The PGA TOUR, AT&T, Inc. (NYSE: T), Monterey Peninsula Foundation and the Pebble Beach Company have jointly announced that AT&T has renewed its longtime sponsorship of the AT&T Pebble Beach Pro-Am.
A Signature Event on the PGA TOUR schedule, AT&T has sponsored the tournament since 1986, making it the PGA TOUR’s longest-running continuous title sponsor. The 2025 tournament, won by Rory McIlroy, marked the telecommunications company’s 40th consecutive year sponsoring the AT&T Pebble Beach Pro-Am.
StrackaLine, the leader in golf course mapping and analytics, proudly announces the launch of its most advanced performance platform to date: the StrackaLine Stats & Game Management System, designed to transform how competitive golfers analyze, prepare, and excel on the course.
With partnerships including the WGCA, GCAA and AJGA StrackaLine is trusted by over 800 collegiate teams—including 7 National Championship-winning programs—to deliver elite-level golf intelligence.
What would Justin Thomas order? When it comes to a burger, The Sea Pines Resort’s Fraser’s Tavern has introduced the 2025 edition of the “Defending Champion Burger.”
Thomas, who won in a playoff against Andrew Novak to capture the 2025 RBC Heritage Presented by Boeing, and his victory 16th PGA Tour title, designed his own special combination:
NEWTON GOLF, a technology-forward golf company with a growing portfolio of golf products—including putters, golf shafts, golf grips, and other golf-related accessories—announced today that Miguel Ángel Jiménez, one of the most accomplished players on the PGA TOUR champions, has officially signed with the brand and will play its shaft technology moving forward.
The multi-time Tour winner validated the partnership immediately by capturing a victory at the Principal Charity Classic using the Newton Fast Motion shaft, introduced in April 2025.
FlightScope, a global leader in performance data technology for golfers, today announced that Face Impact Location will now be available as a standalone add-on for Mevo+. This sought-after feature, previously only available as an add-on to the Mevo+ Pro Package, demonstrates FlightScope’s commitment to making performance insights and game improvement technology more accessible than ever.
With the ability to add Face Impact Location on its own, golfers can gain deeper insight into their ball striking and make more informed adjustments to improve performance.
SkyGolf®, maker of SkyCaddie®, the most-trusted rangefinders in golf, announces Englishman Peter Baker, used his SkyCaddie on every hole in a remarkable bogey-free week to finish six shots clear of the field in the 2025 Costa Navarino Legends Tour Trophy, in southwest Greece.
“The SkyCaddie is the first thing I put in the bag when I go away” said Baker after sealing his eighth victory on the Legends Tour last weekend.
Golf Live, with its patented live, remote video capture and analysis platform, and FlightScope, the market leader in radar-based launch monitor technology, announce the integration of their game-changing technologies.
With this groundbreaking integration, students around the world can connect with their coaches virtually or in person and capture and analyze live videos and launch data instantly.
Troon has published an insightful and detailed industry report into amateur golfers across the U.S. – which, among other things, revealed that golf getaways and digital engagement are a key focus for the average American golfer.
The report, developed by Troon International (the international division of Troon) in collaboration with Azalea, is based on data from more than 10,000 respondents to the 2024 Troon Golfer Survey alongside other trusted sources such as the National Golf Foundation (NGF), examines the playing, spending and travel habits of the sport’s largest national market.
Callaway Golf, one of the industry’s leaders in equipment design, performance, and innovation has teamed up with Leaderboard, the fastest-growing mobile app for on-course golf games and score tracking, to launch the Callaway Leaderboard Challenge—a first-of-its-kind loyalty experience that gives golfers the chance to win prizes by playing, posting, and engaging through the Leaderboard platform.
Running June 18 through September 14, the Callaway Leaderboard Challenge turns golf rounds into rewards through a season-long series of weekly, major championship-themed, and season-end challenges. Golfers earn points for core app behaviors like posting rounds, inviting friends, and hosting multiplayer games, with Callaway gear and exclusive prizes up for grabs each week.
Originally released in 2003, FORGED 680 irons are still preferred by a select group of the world’s best players and discerning shot makers.
The compact blade design with reduced offset and higher muscle position delivers a sleek appearance, enhanced shot workability, flatter ball flight, and trajectory control.
The U.S. Open tested the world’s greatest players to their absolute limit all week long, but just like the previous two Majors this year it was the player trusting Tour Flex Pro spikes that took the spoils of victory – securing their first Major title.
