Sunday in Dubai Collin Morikawa did something no American has ever done before on the European Tour. And Mitsubishi Golf did something on the European Tour only Mitsubishi Golf has ever done.
Morikawa turned the "Dubai Double" becoming the first American to capture the Race to Dubai by winning the DP World Tour Championship at Jumeirah Golf Estates course.
Custom club fitter Club Champion announces the opening of three new fitting studios, located in Dallas, TX; Columbia, SC; and Little Rock, AR. The studio in Little Rock is the first Club Champion studio in the state of Arkansas. All three new stores are open and accepting fitting appointments.
Club Champion fits, sells and builds custom golf clubs using brands like Callaway, TaylorMade, Ping, Titleist, Cobra, Fujikura, Golf Pride and many more. The company delivers a Tour-quality fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.
The United States Golf Association (USGA) today announced that Inverness Club, in Toledo, Ohio, will host the 129th U.S. Amateur Championship. The dates of the championship are Aug. 13-19, 2029. The stroke play co-host course will be named at a later date.
“The growth of the U.S. Amateur over the last 100 years has been phenomenal, and earlier this year we saw near record-high entries for the championship,” said John Bodenhamer, senior managing director, Championships. “Part of that growth is a commitment by the USGA to take the championship to the best courses in the country, and Inverness is certainly among that group. We look forward to continuing our partnership with them with another U.S. Amateur.”
We obsess about every detail of our golf shoes, but the socks we wear are often just an afterthought. That is, unless you've worn a pair of Kentwool Merino wool socks.
Kentwool Merino wool socks check off every single performance box imaginable to keep you moving forward in style and complete comfort both on and off the course. And honestly, there's no way to exaggerate how freaking awesome these socks are on so many levels.
The legend of Bernhard Langer continues to grow at an exponential rate as the ageless wonder continues to pull off the unthinkable.
At the PGA TOUR Champions Charles Schwab Cup Championship Sunday, Langer won the 6th Schwab Cup of his storied career, the most of any player in Champions history.
The best golf bags will always have some combination of comfort, function, and style. And the new Vessel Golf VLS Lux is a luxurious stand bag that can do it all.
With immense attention to details, VLS Lux keeps your clubs organized and protected, holds all your golf necessities, and is a pure joy to carry around the course.
To brighten up the golfing wardrobe and any golf trip, leading apparel brand Galvin Green has introduced a new premium TRUE BLUE capsule collection of garments in fresh colorways inspired by the bright sky that golfers long to play under.
Ideal for those looking to play on the Sun Belt region this winter, the latest collection from the innovative Swedish brand features fashionable shirts, shorts and hoodies in the increasingly popular Blue Bell color along with other shades of blue and white in a variety of designs and patterns.
Luxury Italian golf fashion brand Duca del Cosma today announced the signing of LPGA Tour player Kelly Tan to wear its hand-crafted shoes in a multi-year contract.
Tan, who represented Malaysia at the 2016 & 2020 Olympic Games, becomes the second global Tour player to sign with the fast-growing brand, after six-time European Tour winner Joost Luiten joined in January.
The American Junior Golf Association is excited to bring Mizuno Golf onboard in 2022 as an Official Partner of the AJGA.
Founded in Osaka, Japan in 1906, Mizuno has long held an enviable industry-wide reputation for crafting some of the finest golf equipment on the market and being at the forefront of technological innovation.
Eugenio Chacarra is a name you might not know. But one day soon, you will.
The first-team All-American senior from Oklahoma State University is ranked eighth in the World Amateur Golf Rankings, has excelled at every level of the game so far, and already possesses an elite game that's going to keep getting better on the professional circuit.
Recognizing a growing desire among golfers everywhere for a shaft that is both explosive and responsive Mitsubishi Golf introduced its all-new Kai’li™ Series. Kai’li is the first new series MCA Golf has launched since introducing TENSEI in 2015.
“The name may be familiar but Kai’li is a bold new series designed like none before,” says Mark Gunther, Vice President of Sales and Marketing for MCA Golf. “Kai’li is a blend of words meant to evoke the power and mystery of the ocean. This series is about discovering and unleashing new depths of strength and performance.”
