Streamsong Annoinces David McLay Kidd as Architect of Fifth Course

® Golf Resort announced today the start of construction and architect of the fifth golf course at Streamsong Golf Resort. With construction starting in early 2025 and designed by David McLay Kidd, the golf course is located amongst some of the resort’s most interesting sand site terrain as it traverses rambling sand dunes and dramatic elevation changes situated between Streamsong Black and Streamsong Red.

“I have read many times how great players have a special love for the Majors. Not sure I understood what that meant when I was younger, but now I get it. In the world of golf design, there are certain properties, locations and even owners that working for can be like playing in the Majors. Streamsong, for me, is a Major,” said architect David McLay Kidd. “The destination is world renowned and KemperSports ‘gets it.’ To be included in that group of architects requires my team and I to do something exceptional. That opportunity both excites me and makes me nervous, but in a good way. My team and I are so excited to add to the history of a place so young and yet so rooted in a tradition of exceptional golf architecture.”

FlightScope Reveals Revolutionary i4 Laser Rangefinder

FlightScope, the global leader and pioneer in tracking and analyzing sports performance data, is pleased to announce the launch of its groundbreaking FlightScope i4 Laser Rangefinder. This cutting-edge rangefinder includes several unique features and benefits for golfers of all skill levels such as effective playing distance based on ball speed, launch angle and spin, taking into account the individual’s ball flight for the current weather, including wind speed and direction, personalized club recommendations, as well relative landing height.  

The FlightScope i4 goes far beyond the traditional slope compensation when it comes to relative landing height, as a complex ball trajectory is calculated using the golfer’s personal ball flight data within the current weather and wind,  for every club and then calculating the intersection of all possible clubs relevant to the target distance.

Turtleson Reveals Stunning New 2025 Collection of Polos

Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, today unveiled its Spring 2025 line of polos – perfect for the office, a night on the town or to keep up with your active lifestyle. 

The robust line features a mix of patterns, stripes and solids in short and long sleeve options, ensuring a look to fit any style.

Cobra Golf Inteoduces New KING and KING X Wedges

COBRA Golf, a leader in golf club innovation, today introduced the new KING wedges featuring MIM (Metal Injection Molding) construction, multiple new grinds, Flight Window Technology, Progressive Spin Technology, and a new Speed Notch that’s 67% larger than in prior models.

Every new COBRA KING Wedge is built using MIM (Metal Injection Molding) technology, which allows for exceptionally precise manufacturing, offering approximately 50% tighter tolerances than traditional cast wedges. During the MIM process, each KING Wedge is heat treated to nearly 1400 °C (2500 °F), leading to a tighter grain structure for a softer feel and enhanced precision.

Cobra Golf Introdices New KING Tec and KING Tec ONE Hybrids

COBRA Golf, a leader in golf club innovation, today introduced the latest KING TEC and KING TEC ONE Length Hybrids. Aimed at better players who require more control and shotmaking versatility, the new and improved KING TEC hybrids feature a number of impressive technologies including Cobra’s game-changing FutureFit33 adjustable loft and lie system.

The new KING TEC Hybrid features a refined shape and smaller address profile, inspiring more workability and precision for better players. A lightweight carbon crownallows more discretionary weight to be positioned within the clubhead to enhance speed and forgiveness, while a H.O.T. Face design uses 15 unique hot spots on the face to deliver more efficient speed and spin across the entire face. A forged PWRSHELL face insert further enhances ball speed by providing more flexibility across a larger area of the face for more speed and higher launch.

Cobra Golf Announces 3D Printed Counterbalanced Putters

COBRA Golf, a pioneer in golf club innovation, is proud to announce the addition of three new counterbalanced putter models to its groundbreaking 3D PRINTED lineup: the Agera CB, Agera RS CB, and Supernova CB. Each model utilizes meticulous engineering to deliver exceptional stroke stability and distance control, setting a new standard in putter technology.

The counterbalanced models, each featuring a single bend hosel and zero degrees of toe hang, are designed with input from Tour professionals to provide precise alignment through strategically integrated sightlines. The sleek blacked-out aesthetics and 38-inch overall length cater to players seeking a refined yet performance-driven design.

Cobra Golf Launches New 3DP Tour Irons

COBRA Golf, a leader in golf club innovation and 3D printing technology, today announced the introduction of the new COBRA 3D Printed TOUR Irons. The new model is based on the COBRA LIMIT3D, the first commercially available, fully 3D printed iron in golf.

