Premium golf equipment manufacturer Edel Golf has been acquired by former CoorsTek executive Doug Coors. Hailing from the Coors Brewing family, his background resides in engineering physics and manufacturing processes. What stands out about Coors is his passion for golf, knowledge of the biomechanics behind the golf swing, and keen sense of club fitting processes.
Coors’ relationship with Edel Golf first started when he was asked to be a manufacturing consultant where he became familiarized with the company, its products, and fitting processes. “I learned so much from my putter and wedge fittings that I was shocked how little the industry shared with the casual golfer,” said Coors. “There is so much to this game, and I wanted to learn everything I could. Acquiring Edel Golf has given me the platform to share what I learned.”