What a weekend it was for golf club manufacturer Tour Edge, who has been experiencing a meteoric rise on the PGA TOUR Champions over the past few seasons.
Their staff player Bernhard Langer won the PGA TOUR Champion’s Dominion Charity Classic in Richmond, Virginia Sunday, becoming the oldest player to win a PGA TOUR Champions event in the process.
Luxury golf shoe brand Duca del Cosma has unveiled its most stylish and colorful golf shoe range, incorporating 25 eye-catching options that deliver striking looks, all-day comfort and incredible stability.
Featuring a host of bold colors that will brighten any fairway and clubhouse, the collection offers a hand-crafted shoe model for every golfer looking to hit the course with ultimate style and confidence.
In its ongoing pursuit of adding value, FlightScope, the global leader in tracking and analyzing sports performance data, announced today the upcoming launch of its FlightScope Mevo+ Pro Package add-on option for its Mevo+ tracking radar.
The Mevo+ is an advanced indoor and outdoor tracking radar and golf simulator that offers 16 data parameters, golf course simulation, and customizable skills challenges. The Mevo+ is a popular product in the launch monitor and simulator space and offers customers an accurate tracking device for practice and entertainment sessions.
Golf’s new Rules of Amateur Status have been published by the USGA and The R&A ahead of their January 1, 2022, effective date.
The work is the latest step by the governing bodies to make the Rules easier to understand and apply and follows the modernization process of the Rules of Golf in 2019. The new Rules were informed by golfer and golf industry feedback as a part of a comprehensive review, to ensure they continue to reflect how the modern game is played by millions of golfers around the world.
Tis the season of giving: Club Champion is giving golfers of every skill Tour-level fittings for just half the price.
From November 1, 2021-January 31, 2022, Club Champion is offering 50% off their fittings with an equipment purchase of $500 or more. To continue this new winter tradition, this 50% off promotion applies to every Club Champion fitting type. Those seeking a putter fitting are only required to purchase a new putter (no price minimum) for the 50% fitting discount to apply.
PXG, the global golf research and development powerhouse, has revealed its all-new Xtreme Forgiveness GEN4 Fairways and Hybrids. Expanding upon PXG’s flagship GEN4 lineup and in compliment to the X models, these golf clubs are more forgiving and deliver outstanding ball speed, ideal spin, and smooth turf interaction.
When PXG introduced its GEN4 Golf Clubs in Spring 2021, the new drivers, fairways, hybrids, and irons marked the apex of the company’s club lineup. Because PXG engineers have the freedom to approach club design with limitless creativity and without cost and time constraints, GEN4 presents significant advancements in materials and technology innovations, as well as personalized performance.
New Titleist Pro V1 and Pro V1x golf balls with Radar Capture Technology (RCT) – developed by Titleist Golf Ball R&D engineers and validated in collaboration with a team of TrackMan experts – are designed to enhance the data capture of launch conditions in an indoor environment and deliver the most accurate information possible.
Pro V1 and Pro V1x RCT golf balls improve the TrackMan experience for dedicated indoor fitting specialists committed to a premium, precision fitting; coaches and instructors aiming to give their players even better tools to work with; and Tour professionals and golfers seeking precision data capture from their indoor practice sessions.
Just in time for the holiday season, New Balance Golf has added two new colorways to its Fresh Foam PaceSL BOA performance collection. The new colorways are black with red highlights and grey with orange highlights. The new colorways will be available November 1, 2021.
The Fresh Foam PaceSL BOA combines a new Fresh Foam midsole with the BOA Fit System to deliver the ultimate walking shoe for golfers by providing a secure fit, perimeter stability, and comfort in every step.
SkyGolf®, maker of SkyCaddie®, the most-trusted rangefinders in Golf, is offering a special Holiday Promotion of $50 off the new SkyCaddie SX550 and award-winning SX400 rangefinders and the LX5 and LX5 with ceramic bezel smart watches. The promotion starts November 15 and ends December 31, 2021.
