Bridgestone Golf Re-Signs Tiger Woods and Bryson DeChambeau to Long Term Contracts

Bridgestone Golf, the leader in golf ball technology and innovation continued its significant investment into R&D by re-signing the biggest stars in the game, Tiger Woods and Bryson DeChambeau, to long-term contract extensions.

Both players have won major championships with Bridgestone TOUR B golf balls (Tiger at the ’19 Masters with TOUR B XS, Bryson at the ’20 US Open with TOUR B X) and will continue to play their respective models of choice and contribute to the development of new designs for the foreseeable future.

PUMA Golf Celebrates Conclusion to 2020 Major Season with Fresh New Scripts

Rickie Fowler, Gary Woodland, and the most recent Major winner Bryson DeChambeau, will be rocking key pieces from PUMA Golf’s Autumn, Winter 2020 Collection highlighted by the Experience Collection of apparel, footwear and accessories that take inspiration from the flora that typically surrounds the most talked about three-hole stretch in all of golf.

The head-to-toe collection, launched earlier this year, pays homage to what has traditionally been the year’s first major, designed to deliver the excitement that this event continues to inspire despite its new calendar date. In addition to the apparel, accessories and footwear, Rickie & Bryson will both use a Limited-Edition Tournament COBRA x Vessel Tour Staff bag, featuring the same floral patterns seen throughout the Experience Collection.

Tour Edge Golf Shatters Record for Total Number of Clubs in Play on PGA Tours

The 2020 PGA Tour Champions season concluded Monday at the Charles Schwab Finale with players using Tour Edge clubs earning two Top 5’s, three Top 10’ and five Top 25 finishes.

The final event included a Top 5 finish for a non-contracted player using an Exotics EXS 220 Driver and another Top 5 finish for a non-contracted player playing an EXS Ti-Utility Iron.

Duca del Cosma Animal Print a Hit with Women Golfers

Golf shoes featuring bold animal print designs that look stylish both on and off the course are proving among the most popular with women golfers buying from the latest range by Duca del Cosma, the Italian brand that has revolutionized golf fashion.

Chic styles inspired by the distinctive patterns on the majestic Giraffe and Zebra have been designed to appeal to modern women golfers wanting to project a sporty look even when they’re not playing golf.

Streamsong Resort Announces "Golfer's Stay and Play 36" Package

Streamsong Resort has announced its latest golf package, just in time for the holiday season. “A Golfer’s Holiday Stay & Play 36” package offers a two-night stay at the lakeside Lodge, two rounds of golf on your choice of Streamsong Red, Streamsong Blue or Streamsong Black and breakfast each day. But that’s not all.

In this season of giving, Streamsong is adding a Golfer’s Holiday travel bag and exclusive items valued at over $800.00 while supplies last. The Florentine leather cabin bag is thoughtfully packed with luxury and lifestyle brands from Maui Jim®, Maker’s Mark®, Titleist® and more. They even slipped in a complimentary round of golf on the course of your choice for your next visit.

The Masters PGAPappas 2020 Giveaway

Hello, friends!  Augusta National and Magnolia Lane will have more intrigue than ever this week with The Masters moved to November and subtle signs of fall all over the perfectly manicured grounds.  Tiger is the defending champion for the first time since 2006.  J.T., Rory, and D.J., are still looking to add a green jacket to their resumes.  And everyone is wondering can Bryson overpower Augusta like he did Winged Foot to win the U.S. Open?

With so many mesmerizing storylines, it's only fitting my Masters giveaway should be equally epic.  And it's going to be.  Beginning on Monday of Masters week, we'll have seven consecutive days of new giveaways each day.  And the prizes are filled to the brim with awesome for this 84th Masters.

Mitsubishi Tensei AV Raw Orange Shaft Review

Higher launch and lower spin are the magic words to get the most bang from your driver, and it's been bombs away for me with the new Mitsubishi Tensei AV Raw Orange shaft.

Tensei AV Raw Orange is a counterbalanced shaft (with more weight in the butt section, but actually has an evenly balanced (almost linear, one-piece) feeling, and is extremely stable.  It's still a stout feeling, but a smoother stout and not boardy feeling at all.

