New Odyssey 10 Putters Announced

When Odyssey introduced the Ten shape a few years ago, it immediately became a popular choice on Tour and with golfers who wanted to putt with more confidence. This proven head design puts an emphasis on alignment and high MOI, and they improved on those two key performance features dramatically.

The new Odyssey Ten lineup showcases exceptional alignment systems, including 2-Ball and Triple Track in a head construction that’s sleeker and more forgiving. In fact, this is the best 2-Ball that Odyssey has ever made, with a profile that allows you to frame the ball at address like never before.

Bridgestone Golf to Increase Ball Manufacturing by 30% to Meet Demand for Tour B and New e12 Contact

Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the company’s manufacturing facility in Covington, GA, has increased production capacity by 30% to help satisfy the strong consumer demand for TOUR B golf balls as well as the new e12 CONTACT. Additionally, Bridgestone Golf has also increased its production staff by approximately 20%, the majority of which is drawn from the local community.

“According to the NGF, rounds in 2020 were up over 13%, but our sales were up approximately 19%, so we were significantly ahead of the pace,” said Bridgestone Golf CEO and President, Dan Murphy. “We simply can’t meet consumer demand at our standard manufacturing rate so a major increase in our capacity was necessary. We’re very pleased to increase production while also adding a significant number of new employees.”

Miura Golf Announces PI-401 Irons

Miura Golf has announced the new PI-401, the first player improvement iron in the distinguished Japanese manufacturer's history.

The PI-401 makes it possible for golfers of all levels to experience the renowned sound, feel and performance of a Miura iron.  The forged face and cast body meld the latest performance enhancing technology with six decades of clubmaking craftsmanship to produce maximal distance and forgiveness.

Club Champion Golf Now Has 79 Fitting Stores

Custom club fitter Club Champion announces the opening of three new fitting studios this month, located in Des Moine, IA; Tacoma, WA; and Livingston, NJ. The stores are open and accepting fitting appointments. This brings the brand’s nationwide footprint to 79 stores, with four more planned in the near future.

Club Champion fits, sells and builds custom golf clubs using brands like Callaway, TaylorMade, Titleist, Cobra, Fujikura, Golf Pride and many more. The company delivers a Tour-quality fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.

Sink More Putts with Additional Frontline Models from Cleveland Golf

Golfers who enjoy straight putting will be excited to try Frontline from Cleveland Golf. Weights in the face have been shifted forward resulting in straighter putts, even when the sweet spot is missed. These golfers also enjoy better aim, more consistent distance, and a superior fit.

With an expanded lineup of designs and models to choose from, Frontline delivers a putter to fit any putting stroke and any player preference.

Galvin Green Unveils GameDay Collection for 2021

The degree of preparation behind a serious golfer’s most enjoyable GameDay experience and a quest for even greater product sustainability are at the heart of the Part One 2021 range from leading apparel brand Galvin Green available from today.

More than 30 years of playability expertise and a true passion for the game ensures that tangible performance benefits are built into every detail of the new lightweight, high performance garments that deliver compatible layers designed to enable golfers to perform at their best even in the most extreme playing conditions.

Titleist Launches Virtual Tour of Pro V1 Manufacturing Process

The manufacturing process for the new Titleist 2021 Pro V1 and Pro V1x golf balls – encompassing over 200,000 square feet of engineering innovation – is now on display for golfers around the world through the Titleist Ball Plant 3 Virtual Tour on Titleist.com.

The virtual tour follows the same journey around the manufacturing floor that golfers take when they make the trip to Massachusetts to visit Ball Plant 3 (BP3) in person – exhibiting how each layer of a Pro V1 and Pro V1x comes together to deliver the best performing, most consistent and highest quality golf balls in the game.

PUMA Golf X Arnold Palmer 2021 Collection

The multi-colored umbrella logo, universally known to golfers, celebrates one of the most recognized icons in the sports world. And on National Umbrella Day, PUMA Golf announced its second collaboration with Arnold Palmer Enterprises, a collection that embodies The King’s timeless style as it would come to life today.

The PUMA Golf x Arnold Palmer Collection celebrates the life and excellence of golf’s global icon through nostalgic colors, unique prints and personal detailing on each piece.

PXG Releases New 2021 0211 ST Irons

PXG, an innovative golf company dedicated to developing high-performance equipment and apparel, has released new, smoking hot super tour blades. PXG 2021 0211 ST Irons are no-nonsense triple-forged blades that push distance and workability for skilled golfers. Part of PXG’s All-New 2021 0211 Golf Club lineup, ST Irons also carry a killer price.

“We couldn’t help it. We had to see if we could develop a pure tour blade that packs a punch at a killer price tag,” said PXG founder and CEO Bob Parsons. “Good enough for the tour, but designed for the average Joe, 0211 ST Irons feel as good as they look and perform like a car on rails.”