“With all of the talk about shipping delays and inventory shortages this holiday season, it’s a good idea to start gift shopping a little earlier than usual,” said Jacqui Surman, SkyGolf Senior VP and COO. “Our popular SkyCaddie GPS rangefinders and watches are sure to be appreciated by the golfers in your life. We currently have inventory in stock but expect to sell out before the holidays. Take advantage of our holiday promotion and stock up on gifts for your loved ones and maybe one for yourself!”
You guys already know about Aerotech Golf SteelFiber shafts. They have more PGA Tour wins than any graphite iron shaft in history, They're used by many players, including World No. 1 Nelly Korda. And I've been telling you how stable, long, and great feeling these are for awhile now.
Well now you're also going to hear the opinion of Donny, who won a set of Aerotech SteelFiber Private Reserve shafts in one of my recent giveaways. Private Reserve are designed with even tighter tolerances than the standard SteelFiber, and are the kind of shafts that legitimately can improve your game immediately.
When designing footwear, Adidas looks everywhere for inspiration. This time, it came through a quote: “Be unique. Be equal.”
The quote comes from ZOZO’s company philosophy, who Adidas has partnered with to introduce an exclusive, limited-edition colorway of our Stan Smith Golf.
Callaway Golf has made a leap forward in the exclusive, ultra-lightweight, ultra-premium performance category of woods with their new Epic MAX Star family.
Substantially lighter than their standard product offerings, this new line is particularly suited for slow swing speed players. Each of these new clubs is precision constructed so that they are easy to swing, create more speed, and help you hit the quality golf shots that you want to see.
The USGA and The R&A have announced that a new Model Local Rule (MLR G-10) will be available beginning on January 1, 2022 to provide those running professional or elite amateur golf competitions the option of limiting the maximum length of a golf club (excluding putters) to 46 inches.
The proposal was announced in February 2021, which opened a notice-and-comment period to allow the industry the opportunity to provide feedback as part of the equipment rulemaking procedures. The comments received from the golf industry, including players, professional tours and equipment manufacturers, were carefully considered before the decision to proceed with the new MLR was reached.
Apex UW is a high-performance Utility Wood that Tour players love. This unique design combines the best features of higher lofted fairway woods, the best features of hybrids, and a more neutral ball flight.
Using direct feedback from world-class pros like Phil Mickelson, Callaway created a multi-purpose club that better players can rely on from the tee, fairway, or rough.
Olympic Gold Medalist and the world’s #1 ranked women’s golfer, Nelly Korda, along with 27 of the Top 30 ranked players in the world, headline the 132-player field for the LPGA Cognizant Founders Cup (www.thefounderslpga.com) taking place at historic Mountain Ridge Country Club in West Caldwell, N.J., from October 6th-10th.
The LPGA Cognizant Founders Cup is a week-long event where competitors will compete for a $3 million purse, the largest purse for an LPGA Tour event outside the majors and the CME Group Tour Championship. The tournament, which debuted in 2011, pays tribute to the 13 founding members of the LPGA, including surviving founders Marlene Bauer Hagge and Shirley Spork. This year marks the inaugural year with N.J.-based Cognizant (Nasdaq:CTSH), one of the world’s leading professional services companies, as title sponsor.
The PGA TOUR and PointsBet, a premier global online gaming operator, announced a three-year extension of their multi-year content and marketing relationship designating PointsBet an Official Betting Operator of the PGA TOUR.
As part of the expanded relationship, PointsBet’s live betting odds integrations will be featured on PGA TOUR linear and streaming broadcasts on GOLF Channel and Peacock with plans to include on the NBC broadcast in the future. PointsBet is the official sports betting partner of NBC Sports.
While Team USA was busy making history Sunday, there was a PGA TOUR Champions event being played 2300 miles west at Pebble Beach Golf Links.
The PURE Insurance Championship finished up Sunday at Pebble Beach and Tour Edge was all over the leaderboard with a runner-up finish, three Top 5’s and six total Top 25 finishes.
Arccos – the pioneer of big data and artificial intelligence for golf – today announced its major features release for Q4 2021, highlighted by a next-generation Smart Club Distances algorithm, first-of-its-kind weather & location scenarios tool and enhanced putt data tracking.
