USGA Awards Outstanding Efforts in Volunteerism, Turfgrass Research and Golf Literature

The USGA has announced the recipients of its Annual Awards, honoring three individuals for their significant contributions for the good of the game in the areas of volunteerism, turfgrass advancement and golf literature.

E. Lee Coble, of Richmond, Va., is the recipient of this year’s Joe Dey Award for his decades-long service to golf and for fostering a more inclusive game. Bob Farren, director of golf course management at Pinehurst Resort & Country Club, is the Green Section Award honoree for serving as a leader in sustainable golf course maintenance practices. “Serving Herself: The Life and Times of Althea Gibson,” by Ashley Brown, Ph.D., has been selected as the winner of the USGA’s Herbert Warren Wind Award.

Top Spring Golf Destinations for Travelers around the U.S.

Step into the world of leisure and luxury, where the serene greens of renowned golf courses meet the comfort of exceptional accommodations. As the weather warms and the flowers bloom, golf enthusiasts seek ideal destinations to indulge in their passion for the sport.

Here are some of the United States’ premier spring golf destinations, each paired with exquisite hotels that promise not only unparalleled hospitality but also convenient access to some of the most picturesque fairways in the country.

Nikon Introduces New COOLSHOT 20i GIII and 20 G III Compact Golf Laser Rangefinders

Nikon has announced the latest models in its series of acclaimed laser rangefinders for golfers, the COOLSHOT 20i GIII and COOLSHOT 20 GIII.

These new models are small in size but big on features, giving golfers confidence on the course with a clear and bright field of view, amazing accuracy, plus the added reassurance of Nikon’s LOCKED ON QUAKE technology.

New PXG 0317 X Driving Irons – Penetrating Performance by Design

The new PXG® 0317® X Driving Iron is engineered with the elite player in mind. An ideal hybrid alternative or specialty club for extreme courses and conditions, the 0317 X presents a tour-inspired design that significantly boosts moment-of-inertia and increases forgiveness for unmatched distance and accuracy.

"A slick replacement for a wood when the course calls for it, the PXG 0317 X Driving Iron will help you keep it in play even in the most challenging environments," said PXG Founder and CEO Bob Parsons.

ECCO Golf Announces New LT1 Golf Shoes for 2024

ECCO consistently delivers products with industry leading comfort and performance through its dedication to quality, exceptional level of craftsmanship and groundbreaking technology.

Wearing is believing, and that’s why 90 percent of golfers feel the difference and buy another pair of ECCOs.

Bushnell Golf Introduces Upgraded Pro X3+ Laser Rangefinder

Bushnell Golf, the definitive #1 laser rangefinder brand in golf, has introduced the new Pro X3+ Laser Rangefinder. Building off the success of the previous model, the Pro X3+ now shows wind speed and direction in the display. This added feature will provide the golfer an added layer of confidence to determine how these wind conditions will affect their shot at any given moment.

Used and trusted by more than 99 percent of PGA Tour players, Bushnell Golf continues to evolve advanced technologies with the Pro X3+. Packing all of Bushnell’s market-leading innovations into a fully waterproof, rubber armored metal housing, the new Pro X3+ is the most powerful, precise laser rangefinder to date.

The First of its Kind Just Got Better with the New and Improved Wingman 2 GPS Golf Speaker

Bushnell Golf, #1 in Electronic Measuring Devices, has unveiled the latest upgrade to their first-to-market Wingman GPS Speaker lineup with the new and improved Wingman 2. Building off the success of the original golf GPS speaker—the Bushnell Wingman—the Wingman 2 features an upgraded integrated BITE magnetic remote, new battery light indicator, USB-C charging port, and improved audio quality.

The Wingman 2 also features audible GPS distances, 1st tee introductions and custom sound bites, a built-in microphone to make and take calls, 14-hour battery life, and free access to the first-in-class Bushnell Golf Mobile App. It can also be used as a USB-A power bank to keep your devices charged, and can be paired with another Wingman 2, Wingman View, or Wingman Mini for wireless surround sound.  The new Wingman 2 reinforces Bushnell Golf’s ongoing commitment to providing golfers with innovative products using advanced technologies.

Arccos Launches Revolutionary Link Pro Device

Arccos – the leader in connected A.I. golf products and the Official Game Tracker of the PGA TOUR – as announced the launch of Link Pro, a revolutionary device that tracks a player’s shots automatically without a phone and works inside a player’s front pocket to seamlessly capture on-course data.