FootJoy Hydro Tour Rain Jacket Review

A quiet morning.  A walk outdoors.  Some things in life are so perfect you don't need anything else to be happy and content.  And you can add FootJoy's new Hydro Tour Rain jacket to that list of perfect things.

The HydroTour is straight up one of the best rain jackets I've ever worn, giving me exceptional protection and comfort across the board.  This is really a jacket without any compromise.

Cobra Golf Releases Limited Edition King MIM Wedge Inspired by Augusta National and The Masters

 COBRA® Golf unveiled today its Limited-Edition KING MIM Wedge, inspired by the instantly recognizable flowers that surround the most talked about three-hole stretch in all of golf. Even though the flowers may not be in bloom, this wedge pays homage to what has traditionally been the year’s first major and allows golfers to take part in the excitement that this major continues to inspire despite its new calendar date.

Building off the popularity of the brand’s first fully Metal-Injection-Molded (MIM) 304 stainless steel head construction, COBRA’S Limited-Edition MIM Wedge features an eye-catching vintage copper PVD finish with paint-filled intricate laser etching that call to mind Azaleas, White Dogwoods & Golden Bells.

PING Golf Signs Bubba Watson to Lifetime Contract

PING announced that two-time Masters champion Bubba Watson has signed a “lifetime” contract to represent the company. Terms of the agreement were not released, but PING confirmed the contract extends the relationship well past Watson’s expected PGA Tour career.

“We’re extremely excited to make this announcement,” said John K. Solheim, PING President. “We understand it is unique in the sports endorsement world, but so is Bubba. He’s done a lot for PING over his amazing career and we felt the time was right to make this commitment to him. His skill level and creativity on the golf course have defined his career, but his generosity and compassion are what make him a great fit for PING. He’s like family to us and we’re very happy he’ll be with us for the rest of his golf career.”

Toue Edge Exotics EXS Pro Hybrid Review

The new Tour Edge EXS Pro hybrid is the kind of hybrid you can call on to hit any shot you want.

Fantastic versatility with nothing sacrificed in performance.  It's a perfect face height to use off tee or from fairway. From the rough it rips through the grass, and the ball screams off the face.  And I've even used it with pretty good success chipping off greens.

Mizuno Golf ES21 Wedge Review

Scoring clubs are crucial to playing better and having more fun.  But it's sometimes difficult for many of us to get consistent results with traditional blade wedges.

That's why Mizuno Golf designed the new ES21 wedges, blending the precision you want from this specialty club with the forgiveness you need to ensure you play your best.

Callaway Big Bertha B21 Driver Review

The slice.  It chips away at your dignity.  You step into the tee box hoping for a ray of sunshine, but instead experience another power outage.  The slice is an epidemic.  Or at least it used to be.

Callaway's new Big Bertha B21 driver takes away the right side as well or better than any anti-slice driver I've ever hit or tested.  And I tested B21 hard.  Poor grip, chicken wing, over the top, and deliberately open face,  B21 turned all these slice swings into very playable, and surprisingly long drives.

Adidas Golf Introduces Masters Inspired Gear that Pays Homage to Low Amateur

Securing a tee time in the year’s final major isn’t easy. For the select group of amateurs in the field, a tee time that comes with a room key to stay on property puts them in a different category, entirely.

Inspired by these coveted quarters that house them, and to celebrate this unique group of golfers who are all seeking to be called the tournament’s Low Amateur come Sunday, Adidas Golf is unveiling the limited edition Crossknit DPR “Low Am” available worldwide beginning Nov. 9.

Duca del Cosma Teams Up With PGA Tour Superstore

Leading Italian golf fashion brand Duca del Cosma has teamed up with PGA TOUR Superstore to offer its latest collection of high-grade leather shoes to an even greater number of avid golfers.

A total of 49 different styles of spikeless golf shoes, hand-crafted in Europe golf shoes – 22 ladies and 27 men’s – are now available online at pgatoursuperstore.com under Duca del Cosma branding.