Developed by Arccos’ leading team of data scientists, architects and engineers, the latest Smart Club Distances machine learning algorithm takes accuracy to a new level by providing a precise estimation of how far a player hits a well-struck shot with each club in their bag. Mishits, abnormally long and recovery shots are now automatically identified and eliminated from the calculations, which help fuel Arccos’ award-winning A.I. caddie club recommendations. Plus, golfers can now filter the total number of shots included by the algorithms at any given time to facilitate analysis of any recent changes in their swing, equipment or other game aspects.
PUMA Golf has announced a new multi-year partnership with Matti Schmid, a young, athletic star in the making with an impressive and growing resume. After earning Low Amateur honors at the Open Championship at Royal St. George’s earlier this year, where he finished with a second-round 65 to tie the lowest round by an amateur.
During his amateur career, Schmid amassed tremendous success including back-to-back wins at the European Amateur in 2019 and 2020. While on the men’s golf team at the University of Louisville from 2017-2021, Schmid led the team in scoring average, collected multiple top-5 and top-10 finishes, and won the Old Town Club Collegiate Invitational in 2018.
Hilton Head Golf Island (HHGI), comprising 26 courses across Beaufort, Bluffton and Jasper counties, invites golfers to experience pure Lowcountry golf this fall with packages from The Sea Pines Resort, Palmetto Dunes Oceanfront Resort and the Heritage Golf Collection.
Host of the PGA TOUR’s RBC Heritage and home of Pete Dye and Jack Nicklaus’ famed Harbour Town Golf Links, The Sea Pines Resort’s Villa Golf Package can be tailored to golf groups of all sizes. Starting at $255 per night, per golfer, packages include a three-night stay in a fully-appointed resort villa, three rounds of golf – one each on Harbour Town, Heron Point by Pete Dye, and Atlantic Dunes by Davis Love III – and same day, same course replays for $50 on Heron Point and Atlantic Dunes.
More than a decade after the debut of Foresight Sports’ GC2 – the golf industry’s all-time bestselling professional launch monitor – the leading-edge technology maker has teamed up with Bushnell Golf to change the game once again with a personal launch monitor that redefines accuracy and performance.
Built on the same advanced photometric innovation found in Foresight Sports’ Tour-dominating GCQuad, the new launch monitor, sold under the name Launch Pro by Bushnell Golf and GC3 by Foresight Sports, features a three-camera system that delivers ball and essential club performance data both outdoors and indoors with industry-leading precision. And like its professional-grade predecessors, the new Launch Pro/GC3 personal launch monitor will be available in a price category that puts its advanced capabilities – from the range to the course to the simulation studio – well within reach of the avid golfer.
Incorporating feedback from touring professionals, then infusing his unique flair for high-end putter making, Scotty Cameron unveils a new model of unparalleled design and performance, the Phantom X 9.5 Triple Black. Crafted in a small seasonal run, this limited release putter expresses many of Scotty’s ideas related to form and function, while also offering dedicated golfers the opportunity to put a Tour-inspired model in play.
The Phantom X 9.5 Triple Black is a new high-MOI mallet head shape that shares many dimensional qualities with the popular Phantom X 5.5 and Phantom X 11 models, but with a matte Tour Black finish and an integrated 6061 aluminum flange-sole component that defines its profile and provides unique alignment cues. A custom engraving inspired by vintage muscle car pinstripes helps to frame the golf ball at address, as three red dots on the topline mark the sweet spot and harken back to the classic look of so many iconic Scotty Cameron putter designs.
Evnroll has unveiled a new Custom program for its V-Series putters, delivering exceptional options for golfers in 2021. Six of Evnroll’s most distinctive head shapes will be available with a choice of four different hosel designs plus a raft of technical specifications and aesthetic finish options.
The ‘Custom ER’ program, available exclusively online at www.evnroll.com, is a window into Evnroll’s Tour workshop. With a mission to bring the levels of customization usually reserved for tour players, the program offers golfers the ability to add the ultimate personal touch to their putter.
Just in time for the temperatures cooling off and the leaves beginning to change, today PUMA announced the newest addition to the CLOUDSPUN line—the WRMLBL collection. Designed with the motto, “Stay Warm Enjoy Golf,” in mind, WRMLBL outwear features a supreme warmth-to-weight ratio for enhanced performance even in tougher conditions.
