The Riviera Country Club to host LA28 Olympic Golf Competitions

The International Golf Federation alongside LA28 announced today The Riviera Country Club, annual host of The Genesis Invitational on the PGA TOUR, will welcome the men’s and women’s golf competitions for the 2028 Los Angeles Olympic Games. 

“We are honored to work alongside LA28 and the world-renowned Riviera Country Club to host the golf competitions during the 2028 Los Angeles Games,” remarked Antony Scanlon, Executive Director of the International Golf Federation. “The Riviera Country Club will offer a prestigious and continuously challenging backdrop for golf’s most elite players, and we look forward to sharing one of the finest courses with our fans around the world.”

Titleist Introduces New Golf Ball Fitting App

Titleist introduces the new Golf Ball Fitting App, a comprehensive and efficient way for golfers to find the best Titleist golf ball model for their game. The Trackman-compatible app combines individual golfer information with launch monitor data from 12 representative shots with a half-wedge, full-swing pitching wedge, 7-iron and driver with a Titleist Pro V1 golf ball (or a Pro V1 RCT golf ball for limited flight fittings). The result of each shot is fed into a proprietary algorithm developed by data gathered from thousands of Titleist golf ball fittings – ranging from those of Tour players and club professionals to dedicated amateurs – to deliver a Titleist golf ball recommendation. 

“Our goal with the new fitting app is to make golf ball fitting more accessible and convenient,” said Jeremy Stone, Senior Vice President, Golf Ball Marketing and U.S. Sales. “Every day, we see the benefits of golfers finding the right flight, spin and feel for their games, but we also know that selecting the correct model can be difficult without the necessary information or the right process. The Titleist Golf Ball Fitting App gives us the scale to meet more golfers on the fitting tee and provide them an accurate golf ball recommendation that is unique to them.” 

Vokey WedgeWorks Launches A+ Grind Lob Wedges

The new Vokey Design WedgeWorks A+ Grind – a mid-bounce lob wedge that produces a smooth, fast feel through the turf – is now available on Vokey.com. The wedge features a wide, contoured sole and is offered in 58- and 60-degree lofts. 

The A+ Grind is closely related to the Vokey WedgeWorks A Grind. The A Grind was born out of the collaboration between Vokey Tour Representative Aaron Dill and U.S. Open champion Geoff Ogilvy, who was looking for a wedge that moved through firm turf faster than his L Grind. Dill took Ogilvy’s feedback and removed the ribbon on the L grind, resulting in a smoothed-out sole that cut through the ground with less resistance.

Prime Savings on Custom Equipment at Club Champion

Club Champion is offering prime savings for golfers in need of a custom golf club fitting. You can score a 20% bonus card when purchasing a gift card July 15-21! Golfers can also take advantage of $100 full bag fittings and $50 all other fitting types with a club purchase.

“Mid-season isn’t too late for a custom fitting,” said Club Champion founder, Nick Sherburne. “If you have even one round left this season, you should be sure your clubs are optimized for your unique swing.”

Club Champion Adds Five New Brands to Robust Demo Offerings

Club Champion, the globe’s top custom golf club fitter and builder, announced that they have added six new brands to their already extensive brand matrix.

Nineteenth Golf Grips, Vice Golf Clubs, Aretera Shafts, JP Wedges, Newton Shafts, and Axis1 are now available at all Club Champion fittings.

Srixon Tour Staff Player Keegan Bradley Named Captain for 2025 Ryder Cup

In an exciting announcement made by the PGA of America on Monday, Srixon’s Keegan Bradley is set to become the next Captain for 2025’s United States team in the popular U.S. versus European team event held at the famed Bethpage Black in New York.

After earning his PGA TOUR card in 2011, Bradley found success quickly, winning the HP Byron Nelson Championship and soon after the 2011 PGA Championship in a three-hole playoff. Bradley became only the third player to win a major in his first attempt.

Driver Domination in Detroit for Fujikura

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver and wood shaft at the Rocket Mortgage Classic. Trusted by some of the best in the field, it was another #1 driver, wood and hybrid spot and driver shaft victory on the PGA Tour for Fujikura.

At the Detroit Golf Club, Fujikura dominated the field with another #1 driver and wood shaft combination. In total, 40.9% of the field used a Fujikura driver shaft during the week, with another 36.8% in the wood shaft count and 36.8% in the hybrid shaft count.

