USGA Museum and Library Receives Donation of Dr. Charlie Sifford Memorabilia

The USGA announced today that it has received a donation of memorabilia related to Dr. Charlie Sifford, a pioneer of the game who was the first Black player to compete on the PGA Tour and the first Black member inducted into the World Golf Hall of Fame. As part of the USGA’s commitment to preserve and celebrate this critical part of golf history, Dr. Sifford’s artifacts will be on display at the USGA Museum and Library in Liberty Corner, N.J., and at the World Golf Hall of Fame in Pinehurst, N.C. 

Dr. Sifford, who died in 2015 at the age of 92, is often compared to baseball’s Jackie Robinson thanks to his relentless pursuit of civil rights on the golf course and around the country. Dr. Sifford’s desire to play the game and to continue to pave the way for future Black golfers, despite enduring tireless vitriol, hatred and discrimination during the mid-to-late 20th century, continues to inspire future generations. The preservation of his story is imperative to the USGA’s mission of chronicling the history of golf and sharing it with generations to come.

LPGA Star Alison Lee Signs as ECCO Golf Ambassador

ECCO GOLF, a global leader in golf shoe manufacturing, welcomes LPGA Tour player Alison Lee to its team of brand ambassadors. The 29-year-old Los Angeles native brings a wealth of talent and will step into the 2024 season wearing the ECCO GOLF TRAY.

“I can’t wait to get started in 2024 wearing ECCO GOLF shoes. They are by far the most comfortable golf shoes I’ve ever worn, and having the opportunity to take the next step with the brand as a global ambassador is a wonderful opportunity,” she commented.

TRUE linkswear Announces Unprecedented Product Launch

TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, announces its most successful product launch to date following the 2024 PGA Show. The golf industry’s largest gathering saw the TRUE team connect with more than 500 buyers and media who got a sneak peek at the innovative brand’s groundbreaking new line of performance-and-comfort-centric footwear and apparel.

“From the moment the show began, it was clear that it was going to be huge,” said TRUE CEO Jason Moore. “Our booth, a constant hub of activity, was the epicenter of an incredible buzz that resonated throughout the event. We weren’t just participants; we were trendsetters, leading the charge in redefining golf footwear and apparel.

SQAIRZ Announces ProS2 Golf Shoes

SQAIRZ is excited to introduce the ProS2, the latest innovation in its 2024 men’s performance footwear lineup, designed to set a new standard in golfing excellence. 

The ProS2 combines state-of-the-art technology with sophisticated design to offer golfers an unparalleled playing experience. This shoe features their new ComfortFlex grain microfiber upper for unmatched breathability and lightweight comfort, alongside a sleek, luxury styling and a structure engineered for peak performance.

ANNIKA Women’s All Pro Tour Introduces the 59 Club

New for 2024, the ANNIKA Women’s All Pro Tour is excited to announce the ANNIKA WAPT 59 Club, an exclusive group of supporters committed to providing opportunities and advancement in women’s golf. 

The mission of the 59 Club is to reduce costs for the ANNIKA WAPT athletes by supplementing entry fees and purses at ANNIKA WAPT tournaments. Additionally, the ANNIKA Foundation will use a portion of the funds to further its initiatives in all levels of the women’s game.

SQAIRZ Announces First Ever Speed Rated VELO Golf Shoes

In an industry-first breakthrough, SQAIRZ is excited to announce the launch of the VELO, the world’s first speed-rated golf shoe, setting a new standard in performance footwear for the sport. Engineered for both power hitters and professional players, the VELO leverages cutting-edge technology to optimize energy transfer across elevated swing speeds, marking a monumental leap forward in golf footwear technology.

The VELO’s hallmark is its unparalleled speed-rated design, a pioneering innovation exclusively developed by SQAIRZ. At the core of the design is the SQAIRZ NRG-Direct film. The proprietary SQAIRZ NRG-Direct technology reduces energy loss in the high-stress lateral side of the shoe, and redirects that power upwards. This film provides weightless lateral and rotational support resulting in an average increase of 12 yards of distance and tighter dispersion. It’s not just a shoe; it’s a performance accelerator, designed to optimize energy exchange.

Callaway Apparel Debuts Spring 2024 Spring Collections

Callaway Apparel is pleased to announce the launch of its Spring 2024 collections for men and women- technically superior products designed for golfers. The Spring 2024 collections offer a wide range of lifestyle and performance pieces blending enhanced style, technically advanced fabrics and performance driven designs.

