USGA Launches Driving Equity Grant Program to Support Increased Coverage of Women’s Golf

The United States Golf Association (USGA) today announced the launch of the Driving Equity Grant Program to invite media outlets to expand their coverage of women’s golf by offering financial support to help alleviate any associated costs.

Ahead of the 2020 U.S. Women’s Open last December, the USGA launched “Women Worth Watching” as a long-term commitment to use its championships and platforms to celebrate female athletes and role models while promoting equality and diversity in sports. After driving awareness to the disparity in women’s sports coverage in Year One, the Driving Equity Grant Program is the organization’s next actionable solution to shrink the equality gap in golf.

Golf's Longest Day the Final Stage for 121st U.S. Open Championship Hopefuls

Final qualifying for the 2021 U.S. Open Championship is set to begin next week, and will be conducted over 36 holes at nine different courses across the country.

For thousands of players, it will take the utmost grit and determination on "Golf's Longest Day" to join the elite few who make the field at Torrey Pines.

Adidas Golf Solarthon Footwear Inspired by Longest Day of the Year

This is the time of year where golfers are chasing daylight, hoping to somehow slow down time so that they can maximize every minute out on the course.

Motivated by this special time of year, Adidas is introducing Solarthon, an ultra-lightweight and comfortable footwear option that’s designed to keep feet feeling fresh all day long.

Cleveland Golf Announces New RTX Full Face Wedges

Cleveland Golf, one of the industry leaders in wedge design and innovation, is proud to announce the RTX Full-Face wedge. The all-new RTX Full-Face wedge officially launches in North America on June 11, 2021.

RTX Full-Face brings full-face grooves to the flagship RTX model. This new wedge model delivers maximum short game versatility for the most demanding short game shots.

Sights from the 2021 U.S. Women's Open at The Olympic Club Lake Course: Monday Practice Round

Thirteen U.S. Women's Open champions and 40 first time U.S. Women's Open competitors, ranging in age from 17 to 43 years old and representing 27 different countries descended upon the Lake Course at The Olympic Club on Monday for the 76th U.S. Women's Open.

This week will mark the 11th USGA Championship played at The Olympic Club, but the first time this prestigious club has hosted a U.S. Women's Open.

76th U.S. Women’s Open Championship: Notebook and Storylines

This is the 76th U.S. Women’s Open Championship and the fourth in the state of California.

The first U.S. Women’s Open, played at Spokane (Wash.) Country Club in 1946 and won by Patty Berg, was the only one conducted at match play. The Women’s Professional Golfers Association (WPGA) conducted the Women’s Open until 1949, when the newly formed Ladies Professional Golf Association (LPGA) took over operation of the championship. The LPGA ran the Women’s Open for four years, but in 1953 asked the United States Golf Association (USGA) to conduct the championship, which it has done ever since.

USGA Announces Tee Times for 76th U.S. Women’s Open Championship

The United States Golf Association (USGA) has announced tee times for the first two rounds of the 2021 U.S. Women’s Open Championship, Thursday (June 3) and Friday (June 4), at 6,457-yard, par-71 The Olympic Club (Lake Course), in San Francisco, Calif.

The U.S. Women’s Open is a 72-hole, stroke-play competition. A field of 156 players will play 18 holes of stroke play on June 3 and 4, after which the field will be reduced to the low 60 scores and ties. Those players making the cut will play 18 holes on June 5 and 6. If there is a tie upon the completion of 72 holes, a two-hole aggregate playoff will immediately follow. If this playoff results in a tie, the tied players will immediately continue to play off hole-by-hole until the winner is determined.

76th U.S. Women's Open Championship: Fact Sheet

The Olympic Club Lake Course will be set up at 6,457 yards and play to a par of 36-36-71.

HE OLYMPIC CLUB (LAKE COURSE) HOLE BY HOLE

Hole 1 2 3 4 5 6 7 8 9 Total

Par 5 4 3 4 4 4 4 3 4 35

Yards 528 382 209 396 432 420 263 154 380 3164

Hole 10 11 12 13 14 15 16 17 18 Total

Par 4 4 4 3 4 3 5 5 4 36

Yards 392 411 398 171 410 137 563 485 326 3293

Note: Yardages subject to change.

