Golf Pride, an industry leader in innovation and sports performance equipment, has announced the Grand Opening of its new Retail Lab. Located at the company’s state-of-the-art Global Innovation Center (GIC) at Pinehurst No.8 in Pinehurst, NC, the Retail Lab is the first of its kind and will allow Golf Pride to both study and showcase the relationship between the grip and the hands – a golfer’s only physical connection to their clubs.
The goal of the new Retail Lab is to provide a world class, “inside the ropes” Tour-like grip selection and installation experience with Golf Pride’s lead tour technician, while also allowing consumers access to GIC-exclusive products and merchandise. The lessons learned by Golf Pride technicians during each grip selection and regrip process will undoubtedly have positive effects on evolving the retail experience across Golf Pride’s retail partners, OEM, and eCommerce channels, enhancing the retail journey, and providing a stronger consumer experience.