Available now at Arccosgolf.com and key retailers worldwide, Link Pro is the 3rd-generation in this successful product line. The New Link Pro is built on member feedback to deliver a better experience to track shots automatically without carrying a phone.

Play Smart and Score Everywhere with the new Cleveland RTX Full Face 2 and Smart Sole Full Face Wedges

CLEVELAND GOLF® is excited to introduce the latest additions to its Wedge family: RTX Full-Face 2 and Smart Sole Full-Face Wedges.

These new offerings combine premium, thoughtful design with larger striking areas for added forgiveness and playability.

Shot Scope Debuts Pro ZR Laser Rangefinder Featuring DuraShield Hardshell

Shot Scope (www.shotscope.com), the golf industry-leader in advanced GPS and shot tracking technology, has once again re-imagined the laser rangefinder category with the launch of the PRO ZR, a laser rangefinder featuring a DuraShield Hardshell design, offering golfers the most durable high-performance, distance measuring device on the market.

The PRO ZR is backed by its DuraShield Hardshell, which offers a strong and metallic construction with a water resistant rating, allowing for use in all weather conditions. The new device will be showcased at the 2024 PGA Show in Orlando and offered at an unbeatable $299.99 SRP. Providing golfers with unparalleled distance and pinpoint accuracy, including an ultra-clear LCD display combined with Adaptive slope technology and Red / Black dual optics, the PRO ZR ensures players can read their measurement regardless of the light conditions over a distance of 1500 yards.

Dunlop Sports Americas Announce Relaunch of Never Compromise Putters

Dunlop Sports Americas is excited to announce the relaunch of the iconic Never Compromise Reserve putter line.

Never Compromise offers golfers an uncompromised putting experience with a one-of-a-kind fitting method that promotes rhythmic strokes, pure strikes, and glide-like rolls.

Linksoul Presents Volume 1 of the Loreto Collection

California-based Linksoul is proud to present Volume I of the Loreto Collection for Early Spring 2024, where golf apparel transcends tradition and embraces innovation. Drawing inspiration from the enchanting meeting of the Sierra de la Giganta Mountain range and the Sea of Cortez in the coastal town of Loreto, Baja Mexico, this collection embodies the region’s warmth and charm while delivering effortless style and casual luxury. From exceptionally soft flannels to performance-driven polos and layers, each piece reflects the natural beauty of Loreto.

“The Loreto Collection represents an exciting journey for Linksoul, where we merge the rich inspiration of the Loreto region with cutting-edge materials innovation,” says Linksoul Co-founder and CEO John Ashworth. “Our focus is on delivering exceptional comfort and performance, all while staying true to the soul of golf. With an unwavering commitment to sustainability and style, Linksoul’s Loreto Collection is for golfers who seek more than just clothing; they seek an authentic experience.”

Adidas and Malbon Golf Introduce The Crosby Collection

The list of people having an impact on the intersection of golf, fashion and entertainment isn’t long. One at the top of that list would certainly be legendary entertainer Bing Crosby, who in 1937 started the popular Crosby Clambake, an annual event that brought musicians, actors, celebrities, and professional golfers together for a friendly competition around a sport they all loved.

Adidas and Malbon Golf have introduced a special capsule of product – The Crosby Collection – inspired by those early Clambakes and that camaraderie, spirit and fashion from an era that set the stage for what the golf landscape looks like today.

Galvin Green Unveils DRYVR Waterproof Line in Part 1 Range

Premium hi-tech golf apparel brand Galvin Green has today unveiled a new DRYVR™ line of 100% waterproof rainwear garments that headlines its functional 2024 Part One collection to ensure serious golfers are equipped for unpredictable weather conditions worldwide.

Offering an unrivalled choice of responsibly sourced waterproofs on the market, the bluesign® approved DRYVR™ line-up consists of 21 jackets, hoodies and pants for men, women and junior golfers in a matchless choice of color and size options. The long-lasting garments are crafted in more than 50 standout colorways using different forms of the widely trusted ‘Guaranteed to keep you dry’ GORE-TEX membrane fabric.

Tour Edge Earns Eight 2024 Golf Digest Hot List Awards

Tour Edge, the pound-for-pound industry leader in performance and innovation, today announced that eight of their new products were honored with a 2024 Golf Digest Hot List award.

