Adidas Golf TOUR360 XT Parley Preview: Limted Edition Shoes Turning Waste into Treasure

Know that expression "someone's waste is someone else's treasure?"  Well Adidas Golf has made the first ever golf shoe, the TOUR360 XT Parley, with an entire upper made from upcycled plastic waste that promises to be everyone else's treasure. 

 

The TOUR360 XT Parley uses waste that was intercepted from beaches and coastal communities before reaching the ocean, and these new shoes will be worn by select Adidas athletes in next week's U.S. Open at Pebble Beach. 

Bringing eco-innovation to an entirely new level, the first of its kind TOUR360 XT Parley are made with yarns spun from upcycled plastic waste and designed in partnership with environmental organization Parley for the Oceans. 

 

The new shoes will be available in limited quantities at www.adidas.com on June 10th beginning at 8 a.m. PT, and will be sold on-site at the U.S. Open at Pebble Beach.  They will also be available at select retailers nationwide on June 12th. 

The unique ocean blue and aqua green colorway of this limited-edition TOUR360  XT Parley ($200) utilizes repurposed and upcycled plastic waste that's then incorporated as raw material into the upper of the footwear.  This thread, spun from the upcycled plastic waste, comprises the entire upper of the shoe. 

 

Adidas worked with Parley for the Oceans to intercept the plastic waste, which is then transformed into thread used to make high-performance sportswear.  The TOUR360  XT Parley is built on the TOUR360  XT eight-spike outsole with X-Traxion technology, so golfers will still experience superior traction and stability while knowing that as they walk the course they are helping protect the oceans. 

Adidas Golf Global Footwear Director Masun Denison said, 

"Our company is extremely focused on sustainability and we wanted to incorporate that mission into our sport.  This is the first golf shoe we've ever made that incorporates upcycled materials and this is just the beginning.  In a sport that's played outdoors and where sustainability is often under the microscope, we feel this is a massive step forward for the game." 

 

The use of upcycled material falls in line with Adidas' overall strategy to use 100 percent recycled polyester in all apparel and footwear by 2024.  By intercepting plastic waste on beaches and coastal communities, Adidas is committed to the Parley  A.I.R. strategy (Avoid, Intercept, Re-Design).  While many other categories within adidas have created apparel and footwear utilizing upcycled plastic waste, this is the first in golf. 

Parley for the Oceans  is the global network where creators, thinkers and leaders from the creative industries, brands, governments and environmental groups come together to raise awareness for the beauty and fragility of the oceans and collaborate on projects that can end their destruction. 

 

The organization has formed alliances with major corporations including adidas, Anheuser Busch InBev (Corona), American Express; the United Nations; the Maldives and collaborators spanning the worlds of science, art, fashion, design, entertainment, sports, and space and ocean exploration. To know more visit www.parley.tv.

From a performance standpoint, the TOUR360  XT Parley features a sock-like opening for optimal comfort while also offering full-length BOOST, the best cushioning in the game.  The 360WRAP in the midfoot provides additional support and stability so that players can stay locked in throughout the swing.  It also offers a one-year waterproof warranty. 

 

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