To create the WRMLBL collection, PUMA designers combined the signature CLOUDSPUN fabric with PRIMALOFT GOLD quilting for an exceptional combination of comfort and warmth. The CLOUDSPUN fabric blend, which is renowned for its incredible softness, maximum comfort, and unmatched versatility, is slightly heavier than normal in the WRMLBL collection. The PRIMALOFT GOLD quilting—insulated panels to provide ultimate heat retention in key areas for all-weather performance, combines perfectly with the heavier CLOUDSPUN material for outerwear that’s ready to be worn on or off the course.
Revo, the global leader in high-quality, polarized performance sunglasses, announces the launch of Revo Black, a revolutionary new sunglass collection that showcases the company’s latest advances in frame and lens technologies.
Available now at Revo.com, Revo Black presents three design concepts (available in two styles each) – including one concept designed in collaboration with alpine ski racer and Olympian, Bode Miller.
For the first time in 94 years, the best golfers on the men’s European and American teams will meet in the state of Wisconsin for one of golf’s most time-honored competitions. Wisconsin’s state slogan is “America’s Dairyland,” earning the designation for being one of the nation’s leading dairy producers.
With that in mind, Adidas Golf got their herd of designers together to create a limited-edition Stan Smith Golf that pays tribute to the animals responsible for Wisconsin’s distinctive title: the cows.
Tour Edge, the pound for pound industry leader in performance and innovation, introduces their new Hot Launch 522 Series of golf clubs that will be available starting October 1, 2021.
Tour Edge describes this new series as “The Easiest Clubs You’ll Ever Hit.”
This week at the inaugural Ascension Charity Classic on the PGA TOUR Champions, Tour Edge continued their impressive growth by posting a new personal best for number of clubs in play (68) in a PGA TOUR event.
Propelled by the launch of their new Exotics Pro 721 “straight from the tour van” limited series, Tour Edge set new personal best marks in several categories.
Mizuno, the Japanese equipment manufacturer founded in Osaka in 1906 has revealed the newest iteration of its teardrop wedges, the T22. Available from October 2021.
With more than 50 years of refining the Grain Flow forging process in Hiroshima, Japan, Mizuno’s wedges are unrivalled for touch and feel around the green. Properties best demonstrated in Mizuno’s T-Series wedges, developed hand in hand with former world #1 Luke Donald. The latest evolution – the T22 refines Mizuno’s players shape once again and introduces four different sole grinds for varying techniques and conditions.
Mizuno, the Japanese equipment manufacturer founded in Osaka in 1906 has announced the latest generation of its ST Series driver, the ST-G 220, will be made available from September 2021.
Building on the success of the ST-Z and ST-X drivers and featuring Mizuno's new SAT2041 Beta Ti face and complex carbon construction to deliver both potent ball speeds and a dense, satisfying sensation at impact, the ST-G 220 driver adds unparalleled adjustability to the mix for super-precise fitting.
In just over one year since launching its first golf shoe line-up, Cuater, a sub-brand of TravisMathew, has become one of the most adulated brands in the culture of golf shoes. And the Cuater Legend, with classic looks and subtle luxuries check off all the boxes you want in a premium pair of golf shoes.
Now and always for any golf shoes, comfort is king. And Legend's comfort is unmistakable as soon as you tie the laces. With one of the softest, supple, full-grain leathers of any shoes I’ve worn, Legend almost has a suede-like feel to it.
Golf footwear innovator and luxury lifestyle brand G/FORE is excited to announce the launch of the G/DRIVE, a new tech-driven golf shoe that seamlessly locks in comfort, style, and performance for all day wear.
Featuring a similar silhouette to G/FORE’s innovative MG4+ with its washable, triple density foam cushion footbed, auxetic lattice midsole, and premium waterproof upper, the G/DRIVE takes your game one step further with a patented fast twist closure system that lets you dial in your fit and comfort for ultimate performance.
Cleveland Golf is proud to announce the all-new Launcher XL Irons, game improvement irons designed to give players a reliable ball flight and consistent control. The Launcher XL Irons officially launch in North America on Sept. 17, 2021.
