New PXG 0317 X Driving Irons – Penetrating Performance by Design

The new PXG® 0317® X Driving Iron is engineered with the elite player in mind. An ideal hybrid alternative or specialty club for extreme courses and conditions, the 0317 X presents a tour-inspired design that significantly boosts moment-of-inertia and increases forgiveness for unmatched distance and accuracy.

"A slick replacement for a wood when the course calls for it, the PXG 0317 X Driving Iron will help you keep it in play even in the most challenging environments," said PXG Founder and CEO Bob Parsons.

ECCO Golf Announces New LT1 Golf Shoes for 2024

ECCO consistently delivers products with industry leading comfort and performance through its dedication to quality, exceptional level of craftsmanship and groundbreaking technology.

Wearing is believing, and that’s why 90 percent of golfers feel the difference and buy another pair of ECCOs.

Bushnell Golf Introduces Upgraded Pro X3+ Laser Rangefinder

Bushnell Golf, the definitive #1 laser rangefinder brand in golf, has introduced the new Pro X3+ Laser Rangefinder. Building off the success of the previous model, the Pro X3+ now shows wind speed and direction in the display. This added feature will provide the golfer an added layer of confidence to determine how these wind conditions will affect their shot at any given moment.

Used and trusted by more than 99 percent of PGA Tour players, Bushnell Golf continues to evolve advanced technologies with the Pro X3+. Packing all of Bushnell’s market-leading innovations into a fully waterproof, rubber armored metal housing, the new Pro X3+ is the most powerful, precise laser rangefinder to date.

The First of its Kind Just Got Better with the New and Improved Wingman 2 GPS Golf Speaker

Bushnell Golf, #1 in Electronic Measuring Devices, has unveiled the latest upgrade to their first-to-market Wingman GPS Speaker lineup with the new and improved Wingman 2. Building off the success of the original golf GPS speaker—the Bushnell Wingman—the Wingman 2 features an upgraded integrated BITE magnetic remote, new battery light indicator, USB-C charging port, and improved audio quality.

The Wingman 2 also features audible GPS distances, 1st tee introductions and custom sound bites, a built-in microphone to make and take calls, 14-hour battery life, and free access to the first-in-class Bushnell Golf Mobile App. It can also be used as a USB-A power bank to keep your devices charged, and can be paired with another Wingman 2, Wingman View, or Wingman Mini for wireless surround sound.  The new Wingman 2 reinforces Bushnell Golf’s ongoing commitment to providing golfers with innovative products using advanced technologies.

Arccos Launches Revolutionary Link Pro Device

Arccos – the leader in connected A.I. golf products and the Official Game Tracker of the PGA TOUR – as announced the launch of Link Pro, a revolutionary device that tracks a player’s shots automatically without a phone and works inside a player’s front pocket to seamlessly capture on-course data.

Available now at Arccosgolf.com and key retailers worldwide, Link Pro is the 3rd-generation in this successful product line. The New Link Pro is built on member feedback to deliver a better experience to track shots automatically without carrying a phone.

Play Smart and Score Everywhere with the new Cleveland RTX Full Face 2 and Smart Sole Full Face Wedges

CLEVELAND GOLF® is excited to introduce the latest additions to its Wedge family: RTX Full-Face 2 and Smart Sole Full-Face Wedges.

These new offerings combine premium, thoughtful design with larger striking areas for added forgiveness and playability.

Shot Scope Debuts Pro ZR Laser Rangefinder Featuring DuraShield Hardshell

Shot Scope (www.shotscope.com), the golf industry-leader in advanced GPS and shot tracking technology, has once again re-imagined the laser rangefinder category with the launch of the PRO ZR, a laser rangefinder featuring a DuraShield Hardshell design, offering golfers the most durable high-performance, distance measuring device on the market.

The PRO ZR is backed by its DuraShield Hardshell, which offers a strong and metallic construction with a water resistant rating, allowing for use in all weather conditions. The new device will be showcased at the 2024 PGA Show in Orlando and offered at an unbeatable $299.99 SRP. Providing golfers with unparalleled distance and pinpoint accuracy, including an ultra-clear LCD display combined with Adaptive slope technology and Red / Black dual optics, the PRO ZR ensures players can read their measurement regardless of the light conditions over a distance of 1500 yards.

Dunlop Sports Americas Announce Relaunch of Never Compromise Putters

Dunlop Sports Americas is excited to announce the relaunch of the iconic Never Compromise Reserve putter line.