Callaway Golf and Top Golf Merge to Create Global Golf and Entertainment Leader

Callaway (NYSE:ELY) and Topgolf Entertainment Group (“Topgolf”) today announced that the companies have entered into a definitive merger agreement. Under the terms of the agreement, Callaway and Topgolf will combine in an all-stock transaction creating a global golf and entertainment leader. The number of shares to be issued is based upon an implied equity value of Topgolf of approximately $2 billion, including the 14% already owned by Callaway.

Topgolf is the leading tech-enabled golf entertainment business, with an innovative platform that comprises its groundbreaking open-air venues, revolutionary Toptracer technology and innovative media platform with a differentiated position in eSports. Topgolf generated approximately $1.1 billion in revenue in 2019 and has grown at a 30% compound annual rate since 2017. Callaway is a leader in the global golf equipment market with a scale position in active-lifestyle soft goods and a proven ability to deliver strong returns, including company growth that has exceeded golf market growth for seven consecutive years.

Wilson Golf Announces New Staff Model CB Irons

Wilson has officially announced the modernization of a timeless classic with the release of the all-new Wilson Staff Model irons. The company has a rich history of forged “blade” irons, many of which have been played by game’s greats. This new generation of Staff Model irons are an appropriate continuation of one the brand’s most cherished equipment.

The Staff Model irons utilize a shape similar to that of FG Tour 100, while retaining Fluid Feel Hosel construction, which helps to move weight and enhance feel. This new Blade also features a milled diamond pattern which frames the score lines. Additionally, a milled face provides players with improved control and feel. The forged 8620 carbon steel is combined with a high polish mirror finish to give the blades a premium finish. For optimum feel, the irons also feature a bore through fluid feel design.

Firestone Country Club Unveils Bunker Enhancement Project to West Course

Firestone Country Club, renowned as one of North America’s most historic venues for championship golf, is embarking on a project to enhance its West Course and renaming the layout the Fazio Course.

Spearheaded by Fazio Golf Design, the project will include the removal of 18 bunkers and renovating the remaining 51. Several bunkers will be reshaped, and the Better Billy Bunker system will be employed in all for optimal drainage and reduction of washouts during inclement weather.

SIK Golf DW 2.0 C-Series Putter Review

The new SIK Golf DW 2.0 C-Series putter is a trifecta of feel, stability, and roll goodness.  And in fact, it's one of my favorite products of the year.‬

‪You probably already know at least a little about SIK Golf.  U.S. Open Champion Bryson DeChambeau has been using a SIK putter for almost four years now.  And one of the big stories with all their putters is DLT (Descending Loft Technology).

Titleist Tour Speed Golf Ball Review

For some golfers the new Titleist Tour Speed golf balls will be close to or even better performing than the Pro V1 or AVX.  Yes, you read that correctly.  And at an even lower price comparatively, Tour Speed is going to be incredibly appealing.

Tour Speed is not a replacement for Pro V1 or AVX, and honestly I'm not sure where Tour Speed fits in the Titleist line up.  In some ways Tour Speed will be a better ball for certain kinds of performance.  In other ways, the Pro V and AVX line-up remains king.  I've played and tested Tour Speed for about a month now, and here's how they all stack up on a variety of tee-to-green shots.

Cobra Golf Unveils New KING Tour Irons with MIM Technology

COBRA® Golf, a leader in golf club innovation, unveiled today the new KING TOUR Irons,which expand its KING family of players’ irons.  A tour cavity back shape is manufactured using Metal Injection Molding (MIM) technology to deliver the most precise shaping with incredibly soft feel that better players desire.  Building off the popularity of its KING MIM Wedges, COBRA is applying MIM Technology to a full set of irons for the first time and reinventing the way premium irons are designed and manufactured.

MIM manufacturing produces a more precise finished product utilizing fewer steps and minimal hands-on post-process polishing, unlike traditional forging and casting processes.  Each iron head is created using a mixture of 304 stainless steel metal powder, which is then heated and injected into a mold.  During the sintering process, the metal is heated to a higher temperature than forgings (1340°C vs. 1200°C), resulting in a tighter-aligned grain structure that delivers the highest level of precision and soft feel, rivaling that of carbon steel forgings. The final step is hand-polishing to deliver the perfect satin finish. While many forgings require moderate polishing to remove excess materials, MIM technology requires only subtle polishing to ensure the shape is consistent from set to set.

