Ben Hogan Golf GS53 Driver and Fairway Woods Preview: Hogan's First Driver and Fairway Woods in Over a Decade

Ben Hogan Golf Equipment Company is releasing a line of GS53 drivers and fairway woods, making it the first time in over a decade the illustrious company has returned back to the driver and wood categories. 

 

The GS53 family marks the third major product launch of 2019 for Ben Hogan Golf, and joins a line-up of high performance forged irons, hybrids, wedges, and putters. 

Hogan's driving prowess helped lead him to nine major championship victories, including the Masters, U.S. Open and British Open in 1953.  And in honor of his successes, the Ben Hogan Golf Equipment Company designed the new GS53 driver and fairway woods. 

 

The new woods line includes a driver, 3 wood, 4 wood, and 5 wood.  The GS53 driver is 445cc, and features a beautiful, traditionally-shaped titanium head with an adjustable hosel to change loft, lie, and face angles quickly and easily.  The driver will be sold for $300. 

Made using two separate pieces of titanium, the body of the GS53 driver is laser welded to the highly engineered 6-4 forged titanium face.  The forging process maintains the integrity of the molecular structure and ensures a tight, uniform grain pattern that is free from "dead spots." 

 

Ben Hogan engineers also utilized a design feature called Face Flex.  This allowed them to create an ultra-thin face at different thicknesses from toe to heel and sole to crown to increase the size of the Effective Hitting Area (EHA) across the entire face. 

Face Flex ensures maximum distance on shots struck in the center of the club face and minimizes distance loss on off-center hits.  The score lines are precision milled into the forged face at exact and consistent depths, and combine with precisely engineered bulge and roll for exceptional accuracy. 

 

The GS53 driver was also "acoustically tuned" to provide a pleasing sound at impact.  And the famous Ben Hogan Speed Slot has been updated and incorporated into the driver design for better aerodynamics and more club head speed. 

Ben Hogan Golf Equipment President and CEO Scott White said, 

"Ben Hogan was famous for his no-nonsense approach to his game and his business.  We felt the designs and marketing claims in the driver and fairway woods categories had gotten out of control in recent years.  We've been working on the GS53 projects for a long time with the simple goal of delivering exceptionally beautiful drivers and fairways woods that provide industry-leading performance. No ridiculous hype, unnecessary technologies, materials, or graphics, and certainly without the crazy price tags." 

 

The GS53 driver is offered in 9.0  and 10.5 degree models, and features Ben Hogan Golf's proprietary adjustable hosel, which is ingeniously designed yet simple and easy to use.  Called Flight Control, you can change the loft of the driver up to two degrees from the base loft (one degree stronger or weaker).  You can also change the lie angle and face angle from square to open or closed, to tune the driver to exact specifications and desired shot shape. 

All adjustments can be made in a matter of seconds by anyone using the adjustment wrench provided.  The eight adjustment settings are easily identifiable and do not require re-orientation of the shaft graphics or grip position.  This allows you to keep the shaft and grip aligned to their personal preference no matter which setting is selected. 

 

The GS53 fairways woods were developed to be the perfect long-game complement to the GS53 driver.  The head shapes are traditional, and all feature a low-profile design.  Like the GS53 driver, the fairway woods utilized 2-piece construction, a stainless steel body joined to a C455 Maraging steel forged faceplate. 

The GS53 3 wood is 14 degrees, 4 wood is 16 degrees, and 5 wood is 18 degrees.  All fairway woods also utilize Ben Hogan Golf's Face Flex Technology and incorporate the Speed Slot design to increase both distance and accuracy.  GS53 fairway woods will be sold for $200 each. 

 

Included in the cost of the GS53 driver and fairway woods, which are initially available in right-handed models only, you can choose from three premium aftermarket shafts, offered in multiple flexes and weights.  The shafts include Project X HZRDUS Smoke Black (low trajectory), Mitsubishishi Tensei CK Blue (mid trajectory), and UST Mamiya Helium (high trajectory). 

Highlighted by no-charge customization on all club orders, the Ben Hogan Golf Equipment Company offers a number of consumer-centric programs, including: free domestic shipping on orders over $250.00, flat-rate international shipping, and a low or no-cost financing program.  And recognizing that many golfers want to personally experience equipment before they purchase, the Company offers a simple, risk-free Demo program, as well as a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Ben Hogan Golf Equipment Company. 

 

For more information about the GS53 Driver and Fairway Woods check out www.benhogangolf.com, and as always, feel free to shoot  me an email or DM on twitter or Instagram if you have any questions.