Despite getting off to a bad start on Sunday, which included a 5-over 40 on the front nine, the winner would go on to shoot an epic 3-under 32 on the back nine. This culminated with an incredible 64-foot birdie putt on the 72nd hole to finish the tournament at 1-under-par and two clear of his nearest challengers.
COBRA Golf, a leader in golf club innovation, today introduced the DS-ADAPT LS Long Drive clubhead. Developed in collaboration with three-time World Long Drive Champion and Cobra staff member Kyle Berkshire, the new Long Drive head is aimed at aggressive players who swing with maximum speed and distance in mind.
Featuring six degrees of loft, the Long Drive version of the DS-ADAPT LS clubhead is the most aerodynamic head shape in the Cobra driver family, promoting the fastest possible swing speeds. The Long Drive model features the same 445cc club volume as the standard LS, but with a deeper face and more compact shape. Subtle shaping differences include a 2mm deeper face height and 3mm shorter profile from front to back.
Finalists have been named for the 2025 Gary Player International Golfer of the Year Award presented by FlightScope, as announced by the Golf Coaches Association of America in partnership with FlightScope.
The award is given to five outstanding collegiate golfers from outside the United States, one each for NCAA Divisions I, II, and III, as well as NAIA and NJCAA.
ECCO GOLF® has launched the brand new Not My Day Collection - a limited-edition, fashion-forward capsule designed for golfers who know that some days, it’s not about the score - it’s about showing up, enjoying the moment, and doing it in style.
This two-shoe drop for both men and women blends ECCO’s renowned craftsmanship with subtle storytelling to create a retro, street-styled look.
The United States Golf Association (USGA) today announced the field for the 4th U.S. Adaptive Open Championship, to be played at Woodmont Country Club in Rockville, Md., from July 7-9.
Deloitte*, the official professional services sponsor of the USGA, will provide financial support in the form of travel-related expense reimbursements to each of this year’s 96 competitors. Additionally, for the first time in championship history, the final round of the U.S. Adaptive Open will be broadcast live on the Golf Channel, made possible through Deloitte’s expanded support.
At the US Open in Oakmont, the trend remained the same. VENTUS is consistently the choice of major champions. Congratulations to the champion on winning the third major event of the 2025 season.
The winner’s bag featured a VENTUS Black 6-X in their driver. Designed with advanced VeloCore+technology, VENTUS provided the stability, accuracy, and distance needed to conquer the demanding layout of this historic venue.
J.J. Spaun secured his first major championship win in style, sinking a sixty-four foot putt on the 72nd hole to win the 2025 U.S. Open title, in just his second U.S. Open appearance. Oakmont offered a tremendous test for the entire field and when the final scores were posted, Spaun was the only golfer to finish under par, a feat accomplished thanks to the longest made putt of the week.
Outfitted in Puma Golf’s Mattr collection apparel, Spaun battled the notoriously difficult course while remaining firmly planted, even in challenging Sunday weather conditions, thanks to his PUMA Ignite Elevate 2 Tour golf shoes.
JJ Spaun was four shots back at the turn on Sunday. He battled bad lies, a ricochet off the flagstick on No. 2, and major pressure. But while the rest of the field slipped, Spaun kept climbing.
Over the final seven holes, Spaun made more than 136 feet of putts with his LAB Golf DF3 putter including a curling 64-footer on the 72nd hole to seal his first major. And when the final putt dropped, he was the only player to finish the U.S. Open under par.
With unwavering resilience and poise, Srixon staffer J.J. Spaun delivered a major championship breakthrough at the 2025 U.S. Open, conquering the brutal test of Oakmont Country Club to claim his first major championship title.
The victory comes just months after Spaun’s close-call at The PLAYERS Championship – a near miss that tested his resolve but was important for his confidence moving forward. Despite mounting championship pressure and tough elements all day, Spaun remained calm after a shaky start that included a 5-over 40 to open his front nine.
JJ Spaun, with just one PGA Tour victory to his name, punctuated a life-changing moment of his 14-year professional career by rolling in a 65-foot putt to edge Scotland’s Robert MacIntyre by two strokes and win the 2025 US Open.
As chasers Adam Scott, Viktor Hovland, Tyrrell Hatton, and Cameron Young unraveled, Spaun managed to steady the ship through all of the turbulence.