Club Champion Hires New Chief Marketing Officer

Club Champion, the globe’s top custom golf club fitter and builder, is pleased to announce Colin Hall as their new Chief Marketing Officer. With more than 135 studios worldwide, Hall will be stepping into a leadership role at one of the fastest-growing golf retailers in the world.

Prior to joining Club Champion, Hall served as Chief Revenue Officer and Chief Marketing Officer at Fusion Education Group, overseeing the company’s sales and marketing brands. Additionally, during his time as Chief Marketing Officer at Allen-Edmonds Shoe Corporation, Hall tripled revenue by focusing on direct-to-consumer strategies.

Pro's Choice Golf Shafts Announce New Graphite Design Tour GC Game Changer for 2025

Pro’s Choice Golf Shafts, Inc. announces that the new 2025 Graphite Design Tour AD GC ‘Game Changer’ wood shafts will be available beginning September 6, 2024 through Pro’s Choice Golf Shafts, Inc. and their Authorized Dealer network in the United States, Europe, Australia, Canada, South America, South Africa, and the UAE.

Designed and manufactured at the Graphite Design Japan factory headquarters, the Graphite Design Tour AD GC ‘Game Changer’ are pearl white with bronze and orange accents and finished with a gloss clear coat.  The Tour AD GC, like the other high performance Tour AD wood shafts, utilizes premium, aerospace quality carbon-fiber materials and are available in 40g R2, R1 and S flex, 50g R2, R1, S and X flex, 60g SR, S, X and TX flex, 70g S, X and TX flex and 80g X flex.

Galvin Green Presents Advances in New Sustainability Review

Leading high-tech golf apparel brand Galvin Green has set out its advances and future goals in a Sustainability Review published today that includes the company’s environmental progress and views of retail partners, suppliers, Tour players and customers on the importance of environmental considerations.

The latest version of the brand’s groundbreaking review showcases its relentless pursuit to produce responsibly sourced, long-lasting golf clothing that offer golfers the very highest levels of performance, while highlighting the fact that more than 80% of garments in the latest collections are produced using sample-tested, bluesign® or Oeko-Tex® Standard 100-approved fabrics.

New Galvin Green Shirt Collection Offers Golfers a Unique Look

The exclusive designs of the latest shirt collection from leading high-tech golf apparel brand Galvin Green were inspired by flowing DNA molecular structures and offer golfers a selection of super distinctive styles that are sure to stand out on the course this summer.

Crafted to provide top breathability and UV protection in warmer temperatures, the new styles incorporate a series of eye-catching scientific patterns to ensure the shirts continue the sustainable brand’s legacy of challenging traditional golfing conceptions. The all-encompassing men’s collection is comprised of 12 bold designs in an unmatched palette of colors, while six contemporary women’s styles deliver an unrivalled fashionable look.

Hudson National Golf Club Reopens Following Fazio Renovation

Hudson National Golf Club has unveiled its Fazio Design after a year-long closure for an extensive renovation. The club—located in Croton-on-Hudson, New York, 40 miles north of New York City and featuring expansive views from high above the Hudson River. The renovation features significant improvements to all 18 greens, every bunker, new grasses and irrigation, and a greater reliance on strategic decision-making, especially by the better player.

A golf-only club from its opening in 1996, Hudson National has long been a favorite of better players in the competitive New York market, and a regular host of area tournaments. The club’s commitment to pure golf has made it a stalwart on Golf Digest’s list of top 100 courses in the U.S.

French Lick Resort to Open New Short Course in Early Fall 2024

French Lick Resort’s championship Pete Dye and Donald Ross courses and 9-hole Valley Links are about to have company with a fourth course set to open at the resort soon.

The Sand Creek Course at French Lick Resort is set to debut in early fall 2024, providing guests a completely new way to enjoy the game. This short course, located adjacent to the Valley Links course and driving range, will feature nine holes ranging between 35 and 90 yards. Golfers can expect to complete the course in about 75 minutes. Clubs and balls will be provided with the greens fee, and guests may use their own clubs if they wish.

Original Penguin Announces LPGA Tour Professional Esther Henseleit as New Brand Ambassador

Original Penguin®, a division of Perry Ellis International, the renowned lifestyle brand recognized for its timeless style and contemporary flair, today announces the signing of 25-year-old golf professional, Esther Henseleit, as a new brand ambassador. 