USGA and Deloitte Launch Augmented Reality App for 2021 U.S. Open and U.S. Women’s Open

The USGA has announced the launch of a newly enhanced U.S. Open Augmented Reality (AR) App by Deloitte, designed to provide golf fans with an engaging and innovative experience for the 121st U.S. Open Championship at Torrey Pines Golf Course – and for the first time – the 76th U.S. Women’s Open at The Olympic Club.

Available in the Apple App and Google Play Stores, U.S. Open AR offers the first-ever AR app experience for a major women’s sporting event and will give fans watching at home a variety of exciting ways to follow the action at both of this year’s championships. Torrey Pines and The Olympic Club will come to life on users’ mobile devices, allowing fans to follow the action in real-time with three-dimensional views of all 36 championship holes on both courses.

Club Champion Announces Amazing Father's Day Special

Shopping for Father’s Day gifts is tough — what do you get the man who has almost everything? The answer: a gift card to Club Champion, the nation’s top club fitter, builder and retailer of the best brands in golf. They offer more than 50,000 hittable head and shaft combinations, and a professional-level fitting experience for golfers of any ability. For a limited time, get $75 toward Dad’s equipment purchase when you buy a gift card for $150 or more!

Ranked by Golf Digest among the 100 best club fitters eight times in a row, Club Champion’s unique coupling system allows them to combine any head and shaft together. The equipment available for testing is far more expansive than what’s offered at other fitting venues, and the variety allows their master fitters to find the perfect combination to optimize a golfer’s swing. Dad won’t have to wait to test the suggested clubs; he’ll get to hit the exact club that will be custom built for him.

Bag Boy 75th Anniversary Walk the Course Events at Independence Golf Club and Belmont

On May 22nd, Bag Boy hosted a “Walk the Course” event at Independence Golf Club in Midlothian, Virginia to celebrate its 75th anniversary and encourage golfers to explore the health benefits of walking the course.

The highly anticipated event was well received by the local golf community. All day, golfers who booked a tee time from 8:00 a.m. through 1:00 p.m. were eligible to enjoy a complimentary Nitron™ auto-open push cart when walking their round. There are many health benefits of walking over riding, which include improved circulation, stronger bones and muscles, and increased heart and memory health.

Kentwool Releases New Limited Edition USA Socks

Since 2008, Kentwool has offered a wide array of exceptionally comfortable and durable Merino wool socks, all proudly made in America. Kentwool’s new limited-edition U.S.A. Collection reflects this commitment to homegrown, high quality products that celebrate America with unique designs and color options that are only available for a limited time.

Kentwool socks are renowned for their unique combination of style, comfort, performance, and unmatched quality. Each pair is crafted with premium Merino wool yarn, providing maximum comfort through efficient moisture-wicking, odor-absorption and temperature-regulation.

New Sun Mountain Rainwear is Two Times More Breathable

The new for 2021 Sun Mountain Cirque is the company’s top-of-the-line rain gear featuring its most breathable waterproof rain suit to-date. The waterproof/breathable membrane has a 20k waterproof rating and an elite 50k breathability rating.

That's nearly double the breathability rating of past rain suits. Cirque is extremely lightweight, waterproof, quiet, and breathable due it’s three-layer construction. As an extra bonus the four-way stretch fabric makes this rain suit ultimately playable.

Golf Pride Grips Are Trusted by Vast Majority of Field Including Winner at the PGA Championship

Golf Pride, a division of power management company Eaton and an industry leader in grip innovation, today announced it was the leading grip brand in play at the 2021 PGA Championship, with 81% of the field including the winner trusting Golf Pride Grips.

13 of the 16 players who finished within the Top 10 (and ties), including the 50-year-old champion, chose Golf Pride at the exceptionally difficult Kiawah Island Ocean Course. The winner relied on Golf Pride’s MCC, which is the #1 Grip Series Worldwide, preferred by both Touring professionals and amateurs with over 250 Tour wins.