Tour Edge Exotics EXS Pro Blade Wedge Review

We see it every week on Tour.  Players hitting wedges to spots with surgical precision.  Holing out from greenside locations with abracadabra ease.  And putting spin on shots that make the ball look like a Yoyo trick.

Swing technique of course goes a long way in pulling off these shots.  But make no mistake about it, all wedges are not created equal.  And even in the hands of less skilled golfers, the new Tour Edge Exotics EXS Pro Blade Wedges make a strong case to be considered among the best in class for overall performance.

Golf Datatech Reports Highest Q3 U.S. Retail Golf Equipment Sales Ever

As the golf business continues to surge coming out of the worldwide shutdown from COVID-19, Golf  Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer and trade trends, today announced U.S. retail golf equipment sales for the 3rd Quarter of 2020 surpassed the $1 billion mark. This represents the first-time sales in July, August and September have ever exceeded $1 billion in Q3, and represents the second highest quarter of all time (Q2 2008 sales = $1.013 billion).

Golf Datatech also reported that Q3 golf equipment sales for 2020 were up a staggering 42% over the same time period in 2019, led by strong showings in golf bags, wedges, and irons.

PGA Merchandise Show Shifts to an All-Virtual Format for 2021

PGA Golf Exhibitions, in partnership with the PGA of America, announced today the shift to an all-virtual format for the 2021 PGA Merchandise Show, to be held January 26-29, 2021. Prioritizing the health and well-being of the global golf community during the ongoing pandemic, the decision was made with guidance and feedback from exhibitors, attendees, PGA Professionals, the PGA of America, key industry associations, vendor partners and additional event stakeholders.

The PGA Merchandise Show, the world’s largest annual gathering of the golf industry, traditionally hosts nearly 40,000 golf industry professionals from around the world to discover the newest trends and technology from some 1,000 exhibiting golf companies and brands. In 2021, the 68th edition of the PGA Merchandise Show will instead drive business, education and networking through a cutting-edge, highly-interactive virtual experience and marketplace – which will feature new product launch events, dynamic exhibitor showrooms, commerce applications, education sessions, industry presentations, one-to-one meetings, group networking, special events, and special golf celebrity and influencer engagement programs.

FootJoy Flex LE3 Golf Shoes Review

With massage elements in the footbed and extra padding around the ankle and heel, the new FootJoy Flex LE3 are arguably the most comfortable shoes in the Flex family.

The molded foam upper is lightweight and soft to touch, but firm enough to feel support wrapping around your foot.

Titleist Introduces New TSi Fairway Metals

Faster from the tee and turf, the new Titleist TSi fairway metals are engineered with advanced speed-tuned technologies – including Active Recoil Channel 4.0 – to drive faster ball speeds and higher inertia for longer distance with incredible accuracy.

Available in golf shops Nov. 12, with fittings now at locations nationwide, the new Titleist TSi2 and TSi3 fairways are the longest, straightest, best looking and best sounding Titleist fairway metals ever – taking after the breakthrough performance of the new TSi drivers, which have quickly become the most-played driver models on the PGA Tour.

Titleist Introduces New TSi Drivers Featuring ATI 425 Aerospace Titanium

Faster in the air and faster at impact, the new Titleist TSi drivers push the boundaries of speed through advanced engineering and material breakthroughs – including a new ATI 425 Aerospace Titanium face construction never before used in golf – that combine to produce the longest, straightest, best-looking, and best-sounding Titleist drivers ever.

Available in golf shops Nov. 12, with fittings beginning today at locations nationwide, the new TSi2 and TSi3 models transcend the advancements of the original Titleist Speed Project, accelerating the performance that has made Titleist the most played driver on the PGA Tour for two seasons running.

Sun Mountain Releases New Sync Golf Bag

The new Sun Mountain Sync golf bag is purpose-built for use on golf push carts and gets a new top for 2021. Sync is designed to nest in the upper and lower bag wraps on Sun Mountain push carts and all pockets are designed to be accessible when the bag is on a push cart.

