Monday, January 23, 2023

Edel Golf Launches Major Technological Advancement in Pro Style Irons

Introducing the Edel Golf SMS (Swing Match System) Pro Irons, the most advanced players iron golf has ever seen. The SMS Pro Irons blend beauty, precision, and performance, featuring our revolutionary Swing Match weighting technology, which allows players to dial in their irons with more precision and accuracy than ever before.

The SMS irons are also created through a multi-step Precision Grain Forging process, which enhances consistency, feel, and durability. In addition, the Tour Inspired Tri-Stepped Sole Design optimizes turf interaction for enhanced performance.

Our Swing Match Weighting Technology is a game-changer, allowing golfers to control their clubface throughout their swing to create the most efficient impact. With three machined out weight ports and interchangeable weights, golfers can move weight across the iron to optimize it to their swing.

“The ability to fine tune accuracy and overall performance through weight change is an incredible innovation,” said Rocky Hansler, Chief Operating Officer. “It’s been great watching the improvements in ball striking with consumers all over the world. Now, bringing it in a players package, we’re going to open up the eyes of some of the best players in the world.”

The Precision Grain Forging process produces one of the purest players irons ever felt, with the integrity of the 1025 carbon steel's natural grain optimized for enhanced consistency, feel, and durability.

The Tour Inspired Tri-Stepped Sole Design features three separate surfaces, each precisely engineered for better turf interaction and more consistency from strike to strike. The Leading Edge Bounce resists the club from digging, continuing momentum through the shot. The Effective Middle Tier Bounce has the greatest interaction with the turf post impact. The Trail Relief Bounce reduces the effective sole width of the club, creating shorter and more efficient divot patterns, making the iron feel like a blade but perform like an advanced cavity back iron.

The SMS Pro Irons will be offered in variable length 3-Iron through Pitching Wedge options. Each iron has three weights, two 2-gram weights and one 8-gram weight come stock, but can be dialed in through the fitting process for swing weighting purposes and can be customized with 4-gram, 6-gram and 10-gram options as well.

The irons are priced at $250 per club and come with a handful of no upcharge shaft and grip offerings.  Product will be available at select fitting and retail locations around the world on February 24, 2023.

Product Summary

Big technological advancements in players’ irons are rare.  To change this, we set out to create the most advanced players iron golf has ever seen. The SMS Pro irons are a blend of beauty, precision and performance.  Led by our Swing Match weighting technology, these irons allow players to dial in their irons with more precision and accuracy than ever before. Moving the heavy weight from the heel to toe and vice versa gives players the ability to help eliminate their misses and hit it closer to their intended target.

The SMS irons are created by a process we call Precision Grain Forging, which enhances consistency, feel and durability by optimizing the grain structure of every iron after forging.  After the forging process, our Swing Match weight ports and tour inspired stepped-sole design are machined into the exacting specifications of our engineering team.  From the advancement of our Swing Match weighting, to the precision forging and consistent machining from sole to sole, no stone was left unturned in making the most advanced forged players iron in golf.

Features and Benefits

Swing Match Weighting Technology

This is the most exciting technology brought to irons since, well, ever. Our new swing match weighting system allows you to truly fit an iron to your swing. With three machined out weight ports and interchangeable weights, you can move weight across the iron to optimize the club to your swing.

How does it work?

Clubface is king. SMS weighting gives golfers the ability to control their clubface throughout their swing to create the most efficient impact for them.

Our weighting technology allows the golfer to adjust their irons in order to match their natural swing profile and release motion. By moving the heaviest weight on the iron to its optimal position for your profile, it will work complementary to your swing and optimize your iron game.

Precision Grain Forging for Incredible Sound and Feel

Our multi-step Precision Grain Forging process produces one of the purest players irons you’ve ever felt. The integrity of the 1025 carbon steel’s natural grain optimized through this process brings more consistency, feel and durability to these beautiful irons.

Tour Inspired Tri-Stepped Sole Design for Enhanced Turf Interaction

Each surface on the Tri-Step Sole design is precisely engineered for better turf interaction and more consistency from strike to strike. The shape of the Stepped Sole design allows for versatility in a host of lies and conditions.

The sole consists of three separate surfaces:

Leading edge bounce: The leading edge bounce is the first point of contact with the turf which resists the club from digging, continuing the momentum through the shot.

Effective Middle Tier Bounce: The bottom of the sole acts as the effective bounce of the golf club. This is the portion of the sole that has the greatest interaction with the turf post impact.

Trail Relief Bounce: The relief reduces the effective sole width of the club, creating shorter and more efficient divot patterns. This portion of the club makes the iron feel like a blade, but performs like an advanced cavity back iron.

Construction and Components

Body Material: Precision Grain Forged 1025 Carbon Steel

Hosel Bore: 0.355” Tapered Tip

Stock Shaft: KBS Tour

Stock Grip: Golf Pride Tour Velvet

Stock SMS Weights: Two 2-gram (titanium) weights and one 8-gram (tungsten loaded) weight

SMS Customizable Weight Options: 4-gram (stainless), 6-gram (tungsten loaded), and 10-gram (tungsten loaded)

Club Hand Loft Lie Offset Top Line Length Swing Weight Raw Head Weight Weight with 2-8-2

3 RH 20* 60 2.8mm 6.0mm 39.00” D2 226 g 238 g

4 RH 23* 60.5 2.5mm 6.0mm 38.50" D2 233 g 245 g

5 RH 26* 61 2.3mm 6.0mm 38.00" D2 240 g 252 g

6 RH 29* 61.5 2.0mm 6.0mm 37.50" D2 247 g 259 g

7 RH 32* 62 1.8mm 6.0mm 37.00" D2 254 g 266 g

8 RH 36* 62.5 1.5mm 6.0mm 36.50" D2 261 g 273 g

9 RH 40* 63 1.3mm 6.0mm 36.00" D2 268 g 280 g

PW RH 45* 63.5 1.0mm 6.0mm 35.75" D2 273 g 285 g

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