The Hot List, the annual golf equipment awards going on 20 years, was revealed in the February issue of Golf Digest currently on newsstands.

PING to Support First Tee Efforts to Make Golf and Character Education More Accessible for Future Generations

Youth development organization First Tee is pleased to announce that PING, a premier golf equipment manufacturer, has signed on to support the nonprofit’s ongoing efforts to prepare the next generation for life on and off the golf course.

“We are very pleased to support the First Tee at the Trustee level,” said Stacey Solheim Pauwels, PING Executive Vice President. “Junior golf has always been important to PING and the Solheim family. Golf is a game that can be enjoyed throughout a lifetime and it teaches so many positive character-building lessons. Having the opportunity to play golf in your youth is a great advantage for an individual’s future, both in the game and in business. From a young age, my father and uncle, Allan and John Solheim, encouraged my brothers, cousins and I to play golf and we are forever grateful for the experience and friendships we still maintain from those early years. Over the course of the past decades, we have seen tremendous growth of the First Tee nationally as well as at our Phoenix chapter. We’ve had the opportunity to view first-hand its effective programing, outreach and the outstanding youth it has developed both in the game of golf and beyond. We look forward to playing a part in furthering the mission of the First Tee.”

Motocaddy Highlights Global Electric Cart Growth at PGA Show

Motocaddy, the world’s leading electric cart company, attracted the attention of new stockists and global media at last week’s PGA Show, providing them with an exclusive preview of the brand’s full range of pioneering and technologically advanced products on display for the first time.

Highlighting the global growth of electric carts, Motocaddy unveiled its latest range of hi-tech powered carts and featured-packed bags, including the award-winning M7 GPS REMOTE and M7 REMOTE models at a show floor booth that was double the size of last year and in a large 1,800 sq. ft. meeting room, conveniently located next to the Media Center.

TRUE linkswear Names Taylor Montgomery as Newest Ambassador

TRUE linkswear (TRUE), creators of ultra-comfortable, modern golf footwear for walking on the course and off, is pleased to welcome PGA TOUR player Taylor Montgomery to its family of TRUE brand ambassadors. The 28-year-old Las Vegas-born UNLV alumnus is playing in his second full season on the PGA TOUR and is currently ranked 85th in the Official World Golf Rankings.

Last season, Montgomery led the PGA TOUR in Putting Average, Putts Per Round and One-Putt Percentage and ranked 2nd on TOUR in Strokes Gained: Putting. He posted five top-10 finishes last season, including a solo third place showing at the Fortinet Championship.

Titleist Introduces New Vokey Design SM10 Wedges

Titleist’s new Vokey Design SM10 wedges are engineered to produce a lower, more controlled flight with improved feel and maximum spin.

Advancing the performance of the game’s most played wedges the new wedges highlight an unrelenting focus on Master Craftsman Bob Vokey’s three keys to great wedge play.

Bridgestone Golf Launches Mindset: A Breakthrough Visual Technology for Maximum Performance

Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced MINDSET, a proprietary visual technology available on all four of the 2024 TOUR B Series golf balls. The MINDSET process was created by BRIDGESTONE GOLF staffer Jason Day and his long-time mental coach, Jason Goldsmith, and consists of three easy steps that have been critical to Day's success for the better part of a decade.

“Jason Goldsmith and I worked together to develop a pre-shot system that went beyond the simple visualization I did when I was a kid,” said Day. “He understood how critical pre-shot visualization was to my game, but also knew I needed a more structured, complete routine. Now Bridgestone has made The MINDSET process available to all golfers, which is going to be a game changer for a lot of people.”

Bridgestone Golf Groundbreaking New Tour B Lineup Pushes the Envelope of Performance with Input from Tiger Woods

Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced the new 2024 TOUR B family of golf balls. Designed to deliver the ultimate combination of distance and greenside spin and control, the latest TOUR B golf balls feature the new REACTIV X System that takes Bridgestone’s Contact Science to a new level.  The 2024 TOUR B family comes in 4 distinct models, TOUR B X and TOUR B XS (for swings over 105 mph), and TOUR B RX and TOUR B RXS (for swings under 105 mph).

