Club Champion, the world’s top custom golf club fitter and builder, has officially launched its Annual Black Friday Event, one of the brand’s most anticipated promotions of the year.
Golfers who book at clubchampion.com by December 1 will receive a FREE custom fitting with any custom club purchase, with the fitting appointment and club purchase eligible to take place anytime through January for added seasonal flexibility.
Parsons Xtreme Golf (PXG), the high-performance golf equipment and apparel company founded by U.S. Marine Corps Vietnam War Veteran and entrepreneur Bob Parsons, today announced key leadership appointments designed to strengthen operations and drive the company’s next phase of growth. Brad Schweigert has been named Chief Operating Officer, and Jill Davis has been appointed Chief Information Officer.
A founding team member and golf-industry veteran, Schweigert has helped define PXG’s relentless approach to research and development, supporting the company’s evolution from a bold start-up to a globally recognized brand. In his expanded role, he will oversee Product, Operations, Marketing, and Sales, leading cross-functional efforts to align teams, accelerate innovation, and elevate the golfer experience.
Motocaddy, the world’s leading electric caddy brand, has announced new partnerships with two major collegiate golf coaching organizations: the Golf Coaches Association of America (GCAA) representing men’s golf coaches, and the Women’s Golf Coaches Association (WGCA).
Through these partnerships, Motocaddy will share information with collegiate coaches, players, and governing bodies on the significant health and performance benefits of using electric caddies. In turn, the company hopes to learn more about where electric caddies – and the Motocaddy brand, in particular – fit into the collegiate golf landscape now and in the future.
Bettinardi Golf is proud to announce the debut of the official Notre Dame x Bettinardi Collection, a premium lineup of putters, headcovers, and accessories that unites Bettinardi’s world-class American craftsmanship with the storied heritage of the University of Notre Dame.
Expertly designed and precision-milled at Bettinardi’s headquarters in Tinley Park, Illinois, the new collection celebrates the beginning of a long-term partnership with one of the most respected institutions in collegiate athletics. Featuring Notre Dame’s iconic blue, gold, and green palette alongside Bettinardi’s signature milling patterns and performance-driven design, the line honors a shared commitment to excellence, discipline, and tradition.
Fujikura has announced the all new Speeder NX Gold. The Speeder line has been completely redesigned featuring a breakthrough Fujikura proprietary technology – Variable Torque Core (VTC).
Developed through Fujikura’s enso® motion capture system, Speeder NX is the first Fujikura product line to integrate Variable Torque into its design, utilizing premium materials to refine twisting stiffness in specific regions along the core of the shaft.
Invited, the largest owner and operator of membership clubs in North America, and Jordan Spieth, three-time major winner and Invited partner and brand ambassador, hosted the second edition of Crush It! Cup youth golf tournament and fundraiser at Gleneagles Country Club in Plano, TX on November 17, 2025.
Crush It! Cup featured 40 top juniors from Invited Clubs nationwide who earned their spot in the tournament by participating in a summer-long Golf Marathon Fundraiser to raise funds for the Jordan Spieth Family Foundation.
Together with Invited and its partners, Crush It! Cup raised more than $250,000 for the Jordan Spieth Family Foundation. Hundreds of young athletes across all Invited golf clubs participated in the fundraiser.
The Sea Pines Resort is serving up a new favorite at Fraser’s Tavern: Davis Love III’s go-to menu item, which he proudly dubs the “no salad” burger.
The DL III Burger is a hearty creation that is anything but ordinary. Featuring rich Tillamook pimento cheese, perfectly caramelized Vidalia onions, and smoky black pepper bacon, all layered on a toasted brioche bun, this creation captures Love’s simple yet bold taste.
True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that they have partnered with Indian Wells Golf Resort, a world-class public golf, vacation, culinary and events destination.
Located less than 9 miles from True Spec’s original location in Palm Desert, True Spec Palm Springs-Indian Wells is the latest undertaking in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues around the country.
FlightScope, a global leader in sports performance technology, announced its biggest Black Friday savings ever, with up to 50% off select launch monitors, rangefinders and software upgrades.
The Black Friday promotion gives golfers the opportunity to experience FlightScope’s cutting-edge technology at unbeatable prices – whether they’re building an indoor simulator, analyzing swing data or looking to improve their performance on the course.