USGA Announces 27 Additional Players Exempt for 121st U.S. Open Championship

The United States Golf Association (USGA) today announced that 27 additional golfers, including major champions Adam Scott and Bubba Watson, have earned full exemptions into the 2021 U.S. Open Championship, to be played June 17-20 on the South Course at Torrey Pines Golf Course, in San Diego, Calif. These exemptions bring the number of fully exempt players to 76.

Exemptions were awarded to 24 players who earned a place in the top 60 of the Official World Golf Ranking® (OWGR) as of May 24, who were not otherwise exempt. Scott, who will compete in his 20th U.S. Open, won the 2013 Masters Tournament. He is ranked No. 39. Watson, who won the 2012 and 2014 Masters, is ranked No. 58. It will be Watson’s 15th U.S. Open. Brian Harman and Tommy Fleetwood, who were U.S. Open runners-up in 2017 and 2018, respectively, also earned entry through the OWGR. Fleetwood is No. 31 and Harman is No. 49.

Club Champion Opens New Studio in West Long Branch New Jersey

Custom golf club fitter Club Champion announces the opening of its new fitting studio, located at 310 RT 36, West Long Branch, New Jersey. The store is open and accepting fitting appointments. This is Club Champion’s fourth location in the state of New Jersey.

Club Champion fits, sells and builds custom golf clubs using brands like Callaway, TaylorMade, Ping, Titleist, Cobra, Fujikura, Golf Pride and many more. The company delivers a Tour-level fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.

Galvin Green Reports Strong Growth in North American Market

Leading golf apparel brand Galvin Green has reported strong growth across the US and Canadian markets in recent months, with its range of stylish garments appealing to golfers looking for something special - from brightly colored outerwear to bold patterned polo shirts.

Designed for golfers by golfers, the brand’s award-winning 2021 ‘GameDay’ collection features premium lightweight yet durable garments, made from sustainable materials and available in a selection of fashionable colors that standout both on and off the golf course.

Cobra Golf Announces KING Vintage Family of Putters Featuring SIK Face Technology and Adjustable Weights

Cobra Golf®, a leader in golf club innovation, has announced one of two new putter families under the KING umbrella. The KING Vintage Series of putters blends classic shapes with modern and innovative performance. The family includes four unique shapes: a blade (Sport-45 & Sport-60), mallet (Torino), fang (Nova & Nova-40) and an oversize mallet (Stingray & Stingray-40) with model names that are inspired by classic sports cars.

The putters feature a steel chassis, simple sightlines for alignment, and a black and turbo yellow color scheme. With multiple shapes, hosels, and an adjustable weighting system, the Vintage family has a variety of options for any style of putting stroke. Additionally, COBRA engineers worked with SIK Golf and Bryson DeChambeau to design improved roll in a soft yet crisp feeling aluminum face insert. Utilizing SIK’s patented Descending Loft Technology (DLT), which features four descending lofts on the face, to produce the most consistent roll trajectory for different putting strokes and angles of attack.

Cobra Golf Introduces First Complete Line of 3D Printed Multi Material Putters

COBRA Golf announced their first foray into the putter world in 2020, when they partnered with HP to become the first OEM to launch a commercial, 3D printed metal putter with the limited-edition KING SuperSport-35.

And now COBRA announced its official entry into the putter market with the KING 3D Printed Series – its first complete line of 3D Printed multi-material putters.

Firestone Country Club Announces Limited Time Stay and Play Packages

Firestone Country Club – renowned as one of North America’s most historic venues for championship golf – announces limited stay-and-play packages ideal for golf buddy trips and staycations this summer.

Through Sept. 6, the exclusive stay-and-play packages include overnight accommodations in Firestone’s standard club rooms and rounds of golf. There are 1 Day | 1 Night experiences including golf on the North Course, 2 Days | 1 Night itineraries including a round of golf on the South and North Courses and 2 Days | 2 Nights packages including golf on both courses. Rates for each package will be based on room type, courses, nights and rounds.