Valspar Extends Title Sponsorship of Valspar Championship through 2030

The PGA TOUR, Copperhead Charities and The Sherwin-Williams Company have announced that the Valspar brand, which has sponsored the Valspar Championship since 2014, will continue its commitment to the Tampa Bay area tournament through 2030.

The extension was unveiled earlier today during a media event ahead of the 24th edition of the Valspar Championship, which returns to the Tampa Bay area March 17-23, 2025. The tournament features a purse of $8.7 million, with $1.72 million and 500 FedExCup points awarded to the winner. Peter Malnati will return to defend his 2024 title after claiming his second career PGA TOUR victory and first in more than eight years.

True Temper Sports Introduces Steelfiber Nexus: A Revolutionary Wood Shaft Series

True Temper Sports, the global leader in golf shaft innovation, is proud to unveil the Steelfiber Nexus series, a groundbreaking evolution in golf shaft design.

Featuring two distinct models, Nexus Blue and Nexus Black, this series redefines performance by seamlessly blending the unparalleled stability of Steelfiber—the most popular graphite iron shaft on professionaltours—with an advanced full carbon construction.

Canon Launches SwingRec Golf Swing Analysis Camera

Canon U.S.A., Inc., a leader in digital imaging solutions, announced that SwingRec, an ultra-wide-angle camera dedicated to capturing your golf swing for hands-free AI-triggered recording, is currently available for early investors on Indiegogo. Through the use of the companion app, users can receive detailed analytics on swing, angle, and form to potentially help improve a user’s golf game.

Now available for pre-order for early investors on Indiegogo**, the ultra-wide-angle; compact camera is paired with AI-powered automated recording technology to capture the details of your swing as you move, granting you a hands-free and virtually seamless experience. Recording 120 frames per second via WiFi wireless technology, SwingRec sends replays of your swing frame by frame and analysis to your compatible smartphone or tablet through the companion app.

Bobby Jones Links Names to Top 100 Businesses in Golf

Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, is proud to be included on The National Golf Foundation’s 2025-2026 list of the “Top 100 Businesses in Golf.”Celebrating its 25th year in business in 2025 and headquartered at its Club Support Center in Atlanta, BJL is a club management and development company with a solid foundation of resources, experience, and expertise to serve a diverse collection of private, semi-private, daily-fee and municipal golf properties. 

Recognizing the “most influential, successful, prominent, and innovative companies on the commercial side of the U.S. golf industry,” the biennial NGF Top 100 highlights companies and brands that deliver products and services primarily aimed at recreational golfers and golf courses that conduct most of their business in the United States. 

GolfNow and TrackMan Partnership Offers Exciting New Ways to Book Reservations

While the popularity of “off-course” forms of golf entertainment continue to keep pace with the traditional game, GolfNow today announced a pivotal new collaboration that will expand its world’s largest online tee-time marketplace to also offer the ability to book reservations with Trackman, the global leader in golf technology solutions across simulators, driving ranges and mobile outdoor practice.

Golfers across the country who are eagerly waiting out the winter for a chance to resume their golf games – or anyone, anywhere looking for an alternatively fun way to enjoy the game – need no longer wait. Through the partnership, GolfNow and Trackman are integrating their reservation technologies, which now will allow the millions of golfers who visit GolfNow’s tee time marketplace each day the opportunity to reserve a simulated round of golf, training session or fun golf game 24/7 at any of the 1,000-plus indoor and outdoor locations across North America using Trackman technology.

Mitsubishi Golf x Diamana Takes Another Win

Brian Campbell won in his 178^th start on the PGA/Korn Ferry Tour using a Diamana GT 60TX in a Ping Driver to win in a playoff with Aldrich Potgeiter.

Brian switched into Diamana GT out of the Ventus Black at the Farmers Insurance Open just 4 weeks ago. He finished the event hitting 81.48% of his fairways (10^th in accuracy). This also gets Campbell into a couple of the majors and Players Championship.