The new COBRA 3D PRINTED TOUR irons utilize 3D printing technology to unlock a new level of performance that delivers the forgiveness that aspirational players need with the sleek look and soft feel of a players blade. Each iron is fully 3D printed from 316 stainless steel using a DMLS (Direct Metal Laser Sintering) process, a metal 3D printing technology used to build metal parts with exceptional mechanical properties and precision.  This manufacturing method can produce complex designs that cannot be achieved using traditional casting or forging methods.  With the original LIMIT3D irons, and now the KING 3D Printed TOUR, COBRA sought to deliver an iron that is unlike anything else on the market: a players blade that can be enjoyed by a wide range of golfers – from Tour players to mid and higher handicaps alike.

Bushnell Golf Reveals Tour Hybrid Laser Rangefinder Plus GPS

Bushnell Golf, the industry leader in laser rangefinder technology and distance measuring devices, is proud to unveil its newest innovation – Tour Hybrid. 

The Tour Hybrid rangefinder combines the latest in laser and GPS technologies to provide compensated Slope data so golfers of all levels can make more informed decisions on the course. 

Bushnell Golf Announces New A1 Slope

Bushnell Golf, the industry leader in laser rangefinder technology and distance measuring devices, is proud to unveil the A1-Slope, its latest breakthrough in the distance measuring device category. Designed to empower golfers with unmatched accuracy including Slope compensated distances, the ultra-compact A1-Slope delivers precise distance readings in a sleek, modern package that is as reliable as it is easy to carry.

“With every rangefinder we create, our mission is to push the boundaries of performance and design,” said Mark Bennett, Global Product Manager at Bushnell Golf. “The A1-Slope embodies this commitment, combining our patented Slope Technology, PinSeeker with JOLT Technology, and a BITE Magnetic Skin into a compact device that’s perfect for golfers who demand both accuracy and convenience.”

Bridgestone Golf Announces Three New e12 Golf Ball Models

Bridgestone Golf, the #1 Ball-Fitter in Golf, has announced three  all new e12 golf balls, featuring a new Optimal Flight System designed to provide custom performance for the full spectrum of recreational golfers. Based on data compiled from fitting over four million players, the new trajectory-based designs are made to give players the ideal launch and trajectory for their game. In addition, all new e12 golf balls come standard with Bridgestone’s groundbreaking Mindset technology, which was developed with Jason Day and his mental coach Jason Goldsmith to help improve pre-shot routine, mental focus, and overall performance.    

The three new e12 models, the e12 HiLAUNCH, e12 STRAIGHT, and e12 SPEED, are all the result of Bridgestone’s research that indicates approximately 85% of golfers would benefit significantly from playing a ball that was optimized for their typical launch conditions. The e12 HiLAUNCH model, which is aimed to help golfers increase their launch angle and overall trajectory, features the lowest compression of the three new e12 models. This causes the ball to stay on the clubface longer and launch higher for added carry distance. The e12 STRAIGHT, which is designed for players that need reduced sidespin for less hooks and slices, features a soft, low compression core, sidespin reducing mantle, and Contact Force dimples. The e12 SPEED, aimed at players who launch the ball too high and need a hotter, more boring trajectory, features the firmest compression of the three models for a more penetrating launch.

Bridgestone Golf Staff Grows in 2025

Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced major Tour news, including the extension of contracts for key staffers, the signing of new players, and the conversion of multiple staffers to the brand’s MindSet technology.

Long time Bridgestone staffers Tiger Woods, Matt Kuchar, Fred Couples, and Boo Weekley, as well as relative newcomer Chris Gotterup, all signed contract extensions with the brand. Each player will continue to play a TOUR B golf ball while Gotterup will also play Bridgestone forged 221 CB irons.

NGF Shirt Game: State of the Industry

Momentum across the recreational side of the U.S. golf industry remained broadly positive in 2024, and future indicators point to sustainability when it comes to participation and play.

Green grass golf participation topped 28 million in 2024, a seventh consecutive annual increase (no, we don’t owe all the good fortune to COVID-19). Last year’s net increase of approximately 1.5 million golfers was the biggest single-year jump since 2000, when Tiger Woods was at his peak and spurring golf participation to new heights. Over the past five years, the number of traditional golfers has risen by 16%.

