Victory for Ventus at the Arnold Palmer Invitational

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver and wood shaft on the PGA Tour. Including a victory for VENTUS at the Arnold Palmer Invitational, it was another successful week across all global Tours for Fujikura, with multiple victories on the DP World Tour and LPGA Tour.

At the Arnold Palmer Invitational on the PGA Tour, Fujikura dominated the field as the #1 driver and wood shaft. In total, 43.5% of the field used a Fujikura driver shaft during the week, with another 38.7% in the wood shaft category.

Jason Day Takes Equity Ownership in PAYNTR Golf Launching Collaboration for Innovative Golf Shoe Collection

PGA champion and former WR#1 golfer, Jason Day, and PAYNTR Golf, North America’s fastest growing golf footwear brand, today announce their partnership and collaborative effort to create a trailblazing golf footwear collection, blending Day’s impeccable style preferences with PAYNTR Golf’s cutting-edge propulsion technology, award-winning traction, and on-course comfort features.

This collaboration marks a significant milestone in the world of golf footwear, as it brings together the expertise of one of the world’s top golfers with the innovative capabilities of the game’s leading footwear brand. The collection, dubbed the X1 Proto, is slated to hit retail in Fall 2024 with Day testing the model throughout the 2024 professional golf season. Day is currently wearing the X 006 RS in PGA TOUR competition.

Honma Golf Upgrades T//World Wedges and Debuts New Finishes

Honma Golf, the leader in exquisitely crafted performance golf equipment, announces the new enhanced T//World W5 Wedge, an elite club design that showcases the ultimate in wedge innovation and craftsmanship.

The W5’s reimagined face design and sole options create exceptional play plus Honma’s legendary artistry and craftsmanship.

PUMA Golf Unveils Limited Edition Gator Capsule in Honor of 50th Anniversary of Sawgrass Championship

PUMA GOLF® released a limited-edition capsule in honor of annual Sawgrass Tournament, highlighted by the PHANTOMCAT NITRO™ GATOR golf shoe.

The limited-edition PHANTOMCAT NITRO™ GATOR, designed in homage to the great state of Florida and the alligators that populate it, features a timeless wingtip design complete with a striking navy, gold, and white color scheme.

Tour Edge Claims 27th Victory on PGA Tour Champions at Cologuard Classic

A now 9-time winner on the PGA TOUR and PGA TOUR Champions won the 2024.

Cologuard Classic playing Exotics C723 fairway woods Sunday in Tucson.

Stay and Play like the Pros after The PLAYERS Championship

Experience golfing excellence in scenic Ponte Vedra, Florida, near Jacksonville. As our guest, enjoy exclusive privileges with our TPC® Sawgrass partnership, a premier golf destination.

Explore THE PLAYERS, a Stadium Course designed for hosting the Championship and serving as the PGA TOUR’s flagship event home. This bucket-list course guarantees optimal views for all spectators.

ECCO Golf Introduces Latest Collection Headlined by New LT1 Golf Shoe

ECCO Golf proudly introduces its latest game-changing innovation, the ECCO GOLF LT1. The shoe sets a new standard in lightness and comfort, redefining the golf shoe experience with ECCO’s groundbreaking LTYR technology.

The revolutionary LYTR Foam, a cutting-edge material engineered to deliver unparalleled cushioning and rebound, seamlessly integrates into the shoe’s sole using FLUIDFORM technology, and when combined with ECCO’s ultra-soft PHORENE material in the midsole, it creates a flexible, cloud-like sensation for the wearer.

Srixon ZX7 Mk II Irons Review - 2023 PGAPappas 12 Days of Christmas Giveaway Winner Guest Review

When I review equipment and gear you guys know these are products I've tested that ultimately stand out as special.  You already know how much I love my Srixon ZX7 Mk II irons.  We have have chats in DMs and in posts about everything I review and it's always incredibly gratifying to help you find new equipment and gear that works best for you.

And this guest review of the Srixon ZX7 Mk II irons by Nick makes me smile ear to ear because hit sounds like he might have an ideal set of irons for his game.  Nick won the ZX7 Mk II in my PGAPappas 12 Days of Christmas Giveaway and says they are "10/10 in the looks department," and are "classic player irons with a little extra juice [that] stop on a dime."

Callaway Apparel Introduces New Premium Collection for Men

Callaway Apparel has revealed its all-new Premium collection of apparel for men, the company’s finest expression of craftsmanship, materials, and technical innovation designed for the player seeking the best in form and function.

Available now, this elevated menswear capsule brings together elegant silhouettes with a refined sporting edge, and has been created with meticulous attention to detail, for the discerning golfer demanding the very best form, ultra-premium function and performance.

Cobra Golf Introduces 2024 Snakebite Wedges with Raw Finish and New Milling Pattern

COBRA Golf, a leader in golf club innovation, has introduced the SNAKEBITE wedges in a new, Tour-preferred RAW finish.

The new non-plated RAW finish will be available in all three grinds (Classic, Versatile and Wide-Low) in the SNAKEBITE model. In addition, the game improvement SNAKEBITE-X model will be available in additional loft options: 50-, 54- and 58-degree.