The newly developed REACTIV X System, which combines a REACTIV IQ cover with an EXCLRNT mid-layer, is the result of years of development and multiple iterations of REACTIV technology. In the initial version, REACTIV utilized impact modifiers in the urethane cover of each TOUR B model to create a cover that reacted to the impact velocity of every shot. On aggressive swings off the tee, the cover became firmer for faster ball speed and more distance, while on scoring shots with wedges and short irons it became softer for more spin and shot stopping control.

Cobra Golf Unveils Reimagined Vintage Putter Series

COBRA GOLF, a leader in golf club innovation, proudly presents the redesigned VINTAGE putter series, featuring an array of advancements including a revolutionary soft PEBAX™ face insert and the incorporation of LA GOLF’s Descending Loft Technology™. This new lineup encompasses upgraded versions of popular models such as Sport, Widesport, Nova, Stingray, and Cuda, offering golf enthusiasts an unparalleled combination of feel and performance.

Inspired by the success of the KING VINTAGE Series, this new VINTAGE line continues with LA GOLF’s patented Descending Loft Technology. This distinctive technology offers players four planes of loft, descending from the top to the bottom (4, 3, 2, 1) in one-degree increments. This unique design ensures an optimal launch on every stroke, while producing unparalleled end-over-end roll performance.

Cobra Golf Unveils Enhanced 3D Printed Putter Collection for 2024 Featuring Cutting Edge Technologies and Re-Engineered Designs

COBRA GOLF, is proud to announce the launch of an upgraded lineup of 3D PRINTED putters, showcasing innovative designs and new technologies that redefine the boundaries of advanced performance.

Building upon the success of the original KING 3D PRINTED putters, the new collection introduces a range of models that boast a lightweight, 3D Printed cartridge, crafted with HP Multi Jet Fusion Technology. This cartridge not only allows for optimal weight and mass property redistribution but also contributes to an enhanced sound and feel.

Fujikura Introduces New Ventus with Velocore+ for 2024

Fujikura, the leader in performance golf shafts, is proud to announce the all-new VENTUS shaft, available globally at charter dealers from February 29, 2024.

Featuring an enhanced technology platform combined with advanced design techniques, the new VENTUS is the ultimate evolution to one of the best performing shafts in Fujikura’s history.

U.S. National Development Program Launches Junior State Teams

The United States Golf Association (USGA) today announced the creation of a state team pilot program that will expand the pipeline for elite junior golfers into the recently created U.S. National Development Program (USNDP). Seven states will participate in the initial phase with the goal of all states having a team by 2033.

The first seven participants are California (Southern), Colorado, Georgia, Hawaii, Massachusetts, Ohio and Tennessee. The program will come to fruition through close collaboration between the USGA, its allied golf associations, the PGA of America and relevant state junior programs.

ASICS Releases GEL-KAYANO ACE 2 Golf Shoes

Designed to bring lightweight comfort to the golf course, the all-new GEL-KAYANO ACE 2 builds upon the renowned excellence of ASICS® running shoes, seamlessly blending comfort and flexibility to give golfers the ultimate performance footwear needed throughout their rounds.

“The GEL-KAYANO ACE 2 provides a strong foundation for golfers and their swings, with extra stability and comfort for rounds in any conditions,” ASICS General Manager Ryan Polanco, said. “Specialized Flex Grooves enhance rotation during the swing and make for an easier walk. All-around these shoes put golfers in the best position to feel their best on the course.”

Join Revo for a Meet and Greet with Golf Legend Annika Sorenstam at the PGA Show

Revo, the premium, high-quality performance sunglass company, will be showcasing its 2024 Collection at the PGA Show in Orlando, FL, January 23-26, 2024.

Revo will be hosting a Meet & Greet with Annika Sorenstam, Hall of Fame golfer and Revo global ambassador, on Wednesday, January 24, 3:00 – 4:00 PM. Stop by booth 4762 and take a photo with the greatest female golfer of all time.

Understanding Genius: The Work of Robert Trent Jones Sr.

The Robert Trent Jones Society has released a new publication, The Design Genius of Robert Trent Jones, Sr. – A Course Appreciation Guide.

The 20-page compendium analyzes Jones’ design principles, notably routing, green complexes, heroic shot values, water hazards, flexible teeing options, and emphasis on natural beauty, all supported by course examples and photography.

Cleveland Golf Unveils New HB Soft 2 Putters with Nine Stroke Specific Models

The all-new HB SOFT 2 Putter line from Cleveland Golf integrates Speed Optimized Face Technology with nine, stroke-specific models designed to enhance players performance on the greens in a finely tuned, near-custom putter.