Shot Scope Wrlcomes Rich Beem as Ambassador

Shot Scope is proud to welcome 2002 PGA Championship winner Rich Beem as its newest brand ambassador. Beem, a television commentator and golf analyst for Sky Sports, will appear in Shot Scope television commercials and video content explaining the many practical and shot-saving uses of the brand’s innovative laser rangefinders, GPS watches, and shot tracking technology.

“Rich Beem is one of the most charismatic and down-to-Earth major winners you will ever meet, and we’re excited to work with Rich to help golfers all across North America understand the many ways Shot Scope technology can help them better understand their performance on the course and play with ultimate trust and confidence in their yardages on their path to improvement,” said Shot Scope CEO David Hunter. “Our team is thrilled to be collaborating with Rich and developing new ways to help golfers get the most out of their games and the technology they trust on the course.”

Titleist Releases Vokey WedgeWorks A Grind Lob Wedges

Vokey Design releases the WedgeWorks A Grind, a low bounce lob wedge grind with a narrow, smooth sole that produces a fast feel through the turf. The A Grind features 4 degrees of bounce, and it is ideal for the player looking to smoothly slide the wedge under the ball and flight the ball higher while playing from firm turf and bunkers. WedgeWorks A Grind lob wedges are available now in 58- and 60-degree lofts and feature a Raw finish. 

The A Grind was originally born out of the collaboration between Vokey Tour Representative Aaron Dill and 2006 U.S. Open champion Geoff Ogilvy, who was looking for a wedge that moved through firm turf faster than his gamer L Grind. Dill took Ogilvy’s feedback and removed the ribbon on the L grind, resulting in a smoothed-out sole that cut through the ground with less resistance. 

A Golf Paradise in The Ozarks

Branson, Missouri, has long been a top destination for family fun, live entertainment, and outdoor adventures. Yet, in recent years, it has firmly cemented its place as one of the premier golf destinations in the United States. 

With 10 good to exceptional courses and an 11th set to open in 2025, Branson offers golfers of all skill levels an unparalleled experience amidst some of the most scenic landscapes in the Midwest.

Nikon Introduces Two New Rangefinders for 2025

Nikon Inc. has announced the release of two new laser rangefinders, giving golfers confidence all the way to the green with the benefit of powerful and precise Nikon optics.

The COOLSHOT® PROIII STABILIZED Laser Rangefinder is now the most advanced model in the COOLSHOT series while the new COOLSHOT 50i GII Laser Rangefinder is a feature packed mid-range model with attractive and versatile multi-functions.

ESPN BET and PGA Tour Live to Debut Live Betting Stream at WM Phoenix Open

The PGA TOUR, PENN Entertainment (“PENN”) and ESPN are launching a live betting stream on PGA TOUR LIVE on ESPN+. The ESPN BET branded stream will provide key data, insights and live betting analysis during coverage of six marquee FedExCup events across the 2025 PGA TOUR season.

ESPN BET on PGA TOUR LIVE, set to premiere at the WM Phoenix Open on ESPN+ starting Thursday, Feb. 6, is made possible by a new multi-year agreement between the PGA TOUR and PENN Entertainment, the operator of ESPN BET.  The deal designates ESPN BET as an Official Betting Operator of the PGA TOUR.

Srixon Stays Hot with First DP World Tour Win of Season

Srixon is atop of the leaderboard once again, this time on the DP World Tour, where staffer Alejandro del Rey captured his maiden title at the Ras Al Khaimah Championship on Sunday. Srixon’s win tally is now at four in the month of January, continuing a dominant run to open the 2025 season.

In his 70th start on the DP World Tour, Alejandro del Rey achieved his breakthrough moment by delivering a bogey-free final round, carding a 6-under 66 to secure a four-shot victory. Throughout the tournament, del Rey displayed his consistency, ranking first in stroke average for the week with all four rounds in the 60s, as well as ranking first in strokes gained total.

PXG Introduces New Wildcat Clubs and Black Hawk Putter Designed for Ocassional and Novice Golfers

PXG, the golf equipment brand known for its innovation and high-performance products, is thrilled to announce the launch of its new Super Game Improvement club line, the PXG® WildcatTMand novel putter the PXG Black HawkTM. Designed with novice and occasional golfers in mind, this exceptional new collection makes it easier to enjoy the game—whether on the golf course, at the driving range, or in a simulator.