“We are honored to welcome Esther to the Original Penguin family,” said Oscar Feldenkreis, CEO and President of Perry Ellis International. “Her passion for golf and her keen eye for style perfectly aligns with our brand values. We continue to celebrate individuals who embody the Original Penguin spirit, and we are confident Esther will resonate with our global audience.” 

Club Champion Continues Expansion with Two More New Stores

Club Champion, the globe’s top custom golf club fitter and builder, continued its steady climb at the end of the second quarter. With two new stores opening recently, the company is continuing to bolster its identity as the industry leader.

After opening in Westbrook, ME (their first in the state) and in Durham, North Carolina, Club Champion is now in 43 states and has surpassed 130 studios worldwide. With plans to reach 140 studios by the end of 2024, Club Champion is well on its way to being in every state and every flourishing golf market in America.

Bridgestone MindSet Testing Data Proves New Visual Technology Leads to Lower Scores

Bridgestone Golf, the #1 Ball-Fitter in Golf, today released the results of MindSet testing with players from a wide range of handicaps. After being available at retail for just six months, Bridgestone conducted in-depth consumer testing to determine if players are saving meaningful strokes with MindSet and exactly how many. The impressive results indicate the vast majority of testers who used the TOUR B with MindSet and the MindSet process improved their scores significantly over the course of just five rounds.

MindSet is a visual technology appearing on Bridgestone’s TOUR B golf balls that is designed to help players separate analytical thoughts from athletic performance by way of an improved pre-shot routine and greater focus at address. Currently it is both the only printed ball technology aimed at lowering scores as well as the only gear in the golf category that addresses mental focus on the course. The outstanding results of the latest consumer MindSet testing are not surprising, as proprietary research done in conjunction with the Spring GPAU survey conducted by Golf Datatech, a Circana Company, indicates 74% of recreational players are interested in developing a new pre-shot routine to quiet their mind and hit more consistent shots.

Golf Pride and Stephen Curry’s UNDERRATED Golf Drop Limited Edition Grip Kit Promoting Equity Access and Opportunity in the Game

Golf Pride, an industry leader in innovation and golf performance equipment, has collaborated with Stephen Curry and his UNDERRATED Golf brand on a limited-edition grip kit that exemplifies their shared commitment to making golf more accessible to young athletes in often overlooked communities.

Over the past two seasons, UNDERRATED Golf has hosted 10 tournaments throughout the US. In that time, UNDERRATED Golf in partnership with its brand partners who understand the vision, help junior athlete golfers gain access to great courses and create a special and inclusive environment.

2024 Ventus Red and Black: Fujikura Completes the VeloCore+ Collection

Fujikura, the leader in performance golf shafts, is proud to announce the addition of the 2024 VENTUS Red and VENTUS Black to the VeloCore+ collection. Available globally at Charter Dealers from July 1, 2024.

Building on the success of the recently launched 2024 VENTUS Blue, these two new additions to the acclaimed VENTUS series are engineered with the groundbreaking VeloCore+ Technology, marking a new era of performance for golfers of all skill levels and abilities.

Win an All-Inclusive Trip to Reynolds Lake Oconee

Want to win two rounds of golf at Reynolds Lake Oconee?  Airfare, ground transportation, and lodging all included?  And throw in a fitting at The Kingdom?

Well now you can in the Reynolds Lake Lucky Seven Sweepstakes.

Chambers Bay to host 2028 U.S. Amateur Four-Ball

Chambers Bay, in University Place, Wash., has been selected by the USGA as the host site for the 2028 U.S. Amateur Four-Ball Championship. This will be the seventh USGA championship awarded to the public golf course in its 17-year history. Chambers Bay is owned by Pierce County and managed by KemperSports. The dates of the event are May 20-24.

The club has previously hosted four USGA championships – the 2010 U.S. Amateur won by Peter Uihlein, the 2015 U.S. Open won by Jordan Spieth, the 2021 U.S. Amateur Four-Ball won by Florida teenagers Kiko Francisco Coelho and Leopoldo Herrera III and the 2022 U.S. Women’s Amateur won by Saki Baba. Chambers Bay will also host the 2027 U.S. Junior Amateur and the 2033 U.S. Amateur.