Bridgestone Golf Unveils New e6 Golf Balls With Larger, Softer Core for Improved Distance, Feel, and Overall Performance

Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today that the new e6, the longest running current model in the company’s lineup, is now made a with larger, softer core, offering moderate swing speed players more distance with improved feel and overall performance.

Features of Bridgestone’s newest e6 include a two-piece construction with a larger, softer core for an exceptionally soft, responsive feel and added distance for moderate swing speed players. Though the e6 has enjoyed an impressive 15-year track record of success, the new design is specifically tailored to modern players who value a ball that provides a melted-butter feel at impact without the loss of distance sometimes associated with lower compression models. In the case of the new e6, those with moderate driver swing speeds can greatly benefit from the larger, more responsive core formulation as well as Bridgestone’s advanced dimple technology and aerodynamics.

“The e-Family has a lengthy, storied history at Bridgestone,” said Elliot Mellow, Golf Ball Marketing Manager – Bridgestone Golf. “The e6 is actually the longest running model in the e-Family and is our most successful two-piece Surlyn golf ball model to date. It has a significant following among moderate-speed players who demand a very soft feel with maximum distance off the tee and enhanced forgiveness on the long- and mid-irons. As a bonus it also provides incredible feel on and around the green.”

Bridgestone’s newest e6 golf balls carry a retail price of $21.99 per dozen and are available in white and optic yellow. The new e6 will be available at retail on February 26th.

For more information on the company’s entire offering of golf balls and for help selecting the right ball for you, visit bridgestonegolf.com.