The PXG Wildcat driver features a titanium, Ti-811, construction and a thin, high-strength titanium face insert. The high-strength, lightweight body material provides good durability and supports excellent performance, while the face is designed to optimize ball speed. With a generous 16 degrees of loft, a standard length of 44-inches, internal perimeter weighting, and a confidence-inspiring large face and head profile, the PXG Wildcat driver is engineered for easy impact, high launch, and maximum distance.

Atlanta Athletic Club Practice Facilities Named Top 50 in U.S. Private Clubs

The Atlanta Athletic Club (AAC) has once again been recognized by the Golf Range Association of America (GRAA) for its excellent private practice facilities.

The club boasts 20 acres devoted to golf, tennis, and swimming practice. 

Duca del Cosma Creates Excitement at Busy PGA Show

Italian golf fashion brand Duca del Cosma, whose ultra-stylish men’s and women’s golf shoes have been taking the U.S. market by storm, created lots of excitement at a busy PGA Show last week, as it showcased the latest golf shoes and boot innovations and an all-new apparel collection to new and existing retail partners, plus leading global media publications.

Exhibiting to a packed Orlando show floor for a seventh successive year, Duca del Cosma unveiled its pioneering SS25 golf shoe line-up and AW25 boot range – the largest collection of winter golf boots in the industry – offering a seamless combination of lightweight performance and unmatched stylish looks in abundance.

John Fought Lines Up Array of New Projects in 2025

While he puts the finishing touches on a brand-new 18-hole course at Windsong Farm Golf Club, west of Minneapolis, Minn., golf course designer John Fought is ushering in the new year with an impressive list of new projects.

Fought, who as a player won the 1977 U.S. Amateur and recorded two victories on the PGA TOUR, will be earning plenty of frequent flyer miles in 2025 as his work travels will take him from his home base in Arizona to California, Utah, Minnesota, and South Carolina.  

Turtleson Celebrates Career of Grover Walker and Announces Tammy Kaminsky as Successor

Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, celebrated the career of esteemed Account Executive, Grover Walker with a retirement party at the PGA Show in Orlando, FL. Industry colleagues, friends and longtime customers gathered at the Turtleson booth to celebrate Walker’s accomplished career. Many stories were told, and a few tears were shed as the group honored his lasting impact on the industry.

With more than 50 years of experience, Walker has represented premier brands such as Izod Lacoste, Corbin, Bobby Jones and most recently, Turtleson. His career has included booking business at some of golf’s most prestigious tournaments—both domestically and internationally— including the Masters, U.S. Open, PGA Championship, Ryder Cup and Presidents Cup.

Henderson Park Acquires PGA National Resort

Henderson Park, the international private equity real estate firm, announces that it has completed the acquisition of PGA National Resort in Palm Beach Gardens, Florida from a Brookfield Asset Management private real estate fund.

Originally opened in 1981, the renowned PGA National Resort offers 360 guest rooms and 99 holes of championship golf, including the famed Champion Course, the host since 2007 to a PGA TOUR event now called The Cognizant Classic which is broadcast by NBC and The Golf Channel at the end of February.

Titleist Introduces New Scotty Cameron Studio Style Putters

Scotty Cameronpresents the most significant re-design of his blade putter offering in recent history with the new 2025 Studio Style line, a bold statement of the future with a nod to the past. 

Pairing Scotty’s legendary eye for craftsmanship and design with innovative new approaches to materials, milling, performance and technology, this new 12-model offering includes new additions, “ground up” re-designs of prior models and timeless classics, dramatically updated for the demands of the modern player while taking sound, feel and performance to new heights. 

Titleist Releases New Limited-Edition T-Series Black Irons

Titleist, the most played iron on the PGA TOUR for 20 of the last 21 seasons, including each of the last 11, introduces the new limited-edition T-Series Black irons. Available on each T-Series model – T100, T150, T200 and T350 – for the first time, the new, more durable Titanium Carbide Vapor finish features a darker look than previous T-Series Black irons. The smudge-resistant finish is consistent across models, creating a seamless transition from iron to iron in blended sets.

