Arccos Announces Matthew Fitzpatrick, PGA Tour Star and U.S. Open Champion, as Investor and Tour Ambassador

Arccos – the leader in connected A.I. golf products and the Official Game Tracker of the PGA TOUR – proudly welcomes U.S. Open Champion Matthew Fitzpatrick as an investor and Tour Ambassador, which will see him continue using Arccos to analyze his performance and refine his preparations for PGA TOUR events, major championships and Ryder Cups.

Currently No. 14 on the Official World Golf Ranking, Fitzpatrick has tracked his on-course data for over a decade, leveraging it to become the world’s top-ranked amateur by winning the 2013 U.S. Amateur Championship. As a pro, the native of Sheffield, England, has represented Europe in three Ryder Cups and claimed eight DP World Tour titles along with the 2022 U.S. Open and the 2023 RBC Heritage on the PGA TOUR.

LA GOLF Announces Partnership with Discovery Land Company

LA GOLF Partners announces a strategic partnership with Discovery Land Company, a renowned global developer of luxury golf communities and resorts.

In conjunction with the launch of the partnership, Mike Meldman led a consortium of strategic investors from the sports, entertainment, and corporate worlds.

Titleist Introduces Pro V1, Pro V1x and Pro V1x Left Dash with Enhanced Alignment

Titleist introduces Pro V1, Pro V1x and Pro V1x Left Dash golf balls with Enhanced Alignment, offering a performance-oriented alignment design straight out of the sleeve.

The new Enhanced Alignment aid is an extended alignment sidestamp designed for more precise aim and accuracy. The elongated sidestamp provides a built-in visual aid measuring over 65 percent longer than the standard Pro V1 sidestamp.

Introducing FJ x Todd Snyder for 2024 PGA Championship

FootJoy, the #1 Shoe in Golf, will introduce two exclusive footwear releases during the PGA Championship, in collaboration with America’s leading menswear designer, Todd Snyder. 

Titled the “Mint Julep" Premiere Series, this limited edition collection features elevated patent leather accents and a fresh mint outsole inspired by the cocktail of choice at the Kentucky Derby. Available in both Wilcox and Field models, the “Mint Julep” Premiere Series will stand out as the preferred shoe of FJ athletes at the 2024 PGA Championship at Valhalla Golf Club in Louisville, Kentucky. The Premiere Series continues to be the leading classic shoe franchise in golf and the overwhelming #1 shoe on the PGA Tour, worn by the likes of Max Homa, Will Zalatoris, Justin Thomas, Adam Scott and many more.

Hackett, Walker Break their Quarterfinal Jinx, Reach Final 4 at Oak Hills C.C.

Twenty-five holes into the 9th U.S. Women’s Amateur Four-Ball Championship at Oak Hills Country Club, Sydney Hackett and Melanie Walker were on the verge of changing airline reservations and prematurely checking out of their area hotel.

The two Virginians stood at 2 over par and five strokes off the projected match-play cut. But something happened on the way to the clubhouse. The quarterfinalists from the past two championships jumped into a proverbial phone booth and morphed into super-heroes. Seven-under par golf over the final 11 holes got the duo into match play, and by Tuesday afternoon, they were in the semifinals after knocking off record-setting co-medalists and top seeds Lauren and Katelyn Lehigh, of Loveland, Colo., 1 up.

COBRA Golf LIMIT3D Irons Review - The First Commercially Available Fully 3D Printed Irons Deliver on Lofty Promises

COBRA Golf, a leader in golf club innovation and 3D printing technology, introduces the new LIMIT3D irons, the world’s first set of commercially available 3D printed steel irons. After becoming the first golf company to introduce a 3D printed steel putter in 2020 and then following it up with a full line of KING 3D printed multi-material putters in 2021, engineers at COBRA set out to be the first to apply the new technology to iron design.

COBRA partnered with nTop, a leader in computational design software whose namesake product helps companies create better-performing, state-of-the-art designs that leverage the benefits of additive manufacturing. Leveraging their partnership with nTop, COBRA embarked on an ambitious goal to create a compact player’s blade profile that offers a similar level of forgiveness as an oversized, game-improvement club with the feel of a forged iron. The LIMIT3D irons are the product of these innovative advancements and are an industry first in performance and manufacturing.