Titleist Introduces New Scotty Cameron Phantom X Putters

Drawing on his extensive experience with golf’s greatest players, Scotty Cameron has bolstered the high-tech Phantom X family with four new tour-inspired setups. The updated Phantom X 5 and Phantom X 5.5 replace current in-line models, while the new Phantom X 11 and Phantom X 11.5 - compact wingback mallets - add new options engineered for performance.

Available on March 26 in golf shops worldwide, the new Phantom X putters are inspired by the designs that Master Putter Maker Scotty Cameron has crafted for tour players around the globe. All four putters feature solid stainless steel faces and bodies with new shapes and neck configurations.

Wilson Golf Extends Staff Model Wedges with New Tour Grind Models

Wilson Golf has extended its renowned Staff Model wedge range by adding a new Tour Grind model to the line for players who demands absolute precision around the greens.

Tour Grind was created with direct input from Wilson Staff players like Gary Woodland and Padraig Harrington, and gives golfers the chance to play wedges with these custom Tour grinds that are usually reserved only for Tour players.

New Exotics 721 Metalwoods Featuring Ridgeback, Diamond Face 2.0 Technology Announced by Tour Edge

Tour Edge, the pound for pound industry leader in performance and innovation, today announced the all-new Exotics 721 Series metalwoods: the C721 driver, C721 fairway metal and C721 hybrid.

These ultra-premium metals provide all new design concepts and ground-breaking technology from Tour Edge that takes the Exotics 721 Series to an entirely new level of performance.

Bay Boy Nitron Push Cart Craze Continues into 2021

Bag Boy push cart sales continue to soar, reaching record sales numbers in 2020. Continuing the positive momentum into 2021, January closed with sales up 62% over prior year. Push cart and rental cart spring and summer bookings also remain at an all-time high.

With the surge in popularity of push carts, Bag Boy worked diligently with its suppliers to increase production and inventory levels to meet the increased demand. “We’re thrilled to see the increase in new walking golfers,” said Perry Hilbert, Sales Manager at Bag Boy. “With the spring golf season approaching, we expect the positive push cart momentum to continue in 2021.”

Club Champion Now Offers Over 50,000 Hittable Combinations

Offerings from PRGR Golf, an expansion of Edel selections and more additions have pushed custom fitter Club Champion over the 50,000 mark for in-store hittable combinations. The company reached the 45,000 mark in March of 2020 and has been steadily expanding their offerings since.

“We’re excited to up the ante this year,” said Nick Sherburne, founder of Club Champion. “By continuing to bring in new options, we’re able to provide such a deep well of fitting solutions so we can continue to provide Tour-level service for any and every golfer.”

Bernhard Langer Joins Tour Edge Professional Staff

Today Tour Edge announced that Bernhard Langer, the #1 ranked player on the PGA Tour Champions, has joined its professional Tour staff in a multiyear agreement.

Langer recently played a Tour Edge Exotics EXS Pro Hybrid at the November Masters that helped the age-defying legend become the oldest player to make the cut in Masters history.

Srixon Announces ZX4 Irons - Their Most Forgiving Irons Ever

SRIXON®, a global leader in golf equipment innovation, announces the launch of the all-new ZX4 Irons, a fully hollow, face-forged iron set that brings forgiveness to the Srixon irons family.

The ZX4 Irons officially launch in North America on March 5, 2021.

ECCO Golf Launches BIOM H4 Golf Shoes

ECCO Golf has announced the launch of BIOM® H4, the latest offering from the award-winning ECCO BIOM line featuring innovative stability and traction technology for advanced performance and motion control through the swing.

Offered in four colorways for both men and women, BIOM H4 boasts a visible T. PU stabilizer that wraps around the foot from the outsole to the midsole for enhanced stability, while adding to the contemporary design with vibrant color pops in certain styles.

Callaway Footwear Introduces Coronado v2 and Coronado v2 SL Golf Shoes

Callaway Footwear has added the Coronado v2 and Coronado v2 SL to its 2021 footwear collection. The Coronado, launched in 2018, quickly became one of the top-selling golf shoes in the Callaway footwear line.

For 2021, the Coronado v2 and Coronado v2 SL debut with enhanced performance technologies for exceptional comfort and stability in every step.

TopGolf Announces 9-Shot Challenge - Global Tournament Series Kicks Off Saturday February 6

Growing the game of golf has seemingly always been a challenge, yet it continues to be the sports number one priority.  Topgolf Entertainment Group (TEG) has made its mission and worked tirelessly to make the game of golf more accessible and entertaining through meaningful, tech-driven golf experiences.

To further its cause of growing the game, TGE created a first-of-its-kind competition known as the “9-Shot Challenge” global tournament, which kicks off this Saturday, February 6th.

USGA and R&A Announce Golf Equipment Research Topics and Proposed Equipment Standard Changes

The USGA and The R&A are re-engaging with the golf industry on the Distance Insights project, which aims to help achieve a more sustainable long-term future for golf.

The governing bodies are issuing specific Areas of Interest to help mitigate continuing distance increases and three proposed changes to the Equipment Rules to ensure their effectiveness in relation to distance limits.