 

The T100, T150, T200 and T350 models, each gamed at the highest level of professional golf, deliver unrivaled feel and performance, engineered to maximize Titleist’s three dimensions of iron performance: distance control, dispersion control and descent angle.

Srixon Irons Reign Supreme, Claiming Second PGA TOUR Victory in January

Srixon is back in the winner’s circle, as staffer Sepp Straka earned his third PGA TOUR title at The American Express on Sunday. This win marks Srixon’s second PGA TOUR victory in January following fellow staffer Hideki Matsuyama’s triumph at The Sentry just a few weeks prior.

Equipped with Srixon’s all-new ZXi Irons and Z-STAR XV golf ball, Straka was dialed in with his equipment from the jump. Carding his first three rounds in the 60s, including two back-to-back 64s in rounds three and four, Straka never let his foot off the gas finishing the tournament at 25-under par.

Titleist Introduces New Vokey Design Limited-Edition Oil Can Finish

Vokey Design unveils its new, limited-edition Oil Can finish, a modern update to the classic Vokey Oil Can look, now available with the performance and technology of Vokey Design SM10 wedges. The finish, newly refined and highly durable, is a nod to Vokey’s popular Oil Can finishes of past generations, which date all the way back to the Vokey 200 Series wedges.

The new limited-edition finish is applied through a PVD treatment, which helps achieve a rich copper color while minimizing reflectivity and maximizing durability. Complementing the Oil Can finish is a custom copper-colored Golf Pride Z-Grip Cord grip with BV Wings and a Project X wedge shaft with an exclusive Brushed Chrome finish.

ASICS Introduces the JAPAN S Golf Shoe: Combining Style and Comfort for the Modern Golfer

Drawing inspiration from one of ASICS® throwback offerings from 1981, ASICS unveils its latest golf footwear model: the all-new JAPAN S Golf shoe.

These shoes deliver everyday style and comfort, ensuring golfers look and feel their best throughout the entire round. 

ECCO Golf to Unveil All New BIOM H5 at PGA Show

ECCO GOLF, leaders in golf footwear innovation, will introduce its upcoming collection for the spring and summer seasons during the 2025 PGA Merchandise Show in Booth #2408 at the Orange County Convention Center in Orlando, Florida from January 21-24.

The pioneering brand continues to push boundaries of comfort, style, and technology with the ECCO GOLF BIOM H5, a performance golf shoe built for the elements. Drawing inspiration from the rugged Scottish Highlands and leveraging ECCO’s renowned Danish innovation, the BIOM H5 is a step forward for the golf shoe experience and represents the true nature of golf. The shoe is designed in men’s and women’s sizes, 10 total colorways as well as both lace and BOA® closure systems, and along with the entire SS25 collection, it will be available in the U.S. starting in March.

Newton Golf to Showcase New Shafts and Putters at PGA Show

NEWTON GOLF Company(Nasdaq: SPGC) (“NEWTON GOLF” or the “Company”), a technology-forward golf company with a growing portfolio of golf products, including putters, golf shafts, golf grips, and other golf-related accessories, announces its participation in the 2025 PGA Show, taking place January 21-24 in Orlando, Florida.

 

During the show, NEWTON GOLF Company will showcase its latest innovations from its respective Newton Motion Shaft and Newton Gravity Putter divisions.

Titleist Adds 58.06K, 60.06K Lob Wedge Models to Vokey Design SM10 Lineup

Vokey Design, themost played wedges on the PGA TOUR since 2004, will extend its SM10 family in 2025 with the addition of two new tour-proven offerings – the 58.06K and 60.06K lob wedges. The .06K models offer the greenside versatility of a low bounce lob wedge with the added forgiveness of a wide K Grind sole, which excels out of the bunker. These features are particularly geared towards players with shallower deliveries, or those who play on firmer turf conditions, yet still benefit from the performance of a wider sole.

The .06K Grind lob wedge, which has been available as a WedgeWorks offering in prior years, was born out of the collaboration between Master Craftsman Bob Vokey and players competing at the highest level of professional golf. In the case of the .06K Grind, Vokey found that some players preferred the K Grind sole but needed a lower bounce version to hit higher, softer pitches off the firm, tight lies on tour.

LIV Golf and FOX Sports Announce Multi-Year Broadcast Agreement

FOX Sports and LIV Golf today announced a multi-year media rights agreement that will deliver live coverage of LIV Golf League and competition to viewers throughout the U.S. beginning this February with the start of LIV Golf’s third official League season.