Never Compromise offers golfers an uncompromised putting experience with a one-of-a-kind fitting method that promotes rhythmic strokes, pure strikes, and glide-like rolls.

Linksoul Presents Volume 1 of the Loreto Collection

California-based Linksoul is proud to present Volume I of the Loreto Collection for Early Spring 2024, where golf apparel transcends tradition and embraces innovation. Drawing inspiration from the enchanting meeting of the Sierra de la Giganta Mountain range and the Sea of Cortez in the coastal town of Loreto, Baja Mexico, this collection embodies the region’s warmth and charm while delivering effortless style and casual luxury. From exceptionally soft flannels to performance-driven polos and layers, each piece reflects the natural beauty of Loreto.

“The Loreto Collection represents an exciting journey for Linksoul, where we merge the rich inspiration of the Loreto region with cutting-edge materials innovation,” says Linksoul Co-founder and CEO John Ashworth. “Our focus is on delivering exceptional comfort and performance, all while staying true to the soul of golf. With an unwavering commitment to sustainability and style, Linksoul’s Loreto Collection is for golfers who seek more than just clothing; they seek an authentic experience.”

Adidas and Malbon Golf Introduce The Crosby Collection

The list of people having an impact on the intersection of golf, fashion and entertainment isn’t long. One at the top of that list would certainly be legendary entertainer Bing Crosby, who in 1937 started the popular Crosby Clambake, an annual event that brought musicians, actors, celebrities, and professional golfers together for a friendly competition around a sport they all loved.

Adidas and Malbon Golf have introduced a special capsule of product – The Crosby Collection – inspired by those early Clambakes and that camaraderie, spirit and fashion from an era that set the stage for what the golf landscape looks like today.

Galvin Green Unveils DRYVR Waterproof Line in Part 1 Range

Premium hi-tech golf apparel brand Galvin Green has today unveiled a new DRYVR™ line of 100% waterproof rainwear garments that headlines its functional 2024 Part One collection to ensure serious golfers are equipped for unpredictable weather conditions worldwide.

Offering an unrivalled choice of responsibly sourced waterproofs on the market, the bluesign® approved DRYVR™ line-up consists of 21 jackets, hoodies and pants for men, women and junior golfers in a matchless choice of color and size options. The long-lasting garments are crafted in more than 50 standout colorways using different forms of the widely trusted ‘Guaranteed to keep you dry’ GORE-TEX membrane fabric.

Tour Edge Earns Eight 2024 Golf Digest Hot List Awards

Tour Edge, the pound-for-pound industry leader in performance and innovation, today announced that eight of their new products were honored with a 2024 Golf Digest Hot List award.

The Hot List, the annual golf equipment awards going on 20 years, was revealed in the February issue of Golf Digest currently on newsstands.

PING to Support First Tee Efforts to Make Golf and Character Education More Accessible for Future Generations

Youth development organization First Tee is pleased to announce that PING, a premier golf equipment manufacturer, has signed on to support the nonprofit’s ongoing efforts to prepare the next generation for life on and off the golf course.

“We are very pleased to support the First Tee at the Trustee level,” said Stacey Solheim Pauwels, PING Executive Vice President. “Junior golf has always been important to PING and the Solheim family. Golf is a game that can be enjoyed throughout a lifetime and it teaches so many positive character-building lessons. Having the opportunity to play golf in your youth is a great advantage for an individual’s future, both in the game and in business. From a young age, my father and uncle, Allan and John Solheim, encouraged my brothers, cousins and I to play golf and we are forever grateful for the experience and friendships we still maintain from those early years. Over the course of the past decades, we have seen tremendous growth of the First Tee nationally as well as at our Phoenix chapter. We’ve had the opportunity to view first-hand its effective programing, outreach and the outstanding youth it has developed both in the game of golf and beyond. We look forward to playing a part in furthering the mission of the First Tee.”

Motocaddy Highlights Global Electric Cart Growth at PGA Show

Motocaddy, the world’s leading electric cart company, attracted the attention of new stockists and global media at last week’s PGA Show, providing them with an exclusive preview of the brand’s full range of pioneering and technologically advanced products on display for the first time.