USGA Announces Qualifying Sites on Path to 45th U.S. Senior Open at The Broadmoor

The United States Golf Association (USGA) today announced qualifying sites for the 45th U.S. Senior Open Championship, to be held at The Broadmoor’s East Course, in Colorado Springs, Colo., from June 26-29. The Broadmoor is hosting its third Senior Open and ninth USGA championship.

For the first time since its inception in 1980, the U.S. Senior Open will feature a qualifying framework that is comparable to the U.S. Open with two stages that includes local and final sites. The USGA has established 27 exemption categories from local and final qualifying, including 5-year exemptions for the major champions of the Senior PGA Championship, Senior Open Championship, Kaulig Companies Championship and Regions Tradition. Winners of the U.S. Senior Open, from 2014-24, are also exempt.

USGA Recognizes David Jacobsen with the 2025 Joe Dey Award for Outstanding Volunteerism in Golf

The USGA has named David Jacobsen, of Portland, Ore., as the 2025 recipient of the Joe Dey Award, in recognition of his exemplary service to the game and incredible impact in welcoming thousands to the sport through junior golf.

Named after Joe Dey, USGA executive director from 1934-1969, the award honors the game’s most exceptional volunteers. Beyond his service to the Oregon Golf Association (OGA), Jacobsen has volunteered at the national level with the USGA for more than four decades.

Graphite Design Tour AD DI Wins at LIV Golf Adelaide

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the LIV Golf Adelaide event held at The Grange Golf Club in Grange, South Australia was playing a Graphite Design Tour AD DI-6 X-Stiff flex wood shaft in his Ping G440 LS 10.5° Driver, a Graphite Design Tour AD DI-8 X-Stiff flex wood shaft in his Ping G440 Max 15° Fairway metal wood, a Graphite Design Tour AD DI-8 X-Stiff flex wood shaft in his Ping G425 20.5° Fairway metal wood and a Graphite Design Tour AD DI-95 X-Stiff flex hybrid shaft in his Ping G430 26° Hybrid.

“Congratulations to the LIV Golf winner at the Grange Golf Club in Australia.  The winner has trusted Graphite Design shafts in his Ping woods and hybrids for a few years.  This is the Adelaide champions third LIV Golf Tour win, and we look forward to also seeing him play in Major Championships”, stated Erik Boysen, Vice President of Tour Promotions, Pro’s Choice Golf Shafts, Inc.

Srixon Releases Next Gen Soft Feel Golf Balls

The all-new line of SOFT FEEL golf balls from SRIXON® bring maximum all-around performance to the course with their irresistibly soft, yet remarkably solid feel at impact.

Featuring an updated FastLayer Core, SOFT FEEL golf balls generate increased ball speeds for enhanced distance and feel.

The Path to Oakmont Country Club Begins

The United States Golf Association (USGA) today announced that online entry applications are now available for the 125th U.S. Open Championship, to be played from June 12-15 at Oakmont (Pa.) Country Club.

Thousands of golfers are expected to qualify for the championship through a two-stage process, with a final field of 156 players advancing to Oakmont, where a U.S. Open champion will be crowned. Non-exempt players will compete in one of 110 local qualifiers (108 in the United States and one each in Canada and Mexico) between April 16 and May 19.

Gamble Sands Unveils New Scarecrow Logo

Gamble Sands, the Top 100 golf resort located in Brewster, Washington, has unveiled the logo for its new Scarecrow Course, the much-anticipated David McLay Kidd design slated to open to resort-guest and public play on August 1st.

The Scarecrow logo was designed by the Gebbers family (owners of Gamble Sands) and features a tall, slender figure holding a flagstick. The Gebbers family also illustrated the original Gamble Sands rabbit logo, the QuickSands course logo and The Barn restaurant icon.

Sun Mountain Announces New Eclipse E-Series Golf Bags

Sun Mountain is reinventing the modern stand bag with the new-for-2025 Eclipse E-Series. 

Performance golf bags in the E-Series include the E-2.5, E-3.5, and E-3.5 14-way. Notable advancements include the Internal Compression Bottom, zip-off ball pocket, and new duratech mesh shaft protection.