FootJoy by Buscemi 2024 Limited Edition Wilcox and Field LX Announced for The PLAYERS

FJ by Jon Buscemi 2024 sets a new Gold standard for luxury performance in golf footwear.  The limited edition collection honoring The PLAYERS is available on March 12th at footjoy.com.

Known for his fervor for golf and elevated street style, Jon Buscemi delivers nostalgia-rooted designs that combine the highest quality craftsmanship with the finest materials and high-end embellishments.

PING Introduces G730 Irons

Building on its commitment to make golf easier and more enjoyable through equipment innovation and custom fitting for golfers of all skill levels, PING introduced the G730 iron today, a distance-delivering, high-launching design engineered with score-lowering forgiveness and consistency.

The custom-built G730 irons are available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.

Singles Daily Draw Introduced at The Home of Golf

Golfers looking to secure a coveted tee time on the Old Course at St Andrews will have the opportunity to enter a new singles daily draw, offering a modern and equitable digital solution to its in-person singles queuing system.

The Old Course Singles Daily Draw will be introduced from 12th March 2024, giving golfers the chance of securing a tee time by joining with existing groups of two or three pre-booked golfers.

PING Introduces i530 Irons

Focusing on the needs of golfers in search of more distance who prefer the look of a blade, PING introduced the i530 today, a premium iron model engineered to deliver higher ball speeds with precision for score-lowering performance.

The i530 irons are available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.

Shot Scope Debuts Revolutionary Full Hole Maps for GPS Smart Watches, Displaying Personalized Club Data for Pinpoint Shotmaking During a Round

Shot Scope (www.shotscope.com), the golf industry-leader in advanced GPS and shot tracking technology has unveiled full hole maps.

This is a revolutionary feature for the Company’s X5 Golf Watch that displays a golfer’s personal club distances through an interactive map, enabling pinpoint shot making for golfers.

Golf Pride Introduces All New Putter Grip with Reverse Taper Technology

Golf Pride, an industry leader in golf performance equipment, unveils its new putter grip featuring Reverse Taper Technology.

Engineered to optimize both hands during the putting stroke to help square the clubface at impact, Reverse Taper putter grips will be available for purchase at retail and golf course locations beginning April 15.

PUMA Golf x Arnold Palmer Collection Provides Iconic Style and Legacy Looks

When we think of iconic golf and legendary style, the first name that comes to mind is The King, Arnold Palmer. Known as much for his charisma, presidential friendships, love of aviation, and tasteful clothes, as his hall of fame status, nobody embodies the “star,” persona more than Arnie himself. To celebrate The King’s legacy, PUMA Golf has yet again partnered with the AP brand to create the latest PUMA Golf x Arnold Palmer Collection.

Designed to celebrate Arnie’s massive impact on the game and its style evolution, the new PUMA Golf x Arnold Palmer Collection boasts fresh and sophisticated looks. The collection is truly “fashion forward,” meaning inspired by the past while re-defined for the future in a classic but contemporary way. PUMA Athlete, Rickie Fowler, had a fond relationship with the late Mr. Palmer and will compete in the collection at The Arnold Palmer Invitational at Bay Hill to honor The King’s legacy.

USGA Elects Five to Executive Committee at 2024 Annual Meeting

Andrew Biggadike of Ho-Ho-Kus, N.J.; David Dorton of Atlanta, Ga.; Virginia C. Drosos of Dallas, Texas; David Leitch of Earlysville, Va.; and Andy North of Madison, Wis. were elected to serve on the USGA Executive Committee at the Association’s Annual Meeting in Nashville, Tenn.

Additionally, Cathy Engelbert of Berkeley Heights, N.J., was elected to her second three-year term on the 15-person volunteer board that provides strategic and financial oversight as the Association’s policymaking and governance board.

PXG Apparel Collection Combines Athletic Sportswear with Retro Inspired Edge

PXG is pleased to announce its latest apparel and accessory launch: Spring/Summer ‘24. A nostalgic nod to Americana, retro-inspired sportswear, this collection unveils new designs and striking silhouettes. The season also presents an updated take on select PXG best-sellers, incorporating customer feedback and key insights into the designs. As a result, Spring/Summer ‘24 infuses understated flair into each golf and lifestyle piece, marrying style with functionality. 

Five curated capsules, totaling 52 golf and lifestyle pieces for men and women, bring the collection to life: Course Ready, Spring Break, Everyday, Golden Hour, and the Tech Edit.  Each of these stories includes exclusive patterns and prints, calming hues, thoughtful design details, and performance fabrics, offering a well-rounded spring selection.

Shinnecock Hills Golf Club to Host Both U.S. Open and U.S. Women’s Open Presented by Ally in 2036

The United States Golf Association (USGA) today announced that in 2036, Shinnecock Hills Golf Club, in Southampton, N.Y., will play host to both the 136th U.S. Open and 91st U.S. Women’s Open Presented by Ally, with the championships taking place in consecutive weeks.

“Few places can match the historic importance of Shinnecock Hills to golf in the United States,” said John Bodenhamer, USGA chief championships officer. “As an organization, we felt that this iconic venue would be an ideal stage for both our men’s and women’s premier championships. It will offer the perfect opportunity to bring the game’s best to one course and provide fans the chance to watch them compete for a national championship in back-to-back weeks.”