Dunlop Sports Americas (DSA) is proud to announce the addition of Bill Price, PGA, as its new Director of Fitting.
Price will spearhead the fitting strategy and innovation across the company’s family of brands including Srixon, Cleveland Golf, and XXIO.
The USGA has announced that Kevin Hammer of Florida has been nominated to serve as the Association’s 68th president.
Hammer’s nomination highlights the USGA Nominating Committee’s 2026 Executive Committee slate, joined by Brenda Corrie Kuehn of North Carolina and Suzy Whaley of Florida, who have each been nominated to serve on the USGA Executive Committee, a volunteer group of 15 people that provides strategic and financial oversight as the Association’s policymaking and governance board.
Pro’s Choice Golf Shafts, Inc. announced today that the winner of the PGA TOUR Champions Charles Schwab Cup Championship event held at Phoenix Country Club in Phoenix, AZ was playing a Graphite Design Tour AD XC-6 X-Stiff flex wood shaft in his Ping G440 Max 10.5° driver.
The champion claimed his third win this season and clinched the season-ending Charles Schwab Cup season points title after finishing the tournament at 20-under par and winning by 2 strokes. The second-place finisher of the Charles Schwab Cup Championship was also playing a Graphite Design Tour AD GC-6 X-Stiff flex wood shaft in his driver.
Bettinardi Golf is proud to announce the expansion of its acclaimed Antidote line with the introduction of two new putters: the SB3 and SB5.
Both models continue Bettinardi’s pursuit of precision-milled performance, engineered around Simply Balanced™ Zero Torque Technology to deliver the purest, most stable stroke possible.
True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that its Black Friday sale has started early, in order to help golfers get a jump on their holiday shopping.
From now until November 28 th, anyone who uses promo code ‘BFCM25’ will receive a free fitting with any club purchase of $500 or more, ora free Full Bag fitting with any club purchase of $1,000 or more, at all U.S. True Spec locations.
NGF has been vocal in recent years about the runway for growth in off-course golf… and why it’s important.
In addition to conducting annual verifications of the nearly 16,000 green-grass golf courses in the U.S., our database team diligently works to track everywhere that golf can be played away from the course.
Trump International Scotland has cemented its place among the world’s greatest golfing destinations after winning three headline honors at the 12th annual World Golf Awards.
The New Course was named ‘World’s Best Golf Course 2025’ and ‘Europe’s Best New Golf Course 2025’, while Trump International Scotland was awarded ‘World’s Best Contribution to Golf Tourism Hospitality 2025’.
Golf equipment custom fittings are surging in popularity as more and more players are learning that a quality fitting is crucial to game improvement and lowering scores. And a Club Champion fitting is the gold standard of quality.
At Club Champion there are more than 65,000 hittable combinations of manufacturer equipment. At Club Champion their knowledge and expertise in club fitting and modern technology is unrivaled. And at Club Champion your fitter asks questions and listens to your answers to ensure your answers to ensure your fitting satisfaction on every possible level. A fitting at Club Champion is equal parts science and art.
Designed and precision-milled in Bettinardi Golf’s state-of-the-art manufacturing facility just outside Chicago, the BB48, crafted from Double Aged Stainless Steel (DASS), was built specifically to match Fitzpatrick’s preferred feel, balance, and control on the greens.
A new Home of Golf app has officially been launched by St Andrews Links Trust, representing a key milestone in the organization’s commitment to enhancing the golfer experience through digital innovation.
Designed as the ultimate companion for anyone playing the world-famous Links courses in St Andrews, the app brings together a suite of features to support golfers before, during and after their round.
Johnnie-O, the premium apparel brand renowned for blending East Coast classics with West Coast casual, today announced the launch of a new retail location at CityPlace in West Palm Beach, the 14th branded store for the retailer, coming at the close of a milestone 20th anniversary year.
Residents of West Palm Beach and the surrounding areas can shop Johnnie-O in-person starting November 14, 2025 at 700 S. Rosemary Avenue, Suite B13A, West Palm Beach, FL 33401.
In celebration of its 25th anniversary, SkyGolf®, maker of SkyCaddie®, the most-trusted rangefinders in golf, is announcing a special Holiday promotion offering significant savings on its popular, award-winning rangefinders.