2024 PGA Championship Offers Innovative Comprehensive Coverage

The 2024 PGA Championship at Valhalla Golf Club in Louisville, Kentucky, will feature the PGA of America’s robust multichannel digital suite, interactive platforms and broadcast partners CBS Sports and ESPN.

The combination of full-coverage content experiences will allow fans to interact and engage with the PGA Championship (May 16-19) through access to real-time scoring, video, updates and coaching from PGA of America Golf Professionals.

SiriusXM Announces Coverage for the 2024 PGA Championship

SiriusXM announced today its coverage of the 2024 PGA Championship, taking place Thursday, May 16th through Sunday, May 19th at Valhalla Golf Club in Louisville, KY.

Live Championship play-by-play, which SiriusXM will co-produce with Westwood One, will air starting at 2 pm ET all four days of tournament play. Additionally, SiriusXM will provide live look-ins during its programming in the morning and early afternoon each day to give listeners live coverage and updates on featured groups playing earlier in the day.

Record-Setting Medalists Overcome Delay, Tough Foes to Reach Final 16 at Oak Hills C.C.

Hearing the airhorn on the fifth green, especially with some nerves still fluttering in their stomachs, was not what record-setting co-medalists Lauren and Katelyn Lehigh wanted 73 minutes into their Round-of-32 match on Monday at Oak Hills Country Club.

The ensuing four-hour, 1-minute weather suspension didn’t make things easier on the Loveland, Colo., sisters who had earned the No. 1 seed for match play in the 9th U.S. Women’s Amateur Four-Ball Championship with their 14-under-par 128 showing the previous two days.

USGA Officially Opens Golf House Pinehurst

The United States Golf Association (USGA) has officially opened Golf House Pinehurst, its seven-acre campus located footsteps from the Pinehurst Resort & Country Club main clubhouse. The new location includes the organization’s equipment-testing and research facility, the visitor-friendly USGA Experience, an outdoor educational landscape feature and the recently relocated World Golf Hall of Fame, as well as administrative offices.

“When I joined the USGA, I shared with our internal teammates that while the USGA will always celebrate history, we’re not going to be afraid to make some. Today is proof positive that we’re just getting started,” said Mike Whan, CEO of the USGA, during the Grand Opening Celebration that took place today. “In four years, we’ve gone from vision to reality, and achieving this important milestone is the action of more than a visitor, but a neighbor. Together, we’re going to do great things for the good of the game that will live on for another 20, 50 years and beyond.”

ECCO Golf Unveils New Flavour of Golf Collection

ECCO GOLF, a global leader in golf shoe manufacturing, has unveiled a special-edition capsule collection that celebrates all the different, and sometimes unexpected, flavors of golf.

Available now at us.ecco.com/golf and select retailers, the ‘New Flavour of Golf’ collection is fashion mixed with functionality and athletic performance in shoes that are built with ECCO’s advanced technologies and rich, premium leathers. The limited collection is playful, youthful and fashion-forward, inspired by the energy of golf’s vibrant style-driven fashion culture where apparel makes a statement on style as much as performance on the course.

Big Hitter Chris Gotterup Goes the Distance at Myrtle Beach Classic

Bridgestone Golf staffer Chris Gotterup captured his first PGA Tour victory on Sunday at the Myrtle Beach Classic. Gotterup’s confidence in his 2024 Bridgestone TOUR B X golf ball led to a final round 67 and 22-under-par total that was marked by signature big drives and clutch putting.

After a distinguished college career during which he won the Haskins and Nicklaus awards as well as being named Big 12 Golfer of the Year, the New Jersey native decided to search for the best gear for his game and made a visit to Bridgestone’s Covington, GA, facility, where he worked at length with company ball fitters. After seeing first-hand the extreme distance and trajectory control he was getting from the TOUR B X, Gotterup signed as a Bridgestone staffer and began playing the ball as he entered the professional ranks.

Craig, Lehigh Sisters Record-Setting Medalists at Oak Hills C.C.

They say everything is bigger in Texas. That slogan certainly is apropos for what transpired on Sunday in the second and final round of stroke play at the 9th U.S. Women’s Amateur Four-Ball Championship at Oak Hills Country Club.

