Tour Edge announces the launch of the new ‘Hot Launch 4 To-Go’ package set, a complete set from driver to putter that includes a sleek HL4 cart bag.
Four different complete set make-ups are available; two for men in graphite and steel shafts, one set designed for senior golfers and a complete set designed uniquely for women.
Sun Mountain introduces Boom Bag, the first golf cart bag with built-in speakers. Simply connect your mobile device to Boom Bag’s Bluetooth controller and amplify your round. Listen to your favorite play list or follow the game. Boom Bag is available with a 14-way top or a 5-way top, both with abundant space across 13 pockets. Boom Bag is in stores now with a full-retail price of $329.99. For the retailer nearest you, call 800-227-9224 or visit www.sunmountain.com.
Music on the course has become accepted and even embraced by many and Boom Bag makes it easier than ever to connect to your favorite tunes and broadcasts. Boom Bag is available with either a 14-way top or a 5-way top with full-length dividers. Both versions feature a 10.5” diameter top with a dedicated putter compartment, and 13 pockets including a ventilated cooler pocket and a velour-lined pocket with multiple slots for Bluetooth controller/speaker battery and phone. The phone slot even has a clear vinyl window so the audio player can be seen and controlled.
Golf Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer and trade trends, has announced that U.S. golf equipment sales for December 2020 were up 58% over the same period in 2019, while exceeding December’s previous all-time high, set in 2006, by 16%.
These record-breaking sales are being released just days before the full 2020 National Golf Performance Report for Rounds Played and Retail Equipment Sales, which is set to be released on Monday, January 25.
TaylorMade Golf Company builds on its history of metalwood innovation and groundbreaking technologies with the all-new SIM2, SIM2 Max and SIM2 Max•D drivers.
With the original SIM, the company focused on reshaping the driver to deliver speed and aerodynamics at the most critical stage of the swing – those milliseconds right before impact. Embracing the evolution of design, now TaylorMade has reinvented the way drivers are constructed with an increased focus on enhanced forgiveness while maintaining speed and optimal launch conditions.
ECCO – a leading manufacturer of innovative footwear – has released a special edition ‘Iceman’ ECCO S-THREE style to be debuted by ambassador, Henrik Stenson, at the Abu Dhabi HSBC Championship this week.
Paying homage to Stenson’s nickname, ‘The Iceman’ shoe comes in black and white colorways, featuring an icy blue and white coloring in the midsole, as well as cracked leather uppers – developed by world-leading innovators, ECCO Leather – that represent shards of shattered ice. The tongue also comes complete with a special edition tag reading: Henrik Stenson The Iceman.
When the weather heats up, PUMA has golfers covered, delivering performance when and where it really matters. Today, PUMA Golf introduced its most hi-tech collection of polos created with MATTR, a performance fabric designed for maximum comfort no matter the climate or conditions. Each MATTR polo in the 2021 Spring Summer Collection features a technical hand-feel, eye-catching graphics, a supreme fit, and is designed to provide superior performance in even the hottest, most humid conditions. Beginning today, MATTR polos will be available in men’s, women’s and junior styles.
MATTR, which stands for Materials, Technology, Research, is a hi-tech, moisture-wicking, fast-drying fabric, with a breathable four-way stretch design and a lightweight feel, giving the golfer everything needed to perform at the highest levels without restricting mobility. MATTR polos are perfect for wear year-round with cool, classic golf style, but shine particularly in warmer weather thanks to its moisture-wicking properties and ability to keep sweat at bay.
From a family tournament to an amateur championship, Streamsong Resort has special events planned throughout the year that cater to golfers of all skills. With the Oct. 2020 reopening of Streamsong Red and Streamsong Blue now sporting the revolutionary new ultradwarf bermudagrass, Mach 1, there has never been a better time to stay-and-play at Streamsong.
“We have plenty to celebrate as we enter a new year at Streamsong, and we are thrilled that Streamsong Red and Streamsong Blue are back and better than ever,” said Scott Wilson, director of golf at Streamsong. “We hope these special events provide a fun environment for people to experience the resort and our three award winning courses.”
VOLITION AMERICA, in partnership with Revo, is excited to introduce the Revo Volition America sunglass collection, a unique collaboration designed to support the Volition America movement and those who have sacrificed for our country.
The collection will feature an array of classic sunglass shapes and signature mirrored lenses equipped with Revo’s best-in-class, NASA-based polarized lens technology. Expect considerable custom details and Revo’s impeccable lens clarity for a collection that seamlessly combines style and performance. With every piece sold, Volition America will support the families of our military heroes by donating 20% of their proceeds to FOLDS OF HONOR, a nonprofit foundation that provides educational scholarships to the children and spouses of fallen and disabled service members.
Aldila has announced the release of their new Ascent shaft. It will be in play at PGA WEST this week for the American Express, and promises a marriage of power and precision like you've never before seen.
New Image Stabilization Technology was tested with GEARS Accuracy Analysis and data showed Ascent consistently minimizes off-center hits and shaft deflection.
Custom club fitter Club Champion announces the opening of three new fitting studios this month, located in Memphis, TN; Jupiter, FL and Bradenton, FL. The stores are open and accepting fitting appointments.
Club Champion fits, sells and builds custom golf clubs using brands like Callaway, TaylorMade, Titleist, Cobra, Fujikura, Golf Pride and many more. The company delivers a Tour-quality fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.
Today Callaway Golf Company (NYSE: ELY), an industry leader in golf equipment and innovation, announced its new family of Apex Irons and Apex Hybrids.
These irons provide exceptional forged performance and A.I.-designed ball speed technologies for a wide range of players. And the hybrids feature new Jailbreak A.I. Velocity Blades for fast ball speeds in versatile, high performance offerings.
Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the new e6 golf ball will be the official choice of PopStroke. A partnership between TGR, Tiger Woods Ventures and PopStroke Entertainment Group, PopStroke is a family-oriented, hi-tech putting entertainment business. With two current locations in Port St. Lucie and Fort Myers, Florida, and many more to come, PopStroke provides a combination of golf, technology and casual dining. Each new PopStroke location will feature putting courses designed by Tiger Woods’ TGR Design.
As the #1 Ball-Fitter in Golf, Bridgestone takes pride in matching players to the right ball. Accordingly, all PopStroke customers will play and then take home Bridgestone’s new e6, which features a lower compression core and exceptionally soft feel. Tiger himself fits into Bridgestone’s TOUR B XS model, which will be available for purchase at all PopStroke locations, including three new spots scheduled to open in 2021 in Orlando, Palm Beach, and Scottsdale, Arizona.
Titleist and FootJoy have joined the Women’s Golf Day sponsor family as the Official Golf Ball and Official Footwear Sponsors, respectively, of Women’s Golf Day (WGD) 2021. These highly respected golf industry leaders join WGD’s mission to engage, empower and support women and girls through the game of golf. Together, Women’s Golf Day, Titleist and FootJoy are striving to bring more women and juniors into the game of golf than ever before through education and opportunity.
“The growth and impact of Women’s Golf Day aligned well with our corporate dedication to engage with more women and girls than ever before,” comments Alicia Madden, Director of Media Acushnet Company. “We actively support women’s golf at every level of the game and are excited to see how this new partnership will enable us all to bring new players into the game and support those who have already fallen in love with the sport.”
Continuing its commitment to bring golfers advancements in technology that lead to lower scores and more enjoyment on the golf course, PING has introduced the G425 family in North America, Europe and South America.
Engineered for golfers of all skill levels, the custom-built clubs are now available for custom fittings at authorized PING retailers around the world. Each club in the series comes standard with an Arccos Caddie Smart Grip.
PXG, the global golf equipment powerhouse, is all about the science of sexy. The formula never changes. Crazy distance, unbelievable forgiveness, huge sweet-spots, an extremely soft feel, and smoking hot looks. All that and more can be found in the company’s All-New PXG 2021 0211 Collection. An incredible line-up of innovative new irons, hybrids, fairways, and drivers that deliver game-changing performance at a killer price.
Six years ago, PXG shook-up the golf industry with the introduction of its groundbreaking flagship technology. With amazing but expensive clubs, PXG built its brand in service to well-heeled golfers and those who desired to own the finest equipment. Since deploying its flagship golf clubs, the company has grown its global footprint and gained notoriety for challenging convention, renouncing product release cycles, delivering groundbreaking technology, and building a direct-to-consumer distribution model.
Team TaylorMade has one of the strongest lineups in all of professional golf. As a company built around product innovation, technology and authentic golfer relationships, the brand has attracted some of the best and most magnetic players in the game.
There’s no better example of that than Dustin Johnson. He has been a centerpiece for the brand’s team of world-class tour professionals since turning pro 14 years ago. Armed with TaylorMade equipment, Johnson has amassed 24 victories over the course of his career including two major championships.
The 2021 College Football Playoff National Championship is this Monday and features two of the most storied teams in college football history. The Alabama Crimson Tide square off against the Ohio State Buckeyes, and I'll be giving away a full set of Golf Pride MCC Teams grips (13) in your choice of Buckeyes or Bama colors for this biggest game of the year.
I've reviewed MCC, MCC Align, and MCC Teams grips for you over the last year or so, and they're probably the grips I have on most sets of irons and drivers I play and review. And for the National Championship game this Monday, I'm going to give away a set of Golf Pride MCC Teams in Ohio State Scarlet and Grey, or Alabama Crimson and White.
Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today that the new e6, the longest running current model in the company’s lineup, is now made a with larger, softer core, offering moderate swing speed players more distance with improved feel and overall performance.
Features of Bridgestone’s newest e6 include a two-piece construction with a larger, softer core for an exceptionally soft, responsive feel and added distance for moderate swing speed players. Though the e6 has enjoyed an impressive 15-year track record of success, the new design is specifically tailored to modern players who value a ball that provides a melted-butter feel at impact without the loss of distance sometimes associated with lower compression models. In the case of the new e6, those with moderate driver swing speeds can greatly benefit from the larger, more responsive core formulation as well as Bridgestone’s advanced dimple technology and aerodynamics.
Today Callaway Golf Company (NYSE: ELY) announced that Jon Rahm, the #2 ranked player in the world, has joined its Tour professional staff in a multiyear agreement. As a Staff Pro, he will transition into a full bag of Callaway Woods, Callaway Irons, Callaway Wedges, a Callaway Chrome Soft X Golf Ball, and an Odyssey Putter.
“I’m so happy to be joining Callaway, and I can’t wait to start the year,” Rahm said. “The equipment is already performing well for me, and in my first round with the new setup, I shot a course record 59 at Silverleaf. I have confidence in my new Callaway clubs – and especially the golf ball, which has really impressed me during the testing process.”
We're ringing in the New Year in a really big way for 2021. If you follow me on twitter and Instagram you saw I'll be giving away a 1 of 1 prototype CRU Golf Walkabout leather carry bag that was designed for Rickie Fowler to use at The Masters.
I took The Walkabout out for a mini-review earlier this week (don't worry, it's in pristine condition), to give you guys an idea of what the bag is all about, show you some features, get an overall feel for what makes this bag special, and to point out how it's similar to and different from the CRU Legacy leather carry bag (which I reviewed for you guys last year here).