Highlighting the global growth of electric carts, Motocaddy unveiled its latest range of hi-tech powered carts and featured-packed bags, including the award-winning M7 GPS REMOTE and M7 REMOTE models at a show floor booth that was double the size of last year and in a large 1,800 sq. ft. meeting room, conveniently located next to the Media Center.

TRUE linkswear Names Taylor Montgomery as Newest Ambassador

TRUE linkswear (TRUE), creators of ultra-comfortable, modern golf footwear for walking on the course and off, is pleased to welcome PGA TOUR player Taylor Montgomery to its family of TRUE brand ambassadors. The 28-year-old Las Vegas-born UNLV alumnus is playing in his second full season on the PGA TOUR and is currently ranked 85th in the Official World Golf Rankings.

Last season, Montgomery led the PGA TOUR in Putting Average, Putts Per Round and One-Putt Percentage and ranked 2nd on TOUR in Strokes Gained: Putting. He posted five top-10 finishes last season, including a solo third place showing at the Fortinet Championship.

Titleist Introduces New Vokey Design SM10 Wedges

Titleist’s new Vokey Design SM10 wedges are engineered to produce a lower, more controlled flight with improved feel and maximum spin.

Advancing the performance of the game’s most played wedges the new wedges highlight an unrelenting focus on Master Craftsman Bob Vokey’s three keys to great wedge play.

Bridgestone Golf Launches Mindset: A Breakthrough Visual Technology for Maximum Performance

Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced MINDSET, a proprietary visual technology available on all four of the 2024 TOUR B Series golf balls. The MINDSET process was created by BRIDGESTONE GOLF staffer Jason Day and his long-time mental coach, Jason Goldsmith, and consists of three easy steps that have been critical to Day's success for the better part of a decade.

“Jason Goldsmith and I worked together to develop a pre-shot system that went beyond the simple visualization I did when I was a kid,” said Day. “He understood how critical pre-shot visualization was to my game, but also knew I needed a more structured, complete routine. Now Bridgestone has made The MINDSET process available to all golfers, which is going to be a game changer for a lot of people.”

Bridgestone Golf Groundbreaking New Tour B Lineup Pushes the Envelope of Performance with Input from Tiger Woods

Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced the new 2024 TOUR B family of golf balls. Designed to deliver the ultimate combination of distance and greenside spin and control, the latest TOUR B golf balls feature the new REACTIV X System that takes Bridgestone’s Contact Science to a new level.  The 2024 TOUR B family comes in 4 distinct models, TOUR B X and TOUR B XS (for swings over 105 mph), and TOUR B RX and TOUR B RXS (for swings under 105 mph).

The newly developed REACTIV X System, which combines a REACTIV IQ cover with an EXCLRNT mid-layer, is the result of years of development and multiple iterations of REACTIV technology. In the initial version, REACTIV utilized impact modifiers in the urethane cover of each TOUR B model to create a cover that reacted to the impact velocity of every shot. On aggressive swings off the tee, the cover became firmer for faster ball speed and more distance, while on scoring shots with wedges and short irons it became softer for more spin and shot stopping control.

Cobra Golf Unveils Reimagined Vintage Putter Series

COBRA GOLF, a leader in golf club innovation, proudly presents the redesigned VINTAGE putter series, featuring an array of advancements including a revolutionary soft PEBAX™ face insert and the incorporation of LA GOLF’s Descending Loft Technology™. This new lineup encompasses upgraded versions of popular models such as Sport, Widesport, Nova, Stingray, and Cuda, offering golf enthusiasts an unparalleled combination of feel and performance.

Inspired by the success of the KING VINTAGE Series, this new VINTAGE line continues with LA GOLF’s patented Descending Loft Technology. This distinctive technology offers players four planes of loft, descending from the top to the bottom (4, 3, 2, 1) in one-degree increments. This unique design ensures an optimal launch on every stroke, while producing unparalleled end-over-end roll performance.

Cobra Golf Unveils Enhanced 3D Printed Putter Collection for 2024 Featuring Cutting Edge Technologies and Re-Engineered Designs

COBRA GOLF, is proud to announce the launch of an upgraded lineup of 3D PRINTED putters, showcasing innovative designs and new technologies that redefine the boundaries of advanced performance.

Building upon the success of the original KING 3D PRINTED putters, the new collection introduces a range of models that boast a lightweight, 3D Printed cartridge, crafted with HP Multi Jet Fusion Technology. This cartridge not only allows for optimal weight and mass property redistribution but also contributes to an enhanced sound and feel.