New for 2021 is an individual club divided top with slots for ‘woods’ in the middle and for irons along both sides. Sync is available now in men’s and women’s models with a suggested retail price of $229.99.

Kentwool Introduces Limited Edition Fall Winter Collection of Merino Wool Socks

There’s no better time of the year to warm up and protect your feet with the most comfortable wool socks in the world than when the leaves start changing, fires start crackling and the holidays are upon us. Fortunately, Kentwool’s new limited-edition Fall/Winter colorways, available for both men and women, fit the bill perfectly and are the ultimate in not only comfort and style, but also performance.

Showcasing eight new and exciting color combos, the latest offerings from Kentwool are available in classic ankle style (artifact, brick, teal, evergreen, emerald, azalea, eggplant, amethyst) and in low cut (brick, azalea, eggplant, emerald). All of the Fall/Winter offerings crank up an active person’s style on the golf course, hiking trail, or at the backyard BBQ, and also deliver a proven Kentwool hallmark: protecting users’ feet from blisters, cold, and even muscle fatigue.

Callaway Golf Announces New X Forged UT Irons for 2021

Utility Irons are a popular choice on Tour, especially as a “fairway finder” off the tee and a versatile club into the green on Par-5s. And the new X Forged UT Irons are packed with Callaway’s best technologies in a confidence-inspiring, hollow body construction.

For the better players who want a new go-to club in their bag, this is the player’s utility you’re looking for.

Callaway Golf Announces New Apex MB Irons for 2021

The new Callaway Golf Apex MB Irons are built for the best players in the game.  It’s a beautiful classic blade shape with high performance grooves, remarkable feel, and a new weight design.

 

This is a premium muscleback in every way.

Travis Mathew Announces 50 to 60% Off Sale to Benefit Oscar De La Hoya Foundation

 From October 19th – 20th, TravisMathew is proudly partnering with boxing legend Oscar De La Hoya for an online sale and fundraiser that will benefit the Oscar De La Hoya Foundation. Across these two days, 100% of the profits from sales on TravisMathew.com will go toward supporting this amazing foundation.

Born and raised in East Los Angeles, Oscar De La Hoya literally fought his way to the top. From his start in the local amateur boxing scene all the way to an Olympic Gold medal and 10 world titles as a professional, De La Hoya learned to, quite literally, roll with the punches to seize success for himself. Now he’s bringing that success to others across his community.

Callaway Golf Announces New X Forged CB Irons for 2021

With the new Callaway X Forged CB irons, the goal was simple. Provide consistency, control, amazing feel and a beautiful design for the most discerning of golfers.

Typical irons in this category are single piece, but Callaway took a different approach. They enhanced the player’s performance iron with multi-material construction using weighting, face technology, and shaping to create an iron worthy of the X Forged name.

Tour Edge Announces New Hot Launch 521 Iron-Woods, Wedges, and Irons

Last week Tour Edge announced the launch of two new Tour Edge Hot Launch series designed to cover both ends of the Game Improvement golf club spectrum.

The Hot Launch E521 Series covers Extreme Spec Game Improvement, while the C521 Series provides Competition Spec Game Improvement models.

USGA to Bring U.S. Senior Women's Open to Anchorage Golf Course in 2022

 The USGA today announced that Anchorage Golf Course in Anchorage, Alaska, will host the 60th U.S. Senior Women’s Amateur. The championship is scheduled for July 30-Aug. 4, 2022 and will mark the first time the USGA has taken one of its championships to the state of Alaska. Upon completion, the USGA will have hosted a championship in all 50 states as well as the District of Columbia.

“It’s a monumental occasion for us to bring a championship to Alaska, something that has been a long time coming,” said Mike Davis, CEO of the USGA. “Players from all over the country dream of becoming USGA champions, so it is important we bring our events to all corners of the United States to expose golfers and golf fans to the inspiration and competitiveness of our championships. We’re so thankful to Anchorage Golf Course for working with us to make this dream a reality.”

Miura Congratulates Mel Reid on First LPGA Tour Win

Miura Golf is pleased to congratulate Mel Reid on her victory at last  weekend’s Shop Rite Classic in Galloway, New Jersey.