Records were flying like a Black Friday sale. Leading the way were two sets of dynamic sisters: Caroline and Catie Craig, of Sautee Nacoochee, Ga., and Loveland, Colo., natives Katelyn and Lauren Lehigh.

Ralph Lauren PGA Championship RLX Ambassador Scripting and New Spring 2024 Collection

Ralph Lauren will be represented at the PGA Championship at Valhalla Golf Course in Kentucky, beginning May 16^th, by RLX Ambassador Billy Horschel.

Here are some cool scripting sketches Billy will wear.

TRUE Linkswear Launches Durable Lux G Golf Shoes

TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, are excited to announce the release of its newest golf shoe, the Lux G. Now available for sale as the brand’s first new footwear model for 2024, the Lux G kicks off a campaign welcoming golfers to ‘golf, rinse, repeat’ which includes its first waterproof women’s model.

The Lux G was designed with style and performance in mind. The TOUR-level model includes a multi-material composition that ensures comfort, durability, and waterproofing. TRUE includes a two-year warranty on every Lux G shoe. The sole’s mountaineering-grade rubber and TOUR-level tread system ensure stability and trust in every swing.

Leovao, Craig Sisters Card 63s for First-Round Lead at Oak Hills C.C.

Janae Leovao picked a good time to make her first competitive hole-in-one. That ace – on the 171-yard second hole at Oak Hills Country Club – buoyed Leovao and twin sister, Jasmine, to an 8-under-par 63 in Saturday’s first round of the 9th U.S. Women’s Amateur Four-Ball Championship.

The 20-year-old twins from Oceanside, Calif., share the lead with another set of sisters, Caroline and Catie Craig, of Sautee Nacoochee, Ga. The 63s are the second-lowest 18-hole scores in the championship’s brief history.

PXG and GoDaddy Founder Bob Parsons Releases Outrageous New Book

PXG, GoDaddy, and YAM Worldwide founder Bob Parsons today made his literary debut with the release of his first book, FIRE IN THE HOLE! THE UNTOLD STORY OF MY TRAUMATIC LIFE AND EXPLOSIVE SUCCESS (May 7; Forefront Books).

For all those who think they know this American entrepreneur and philanthropist, the book is filled with untold tales and revelations from an optimist who dreamed big and imagined all that was possible – even if the cards seemed stacked against him. The book is now available through all major retailers.

Bridgestone Golf Supports US Military with New e12 Contact Patriot Pack

Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced a new Limited Edition e12 CONTACT Patriot Pack in support of Tee It Up for the Troops. Including fifteen e12 CONTACT golf balls, each emblazoned with an American flag graphic, the Patriot Pack comes in a striking red, white, and blue box that any true patriot will appreciate. A portion of all proceeds from this unique offering benefits Tee It Up for the Troops.

Tee It Up for the Troops is a national non-profit organization that has donated over $16 million to programs that aid US veterans and help them heal and make the difficult transition to civilian life. Through their REUNION outreach program, Tee It Up for the Troops provides support in multiple key areas of need for veterans and their families including Treatment of PTSD and Traumatic Brain Injuries, Suicide Awareness and Prevention, Employment, Sports and Recreation, Family and Caregiver Support, and Housing.

Shot Scope Named Exclusive Data Partner of the Troon Game Performance Hub

The Troon Partners Network, a division of Troon®, the leader in providing golf and club-related hospitality services, has announced that Shot Scope, the golf industry-leader in advanced GPS and shot tracking technology, has been named the “Exclusive Data Partner” of the new Troon Game Performance HUB at www.troon.com/shot-scope/. 

The Troon Game Performance HUB debuts as the perfect complement to the Company’s annual Troon Player Development Month throughout May, as facilities and Troon Golf Academies throughout the world amplify instructional opportunities and encourage golfers to participate in the Troon Swing Challenge.

NBC Sports Announces Commentary Team for 124th US Open from Pinehurst Across NBC, Peacock and USA Network

NBC Sports has announced its commentary team for the upcoming 124th U.S. Open on June 13-16 at Pinehurst Resort & C.C. (Course No. 2) across NBC Sports, Peacock and USA Network.

 

NBC Sports’ commentator parings are led by long-time lead golf play-by-play voice Dan Hicks alongside analyst Brandel Chamblee, and Mike Tirico working alongside analyst Brad Faxon.