Mitsubishi and Aldila Shafts Pick Up Two More Victories on the PGA and European Tours

Mitsubishi and Aldila golf shafts picked up two victories on the PGA Tour and European Tour this weekend when Lanto Griffin won the Houston Open, and Bernd Wiesberger won the Italian Open. 

Griffin's maiden victory on Tour moved him to number 1 in the FedExCup Playoffs and Wiesberger's win moved him to number 1 in the Race to Dubai. 

 

The driver was instrumental in both Griffin's and Wiesberger's victories.  Griffin used a Mitsubishi Kuro Kage TiNi 70 X shaft in his driver to average 324.5 yards off the tee on the Tournament Course at the Golf Club of Houston, and found 78.6-percent of the fairways. 

Lanto Griffin WITB What's In The Bag: The Golf Equipment Griffin Used to Win the 2019 Houston Open

Lanto Griffin has toiled on various mini-tours for most of his career, broke on to the PGA Tour in 2017 only to lose his card the following year, and overcome the life-shattering loss of his father to brain cancer. 

 

So when Griffin won his first professional Tour win Sunday at the Houston Open, emotions poured out.  Griffin's fought and clawed his entire life for this moment.  And persistence is in his DNA. 

Wynn Golf Club Returns with Championship Course Designed by Tom Fazio

The only resort golf course on the Las Vegas Strip returned to Wynn Las Vegas this weekend with the grand reopening of the Wynn Golf Club. 

 

The original 18-hole championship course established in 2005 has been reimagined by legendary golf course architect Tom Fazio to give players a new golf experience from the first drive to the last putt. 

Detroit Golf Club Named 2019 Michigan Golf Course of the Year

Founded in 1899, Detroit Golf Club has evolved for over a century into a graceful, challenging and picturesque property with history and pedigree at every turn. 

 

Accolades have been many and the latest is its selection as the 2019 Michigan Golf Course of the Year by the Michigan Golf Course Association (MGCA). 

Troon and True Spec Golf Enter Partnership

Troon, the leader in club management, development, and marketing, has entered into a strategic partnership with True Spec Golf, the worldwide leader in custom club fitting and building, with more than 20 studios located around the world. 

 

Through the partnership, Troon will collaborate with True Spec Golf to expand their Mobile Fit program and studios at Troon locations around the country.  True Spec Golf will offer Troon customers and members special rates and exclusive offers for club fitting and building services. 

Tour Edge Golf Launches New Bazooka 370 and Bazooka 470 Black Complete Sets

Tour Edge Golf has released their new Bazooka 370 and Bazooka 470 Black complete sets, designed as part of their "Get in the Game" products designed to be the highest quality complete sets in the game. 

 

Their purpose is to make it easier for new golfers and golfers coming back to the game to get new high-performance, game-improvement technology that will make the game easier to play.

PING Golf Offers Free Arccos Caddie Smart Sensors on Eligible Products

As part of its ongoing effort to encourage owners of PING clubs to take advantage of the numerous benefits of Arccos Golf technology, PING has announced a program providing a free set of Arccos Caddie Smart Sensors exclusively to golfers who have purchased an eligible PING club or buy one before the end of the year. 

 

More than 30 PING clubs (listed below) are eligible in the promotion that runs through December 31, 2019, while supplies last.  The promotion also includes a 90-day free trial of the Arccos Caddie app. 

Callaway Footwear Introduces Oceanside and Oceanside LX Oceanside Spikeless Golf Shoes Feature PLUSfoam Insoles

Callaway Footwear is expanding its spikeless offerings for 2020 with the introduction of the new Oceanside and Oceanside LX golf shoes. 

 

The Oceanside line combines a lightweight sports-fusion design with superb comfort and traction features, providing style, stability, and responsive cushioning in every step. 

TRUE Linkswear Launches 10 Year Limited Edition Golf Shoes

To commemorate 10 years of crafting footwear for the walking golfer, TRUE linkswear has announced the launch of a limited edition #/500 TRUE Original golf shoe. 

 

Paying homage to the TRUE Tour (T1), the first TRUE model prototyped in 2009, the OGX echoes the iconic black and white reverse saddle colorway.  The OGX includes several upgrades to the core Original model which include a Bulletproof Vegan Leather upper, reflective rope lacing, commemorative diamond pattern and 10-year anniversary detailing. 

Golf Datatech Unveils 2019 Summer Golf Product Attitude and Usage (GPAU) Study

Golf Datatech, LLC, the golf industry's leading independent research firm for consumer, trade and retail golf trends, has unveiled the 2019 Summer Golf Product Attitude and Usage (GPAU) Study. 

 

A bi-annual study, and the 40th edition produced by Golf Datatech, the serious golfer research report has become an in-demand resource for the golf marketing community over the past 20 years. 

THE PLAYERS Will Broadcast Every Shot by Every Player for the First Time in History

For the first time ever in golf, every shot by every player will be live-streamed from a full-field tournament when THE PLAYERS Championship returns to TPC Sawgrass, March 12th through the 15th, allowing fans to follow any player in the elite field, for all four rounds. 