From November 14 through December 31, 2025, golfers can save $50 on the following rangefinders:
• Handheld Models: PRO 5X and PRO 4X (compatible with SkyGolf’s revolutionary SuperTags
• Wearable Smartwatches; LX5, LX5C (with ceramic bezel), and LX2.
Golf Channel has announced its 2026 morning programming schedule, featuring a mix of new shows and returning fan-favorites which explore and analyze the golf world from all angles and perspectives.
New morning programming on Golf Channel is highlighted by on-course reporter Smylie Kaufman bringing his popular show and podcast, The Smylie Show, to Golf Channel on Wednesdays at 9 a.m. ET.
The Sea Pines Resort, one of the premier golf destinations in the Southeast, has unveiled a new stay-and-play offering: the Links and Luxury Golf Package, available from November 12, 2025, through February 28, 2026.
This exclusive package celebrates the reopening of the legendary Harbour Town Golf Links, where world-class golf is paired with elevated accommodations at the award-winning Inn & Club at Harbour Town.
Nicholas James, the modern menswear brand known for its elevated essentials and refined performance apparel, today announced the launch of its highly anticipated Black Week and Black Friday sales event, offering customers unprecedented savings on its full collection at www.nicholasjames.shop.
The event begins with Black Week, running from Sunday, November 16 at 7 PM through Thursday, November 27 at 6 PM, followed by Black Friday and Cyber Monday savings from Thursday, November 28 at 12:00 AM through Monday, December 1 at 11:59 PM.
Five Iron Golf, the global leader in golf and entertainment, announced today it will open its first European location in London at British Land’s Broadgate Campus, in the heart of the city.
The 6,900-square-foot space at 1 Finsbury Avenue will anchor the ground floor, surrounded by global firms including UBS, Citadel, and top-tier law practices — an ideal setting for both business and leisure. The London flagship marks the first of a multi-unit franchise agreement led by Eric Parker, an early Five Iron Golf investor and longtime member.
Bushnell Golf announces the Launch Pro is back with new “Circle B” Editions, featuring a bold new look, updated subscription tiers and the same Tour trusted technology that made the original one of the most popular launch monitor and simulator units on the market.
The new models stand out with a vibrant black-and-orange colorway that is unmistakably Bushnell Golf. The Launch Pro model is $2,499, and the LPi version – designed specifically for indoor use – is $1,499. New lower entry point software subscriptions are available, with the Silver package ($199 per year) providing Tour-level club and ball data, performance analysis and a true-to-life golf simulator experience. The Gold package ($499/year) unlocks 20 additional courses and GSPro compatibility. GSPro software is sold separately.
In celebration of the United States Marine Corps’ 250th birthday, PXG proudly unveils a special-edition Veterans Day Collection. This collection pays tribute to PXG’s proud roots as a veteran-owned company and reflects the brand’s ongoing commitment to those who serve.
Presented in Fairway Camo® Olive Green, a PXG-exclusive pattern designed in-house and inspired by the uniquely contoured fairways of Scottsdale National Golf Club, the collection reimagines military heritage through a performance-driven golf lens.
After being closed for a six-month restoration project, Harbour Town Golf Links—currently ranked No. 27 among Golf Digest’s Top 100 Public Courses in the U.S. and No. 5 on its list of Best Courses in South Carolina has reopened.
Originally designed by renowned architect Pete Dye with his wife Alice, and assisted by Jack Nicklaus, Harbour Town Golf Links has been the home of the PGA TOUR’s RBC Heritage Presented by Boeing since it opened in 1969. It’s also widely regarded as one of Dye’s best and most iconic creations, among the first masterpieces of his long and brilliant career. TOUR players and amateur golfers, including resort guests and members, also enjoy it.
Serving as player-consultant to the project was major championship winner and PGA TOUR legend Davis Love III, who won the RBC Heritage at Harbour Town Golf Links five times. Love is very familiar with the region and the complexities of working here: He grew up on the Southeast’s coastal islands, and his company, Love Golf Design, designed another course at The Sea Pines Resort, Atlantic Dunes by Davis Love III.
