XXIO Unveils All-New XXIO Prime

XXIO®, a global leader in premium lightweight golf equipment, introduces the all-new XXIO Prime, the ultimate symbol of excellence and performance. The new XXIO Prime officially launches in North America on February 12, 2021.

“It’s safe to say that the new XXIO Prime Woods and Irons are the most advanced set of clubs ever developed for moderate-to-slow swing-speed players,” said Jeff Brunski, Vice President of Research and Development. “From the exotic materials and construction to the ultra-lightweight shafts featuring our Weight Plus counter-weighting technology, every detail in the new XXIO Prime has been engineered to add distance and accuracy – specifically for players who have lost some yards over the years. XXIO Prime is truly different and special.”

Srixon ASICS Announces New GEL Course ACE Golf Shoes

SRIXON®/ASICS® a worldwide leader in golf equipment design and manufacturing, is proud to introduce a new golf footwear model in partnership with ASICS North America – the GEL-Course ACETM.

“The Srixon/ASICS partnership has been tremendous for both our brands,” said Mike Powell, President of Sales and Marketing at Srixon/Cleveland Golf/XXIO. “ASICS is a huge global sports brand and widely recognized as the leader in performance footwear. We’re excited to launch the new GEL-Course ACETM. This shoe will provide the legendary performance of ASICS running shoes and the waterproof protection you need when conditions on the course aren’t perfect.”

Tour Edge Golf Extends Popular EXS Pro Series with Small Batch Limited Edition Orders

Today, Tour Edge officially announced the extension of the Exotics EXS Pro Series that was one of the fastest rising models in drivers, fairways, hybrids, irons and wedges on the PGA Tour Champions in 2020.

Launched in June of 2020 and out on tour in late July, these popular tour-inspired clubs that were dubbed “straight from the tour van” were only ordered in limited small batch quantities.

Callaway Announces New Supersoft and Supersoft MAX Golf Balls

Callaway Golf Company (NYSE: ELY), an industry leader in golf equipment and innovation, has officially introduced its new ERC Soft, Supersoft, and Supersoft MAX Golf Balls.

This new lineup will appeal to a wide range of golfers, and each offering promotes fast ball speeds, exceptional feel, and outstanding greenside control.

Shot Scope Introduces Strokes Gained Data to Industry Leading Performance Tracking Platform

Shot Scope, the industry-leader in performance tracking technology, has announced a significant string of upgrades to its platform, allowing users to review ‘strokes gained’ data for all facets of their game on the mobile app.

Strokes gained is a way of analyzing where a player sits when comparing every aspect of their performance with players in the rest of a dataset. This approach to performance analysis will allow Shot Scope users to gain a greater understanding of which areas of their game they may need to work on in order to improve their overall scoring average. It will do this by isolating individual aspects of a player’s game and comparing it to the entire Shot Scope dataset to deliver efficient results.

Mizuno Announces New ST-Z and ST-X Drivers and Fairway Woods with Sound and Speed Benefits of Forged SAT 2041 Beta Titanium Face

Mizuno, the global specialty sporting goods company, announced the next generation of ST Series metal woods will be available starting February 2021, representing the culmination of the company’s 3-year, rapid-fire driver development project.

The new ST-Z and ST-X further deploy Mizuno’s high strength, Forged Beta SAT2041 Ti face and complex carbon construction to deliver potent ball speeds and a dense, satisfying sensation at impact. The Forged Beta SAT2041 TI maintains its characteristics and resists micro fractures for longer than the commonly used 6-4, Alpha Beta Ti.

Mizuno Extends Popular M Craft Putter Line with Three New Models for 2021

Mizuno, the global specialty sporting goods company renowned for its industry-leading forged irons and technically advanced golf clubs, announced three new models in the premium M CRAFT line of putters, available starting February 4, 2021.

Previously available in three classic shapes, Mizuno’s M-CRAFT putters are forged from premium 1025 mild carbon steel then CNC milled to create the most precise shape and alignment. As a result of the hugely popular initial models, Mizuno designed and developed three new shapes to extend the M CRAFT line — M CRAFT IV, M CRAFT V and M CRAFT VI.

USGA Announces 2021 U.S. Women’s Open Qualifying

The United States Golf Association (USGA) today announced qualifying dates and sites for the 76th U.S. Women’s Open Championship, which will be contested June 3-6, 2021, at The Olympic Club in San Francisco, Calif.

Conducted over 36 holes, qualifying will be held at 22 courses between April 26 and May 13. The championship is open to female professionals and amateurs with a Handicap Index® not exceeding 2.4. Online entry applications open on Wednesday, Feb. 17 and continues through April 14 at champs.usga.org.

Golf Datatech Releases 2020 US Retail Performance Report and Rounds Played Data

Golf Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer and trade trends, today unveiled the 2020 National Golf Performance Report, a first-of-its kind annual report analyzing rounds played and retail equipment sales in the U.S. Golf Datatech’s data indicates rounds soared by 14% and equipment sales increased by 10% over 2019.

The year-over-year surge in rounds and retail sales are a consequence of golf being positioned as a near ideal socially distanced activity. The 14% increase in rounds is the largest total year increase since Golf Datatech began collecting and projecting rounds played in 1998.

Cobra Golf Launches Limited Edition Rickie Fowler RF Proto Irons

COBRA® Golf, a leader in golf club innovation, unveiled today its highly anticipated, limited-edition COBRA RF Proto Irons, a design collaboration with longtime COBRA ambassador and five-time PGA TOUR winner, Rickie Fowler.  The RF Proto Irons are a replica of the head design that Fowler plays to provide golfers with an opportunity to experience what it feels like to play the same tour-caliber irons trusted weekly by one of game’s most popular players.

