Titleist Presents: “Making the Modern Wedge | Bob Vokey and the Spin Milled Story”

Titleist presents“Making the Modern Wedge | Bob Vokey and the Spin Milled Story,” a short film chronicling Master CraftsmanBob Vokey’s journey to create the best-performing wedges in the game. 

Today, Vokey Design Spin Milled wedges are the overwhelming choice of the world’s best players, making up56 percent of all gap, sand and lob wedges played on the PGA TOUR this season. Players trusting Vokey wedges won 30 events on the PGA TOUR in 2024, including three major championships. That success at the highest level and validation from the best players in the game is a product of years of innovating, experimenting and pushing the boundaries of golf club design by Bob Vokey and his team. 

 

The story starts in 2001, when the Spin Milled project began. The film takes viewers inside the creation of Vokey’s very first Spin Milled wedge and the immediate momentum it gained on tour. 

 

“When I saw the number of orders I was getting from players on tour – and then the best players in the world winning with them – that’s when I knew we got something here,” said Bob Vokey. 

 

The performance of Spin Milled wedges was unlike that of any wedge that preceded it, evidenced by the low-flight, high-spin wedge shots that players began hitting with the new grooves. 

 

“You used to play wedge shots, you’d flight it up high and land it in soft,” said Corey Gerrard, Director of Marketing for Vokey Wedges. “All of a sudden, you get a Spin Milled in your hand, it was almost opposite. You would flight the ball in low, penetrating, aggressive ball flight, it takes one big hop and stops next to the pin. It became the shot that everyone wanted to hit, that low one, and it’s still the recipe for a great wedge shot.” 

 

Despite the overwhelming success and rapid adoption of Spin Milled wedges from tour players and amateurs alike, the journey was not without challenges. The film covers the impact of the 2007 groove rule change, the unique opportunity of servicing hundreds of tour players across the world and the unrelenting drive from Bob Vokey and his team to keep innovating – again, and again, and again.  

 

Watch “Making the Modern Wedge | Bob Vokey and the Spin Milled Story” here: https://www.titleist.com/videos/titleist-originals/making-the-modern-wedge--bob-vokey-and-the-spin-milled-story

 

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https://www.youtube.com/watch?v=zWZcHv4G0R0&t=1989s 

 

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https://www.youtube.com/watch?v=VQB7yMtcgoQ 

 

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https://www.youtube.com/watch?v=LWRyhi-yD1o 

 

“We Go Farther” 

• “We Go Farther” is a four-part docuseries chronicling the Titleist Speed Project, an R&D breakthrough that drove the resurgence of Titleist drivers on the PGA TOUR. 

https://www.youtube.com/watch?v=2Fv2x7sZGvI&list=PLbY3VIgx2ZAc4K3_jb1WVyp0OD2G32gEZ