Designed to provide golfers with truer strikes and more consistent swing feel, HB SOFT 2 caters to different stroke types. By designating the appropriate hosel, shaft, and grip for both face-balanced and moderate toe hang models, this ensures each putter is built to match the player’s individual stroke.

Titleist Introduces Next Generation AVX Golf Balls

The new Titleist AVX golf ball has been reengineered from core to cover to increase performance on every shot, delivering longer distance tee to green, more greenside spin and control and even softer feel.

Available in golf shops worldwide beginning Jan. 24, the new AVX builds upon its unique combination of exceptional distance and extraordinary feel through advancements to every layer of the golf ball.

New Cleveland CBX 4 ZipCore Delivers Greenside Shot Making and Short Game Versatility

The all-new CBX 4 ZipCore Wedges from CLEVELAND GOLF® are designed to help golfers shake the dreaded chunk shot and get up and down with confidence, thanks to a modern cavity back design with a refreshed slate of performance technologies.

“What’s great about the new CBX 4 ZipCore is that they share similar shaping and weighting to modern forgiving Irons, so the transition from your Irons to your Wedges is going to be consistent with what you’re used to,” said Jeff Brunski, Vice President of Research and Development at Cleveland Golf. “Golfers will notice the consistency around the greens, but especially during full Wedge shots. The swing feel won’t be drastically different, but more of the same as what they’re used to with their Irons.”

Galvin Green Invites PGA Show Attendees to Play Iconic Hole in VR

Galvin Green, the premium hi-tech golf apparel brand, is inviting PGA Show attendees to play the iconic 18th hole of The Old Course at St Andrews in virtual reality when discovering the latest DRYVR™ waterproof collection at booth #6557 in the Apparel Pavilion.

From its 30% larger stand, the brand is offering visitors the chance to try on the latest top-performing bluesign® approved waterproof jackets while wearing a VR headset to fully experience the superior stretch and flexibility provided by the pioneering garments when teeing off on the ‘Tom Morris’ hole at The Home of Golf.

Edel Golf Announces New Array Putter Line: The Most Complete Putter Customization Process for Your Game

Performance golf equipment manufacturer Edel Golf is pleased to announce Array Putters, the most complete putter customization process in golf.

Array Putters blend precision engineering with unique modularity to create a putter that can be customized to every golfer.  No two golfers are alike, so why are putters?

Pro's Choice Golf Shafts Showcases New 2024 Graphite Design Tour AD VF Shaft at the PGA Show

Pro’s Choice Golf Shafts Inc., exclusive distributor of Graphite Design premium golf shafts, announces that they will be showcasing the brand new 2024 Graphite Design Tour AD VF wood shafts as well as all the other very popular Graphite Design shafts at the 2024 PGA Merchandise Show being held January 24th through January 26th at the Orange County Convention Center in Orlando, FL.  The company will also be participating in the outdoor Demo Day on January 23rd at the Orange County National Golf Center and Lodge in Winter Garden, FL.

Pro’s Choice will display the complete line of Graphite Design premium shafts at the Equipment Test Center in Hitting Bay # ETC 4 in the Orange County Convention Center and on Tee Box #1 at the Demo Day.

Evnroll Announces New 2024 Neo Classic Putter Line

Evnroll, the award-winning putter line featuring patented ‘SweetFace’ Technology, has added to its product line with five new Neo Classic models. The innovative putter company has also repackaged its outward look and introduced a new custom cursive logo.

Every putter brand has its classic designs; putters that never go out of style.  Iconic shapes that golfers have gravitated to through the ages but done with a certain flare by individual designers.  At Evnroll the impeccably milled ER2 and ER5 Classics form the foundation of the company’s putter offering.  Along with the 2 & 5 will be three more iconic shapes in the ER1.2, ER2.2 and ER8.  Together they present a fresh take on the original Classic line.  The Neo Classics.

Go Far, Get Close with the New Cleveland Golf ZipCore XL and Halo XL Full Face Irons

CLEVELAND GOLF is excited to introduce the all-new ZipCore XL and HALO XL Full-Face Irons, designed to help avid golfers go big and get it close, with forgiving head designs and new technologies geared toward better golf.