Throughout the season, all three days of LIV Golf tournament competition will air live across the FOX family of networks, with more than half of the League’s schedule airing on FOX or FS1. Select rounds will air on FS2, FOX Business Network and the FOX Sports App, with nearly all of the LIV Golf season’s 210 hours of competition carried live across FOX Sports platforms. All LIV Golf coverage will also be streamed on the FOX Sports App and to LIV Golf+ app subscribers.

Titleist Continues Metalwood Innovation with Launch of New GT1 Driver, Fairway and Hybrid

Titleist introduces the all-new GT1 driver, fairway and hybrid, rounding out the tour-validated GT metalwood lineup with models in each category designed to deliver high launch, fast ball speeds and increased stability.

New GT1 metalwoods feature ultra-lightweight configurations to facilitate effortless launch and speed for moderate swing speed players, yet all are configurable in astandard build to accommodate all players seeking higher launch and mid-spin performance. GT1 drivers, fairways and hybrids offer the deepest center of gravity (CG) placements across the GT metalwood family in their respective categories.

The LINKS 100 Unveiled

LINKS Magazine—for 35 years the worldwide authority on the lifestyle of golf and the world’s best courses—has unveiled The LINKS 100, its ranking of the world’s top 100 courses presented by FootJoy. 

Unlike any other current course ranking, The LINKS 100 was voted on solely by course architects—specifically, members of the American Society of Golf Course Architects (ASGCA), the European Institute of Golf Course Architects (EIGCA), and the Society of Australian Golf Course Architects (SAGCA). 

Original Penguin Celebrates 70th Anniversary

Original Penguin®, a division of Perry Ellis International, is proud to announce that the iconic sports and leisure brand will be exhibiting at the 2025 PGA Show (Booth #6173), January 22-24, 2025 in Orlando, FL. In a revamped booth for 2025, Original Penguin will highlight their Summer/Fall collections for golf and racquet sports and celebrate the brand’s 70th anniversary throughout the week.

We are excited to be exhibiting at the 2025 PGA Show and to build on the momentum we have generated as we continue to grow the Original Penguin footprint in the marketplace,” said Oscar Feldenkreis, CEO of Perry Ellis International. “The PGA Show is an important venue for us to showcase our exciting new collections and we look forward to meeting with existing and new customers, PGA professionals and members of the media. This year, we look forward to celebrating our 70th anniversary and our iconic mascot Pete the Penguin’s birthday.”

PGA National Resort Winter Escapes

PGA National Resort – South Florida’s world-class golf, pickleball, vacation, culinary, family, weddings, corporate and group events, and spa destination now showcasing the stunning results of its recent $100 million transformation – welcomes its guests to elevate their 2025 travel plans with an exclusive 20% discount on its bestselling Gold Golf Experience.

 

Now through April 30, the Gold Golf Experience combines luxury accommodations, including newly renovated suites and cottages, with an unmatched golf experience across the resort’s 99 holes spanning six renowned courses. Guests can enjoy a morning round followed by optional replay rounds in the afternoon at reduced rates. The offer includes a daily round of golf on a choice of either The Fazio, The Match, The Estate, The Champion (with a surcharge), or The Palmer (with a surcharge) courses. 

Motocaddy Expands Presence at PGA Show

Motocaddy, the world’s leading electric caddy brand, is set to expand its presence at the upcoming PGA Show, offering golf operators from across the United States and Canada the opportunity to explore and trial its innovative products during the Demo Day—marking the first time the company has participated in this event.

The brand will also showcase its enhanced commitment with a prominently positioned, significantly larger booth (#1504) on the show floor, plus an expansive 1,900-square-foot on-site meeting room. 

Shot Scope Announces New PRO X Rangefinder

Shot Scope, an industry leader in golf GPS and shot tracking technology, will debut its new PRO X laser rangefinder while exhibiting at the upcoming 2025 PGA Show. This next-generation rangefinder, which features graphics customization, will be displayed in Booth No. 1801.

The PRO X rangefinder features accurate yardage and precision optics on the golf course, helping golfers play their best round after round. Equipped with Adaptive slope technology, Rapid-fire detection, and Target-lock vibration, the PRO X provides golfers with exact distances instantly over a range of 800 yards. 

