Fujikura’s ‘Big Game’ pedigree continued after the Champion of the first Major of the season made it five successive victories for the brand in the sport’s biggest tournaments.
It was another statement of dominance for the global leader in performance golf shaft innovation. Last year, Fujikura made history as the first specialist driver shaft brand to have been in the winner’s bag at all four Major Championships.
There is no single magic formula to win The Masters but putting is always the separator at Augusta National. Augusta greens are lightning fast with subtle breaks and you need to capitalize on scoring opportunities and avoid three-putts.
So I've teamed up with Club Champion this year for my Masters Giveaway to send one of you in for a Club Champion putter fitting and custom built putter of your choice. Wherever it is you play this season Club Champion is going to make sure your new putter is perfectly matched to your stroke, your eyes, and your tendencies. And that means you're going to be starting putts on line more consistently and controlling distance better than you ever have before.
PXG’s newest PGA Tour professional, Aldrich Potgieter, is heading to Augusta National in style, showcasing a look that reinterprets classic tournament hues through a contemporary lens—featuring the colors of golf’s spring season: Lavender Mist, Championship Gold, and Evergreen Grove.
Designed with performance at the highest level in mind, PXG polos feature quick-dry, moisture-wicking materials that move effortlessly with every swing, along with built-in UV protection for added coverage during long days in Augusta.
Original Penguin, a division of Perry Ellis International, the renowned lifestyle brand recognized for its timeless style and contemporary flair, is proud to announce the official tournament scripting for ambassadors Nico Echavarria, Johnny Keefer, Brian Campbell and Kristoffer Reitan as they take on the season’s first major championship.
Blending heritage with modern performance, the scripting showcases Original Penguin’s signature mix of classic golf tradition and contemporary style. Each player will wear a lineup of performance polos and The Player Pant throughout tournament week, featuring lightweight technical fabrics, tailored fits, and the brand’s iconic Pete the Penguin logo.
J.J. Spaun delivered a commanding performance Sunday in San Antonio, securing victory at the Valero Texas Open with a tournament-winning total of 17-under par. This is Spaun's second time winning the Valero Texas Open, he previously won the tournament in 2022.
Spaun entered the final round in contention and closed with a composed 67, highlighted by a back-nine surge that separated him from a tightly packed leaderboard. The victory marks another milestone moment in Spaun’s career, reinforcing his position as one of the game’s most resilient competitor.
L.A.B. Golf congratulates J.J. Spaun for his victory at the 2026 Valero Texas Open. Spaun’s clutch 9-foot eagle putt on seventeen was the key to his final round 67, which provided the difference in his one-shot victory on a cold and windy day in San Antonio, Texas.
Spaun used a 34-inch charcoal DF3 with a 70-degree lie angle, 2 degrees of shaft lean, and a L.A.B. x TPT Golf graphite shaft. Spaun has now recorded 29 top-10 finishes on Tour and continues to build a reputation as a consistent presence in the game’s biggest events. He is currently ranked fifth in the Official World Golf Ranking.
PUMA GOLF athlete J.J. Spaun battled rain and difficult scoring conditions on Sunday at TPC San Antonio to capture his second career Valero Texas Open victory.
The win is Spaun’s third on the PGA Tour, including his breakthrough win at the 2025 U.S. Open.
Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced the PEACH RESERVE VAULT, a limited-edition collection celebrating the first major of the year and its iconic venue. The collection features TOUR B RX golf balls complete with unique packaging, Peach Reserve logo and a commemorative ‘26 play number marking the tournament’s 90th anniversary.
Golfers can also enjoy a limited-edition cap and golf towel, completing the exclusive PEACH RESERVE VAULT kit.
With the 2026 Masters fast approaching, Peter Millar ambassadors Sam Burns, Cameron Young, and Ryan Gerard are set to arrive at Augusta in elevated, performance-driven looks designed for both precision play and standout style.
Here’s a first look at what each player will be wearing throughout the tournament, including detailed imagery and item breakdowns attached. From refined tailoring to innovative fabrications, each look reflects the brand’s signature balance of heritage craftsmanship and modern performance.
Srixon is welcoming the start of golf’s most anticipated spring tradition with the launch of its new Limited-Edition Spring Collection.
A bold yet classic lineup of gear inspired by the unmistakable green-and-white color palette synonymous with the year’s first major championship.
COBRA® Golf, a leader in golf club innovation, today announced its collaboration with Realtree® with the release of a limited-edition COBRA x REALTREE OPTM X driver.
The driver features the same performance as the standard OPTM X driver and is now wrapped in Realtree’s signature camo pattern, Realtree Edge, combining COBRA’s most advanced metalwood technology with one of the most recognizable camo patterns in outdoor culture.
Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, unveiled its spring apparel line today.
The collection focuses on multiple polo constructions in more than 100 color and pattern offerings to breathe life into your spring wardrobe.
With anticipation building ahead of the first Major Championship of the year, Fujikura has launched its new VENTUS Pimento Edition, as the world’s leading shaft brand celebrates the famous cheese sandwich made popular to the golfing world at the season-opener in Augusta.
The iconic snack may still polarize opinion, yet it remains a much-loved tradition and a staple on the concessions menu at the Georgia showpiece. Appetite for the specially created shaft - built using Fujikura’s VeloCore+ Technology for the same performance that is trusted by the world’s best players - is expected to soar ahead of the 2026 Major curtain-raiser, and, with this being a very limited release, golfers are advised to contact a Fujikura dealer as soon as possible to avoid missing out.
COBRA PUMA GOLF athlete Gary Woodland earned an emotional victory on Sunday at the Texas Children’s Houston Open at Memorial Park Golf Course.
The win, which is the Kansas native’s fifth on the PGA TOUR, marks an incredible comeback for one of the most talented players and impressive people in golf.
Fujikura - the global leader in composite golf shaft innovation - was again trusted as the number one performance shaft at the Tour event in Houston, Texas, with its flagship VENTUS line dominating the final-day leaderboard and helping power the champion to a thrilling and emotional victory.
The winner showed once again why Fujikura remains the go-to shaft for the world’s best players in the game’s biggest tournaments, remaining composed under pressure and relying on the precision, power and consistency of VENTUS on the way to a five-shot victory.
Premium high-tech golf apparel brand Galvin Green is introducing the Tournament Time capsule collection of bold sweaters and polo shirts to ensure golfers celebrate this season’s opening Major in style.
Highlighted by retro-inspired prints and chic ribbed details, the collection has been designed so golfers can effortlessly transition from the golf course to the clubhouse in ultimate style. The range comprises the vibrant DANIEL sweater and striking MARTINEZ shirt in two color combinations each, plus the MENDEZ and MENDOZA shirt styles both in one colorway.
CLEVELAND GOLF®, SRIXON®, and SWAG are back for another limited-edition collaboration, and this time, they’re going all in. Introducing the Cleveland Golf, Srixon, and SWAG “High Roller” collection, a fresh new drop inspired by the energy and attitude of the casino floor.
Featuring custom face card artwork built around SWAG’s iconic designs, the “High Roller” collection delivers the personality golfers love from SWAG with the trusted short-game performance of Cleveland Golf’s RTZ Black Satin Wedges and Srixon’s tour-trusted Z-STAR DIAMOND golf balls.
Callaway has released their new limited edition Chrome Tour and Chrome Tour X Retro Collection Golf Balls.
The Chrome Tour Retro Collection (Blue Box) and Chrome Tour X Retro Collection (Red Box) pay homage to Callaway’s first-ever golf ball, Rule 35.