To squeeze as much distance as possible out of these Irons and deliver optimal launch, Cleveland Golf used an artificial intelligence-driven process to create MainFrame – a club face and weighting combo that boosts both COR and MOI for high-powered ball speeds and more forgiveness.

Unlock Tour Level Performance with Srixon Q-Star Tour Series

Designed to give moderate swing speed golfers a tour-level ball option that delivers maximum greenside spin, more distance, and more control.

The new SRIXON Q-STAR TOUR and Q-STAR TOUR DIVIDE has improved performance in every possible way.

Cobra Golf Announces New Darkspeed Drivers Woods and Hybrids with Advanced Aerodynamics

COBRA Golf, a leader in golf club innovation, today introduced its new family of DARKSPEED drivers, fairways and hybrids. The DARKSPEED drivers feature groundbreaking aerodynamic shaping, a re-engineered PWR-BRIDGE, and advanced A.I. designed PWRSHELL H.O.T. Face in three models – DARKSPEED LS, DARKSPEED X, and DARKSPEED MAX.

Each of the DARKSPEED drivers feature a unique aero shaping and tailored weight configuration to optimize performance for the target player for which they are designed. The DARKSPEED LS is aimed at the fastest swingers who need lower spin and more shot shaping control, and is designed with the highest rear skirt height, a higher crown peak, and a more compact address profile.

Cobra Introduces Darkspeed Variable and One Length Irons

COBRA Golf, a leader in golf club innovation, today introduced the new DARKSPEED Irons, designed to provide the ultimate combination of speed, distance, and feel. The new irons feature an all-new hollow body construction filled with feel enhancing foam, as well as re-engineered PWR-BRIDGE and PWRSHELL technologies to create COBRA’s longest, best feeling game improvement iron to date.

Taking cues from metalwood designs, a new hollow body construction creates a thinner and more responsive clubhead structure that unlocks up to 25% more face flection for faster ball speeds and longer distance. To achieve enhanced sound and feel, the hollow body of the new DARKSPEED irons is injected with foam microspheres, which expand to fill the internal cavity. Once injected the foam supports the PWR-BRIDGE weight while also providing vibration-dampening properties for a soft feel and pleasing sound. For optimized performance through the set, the DARKSPEED irons feature a progressive TECFLO construction that transitions from a full hollow design with PWR-BRIDGE and PWRSHELL in the 4-7 irons, to full hollow body with no face insert in the 8-PW, to a half hollow design in the GW-SW.

Mizuno Announces new Pro 241 243 and 245 Irons

Introducing the Mizuno Pro 24X Series – a new age of forging excellence. The Mizuno Pro 241, a pure shot-maker’s muscle-back, showcases fine design details crafted through the unique relationship between Mizuno’s club engineers and the Grain Flow Forging plant in Hiroshima, Japan.

The manufacturing marvel, Mizuno Pro 243, is more compact and precise, delivering a faster face and a more satisfying impact. The Mizuno Pro 245 takes it a step further, being quicker and easier to launch, thanks to a complex hollow body construction and internally suspended Tungsten weight.

Wilson Redefines Iron Icons with new Staff Model CB and Blade Irons for 2024

Wilson Sporting Goods Co., the iron brand with more major championships won than any other golf company, announces redefined iterations of its iconic blades and cavity back irons, named the Wilson Staff Blades and Wilson Staff CB irons.

Wilson LABS engineers designed the new Staff Model Blades and CB irons together as one connected family in order to allow the elite player to dial in their long and short iron preferences. As a result, both irons feature common lines and weighting, similar aesthetic details and parallel performance attributes. Precision milling on the face allows for longer ball-to-face contact for more consistent spin and increased stopping power in both iron offerings.

New PXG Black Ops Golf Clubs a Complete and Total Victory in Woods Engineering

PXG has released its breakthrough Black Ops technology, which offers unparalleled performance without any compromises. This new range of drivers, fairways, and hybrids has been meticulously designed with custom fitting in mind, making them some of the most versatile and high-performing clubs in the industry.

"I have often wondered why golfers are content to give up distance to achieve forgiveness," said PXG founder and CEO Bob Parsons. "We've spent much of our R&D efforts focused on that challenge, and I am proud to say … we've cracked that nut. Black Ops Woods are straight like an arrow, more forgiving than a priest on Sunday, and absolutely stunning to boot!"

