Motocaddy Unveils Game-changing Bags for Ultimate Performance

Motocaddy, one of the world’s leading golf bag brands, is expanding its award-winning range with the launch of two new premium models for the 2025 season, with each bag designed specifically for effortless use on electric caddies and push carts.

Offering golfers an unparalleled selection of high-performance options, the latest additions include the all-new EliteFLEX, an innovative premium hybrid carry bag; and an upgraded Pro-Series, one of Motocaddy’s best-selling designs. Each new model features a removable cresting panel, allowing for personalized customization.

Galvin Green Renews Contract with World Top-50 Star

Premium high-tech golf apparel brand Galvin Green has announced the renewal of its contract with two-time DP World Tour winner and world top-50 star Laurie Canter on the eve of the Englishman making his debut at THE PLAYERS championship this week.

A Team Galvin Green player since 2011, Canter will wear the leading brand’s latest responsibly sourced golf clothing offering best-in-class breathability and freedom of movement on the biggest global stages as he looks to build on his impressive current run of form heading into this year’s key Tour events and Major Championships.

2025 FJ by Jon Buscemi

FootJoy, the #1 Shoe in Golf, has unveiled two exclusive limited edition releases in collaboration with Jon Buscemi, the renowned West Coast street fashion icon, during THE PLAYERS Championship. 

The latest edition of The Player’s Shoe includes a limited edition Premiere Series Field LX and Court LE, redefining luxury performance in golf footwear with impeccable craftsmanship and luxurious details, reflecting Buscemi’s distinctive style.

Paul McGinley's Reimagining of Donegal Golf Club's Great Murvagh Links and Irish Golf’s Undiscovered Northwestern Frontier

County Donegal is Irish golf's great hidden gem and former European Ryder Cup captain Paul McGinley has added to the attraction of Ireland's wild and beautiful northwest by taking the first steps in his redesign of Donegal Golf Club's sensational Murvagh links.

With the southwest, the east coast and the Northern Ireland links experiencing high levels of demand, Donegal is the great undiscovered frontier of Irish golf.

Gil Hanse and his design partner Jim Wagner set the ball rolling by reimagining Donegal's Narin and Portnoo links in 2019. Then Tom Doak, another golf course architect of world renown, added to the Donegal buzz by creating the St Patrick's Links at a Rosapenna Hotel and Golf Resort in 2021.

Ben Hogan Announces The New Fort Worth 2025 Irons

The brand new Fort Worth irons build on the incredible success of the prior version, offering two models, the MB (Muscle Back) and the CB (Cavity Back), to suit a wider range of golfers.
 

Both honor Mr. Hogan's belief that every club should be like a fine piece of jewelry. These proprietary heads, crafted from 1025C Carbon, incorporate our signature V-SOLE, as well as the incredible new Ceramic Matrix Composite technology to deliver performance the modern golfer demands.

Titleist Presents: “Making the Modern Wedge | Bob Vokey and the Spin Milled Story”

Titleist presents“Making the Modern Wedge | Bob Vokey and the Spin Milled Story,” a short film chronicling Master CraftsmanBob Vokey’s journey to create the best-performing wedges in the game. 

Today, Vokey Design Spin Milled wedges are the overwhelming choice of the world’s best players, making up56 percent of all gap, sand and lob wedges played on the PGA TOUR this season. Players trusting Vokey wedges won 30 events on the PGA TOUR in 2024, including three major championships. That success at the highest level and validation from the best players in the game is a product of years of innovating, experimenting and pushing the boundaries of golf club design by Bob Vokey and his team. 

Club Champion Announces Free Fittings

Club Champion, the world’s top custom golf club fitter, is thrilled to announce a sale designed for golfers ready to elevate their game. Customers can receive a free custom golf club fitting (up to a $400 value) now through March 17, 2025 when they make a qualifying purchase! This limited-time offer is perfect for those seeking to optimize every club in their bag, offering an unrivaled custom fitting experience at no additional cost.

Club Champion provides a customized Tour-level fitting experience using industry-leading technology and over 65,000 hittable clubhead and shaft combinations. Whether it’s dialing in a single club or optimizing an entire bag, golfers of all skill levels can expect a truly custom-built solution to maximize performance.

Miura Golf Launches New TC-202 Irons, Continuing a Tradition of Balancing Muscle-Back Precision with Cavity-Back Forgiveness

Miura Golf, manufacturer of the world’s finest forged golf clubs, today announced the release of the TC-202, the latest offering in their legendary line of handmade forged irons. 

Six years ago, Miura introduced the TC-201 irons, designed to provide the best possible blend of playability and increased forgiveness. The success of that series has now led to the creation of the next generation: TC-202. The irons feature center mass weight distribution, inspired by the Miura CB-57, assuring a solid impact feel, stability, and maneuverability.

Cobra Golf Releases Cobra x Palm Tree Crew DS Adapt Drivers

COBRA Golf, a leader in golf club innovation, has once again teamed up with DJ Kygo and Palm Tree Crew to create the latest limited-edition DS-Adapt PTC drivers. 

Inspired by the friendship between Rickie Fowler and Kygo, the new drivers feature a striking Neon Nights colorway and navy crown with a Palm Tree alignment icon. The limited drivers come in LS, X, and MAX-K models.

Srixon Strikes Again as Rio Takeda Claims Second LPGA Victory in Commanding Fashion

Wasting no time making her presence felt on the LPGA Tour, Srixon staffer Rio Takeda, delivered a spectacular performance on Sunday to secure her second LPGA title in commanding fashion at the Blue Bay LPGA.

