ARETERA Golf, a rising innovator in premium golf–shaft engineering, proudly announces the launch of its newest line of performance woods shafts: the AO2.
Designed from the ground up to deliver unfiltered power, superior stability, and unreal feel, AO2 marks a major advancement for competitive players and dedicated golfers seeking next-level consistency off the tee and from the fairway.
Evnroll, the award-winning putter brand, proudly introduces ORIGIN — a bold new line of 100% precision-milled putters crafted in Carlsbad, California.
In 2016, Guerin Rife, Evnroll’s CEO and Chief Designer, reimagined putter face technology to deliver consistent performance across the entire hitting surface. That breakthrough became SweetFace™ Technology — and changed the way golfers think about roll.
If you're looking to get fit for irons the good news is you have options galore. Local PGA professionals, large retail chains, manufacturer demo days, and specialty club fitting companies will all fit you by tailoring irons to your swing and body. But with all these options how do you decide which one's best for you?
I was recently fit for irons by True Spec Golf at their Intown Golf Club studio in Dublin, Ohio and my fitting checked all the boxes that go into making an iron fitting a great iron fitting. And True Spec stood out in three particular areas. First, I was fit by the most cutting-edge fitting technology. Second, my fitter was experienced, skilled, and committed to my goals. And third, I was able to choose from a variety of iron heads, shafts, and grips to ensure my custom build really was the best build for me.
Fujikura Golf shafts have been the most played driver and wood shafts in professional golf for six consecutive years and with the expansion of their new Ventus VeloCore+ shafts their dominance this year is unprecedented. Ventus shafts were used by the winners of all four men's major championships this year and VeloCore+ has really taken the entire golf world (professional and amateur) by storm.
The winner of my recent Fujikura Ventus VeloCore+ driver shaft giveaway says he's hitting drives four yards longer on average with his new VeloCore+ Blue and is reaching distances up to 280 yards (something he's never accomplished before).
The holidays are quickly approaching and here are some great deals if you’re searching for the perfect gift.
All the gifts are under $500 and include some of the best equipment, apparel, and gear of the year.
Leading PR, marketing, and sponsorship agency Sports Impact has announced the expansion of its long-standing partnership with Wilson Golf to a global remit.
Under the new agreement, Sports Impact will manage the communication and media relations, plus advise on advertising activity and distribution for Wilson Golf in the United States and Australia, extending its role beyond Europe as the iconic brand continues to build on its strong global momentum.
To ensure golf and its inherent values continue to inspire future generations, the USGA has directed its latest IDEA (inclusion, diversity, equity, accessibility) grant funding to 29 First Tee chapters nationwide. The USGA has awarded 129 grants to chapters across the country since 2021, totaling over $1 million since the grant program’s inception, all dedicated to supplementing the efforts of First Tee chapters in reaching communities historically underrepresented in golf.
The USGA, in its capacity as a founding partner of First Tee, directs $200,000 annually toward local initiatives aimed at developing the game’s next generation, and mitigating the entry barriers they commonly encounter in golf.
Desert Highlands – the original home of The Skins Game and acclaimed luxury golf club and community in the stunning Sonoran Desert of North Scottsdale – officially re-opens its Jack Nicklaus Signature Design golf course following a substantial restoration project.
Led by Nicklaus Design Senior Designer Chad Goetz, the restoration project represents one of the most ambitious and rewarding undertakings in Desert Highlands’ illustrious history. Nicklaus Design collaborated with Heritage Links and the Desert Highlands Golf Course Maintenance team, led by Director of Agronomy Cody Horstman, on the nearly $10 million restoration project, which included six major components: design enhancements to several holes, greens reconstruction, tee reconstruction, bunker reconstruction, desert de- and re-vegetation, and restoration of the turf found on the tees, fairways and rough.
Club Champion, the world’s top custom golf club fitter and builder, has officially launched its Annual Black Friday Event, one of the brand’s most anticipated promotions of the year.
Golfers who book at clubchampion.com by December 1 will receive a FREE custom fitting with any custom club purchase, with the fitting appointment and club purchase eligible to take place anytime through January for added seasonal flexibility.
Parsons Xtreme Golf (PXG), the high-performance golf equipment and apparel company founded by U.S. Marine Corps Vietnam War Veteran and entrepreneur Bob Parsons, today announced key leadership appointments designed to strengthen operations and drive the company’s next phase of growth. Brad Schweigert has been named Chief Operating Officer, and Jill Davis has been appointed Chief Information Officer.