PGA Tour Player Jake Knapp Joins Original Penguin Staff

Original Penguin Golf, a division of Perry Ellis International, is excited to announce the signing of PGA TOUR player Jake Knapp as its newest brand ambassador. Wearing Original Penguin, Knapp will be making his PGA TOUR debut this season at the Sony Open in Hawaii.

As an ambassador for Original Penguin, Knapp will represent the brand on and off the golf course, showcasing the intersection of sport and style. Known for his prodigious length off the tee, he finished second in driving distance on the Korn Ferry Tour in 2023. Additionally, Knapp was voted the “Friendliest Player on Tour” by his peers aligning perfectly with the Original Penguin ethos, making him an ideal representative for the brand.

True Linkswear Announces 2024 Products

TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on the course and off, is proud to debut two new breakthrough footwear offerings, a rain jacket, as well as an exclusive event customization program for 2024.

TRUE CEO Jason Moore says that 2024 will include TRUE’s most robust offering ever. It represents a culmination of a full decade of ideas, effort and energy into an expansive line that serves players of every level. “We’re here to make your next round more enjoyable,” he says. “For that to happen, you need comfortable shoes that look and feel good. You have to have apparel that functions and fits your style. You have to have knickknacks too, from rain gear to head covers and golf gloves, and everything in between. In 2024, TRUE exists to make your next golf trip as enjoyable as possible. If you’re packing TRUE gear, it’s going to work, it’s going to hold up, and you’re going to feel good wearing it. For our team, that’s the ultimate testament. If you fill up that duffel bag for your next golf trip with nothing but TRUE gear, we’re going be extremely proud as a brand who prides itself in outfitting golfers with comfortable, functional, durable and timelessly stylish footwear, apparel and accessories.”

Titleist Introduces New TruFeel – The Softest Titleist Golf Ball

The new Titleist TruFeel, the next generation of the softest Titleist golf ball.

TruFeel is designed to provide long distance and increased greenside spin and control – with an ultra-soft feel on every shot – through advanced core and cover technologies.

Titleist Introduces New 2024 Tour Soft Golf Balls

Faster core technology and a reformulated cover system drives improved all-around performance in the new Titleist Tour Soft golf ball.

Tour Soft provides golfers with longer distance off the tee and increased spin into the green – with an exceptionally soft feel off the club face.

Expand the Sweet Spot with All-New XXIO 13

For years, XXIO has been at the forefront of developing ultralightweight clubs that cater to players with swing speeds of 90mph or less.

The all-new XXIO 13 line of clubs adds another chapter to this legacy, offering specialized technologies to amplify performance on the course in a continued commitment to serve moderate swing speed golfers. The result? A pristine collection of Woods and Irons for better, easier golf.

Now On Tour: New Scotty Cameron Phantom Prototype Putters

New Scotty Cameron Phantom prototype putters have arrived in Hawaii, with PGA TOUR players at this week’s Sony Open getting their first look at four of Scotty’s new mallet designs for 2024.

Six additional models from the new Phantom family are ready to be unveiled by Scotty Cameron tour reps Drew Page and Brad Cloke in the coming weeks.

Golf and Hockey Reporter Hailey Hunter Joins XXIO in Exciting New Partnership

Hailey Hunter, current penguins rinkside/reporter host for SportsNet Pittsburgh, is set to join forces with XXIO golf in an exciting new partnership that will see her collaborate on a diverse range of video content and play a pivotal role in the brand’s upcoming product releases in 2024.

“We’re seeing a tremendous amount of growth with XXIO, so it’s exciting to be able to add a person like Hailey to our team who’s so passionate about golf and someone our audience can relate to,” said Noelle Zavaleta, Marketing Communications Director. “She’s going to be highly active with the brand, collaborating on a lot of fun content XXIO hasn’t done before. We’re excited to see what we can do together.”

Arccos Approved for Use in PGA Tour Events

Arccos – the world’s largest on-course tracking system, a leader in connected A.I. golf products and the Official Game Tracker of the PGA TOUR – today announced that Arccos has been approved for use on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour and PGA TOUR Americas, effective immediately.

Other than ShotLink powered by CDW, Arccos is the only game tracking system approved for use on the PGA TOUR and its affiliated Tours. Already permissible for use under the Rules of Golf, Arccos automatically tracks the location, club used and result of every shot taken on the course. It then provides personalized Strokes Gained analytics for every game aspect and each club in a player’s bag.