The design is the result of multiple shape and spec revisions that evolved over the span of 12 months to get the perfect iron.  The process involved COBRA engineers and longtime Director of Tour Operations, Ben Schomin, working with Fowler every step of the way, applying his design direction, turf-interaction feedback and aesthetic preferences to the overall design, which underwent 32 iterations before arriving at the final version, hence the Rev33 stamp.

Bushnell Golf Announces New Ion Edge GPS Watch

Bushnell Golf, #1 in Electronic Measuring Devices, unveiled the new ION EDGE.   The ION EDGE has been designed to meet the ever-changing needs of golfers wanting wearable EMD’s.   The ION EDGE features a new design with a touchscreen display and the Bushnell Golf app for automatic updates to the more than 38,000 preloaded courses worldwide.  The ION EDGE is one of the industry’s easiest to use golf GPS watches with instant yardage measurements.

“Creating EMD’s that are both trusted on Tour and by the weekend golfer is extremely important to us,” said William Flood, Global Product Manager at Bushnell Golf. “The ION EDGE is user-friendly with industry-leading technology at an affordable price.”

Adidas Releases New ZG21 Golf Shoes - A New Era in Lightweight Golf Footwear

Today’s golfers demand a lot from their shoes, and Adidas kept hearing that there was something missing. Whether it was one of their tour professionals or an everyday golfer, they all wanted the same thing: a high-performance spiked shoe that was lightweight and extremely comfortable. Adidas took that as a challenge to not only fill this void that players were looking for, but also create something exciting that would stand alone at the top and launch a new category of spiked footwear.

After nearly two years, multiple prototypes, configurations, and infusing our latest technologies to get everything right, Adidas is releasing a product that ushers in a new era of performance golf footwear for their brand: ZG21. It’s their latest offering that gives golfers of all skill levels a high-performance spiked shoe that’s lightweight with zero compromises.

Bridgestone Golf Announces New e12 Contact Golf Balls with Groundbreaking New Dimple Technology

Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the release of the revolutionary new e12 CONTACT golf ball. Following the great success of the award-winning TOUR B series featuring REACTIV cover technology, the latest e12 is designed with next-generation contact science and aimed at players looking for a combination of game-changing distance and forgiveness with exceptionally soft feel and enhanced short game performance.

The true breakthrough in the e12 CONTACT design is the innovative new CONTACT Force dimple, which features a unique structure with a raised area in the center and an outer portion that slows sidespin during flight. The raised area of the new dimple allows for 38% more contact with the clubface at impact than traditional dimples, yielding a much more efficient transfer of energy and improved core activation. The result is faster ball speed and more distance with every club in the bag.

2021 FootJoy HyperFlex WRAPID BOA Golf Shoes Review

You really can’t exaggerate how insanely comfortable the new FootJoy HyperFlex golf shoes are.

There's a sensation of HyperFlex  molding around your entire foot. And your foot goes deeper into the shoe than the previous model with an even greater locked-in stability.

Bridgestone Golf 2021 e6 Golf Ball Review

Bridgestone Golf recently released their new e6 golf balls, and I've had the chance to put them in play a few rounds to get some impressions and feedback for you.

The e6 is a 2-piece ball with a larger and softer core than the previous generation e6, and also uses advanced dimple technology and aerodynamics for maximum distance off the tee and added forgiveness with the long and mid irons.

Mitsubishi Shafts Win Abu Dhabi Championship and Total Driver Shaft Count

With Rory McIlroy chasing him Tyrrell Hatton won the Abu Dhabi HSBC Championship on the European Tour by four shots this weekend using a Mitsubishi Diamana RF 60X.

Hatton averaged 304.9 yards off the tee while holding off a premier field at the Abu Dhabi Golf Club.

Vokey WedgeWorks Introduces M Grind Collection

Master Craftsman Bob Vokey’s “most favorite” grind – the M Grind – is now available in 50°, 52° and 54° lofts through the new Vokey WedgeWorks M Grind Collection.

Previously only available on Vokey Design SM8 sand and lob wedges (56º-62º), the M Grind is designed for players that like to rotate the club face open and closed to manufacture shots around the green:

Titleist Introduces New Pro V1 and Pro V1x Golf Balls – Longer Distance, More Greenside Spin, Softer Feel

Increasing performance through every single layer of the golf ball, the new Titleist Pro V1 and Pro V1x models are designed for longer distance, even more greenside spin and control and softer feel – with the unmatched ball-to-ball consistency and quality that golfers expect from Titleist.

Available beginning Jan. 27 in golf shops worldwide, 2021 Pro V1 and Pro V1x are the result of new core, casing layer, cover and aerodynamic technologies – including proprietary 388 (Pro V1) and 348 (Pro V1x) dimple designs optimized for extraordinary distance and consistent flight – that combine to make the most trusted and best performing golf balls in the game even better.

FootJoy Introduces New Premiere Series Golf Shoes: Inspired by Then, Supercharged for Now

FootJoy shoes have been trusted by more professional golfers than any other brand through an uncompromising commitment to quality, unrivaled design, and a single-minded focus on golf performance.

As part of FootJoy’s continued brand innovation, FJ is excited to introduce you to The Premiere Series, a modern representation of the classic golf shoe for men and women.

FootJoy Announces New HyperFlex Golf Shoes for 2021

FootJoy, the #1 Shoe in Golf, has been trusted by the greatest golfers in the world for a singular dedication to the game of golf and relentless commitment to innovation performance, style, comfort and quality.  In fact, FootJoy has been the #1 shoe chosen by players at every PGA Tour tournament for 75 straight years.

As part of their continued commitment to performance innovation, FootJoy introduces the all-new HyperFlex, tuned specifically for golf to deliver crazy-soft comfort and performance along with support that returns energy to the golfer.