 

All of this revolutionary coverage will be available to PGA Tour LIVE subscribers on either NBC Sports Gold or Amazon Prime Video Channels. 

Aerotech SteelFiber Golf Shafts Win LPGA 2019 Volunteers of America Classic

Aerotech SteelFiber composite iron shafts topped the Texas leaderboard this weekend at the Volunteers of America Classic as Cheyenne Knight won for the first time on the LPGA Tour. 

 

Knight played SteelFiber i70 shafts in her irons and i80 shafts in her wedges, and hit 12 of 18 greens in the final round en route to 5-under 66, and 18-under overall score for the tournament. 

Bryson DeChambeau and LA Golf Shafts Make Equipment History

Bryson DeChambeau became the first player on the PGA Tour to play with all graphite shafts for every club in his bag last week at the Shriners Hospitals for Children Open. 

 

Using shafts he co-designed with LA Golf Shafts for every club in his bag, DeChambeau finished T-4 in Las Vegas.  DeChambeau first used LA Golf graphite shafts two weeks ago in his wedges at the Safeway Open. 

Kevin Na WITB What's In The Bag: The Golf Equipment Na Used to Win the 2019 Shriners Hospitals for Children Open

It took Kevin Na 10 years to win his first professional PGA Tour Event.  But with three victories in his last 30 starts, including a dramatic playoff win at the Shriners Hospitals for Children Open, Na is catching up on lost time. 

 

Na has been a professional for almost 20 years, and for many of them he was fighting with himself to get comfortable over the ball, exhibiting a maddening array of idiosyncrasies that dismayed fans and fellow players alike.  But Na has found his way back, and is now confident, comfortable, and even dominating at times when he tees it up. 

Aldila Golf Captures Win at Open de Espana

Jon Rahm defended his Open de Espana title with a dominating performance at Club de Campo Villa de Madrid, finishing 22-under par for the tournament in a 5-stroke romp. 

 

Rahm relied on an Aldila ATX Green shaft in both his driver and fairway wood, and shot a course record 8-under, 63 on Saturday to open up his lead heading to the final day. 

French Lick Resort Awarded Top 100 Resorts in North America Distinction

French Lick Resort, Southern Indiana's iconic golf and vacation destination and home to two of the state's most lauded golf courses, has been awarded "2019 Top 100 Resorts in North America" honors by GOLF Magazine. 

 

Restored to its historic glory, French Lick Resort is home to the expansive and captivating West Baden Springs Hotel, French Lick Springs Hotel and French Lick Casino, as well as two top-ranked public layouts, The Pete Dye Course at French Lick, and The Donald Ross Course at French Lick. 

PGA National Resort & Spa Announces "Fall Escape and Save" Packages

PGA National Resort & Spa is offering an exceptional limited time sale with 30-percent off rooms or 10-percent off select golf and spa packages from October 2nd, 2019 through January 23rd, 2020, making it the perfect time to escape to this world-class golf, spa, and vacation destination. 

 

PGA National is home to 90 holes of championship golf on five distinctly diverse courses including its famed Champion Course (a former Ryder Cup host and current venue of the PGA Tour's Honda Classic.  The Champion, also the home of the legendary "Bear Trap," recently underwent a renovation by Jack Nicklaus and his design team, and one of the greatest courses in the U.S. is now even better. 

Titleist Releases Experimental EXP•01 Golf Ball: Limited Run Straight from Titleist R&D Lab

The Titleist Golf Ball Research & Development team is comprised of more than 75 associates, from chemical engineers and mathematicians, to materials scientists and aerodynamics physicists, all driven by a commitment of continuous improvement and innovation. 

 

Year after year, countless golf ball concepts are developed with some never seeing the light of day and many left on the trial room floor.  The new Titleist EXP•01 golf ball, an experimental multilayer construction utilizing a new high performance urethane cover formulation and process, is one concept that has made its way to the top. 

Srixon Soft Feel Brite Golf Balls Preview: Distance Never Looked so Bright

SRIXON has announced the launch of the Soft Feel Brite golf ball, which will be available in Brite Orange, Brite Red, and Brite Green, and is now available in North America. 

 

Soft Feel Brite offers everything you love about Soft Feel.  It delivers distance, exceptional feel, and now, enhanced visibility from tee-to-green to form a high quality matte golf ball. 

Report Claims New PGA Tour Driver Testing Program Snags Multiple Non-Conforming Drivers at Safeway Open

Driver testing on the PGA Tour became an issue earlier this year when Xander Schauffele's driver was deemed non-conforming at The Open Championship.  And the ensuing fiasco led to a new policy of unannounced in-play pulling of drivers directly from players bags. 

 

Perhaps this was done to put the players and equipment manufacturer's on notice to ensure drivers are tested frequently and within the limited of CT conformity.  But according to a Reuters source familiar with knowledge of the testing, at least five players were deemed to be using non-conforming drivers last week at the Safeway Open.