From the beginning of the project, Love and the team responsible for the restoration—including Allan MacCurrach from MacCurrach Golf Construction; Jon Wright, Head Golf Superintendent, Harbour Town Golf Links; John Farrell, Director of Sports Operations; The Riverstone Group, who own The Sea Pines Resort; and others—were committed to, as Love said, “protecting the strategy and integrity of Pete’s design.”
“We feel very fortunate to own such a historic and popular PGA TOUR tournament venue in Harbour Town Golf Links,” said Matthew Goodwin, representing The Riverstone Group. “We are fully committed to maintaining the golf course to the highest possible standard, while preserving the original design integrity of Pete Dye.”
Originally intended as an updating of the course’s infrastructure to ensure championship-caliber conditions year-round, it also presented an opportunity to restore many features from Dye’s original design and to ensure one of the country’s most recognizable layouts stands the test of time. Along with improvements to the agronomy and maintenance, all greens, bunkers, and bulkheads were rebuilt. The turf species—TifEagle on the greens; Celebration Bermuda on the fairways, tees, and rough—remain the same.
As for changes to the design, even the experienced Harbour Town Golf Links player will have trouble spotting them, explained Farrell. “Every ‘change’ we made had some documentation or images or video of what it was like previously.” Updates include returning some greens to their original shapes, which brought back some hole locations that were lost as the surfaces shrank over time. The same with some greenside bunkering, which, due to years of play and shrinkage, no longer abutted their greens.
Farrell added that while Love offered a TOUR player’s expertise, he was in tune with management’s desire to keep the course fun, exciting, and challenging the other 51 weeks of the year when resort guests, property owners, and locals celebrate it.
For more information about The Sea Pines Resort, visit www.seapines.com.
FlightScope, a global leader in sports performance technology, is proud to announce the release of two major upgrades to the recently launched Mevo Gen2 – the Pro Package and Face Impact Location add-ons.
Driven by customer feedback, these optional software upgrades provide golfers with a deeper level of performance insight and precision, transforming the Mevo Gen2 into the most complete and affordable personal launch monitor and simulator available today.
Srixon staffer Nasa Hataoka is back in the winner’s circle after capturing the LPGA TOTO Japan Classic for her seventh career LPGA title and her first since 2022.
Battling challenging weather conditions that shortened the event to 54 holes, Hataoka delivered a composed, precise performance across all three rounds, to finish at 15-under par.
The PGA TOUR, Biltmore Estate and Explore Asheville today announced a new PGA TOUR tournament, the Biltmore Championship in Asheville, set to debut in 2026 during the FedExCup Fall.
As part of a four-year agreement, Biltmore Estate and Explore Asheville will serve as co-title sponsors of Asheville’s first PGA TOUR event in more than 80 years, with the inaugural tournament set for September 17-20, 2026, at The Cliffs at Walnut Cove. The Biltmore Championship in Asheville will be broadcast on Golf Channel and three properties produced from PGA TOUR Studios: PGA TOUR LIVE on ESPN+, Sirius XM and the World Feed.
Adidas’ most iconic golf footwear franchise focused on performance and innovation– TOUR360 - is celebrating a major milestone: 20 years.
Worn by more than 100 men’s and women’s professional champions along with countless golfers worldwide since 2005, today adidas is commemorating the first TOUR360 model that changed the game with a commemorative silhouette packed with modern technology.
Custom golf club fitter Club Champion has signed leases and is planning for new locations in Holbrook and Lake Grove, New York.
The Holbrook studio will be located at 5801 Sunrise Highway, Unti 310, while the Lake Grove studio will be located at 133 Alexander Avenue. Both studios are planned to open late-December 2025.
Pro’s Choice Golf Shafts, Inc. announces that the new Graphite Design Tour AD DI Hybrid Black shafts will be available beginning December 5, 2025, through Pro’s Choice Golf Shafts, Inc. and their Authorized Dealer network in the United States, Europe, Australia, Canada, South America, South Africa, and the UAE.
The Tour AD DI “DEEP IMPACT” Hybrid shafts are designed to provide golfers with more power and stability in a hybrid golf shaft. Designed and manufactured exclusively at the Graphite Design factory headquarters in Japan, the Tour AD DI HYBRID shaft is now available in two color schemes of orange with white bands and green rings and a second new color option of black with white bands and silver rings.