A founding team member and golf-industry veteran, Schweigert has helped define PXG’s relentless approach to research and development, supporting the company’s evolution from a bold start-up to a globally recognized brand. In his expanded role, he will oversee Product, Operations, Marketing, and Sales, leading cross-functional efforts to align teams, accelerate innovation, and elevate the golfer experience.
Motocaddy, the world’s leading electric caddy brand, has announced new partnerships with two major collegiate golf coaching organizations: the Golf Coaches Association of America (GCAA) representing men’s golf coaches, and the Women’s Golf Coaches Association (WGCA).
Through these partnerships, Motocaddy will share information with collegiate coaches, players, and governing bodies on the significant health and performance benefits of using electric caddies. In turn, the company hopes to learn more about where electric caddies – and the Motocaddy brand, in particular – fit into the collegiate golf landscape now and in the future.
Bettinardi Golf is proud to announce the debut of the official Notre Dame x Bettinardi Collection, a premium lineup of putters, headcovers, and accessories that unites Bettinardi’s world-class American craftsmanship with the storied heritage of the University of Notre Dame.
Expertly designed and precision-milled at Bettinardi’s headquarters in Tinley Park, Illinois, the new collection celebrates the beginning of a long-term partnership with one of the most respected institutions in collegiate athletics. Featuring Notre Dame’s iconic blue, gold, and green palette alongside Bettinardi’s signature milling patterns and performance-driven design, the line honors a shared commitment to excellence, discipline, and tradition.
Fujikura has announced the all new Speeder NX Gold. The Speeder line has been completely redesigned featuring a breakthrough Fujikura proprietary technology – Variable Torque Core (VTC).
Developed through Fujikura’s enso® motion capture system, Speeder NX is the first Fujikura product line to integrate Variable Torque into its design, utilizing premium materials to refine twisting stiffness in specific regions along the core of the shaft.
Invited, the largest owner and operator of membership clubs in North America, and Jordan Spieth, three-time major winner and Invited partner and brand ambassador, hosted the second edition of Crush It! Cup youth golf tournament and fundraiser at Gleneagles Country Club in Plano, TX on November 17, 2025.
Crush It! Cup featured 40 top juniors from Invited Clubs nationwide who earned their spot in the tournament by participating in a summer-long Golf Marathon Fundraiser to raise funds for the Jordan Spieth Family Foundation.
Together with Invited and its partners, Crush It! Cup raised more than $250,000 for the Jordan Spieth Family Foundation. Hundreds of young athletes across all Invited golf clubs participated in the fundraiser.
The Sea Pines Resort is serving up a new favorite at Fraser’s Tavern: Davis Love III’s go-to menu item, which he proudly dubs the “no salad” burger.
The DL III Burger is a hearty creation that is anything but ordinary. Featuring rich Tillamook pimento cheese, perfectly caramelized Vidalia onions, and smoky black pepper bacon, all layered on a toasted brioche bun, this creation captures Love’s simple yet bold taste.
True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that they have partnered with Indian Wells Golf Resort, a world-class public golf, vacation, culinary and events destination.
Located less than 9 miles from True Spec’s original location in Palm Desert, True Spec Palm Springs-Indian Wells is the latest undertaking in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues around the country.
FlightScope, a global leader in sports performance technology, announced its biggest Black Friday savings ever, with up to 50% off select launch monitors, rangefinders and software upgrades.
The Black Friday promotion gives golfers the opportunity to experience FlightScope’s cutting-edge technology at unbeatable prices – whether they’re building an indoor simulator, analyzing swing data or looking to improve their performance on the course.
Dunlop Sports Americas (DSA) is proud to announce the addition of Bill Price, PGA, as its new Director of Fitting.
Price will spearhead the fitting strategy and innovation across the company’s family of brands including Srixon, Cleveland Golf, and XXIO.
The USGA has announced that Kevin Hammer of Florida has been nominated to serve as the Association’s 68th president.
Hammer’s nomination highlights the USGA Nominating Committee’s 2026 Executive Committee slate, joined by Brenda Corrie Kuehn of North Carolina and Suzy Whaley of Florida, who have each been nominated to serve on the USGA Executive Committee, a volunteer group of 15 people that provides strategic and financial oversight as the Association’s policymaking and governance board.