.B. Golf CEO Sam Hahn. “What we did with LINK.1 was honor the shape of these legendary putters but make them dramatically easier to use by adding Lie Angle Balance.”

Srixon Unveils All New ZX Mk II Irons

Srixon, a global leader in tour-quality golf equipment and innovation, announces the launch of the new ZX Mk II Irons. Delivering best-in-class performance and incredible feel, play irons that are fast and pure with the all-new ZX Mk II Irons.

“The technologies driving the exceptional performance of the ZX Mk II Irons are really exciting to launch and get into golfer’s hands,” said Brian Schielke, General Manager of Srixon. “Longer distances, improved feel, more control, and greater consistency are seen throughout each new iron set, and they provide a seamless transition for building a combo set.”

Keswick Hall Offers Exceptional Private Club Experience

Keswick Hall – the acclaimed 600-acre luxury resort set in Virginia’s scenic Wine Country – is offering an exceptional private club experience via its exclusive “Keswick Club” including unlimited privileges for golf members to play Full Cry, the property’s celebrated Pete Dye-designed layout.

Since opening in 2014 to rave reviews including Golf Digest’s “Best New Courses” list, Full Cry has received accolade after accolade including being currently ranked No. 3 in Golfweek’s “Best You Can Play in Virginia” as well as sitting at No. 50 in Golfweek’s “Top 200 Resort Courses in the U.S.” Keswick Hall has also been honored with the prestigious Golf Digest Editors’ Choice Award for “Best Golf Resorts in the Americas” for seven consecutive years.

PUMA Golf Introduces New DEALER Line of Premium Pants and Shorts

PUMA Golf has introduced DEALER, an all-new line of premium men’s pants and shorts ($70/shorts, $90/pants). Featuring numerous high-end details, PUMA’s latest franchise elevates the brand’s bottoms to a whole new level and offers a variety of colors and styles to match anyone’s taste.

Designed to provide top-notch performance with the addition of enhanced durability and outstanding fit, the DEALER franchise is manufactured with recycled two-way stretch woven fabric that was specifically selected for easy wash and wear. With an expanded range of styles and colors, there’s sure to be a pair of DEALER pants or shorts to fit any player.

Club Champion and Tour Experience Golf (TXG) Open New Fitting Studio in Calgary

Custom golf club fitter Club Champion and their Canadian counterpart, Tour Experience Golf (TXG), announce the opening of a new fitting studio, located at 7005B 6th Street SE Calgary, Alberta. The store is within Total Golf Calgary and is now accepting fitting appointments. This is the brand’s third studio in Canada and the first in the province of Alberta.

TXG, which is now recognized as an extension of Club Champion in Canada, fits, sells and builds custom golf clubs using brands like Callaway, TaylorMade, Ping, Titleist, Cobra, Fujikura, Golf Pride and many more. The company provides Tour-level club fittings and custom-built golf clubs that produces longer, more accurate shots for golfers of any ability level.

2023 Hilton Grand Vacations ANNIKA Invitational to Feature Five AJGA Top-10 Ranked Players

The ANNIKA Foundation – golf Hall-of-Famer Annika Sorenstam’s charitable organization – will welcome five of the AJGA’s Top-10 players to Orlando’s Eagle Creek Golf Club from January 14-17 for the Hilton Grand Vacations ANNIKA Invitational presented by Rolex.

The AJGA’s No.1-ranked player, Gianna Clemente from Estero, Florida, headlines one of the tournament’s strongest fields in its 15-year history. Other top-10 players scheduled to compete are defending champion and No.3-ranked Yanna Wilson (Henderson, Nevada), No. 4 Rianne Malixi (San Bernardino, California), sixth-ranked and 2022 Augusta National Women’s Amateur champion Anna Davis (Spring Valley, California) and No. 10 Alice Ziyi Zhao (Irvine, California). All told, the 72-player field features three former ANNIKA Invitational champions (Wilson, Avery Zweig and Francesca Fiorellini), 30 Rolex Junior All-Americans and 50 past AJGA champions.