The Launcher XL Irons is the ideal iron set for players seeking forgiveness and accuracy in one complete iron set. Launcher XL Irons feature hollow body long irons for distance and forgiveness, while cavity back short irons focus on precision when attacking the pin.
PGA National Resort – South Florida’s world-class golf, vacation, culinary, events and spa destination – will open its dramatic and innovative new Andy Staples-designed “Match Course” on Sept. 10.
Few golf course openings in recent years have been as highly-anticipated as The Match Course, with its exciting goal of encouraging “match” versus “stroke” play. Built on the land of the legendary resort’s former Squire Course, the 18-hole layout is inspired by classic golf course design principles while specifically using the “template hole” concept for inspired ideas. The stunning result from Staples creates a unique golf experience and is sure to foster a spirited conversation among course design enthusiasts.
Shot Scope (www.shotscope.com), a leading international manufacturer of GPS-based game tracking and distance measuring smart watches, as well as laser rangefinders, including the award-winning V3 — the first GPS Smart Golf Watch to feature Artificial Intelligence — is bringing 5G to golfers as part of the T-Mobile Accelerator Program that is fueling 5G innovation in wellness technology.
As part of the program, Shot Scope joins a group of companies that will work directly with technology and business leaders at T-Mobile as they build, test and bring to market new products and services that unleash the potential of T-Mobile 5G. All participants in the program are building breakthrough innovations in personal health wearables and applications, from smart glasses for deaf and hard of hearing individuals, to fitness devices and smart apparel that enhance athletic performance. The fall program runs through early November 2021 and will culminate in a Demo Day where participants showcase their accomplishments.
A pair of Kentwool’s new limited-edition Fall/Winter Collection Merino wool socks is the perfect addition to any stylish, cool-weather wardrobe. Renowned for their superior comfort, temperature-regulating abilities, and impressive fit and durability, the latest limited-edition models from Kentwool come in exciting and unique colorways that are certain to jazz up anyone’s seasonal look.
Available for both men and women, Kentwool’s Fall/Winter Collection features four new, earthy colors: Fir, Pecan, Rouge, and Turmeric. All are offered in the Classic Ankle style, with the additional option of the low-cut fit in Pecan and Rouge. All four colorways reflect the beauty of the time of the year—the golden hues of changing leaves and the warmth of a blazing fire.
Electronic Arts Inc. (NASDAQ: EA) and the PGA TOUR announced upcoming enhancements and additions available at the launch of EA SPORTS™ PGA TOUR™ via their long-term partnership. This includes news that the FedExCup, including the Playoffs, will be returning to the game in a grand way through ultra-realistic additions of all three FedExCup Playoffs events and host courses, implementation of the FedExCup Playoffs into career mode and select challenges, and enhanced PGA TOUR golfer authenticity via real-life golf data integrated into the development of the game, which is launching in spring 2022.
“The PGA TOUR is excited that our fans will be able to experience the FedExCup Playoffs and ShotLink powered by CDW on EA SPORTS PGA TOUR,” said Len Brown, PGA TOUR Chief Legal Officer and Executive Vice President, Licensing and Merchandising. “EA SPORTS ensures an authentic and realistic experience as players accumulate points for their chance to compete in their own virtual FedExCup Playoffs.”
Revo, the global leader in high-quality performance sunglasses, announced today the launch of its prescription sunglass collection on Revo.com. The new Revo Rx collection gives consumers the opportunity to add their personal prescription lens to the long-list of customizable features used in crafting the perfect pair of sunglasses.
Building on its position as the best lens on Earth, and after years of development, Revo’s team has produced the perfect Rx sunglass lens that offers improved contrast and clarity while providing unmatched protection from UV light. Featuring Revo’s signature NASA-based Light Management System™ technology, the Revo Rx collection offers the same game-changing visual experience the brand has been known for since 1985.
Inverness Club was rocking Sunday in Toledo, Ohio for day 2 of the 2021 Solheim Cup. The biggest crowd of the week watched as the Americans cut into the Europeans lead heading into Singles Matches on Monday.
Team USA is down 9-7, but singles matches are considered the American's strength. No team in Ryder Cup history however has come back from a three-point Day 1 deficit, and that's the history.
