Tuesday, May 14, 2019

Adidas Golf Celebrates 20-Year Partnership with Sergio Garcia with Limited Edition Throwback Polo

In 1999, a 19-year-old named Sergio Garcia burst onto the golf scene at the PGA Championship when he hit an eyes-closed shot behind a tree in the final round, and jumped his way up the fairway.  And today Adidas Golf is commemorating that special moment by offering a throwback limited-edition polo to celebrate the 20-year relationship between Garcia  and the brand. 

 

The limited-edition polo is patterned after the design he wore in 1999, and will be available in limited quantities at the Adidas flagship store on Fifth Avenue in New York City and on www.adidas.com beginning May 14th at 8 a.m. PT. 

To celebrate the 20-year relationship, Adidas looked at the most iconic moments in Sergio's career and Garcia's final round of the 1999 PGA Championship was the perfect choice. 

Then relatively unknown, the 19-year-old Garcia captured the attention of golf fans around the globe by nearly winning the Wanamaker Trophy in his first attempt.  Fans will remember one moment in particular during that final round when he hit his tee shot on the 16th hole at Medinah Country Club.  His ball came to rest behind a large oak tree just off the fairway, seemingly blocking any chance to reach the green. 

 

Much to the surprise of announcers and viewers alike, Sergio found a way to hit an eyes-closed shot, running and jumping his way up the fairway after he hit it to see if his ball had found the green.  It did. 

During this unforgettable moment in the final round, Sergio was wearing a unique Adidas Golf polo design taking in hues of dark and light blue with a bold and expressive white 3-Stripes pattern across both shoulders.  To remember that historic shot, Adidas designed a limited-edition throwback design of this polo, which Sergio will wear in the first round of the 2019 PGA Championship. 

 

Garcia turned professional after earning low-amateur honors at the Masters Tournament in 1999.  Upon joining the professional ranks, Garcia entered into an agreement with Adidas to wear apparel and footwear on the course.  Now twenty years later, Garcia  joins an elite group of athletes including David Beckham, Steffi Graf, and Stan Smith (to name a few), who have a 20-year relationship or more with the 3-Stripes. 

Adidas Golf President Jeff Leinhart said, 
"Anytime you can look back and say you've had a relationship with an athlete for more than 20 years, that's a unique moment.  Sergio has been one of our greatest creators and we consider him part of the family.  We're wishing him continued success both on and off the course." 
As a tribute to the 20-year relationship with Adidas, the brand will also be releasing a special 60-second video where Sergio talks about the 20 years since turning pro and that iconic shot from the 1999 PGA Championship.  You can watch the video on Adidas social handles and YouTube channel. 

 

In addition to the limited-edition polo being worn Thursday at the PGA Championship, Sergio will be wearing various versions of the Ultimate365  polo throughout the tournament, all with varying hits of blue.  

On Friday Garcia will wear the Ultimate365 Dash Stripe Polo ($75), on Saturday the Ultimate365 Climacool Solid Polo ($75), and on Sunday the Ultimate365  3-Stripes Heather Polo ($65).  

All of Garcia's outfits will be paired with either the Ultimate365 3-Stripes Tapered ($90) or Ultimate365 3-Stripes ($80) Pants, which you can check out at www.adidas.com.  And as always, if you have any questions, feel free to send me an email or DM on twitter or Instagram. 

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