In her comments after the event, Reid graciously acknowledged the Miura irons that helped lead her to victory.

Tour Edge Hot Launch E521 and C521 Drivers Designed to Offer Game Improvement to Every Player Type

Tour Edge announces the launch of two new Tour Edge Hot Launch series designed to cover both ends of the Game Improvement golf club spectrum.

The Hot Launch E521 Series covers Extreme Spec Game Improvement, while the Hot Launch C521 Series provides Competition Spec Game Improvement models.

Tour Edge Introduces Two Sides of Game Improvement with New Hot Launch 521 Extreme and Competition Series

Tour Edge announces the launch of two new Tour Edge Hot Launch series designed to cover both ends of the Game Improvement golf club spectrum.

The Hot Launch E521 line is for Extreme Game Improvement, while the Hot Launch C521 are Competition Spec Game Improvement golf clubs. Both unique lines of E and C Series feature different shapes, specs and shafts with separate drivers, fairway metals, hybrids and irons.

Kevin Chappell Becomes True Spec's First PGA Tour Ambassador

True Spec Golf announced that Kevin Chappell has become its first PGA Tour Ambassador.

As part of his sponsorship with True Spec, Chappell is collaborating with the innovative clubfitter in a uniquely data-driven approach to equipment management on the tour. True Spec is providing Chappell with brand-agnostic intelligence to optimize equipment decisions across a range of brands, custom building his clubs to maximize performance.

Titleist Pro V1 and Pro V1x Prototype Golf Balls Debut on PGA TOUR This Week

This week at the PGA Tour’s Shriners Hospitals for Children Open, Titleist takes another step forward in its relentless pursuit of superior golf ball technology and performance.

Following a rigorous two-year development process, next generation Titleist Pro V1 and Pro V1x golf balls are now available to PGA Tour players to use in competition, with the first opportunity coming Thursday in Las Vegas.

Golf Pride Expands Popular PRO ONLY Putter Grip Family with CORD Series

Golf Pride, an industry leader in swing grip and putting grip innovation, announced today it is expanding its popular PRO ONLY™ putter grip family with the CORD Series.  The all-new PRO ONLY CORD assortment delivers an enhanced tactile feel, providing more feedback in concert with Golf Pride’s high-performance rubber-compound material in 3 Tour-optimized shapes and sizes. Discerning players will appreciate how the grips’ cord-plus-rubber combination delivers more responsive feel on the greens.

The new PRO ONLY™ CORD series builds on the trusted Tour preferred shapes and sizes originally introduced in 2019 that allowed amateur golfers of all levels better feedback and feel which is critical for repeatable distance control, and proven to be the choice of the games most confident putters.

Introducing the New CNCPT Irons – Engineered by Titleist

An exceptional engineering journey by the Titleist Golf Club R&D team – to discover the most satisfying ball-striking experience imaginable – has led to the new series of CNCPT by Titleist irons.

For Titleist engineers, CNCPT represents an ongoing challenge to redefine what’s possible. CNCPT provides them the freedom to pursue manufacturing and material technologies the game has never seen – regardless of cost – in the mission to deliver a level of performance that nothing else can match.

Cleveland Golf Announces Two New Finishes for RTX ZipCore Wedges

 Cleveland Golf, an industry leader in wedge design and innovation, introduces two new finishes for the RTX ZipCore: Black Satin and Tour Rack. These two new finishes will officially launch in North America on Friday, October 2, 2020.

Raw, customized, and marked with a “T,” RTX ZipCore Tour Rack wedges are identical to those used on tour by the best in the world. With this latest release, Cleveland is delivering the same stock of tour wedges to the masses.

Reynolds Lake Oconee to Host LPGA Drive On Championship

Reynolds Lake Oconee—the award-winning resort community situated on 19,000-acre Lake Oconee located between Atlanta and Augusta—will host the LPGA Tour Drive On Championship at Reynolds Lake Oconee, October 22-25, 2020.

The four-day, official full-field event will feature a purse of $1.3 million. Golf Channel will broadcast all four rounds with three hours of coverage each day.