Troon, the leader in providing golf and club-related leisure and hospitality services, is pleased to announce it has been selected to manage historic Reading Country Club, a daily-fee facility in Reading, Pa. Troon Golf, the resort and daily-fee division of Troon will manage golf operations, agronomy, food and beverage as well as sales and marketing.
Chartered in 1922 and opened in 1923, Reading Country Club’s 18-hole, par-70 golf course was designed by Alexander Findlay. The 6,120-yard layout delivers a thrilling blend of playability and challenge, inviting golfers of all skill levels to test their game on a course that rewards strategy and precision. Reading Country Club has hosted golf royalty over its illustrious 102-year history, including Walter Hagen, Byron Nelson, Sam Snead, Ben Hogan and LPGA legend, Betsy King. Nelson, in fact, served as the Club’s head professional from 1937 to 1939 and famously won the 1937 Masters and 1939 U.S. Open while representing Reading Country Club.
LIV Golf, the first truly global golf league, has announced that beginning in 2026, all events will be played over 72 holes, marking the next chapter of LIV Golf’s mission to grow and celebrate the sport for a new era of players and fans around the world.
Since its inception, LIV Golf events have featured a three-day 54-hole competition, playing the majority of events from Friday through Sunday. In 2026, all events will be played over four days, generally beginning on Thursday of event weeks (Wednesday, February 4 for LIV Golf Riyadh presented by ROSHN).
Johnnie-O, the premium apparel brand renowned for blending East Coast classics with West Coast casual, today announced their new role as Official Travel Wear Partner of the Nashville Predators. The Predators organization and players will be outfitted in Johnnie-O fan favorites, including the Sully 1/4 Zip Pullover, Talon Featherweight Performance Hoodie, Solom Performance Tech Joggers, and more. The licensed apparel is available for purchase in-store and online so fans can sport the same style as their favorite players.
This announcement marks another milestone in Johnnie-O’s licensed business, already having secured deals with the NHL, MLB, NCAA, and most recently the NFL. With one Tennessee retail location already established inside The Factory at Franklin, just outside Nashville, and another slated for spring 2026, Johnnie-O has quickly become a convenient, one-stop apparel shop for Nashville sports fans to support their Predators, Titans and Vanderbilt Commodores with quality licensed gear on game day and beyond.
Motocaddy, the world’s leading electric caddy brand, has reported significant growth in the U.S. market, achieving a 40% increase in retail accounts year-to-date.
This impressive expansion reflects the brand’s growing popularity among American golfers and retailers, driven by the proven performance, reliability, convenience and health benefits of walking the course with an electric caddy.
Golf Galaxy, DICK’S House of Sport and Youth on Course today announce a first-of-its-kind partnership aimed at growing the game of golf by supporting youth development and breaking down financial barriers. Youth on Course members will now receive exclusive in-store benefits at Golf Galaxy and House of Sport stores, including $5 per hour discounted SIM rental fees, one free lesson from a PGA Teaching Professional, and special in-store events.
This partnership, which marks the first off-green grass partnership for Youth on Course members, spans all current and future Golf Galaxy and DICK’S House of Sport stores. It follows a successful 25-store pilot program at select Golf Galaxy locations this summer, which saw over 2,000 hours in simulator rental time from Youth on Course members.
Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced the hiring of industry veteran Jeremy Galbreth as the company’s new vice president of sales.
Formerly senior director of golf at Mizuno, Galbreth will oversee the entire sales organization across all channels, including on and off-course, national accounts, e-commerce and corporate. His focus will be on driving leadership and growth in both the on- and off-course channels.
The PGA Show, golf’s longest-running and largest global business gathering, returns to Orlando, Florida, Jan. 20–23, 2026, with record participation anticipated from across the golf industry. The 2026 PGA Show is expanding once again to host more than 1,000 exhibiting companies and brands. The lineup includes the game’s most recognizable names, veteran manufacturers and emerging innovators across equipment, technology, apparel, accessories and golf lifestyle products.  Following last year’s largest PGA Show in 15 years, thousands of PGA of America Golf Professionals, VIP buyers, retailers, facility leaders and media from around the world are already making plans to attend. Advance registration is strong, mirroring the momentum of the global golf community as it builds on sustained participation growth and consumer enthusiasm. |