“These collections accentuate the importance we place on performance for today’s active golfer,” said Oscar Feldenkreis, CEO of Perry Ellis International. “Our design team has done a great job engineering technically superior products with an emphasis on function and on-trend styles. These collections are designed specifically to help golfers feel stylish, confident and comfortable so they can perform their best on and off the course.”

Motocaddy M7 Remote Electric Caddy Review - 2023 PGAPappas 12 Days of Christmas Giveaway Winner Guest Review

Here's another great guest review from a winner in my PGAPappas 12 Days of Christmas a few months ago.  This one comes from Mike (@mikekovatch on X) on his new Motocaddy M7 Remote Electric Caddy.

Mike's what you'd call a die-hard golf nut.  He plays all the time and is always happy to talk golf on X and Instagram.  Mike has been using his new M7 Remote a lot over the last month and honestly I'm not sure it gets any better than this one.

PUMA Golf Reimagines the Classics Infused with a Modern Edge and Announces the New Avant Golf Shoes

PUMA GOLF reimagines classics by introducing the new AVANT, which serves the sophisticated yet modern golfer. The shoe comes in both wingtip and saddle shoe models. Designed to offer the ultimate combination of classic styling and modern performance, the new Avant raises the level of fit and comfort while honoring the tradition of the game.

 “The saddle and wingtip styles were a lot of fun to design,” said Andrew Lawson, Senior PLM, Golf Footwear at Puma Golf. “We are entering the classics space. A traditional style is a first for us and we are super thrilled to be part of the action. We want to serve the golfer; we have been listening and are excited to deliver this trend to our golf consumer.”

Titleist Releases Trailer Premiere of New Original Docuseries Finding Feel

Titleist has released the trailer premiere of the new original docuseries "Finding Feel."

Here's a sneak peek into the world of irons development and the search to find the elusive perfect, pure iron feel.

USGA Announces Modifications to U.S. Adaptive Open: New Exemption Categories and Cut to be Administered in 2024

The United States Golf Association (USGA) today announced the six qualifying sites and the qualifying method for the 3rd U.S. Adaptive Open Championship, which will be contested at Sand Creek Station in Newton, Kan., on July 8-10. This year’s championship will also feature three new exemption categories and administer a cut for the first time. 

Conducted over 18 holes, the following qualifiers will be held at six sites across the United States between Apr. 15 and May 31. They will be managed by Allied Golf Associations (AGAs). In its first two years, the championship field was determined largely by Handicap Index®.

Tee Off in Style: The Ultimate Golf Experience at The Ritz-Carlton, Bacara and Cohiba Cigars

The Ritz-Carlton Bacara, Santa Barbara, announces an event that brings golfers to the edge of the Pacific Ocean to indulge in a premier round of golf, spectacular food, and the luxury taste of handcrafted Cohiba Cigars.

The March 14th event includes a day of golf at the historic Sandpiper Golf Club adjacent to Bacara, a bucket list course with vast greens and breathtaking ocean views. Haskell’s Food Truck will be found at the 9th hole, including Wagyu beef hot dogs and more - all while enjoying premier Cohiba Cigars. The day will end with an exclusive event at the Cohiba Experience at Bacara - the first permanent Cohiba lounge in the US. This Cohiba Community Event will also celebrate the launch of locker rentals for personal cigar storage.

The Path to Pinehurst Resort & Country Club Begins

The United States Golf Association (USGA) has announced that online entry applications are now available for the 124th U.S. Open Championship, to be played from June 13-16 on Pinehurst Resort & Country Club’s Course No. 2, in the Village of Pinehurst, N.C.

Thousands of golfers are expected to qualify for the championship through a two-stage process, with a final field of 156 players advancing to Pinehurst’s Course No. 2, where one will be crowned U.S. Open champion. Non-exempt players will compete in one of 109 local qualifiers hosted throughout the United States (with one in Canada) between April 22 and May 20.

Adidas Announces New Tour360 24 Golf Shoes

Heading into its 19th year of providing golfers with pinnacle performance in golf footwear, adidas completely redesigned its premium flagship footwear franchise from the inside out to introduce TOUR360 24. Wrapped in confidence, the newest chapter elevates every touchpoint for the foot with an eye on improving traction, stability and comfort to give golfers everything they need to perform their best on the course. The new footwear will come in both laced and BOA® models for men and women and will be available on adidas.com, the adidas app and at select retailers beginning Thursday, February 29.