The PRO X also has an anti-slip rubber grip and a convenient extra-strong built-in cart magnet, allowing easy access. Golfers who prefer to secure the rangefinder to their bag can use the convenient travel case and carabiner.

LAB Golf Announces Executive Team to Lead Zero Torque Revolution

L.A.B. Golf, renowned for its revolutionary Lie Angle Balance (L.A.B.) technology in putting, today announced its executive leadership team, including the appointment of seasoned executive Robert Johnson as President. Johnson’s addition comes as the company prepares for a pivotal year in its mission to redefine the putting experience for golfers worldwide.

L.A.B. Golf sees 2025 as a tipping point for the adoption of Zero Torque putters and is bolstering its leadership team to accelerate innovation, expand market presence, and deliver on its commitment to help golfers putt better.

JONDO Makes PGA Show Debut

JONDO, the brand redefining golf eyewear with its revolutionary technology and handcrafted designs, is thrilled to announce its inaugural participation in the 2025 PGA Show. 

Taking place January 21-24 at the Orange County Convention Center in Orlando, FL, this marks a significant milestone as JONDO unveils its innovative sunglasses to the golf industry’s most influential professionals and enthusiasts.

Ping to Use Zen Green Stage Technology at Phoenix HQ

Zen Golf, a British technology firm, has announced that PING, a long-time leader in putter innovation and performance, will be adding a Green Stage adjustable putting green to the PING Putting Lab inside the PING Proving Grounds at its global headquarters in Phoenix, Arizona.

The Green Stage is PING’s second, with the first Zen having been installed in the PING Performance Research Centre at Loughborough University in the UK since the summer of 2021.

Five Iron Golf and Callaway Golf Launch Callaway Tour Fitting

Five Iron Golf, the global leader in golf and entertainment, is partnering with Callaway Golf, a leader in equipment design, performance, and innovation, to launch Callaway Tour Fitting. This premium, Tour-level fitting experience puts the golfer at the forefront to perfectly tailor their equipment needs to their game.

After revolutionizing indoor golf, Five Iron is now transforming the equipment fitting experience. With all Five Iron coaches becoming Callaway Certified Fitters, Five Iron is the first-ever indoor golf brand to globally offer Tour-level fittings backed by certification from a top golf equipment manufacturer.

Graphite Design Tour AD GC Wood Shafts and Raune Iron Shafts Showcased at PGA Show

Pro’s Choice Golf Shafts Inc., exclusive distributor of Graphite Design premium golf shafts, announces that they will be showcasing the brand new 2025 Graphite Design Tour AD GC wood and Raune Iron shafts as well as all the other very popular Graphite Design shafts at the 2025 PGA Merchandise Show being held January 22nd through January 24th at the Orange County Convention Center in Orlando, FL.  

The company will also be participating in the outdoor Demo Day on January 21st at the Orange County National Golf Center and Lodge in Winter Garden, FL.

NCR Country Club to Host 2027 Junior PGA Championships

NCR Country Club in Kettering, Ohio, has been selected to host the Junior PGA Championships in July 2027.

The 51st edition of the Championships, one of junior golf’s major events, will feature 312 players—156 girls and 156 boys—competing concurrently in a four-day, 72-hole stroke play format.

Two Branson Golf Courses Earn Top 10 Status

Golfweek released its annual “25 Best Public Access Short Courses in the U.S.” compilation and two Branson Golf Destination courses shone, earning top 10 status – Top of the Rock (No. 3) and Mountain Top (No. 8).

The development of short courses has been one of the greatest trends in golf over the past decade. Par-3 layouts have been around for decades, but the recent proliferation of new ones is providing golfers with more options, ones that cost less and take less time to play than traditional length 18-hole courses. 

Christiaan Bezuidenhout Signs with PXG

Christiaan Bezuidenhout, the 30-year-old South African who is a five-time winner on the DP World Tour, two-time Olympian, and Presidents Cup player, has signed a multi-year contract with PXG.

“I love PXG clubs and apparel, which is the non-negotiable starting point for any professional partnership that I enter into,” commented Christiaan, who joins an ever-growing PXG stable of Tour pros across the men’s and women’s game. “I’m also super-impressed by the whole ethos of the company and the way they do business. Innovation, technology, design, quality of materials, and performance – you get the full package with PXG.”