Honma Unveils TR21X Irons

For the past several months, Honma has been turning heads and gaining share in golfers’ bags with its premium-performance TR20 drivers and irons. Now, the ongoing collaboration between its Japanese and U.S. development efforts is pleased to launch four new products with exceptional performance to round out the TR family– TR21X Irons, the TR21 FTi “BIG-LB” Fairway Metal, TR21 F Fairways and TR21 H Hybrids. Targeted at competitive to mid-handicap golfers, the TR line is a full family of clubs that players can trust from the tee or approaching the green.

The new TR21 designs combine 60 years of expert Japanese craftsmanship with the cutting-edge construction and performance-forward thinking expected in the North American market. Honma’s TR21 and TR20 products combine in perfect harmony the things that premium performance golfers want—beautifully-crafted looks, great sound, solid feel, fast ball speed and playability that makes the game easier and more enjoyable.

Duca del Cosma Adds King Cheetah Limited Edition to 2020 Range

Italian golf fashion brand Duca del Cosma is introducing a limited-edition leather sneaker among its latest golf shoe range for women linked to the conservation of one of the world’s rarest animals – the highly distinctive King Cheetah.

With a population in the wild only just reaching double figures and around 50 living in a protected environment, the King Cheetah is the rarest cat on the African continent. With its special colors and markings, it was once thought to be a separate species. However, the King Cheetah is now recognized as the same animal as the more common cheetah – the fastest animal on the planet capable of speeds up to 120 kph/70 mph – but with a pronounced fur pattern mutation in its thicker coat.

U.S. Golf Equipment Retail Sales Set Record in August with $331 Million

On the heels of the U.S. Open, golf’s second major of 2020, Golf Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer and trade trends, has announced that U.S. retail golf equipment sales for August 2020 were up nearly 32% over the same period in 2019, exceeding the previous all-time high August (2006), by 15%.

In total, U.S. golf retail equipment sales for August 2020 were $331 million, compared to August 2019, which were $251 million, and the previous record year of August 2006, which were $287 million.  Additionally, five equipment categories, set all-time records for August: balls, irons, wedges, bags and gloves. Overall, golf bags were the best performing equipment category in August, up 55% vs. August 2019, while YTD bag sales are up 5%.

USGA CEO Mike Davis Announces Departure in 2021

The USGA announced that CEO Mike Davis will leave the organization by the end of 2021 to pursue a life-long passion for golf course design and construction.

In the next step of his professional journey, Davis will team with accomplished golf course designer Tom Fazio II in a new business venture, where together they have formed Fazio & Davis Golf Design.

DeChambeau Dismantles Winged Foot to Secure First Major with Bridgestone’s Tour B X Golf Ball

 Bridgestone Golf’s long-hitting sensation, Bryson DeChambeau, pushed the game of golf to new levels, recording an average driver distance of 325 yds, the longest-ever for a US Open Champion, on the way to his first Major victory at the storied Winged Foot golf course. As the only player to finish in red-figures, DeChambeau demonstrated jaw-dropping power, complemented by control and feel, with the Bridgestone Tour B X golf ball rising to meet the demands of golf’s newest phenom. The come-from-behind win marks the 8th victory of the young star’s career and his first Major Championship.

Using Bridgestone Golf’s TOUR B X with REACTIV cover technology, DeChambeau carded the only under-par final round of the tournament, besting Winged Foot with incredible distance, matched only by his balanced touch around the greens as he navigated the deep rough and lightning-quick surfaces that were exceptionally difficult and forecasted to produce a winning score of “plus-8” at the beginning of the week by the hosting Director of Golf Courses.

SIK Putters Staff Pro Bryson DeChambeau Wins 120th U.S. Open

SIK, The Fastest Growing Putter Company in Golf, would like to congratulate PGA Tour Staff Professional, Bryson DeChambeau, on his victory at the 120th U.S Open held at the legendary Winged Foot Golf Club in Mamaroneck, New York last weekend.

DeChambeau’s final round was the best of the day by three, and he was the only player to finish the tournament under par. He fired rounds of 69, 68, 70 and 67 to capture a six-stroke victory over the field. This was the eighth win and first major of his PGA TOUR career that began in 2017.