The same way golf is a sport of constantly striving for perfection, adidas approaches each iteration of the TOUR360 with that same mindset. After pushing the TOUR360 to new heights in 2022, the brand utilized feedback from athletes and consumers around the world to target specific areas aimed at improving fit, durability and performance with this version. This in-depth and collaborative approach resulted in an elevated design with performance at the heart of every detail.

Q-School Graduate Broberg Finally Ready for the Big Time at International Series Oman

Kristoffer Broberg makes his eagerly awaited debut on both The International Series and the Asian Tour this week after securing his card at the start of the season, and the Q-School graduate is relieved to be finally making things happen at the stunning Al Mouj Golf course in Oman after a minor delay to proceedings.

The Swede secured his card in January thanks to a sensational display at Springfield Royal Country Club in Hua Hin, Thailand, where three eagles on two, 12 and 18 helped him to a stunning victory and one of 35 cards on the Asian Tour for the season.

The International Series Charts a New Path Ahead of the 2024 Season

On the eve of its third season, The International Series has unveiled a new campaign – ‘This IS… Everything’; highlighting the significance of the series to players from all over the world in today’s evolving golf ecosystem.

Launched in 2022, The International Series is a set of 10 elevated events that form an Asian Tour-sanctioned pathway to the LIV Golf League.

Junior Golf University Announces John A. Solheim Scholarship

Junior Golf University is proud to announce the new John A. Solheim Scholarship, named after the current longtime Chairman of PING Golf, to help enterprising high-school senior golfers with college expenses.

The scholarship will award $5,000 to the individual who lives by the same high character, integrity and core values as Mr. Solheim, demonstrates community involvement through extracurricular activities, impresses with a written essay, and is a proficient golfer.

Bobby Jones Links to Manage Ohio's Piqua Country Club

Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, proudly announces that it is now managing Dayton, Ohio’s Piqua Country Club, a classic Midwest property with a player-friendly 18-hole golf course. The original six holes were designed and built in 1896 – just eight years after the first golf course opened in the United States. In 1920, renowned course architect Donald Ross redesigned those holes and added three more. Later, the course had more enhancements and renovations, including the addition of nine holes designed by Jack Kidwell. Piqua is Dayton’s oldest golf course and Ohio’s second oldest.

“We courted several other management companies and what led us to BJL was the attention to detail and their team’s plan to orient their management strategy specifically toward our biggest needs,” said Piqua Board President Chris Francis. “Piqua has a tremendous history and great opportunity to welcome in more local young families who want to be a part of a historic golf course in superb conditions as well as the swimming pool and other excellent amenities here. We’re aligned with BJL to concentrate a push in our sales and marketing efforts and in elevating the food and beverage experience. We’re excited to move forward with BJL (as well as with our new, highly respected general manager) and benefit from their expertise and best practices in these areas.”

PXG Opens First Retail Store and Golf Club Fitting Studio in California

PXG, a global research and development company dedicated to creating the world’s finest golf equipment and apparel, continues down its path of strategic store expansion with its first brick-and-mortar venture in California. A premier golf destination, PXG East BayTM will support custom club fittings for PXG® equipment and a top-quality apparel and accessory shopping experience for golf and active lifestyle enthusiasts across the San Francisco Bay Area.

“Similar to PXG, the Bay Area is a hotbed for tech, innovation, and opportunity, so setting up shop seemed like a natural fit,” said PXG Founder and CEO Bob Parsons. “We’re proud to be part of this thriving community of golfers. And, we look forward to providing San Francisco-based PXG Troops with easy access to the absolute best, personalized golf experience in the business.”

Genesis Invitational Winner Uses Pro's Choice Graphite Design AD DI

Pro’s Choice Golf Shafts, Inc. announced today that the winner of The Genesis Invitational was playing a Graphite Design Tour AD DI-8 TX wood shaft in his Srixon ZX5 Mk II LS 9.5° Driver, a Graphite Design Tour AD DI-9 TX wood shaft in his TaylorMade Qi10 15° fairway metal wood and a Graphite Design Tour AD DI-10 TX wood shaft in his Cobra King RadSpeed Tour 17.5° fairway metal wood.  The champion claimed his ninth PGA Tour victory after a strongSunday finish where he rallied from a six-shot deficit by shooting a 9-under 62, to win the tournament by 3 strokes.

“Congratulations to the winner of the 2024 Genesis Invitational with nine birdies during the final round to shoot a 62.  The winner used Graphite Design Tour AD DI shafts to capture his 9th PGA Tour win on one of the most challenging and historic courses on the PGA Tour”, stated Erik Boysen, Vice President of  Tour Promotions, Pro’s Choice Golf Shafts, Inc.