Finishing at 17-under par, Takeda capped off her victory with a scorching 8-under final round to pull away from the field and win by six strokes with ease. 

Fujikura and AJGA Partner to Empower The Next Generation of Golfers

Fujikura is passionate about growing the game of golf and making it accessible to players of all backgrounds and skill levels. For over a decade, they’ve had the privilege of partnering with the American Junior Golf Association (AJGA), an organization dedicated to fostering the next generation of talent.

And today Fujikura is thrilled to announce the continuation of their partnership with the AJGA, reaffirming our commitment to supporting junior golfers through 2025 and beyond.

Under Armour Signs Amateur Golfer Kieron van Wyk

Under Armour just added another rising star to its golf roster—23 year old golfer Kieron van Wyk. 

Van Wyk made history as the first amateur to win an Advocates Professional Golf Association (APGA) Tour event and has solidified himself as one of the top collegiate golfers. As the first golfer to receive P-1 status in the NIL era, he’s continued to dominate, earning the First Team All-CAA honors three years in a row. 

What TPC Sawgrass Looks Like on a Golf Simulator

In just a few weeks, all eyes will be on the infamous 17th island green at TPC Sawgrass during THE PLAYERS Championship.

Here’s how it goes for me and likely many of your readers: We watch one of the best golfers in the world hit it into the water and, like clockwork, someone says, “C’mon! I could hold that green!” A heated debate ensues. We decide we need to play the course ourselves to test the theory.

Shot Scope New Customizable PRO X Laser Rangefinder Now Available

Shot Scope, an industry leader in golf GPS and shot tracking technology, announces its new PRO X laser rangefinder is now available for consumers online, at retail locations, golf courses, and private golf clubs throughout North America.

The new Shot Scope PRO X customization program allows golfers, golf courses, or corporations to utilize the custom design plate for personalization of course logos, or company brands. PRO X can also be the perfect gift for member-guest events or tournament prize packages.

NGF Short Game: Golf’s Course Correction is Over

Over the past two years, the total number of open and operating golf courses in the U.S. is virtually unchanged.

Even with the game’s post-pandemic trajectory and notable participation and play gains in recent years, it is a departure from the supply correction that the U.S. golf market has experienced for much of the past two decades. Since 2022 there’s actually been a net gain in the number of facilities (+6) and courses (+17).

XXIO Prime Lineup of Driver Woods Hybrids and Irons Announced

Inspired by Japan’s traditional performing arts, cultural beauty, and strength, the all-new XXIO Prime seamlessly blends elegance with the latest premium technologies for powerful performance. The XXIO Prime line is crafted to enhance the golfer’s experience, providing easier to swing clubs with better distance, control, and speed performance in an ultralightweight design.

“The design elements for this generation of Prime are our best ever with an expanded sweet spot in the Woods to help with distance gains, and upgrades in the Irons that should excite a wide variety of players, especially those that are struggling to maintain speed in their golf swing,” said XXIO Vice President, Chuck Thiry. “At XXIO we are 100% committed to the needs of Women and Seniors.  If you want more power without the extra effort but desire to maintain control throughout the set, Prime is what you’re looking for.”

Vokey SM10 Wedge Review - PGAPappas and Carl’s Golfland Winner Guest Review

Every single time I visit Bloomfield Hills, MI. I have the most absolutely perfect time.  I have family here.  I usually play The South Course at Oakland Hills CC (the first host of the Play With Pete Invitational by the way).  And by the time I'm getting ready to return home I'm already looking forward to coming back.

One of my last visits to Bloomfield Hills however my time here became even more fun.  I was covering the U.S. Junior Am for the week and stopped in Carl's Golfland for the first time as it was just up the road from OHCC.  And WOW I did not know what I was missing.

Club Champion Iron Fitting Review (Cary, NC) - PGAPappas Winner Guest Review

You probably know the expression, "Once is an accident, twice is a coincidence, three times is a pattern."  And a Club Champion fitting is an absolute pattern of excellence.  You've heard me tell you about how thorough, extensive, and beneficial a CC fitting is.  Hundreds of thousands of golfers every year get fit at Club Champion and learn firsthand it's an extraordinary fitting unlike anything else they've ever experienced.

And you can now add the winner of my 12 Days of Christmas Club Champion iron fitting giveaway to this growing list of players who are entirely fulfilled by their triumphant fitting results and ultimate custom equipment build.  Bubba (@BuhBuhBakes) on X/Twitter was fit at Club Champion - Cary, NC, and calls his fitting "A game-changing experience," saying he now has irons that he's "truly confident in and excited about."

Titleist Introduces Vokey WedgeWorks 44F Pitching Wedge

Titleist introduces the new Vokey Design WedgeWorks 44F pitching wedge, designed for players who prefer the performance and profile of a Vokey pitching wedge but require a stronger loft to properly gap their set.

The current lowest-lofted wedge in Vokey Design’s SM10 lineup is the 46-degree F Grind, which many players game in place of their iron set pitching wedge. The SM10 46.10F pitching wedge, or even 48.10F for some, offers different performance benefits than a set pitching wedge, namely improved spin control from the rough and turf interaction from the fairway. Many prefer the profile of a Vokey pitching wedge at address as well.

FootJoy Releases the New HyperFlex

FootJoy, the #1 Shoe in Golf, has been the #1 shoe on the PGA Tour for 80 consecutive years because of a singular dedication to the game of golf and a relentless commitment to performance innovation, style, comfort and quality.

As part of FootJoy’s continued commitment to innovation, the brand is introducing radical updates to the successfulHyperFlex line of golf shoes. Finely tuned to empower the athletic golfer, the new HyperFlex is a powerhouse of comfort, traction and performance.