VENTUS Is Consistently The Choice Of Champions

Fujikura is proud to be trusted by the champion at Torrey Pines. The 2025 winner used 3 VENTUS wood shafts in the bag on is way to victory. Fujikura was the #1 most used driver and wood shaft of the professional field, accounting for 40+% of the field, this past weekend in Torrey Pines.

This victory is the 2nd professional level victory for the recent champion. They notably use a VENTUS Black 6X in their driver, a VENTUS TR 8X in their fairway wood, and a VENTUS TR Blue 9X in their 7 wood. The champion ranked 4th among the field in Strokes Gained off the tee, and 2nd in average Driving Distance, with the trust of VENTUS.

FlightScopen i4 Revolutionary Laser Rangefinder Now Available

FlightScope, the global leader and pioneer in tracking and analyzing sports performance data, today announced the revolutionary i4 laser rangefinder is now available online for immediate delivery. Officially launched at the PGA Show in Orlando, the new unit includes several unique features and benefits for golfers of all skill levels such as effective playing distance based on ball speed, launch angle and spin, considering the individual’s ball flight for the current weather, including wind speed and direction, personalized club recommendations, as well relative landing height.

The FlightScope i4 goes far beyond the traditional slope compensation when it comes to relative landing height, as a complex ball trajectory is calculated using the golfer’s personal ball flight data within the current weather and wind, for every club and then calculating the intersection of all possible clubs relevant to the target distance.

Golf Participation is Growing and Diversifying

The face of golf may have changed more in the past five years than the previous 50.

Golf’s latest participation numbers reveal unprecedented diversity in the game.

Cobra Golf Introduces Go Chase More Video Series

COBRA Golf, a leader in golf club innovation, today announced as part of their ‘Go Chase More’ brand platform, a new video series that celebrates the passion and obsession for the game shared by some of the world’s most maniacal golfers.  Comprised of six episodes, the ‘Go Chase More’ series shines a light into every corner of the modern golf game, celebrating the undying spirit and relentless drive of golfers in their never-ending pursuit of personal progress.

Each episode follows one of six unique characters– Kyle Berkshire, Shasta Averyhardt, Peter “Tubes” Dale, John Nichols, Patrick Koenig, and Rob Hogan – all of whom are chasing MORE from the game, carving their own paths, and loving every minute of it.  – MORE results, MORE fun, or simply MORE golf.

Tour Edge Unveils the All-New Hot Launch 525 Series, Introducing a New Era of Game-Improvement Golf Clubs

Today Tour Edge introduced their all-new Hot Launch 525 Series, a groundbreaking line of game-improvement golf clubs designed to elevate the performance of golfers demanding distance and forgiveness. 

Available at retail starting March 1, 2025, the Hot Launch 525 Series introduces the game-changing X-range for the first time in the brand’s best-selling Hot Launch family.

LA Golf Announces New Face ID Drivers

If you head over to the LA Golf website you'll see LA Golf has given us a first look and chance to preorder their new Face ID drivers.  There are five LA Golf Face ID drivers and each has a unique bulge and roll (face curvature) based on swing speed that's designed to optimize side-spin and straighten off-center hits.

These new LA Golf Face ID drivers were designed by LA Golf and Bryson DeChambeau with the goal of creating drivers that are built for individual performance needs while taking into consideration that everyone's game and swing is different.  And a key factor in accomplishing this is the Face ID driver's unique bulge and roll.

PXG Introduces Black Ops Ultra Lite Driver

PXG, the world-class golf equipment and apparel company, has expanded its award-winning PXG Black Ops Collection with the introduction of the PXG® Black Ops® Ultra Lite Driver. This exceptional new offering is engineered to benefit amateur golfers with slower swing speeds. The result: a much lighter club that is easy to swing and for many players easier to swing faster!

The PXG Black Ops Ultra Lite Driver features a lightweight design with a clubhead mass of 189 grams, which is 14 grams lighter than the standard PXG Black Ops Driver. The clubhead mass is also adjustable between 179 grams and 196.5 grams leveraging PXG’s signature Precision Weighting Technology. With a single rear weight port, this driver has a deeper center of gravity (CG) that increases both forgiveness and consistency and enhances stability.