USGA and R&A Announce Model Local Rule on Club Length

The USGA and The R&A have announced that a new Model Local Rule (MLR G-10) will be available beginning on January 1, 2022 to provide those running professional or elite amateur golf competitions the option of limiting the maximum length of a golf club (excluding putters) to 46 inches.

The proposal was announced in February 2021, which opened a notice-and-comment period to allow the industry the opportunity to provide feedback as part of the equipment rulemaking procedures. The comments received from the golf industry, including players, professional tours and equipment manufacturers, were carefully considered before the decision to proceed with the new MLR was reached.

Callaway Golf Introduces New Apex UW

Apex UW is a high-performance Utility Wood that Tour players love. This unique design combines the best features of higher lofted fairway woods, the best features of hybrids, and a more neutral ball flight.

Using direct feedback from world-class pros like Phil Mickelson, Callaway created a multi-purpose club that better players can rely on from the tee, fairway, or rough.

Elite Field Headlines LPGA Cognizant Founders Cup at Historic Mountain Ridge Country Club

Olympic Gold Medalist and the world’s #1 ranked women’s golfer, Nelly Korda, along with 27 of the Top 30 ranked players in the world, headline the 132-player field for the LPGA Cognizant Founders Cup (www.thefounderslpga.com) taking place at historic Mountain Ridge Country Club in West Caldwell, N.J., from October 6th-10th.

The LPGA Cognizant Founders Cup is a week-long event where competitors will compete for a $3 million purse, the largest purse for an LPGA Tour event outside the majors and the CME Group Tour Championship. The tournament, which debuted in 2011, pays tribute to the 13 founding members of the LPGA, including surviving founders Marlene Bauer Hagge and Shirley Spork. This year marks the inaugural year with N.J.-based Cognizant (Nasdaq:CTSH), one of the world’s leading professional services companies, as title sponsor.

PGA Tour and PointsBet Extend Official Betting Operator Relationship

The PGA TOUR and PointsBet, a premier global online gaming operator, announced a three-year extension of their multi-year content and marketing relationship designating PointsBet an Official Betting Operator of the PGA TOUR.

As part of the expanded relationship, PointsBet’s live betting odds integrations will be featured on PGA TOUR linear and streaming broadcasts on GOLF Channel and Peacock with plans to include on the NBC broadcast in the future. PointsBet is the official sports betting partner of NBC Sports.

Bernhard Langer Earns Runner-Up as Tour Edge Three Top-5's an Six Top-10's at Pebble Beach

While Team USA was busy making history Sunday, there was a PGA TOUR Champions event being played 2300 miles west at Pebble Beach Golf Links.

The PURE Insurance Championship finished up Sunday at Pebble Beach and Tour Edge was all over the leaderboard with a runner-up finish, three Top 5’s and six total Top 25 finishes.

Arccos Golf Releases Powerful New Features with Next Gen Smart Club Distances and Enhanced Putt Data Tracking

Arccos – the pioneer of big data and artificial intelligence for golf – today announced its major features release for Q4 2021, highlighted by a next-generation Smart Club Distances algorithm, first-of-its-kind weather & location scenarios tool and enhanced putt data tracking.

Developed by Arccos’ leading team of data scientists, architects and engineers, the latest Smart Club Distances machine learning algorithm takes accuracy to a new level by providing a precise estimation of how far a player hits a well-struck shot with each club in their bag. Mishits, abnormally long and recovery shots are now automatically identified and eliminated from the calculations, which help fuel Arccos’ award-winning A.I. caddie club recommendations. Plus, golfers can now filter the total number of shots included by the algorithms at any given time to facilitate analysis of any recent changes in their swing, equipment or other game aspects.

PUMA Golf Adds Matti Schmid to Line-Up of All Star Tour Players

PUMA Golf has announced a new multi-year partnership with Matti Schmid, a young, athletic star in the making with an impressive and growing resume. After earning Low Amateur honors at the Open Championship at Royal St. George’s earlier this year, where he finished with a second-round 65 to tie the lowest round by an amateur.

During his amateur career, Schmid amassed tremendous success including back-to-back wins at the European Amateur in 2019 and 2020. While on the men’s golf team at the University of Louisville from 2017-2021, Schmid led the team in scoring average, collected multiple top-5 and top-10 finishes, and won the Old Town Club Collegiate Invitational in 2018.

Hilton Head Golf Island Announces Incredible Fall 2021 Golf Packages

Hilton Head Golf Island (HHGI), comprising 26 courses across Beaufort, Bluffton and Jasper counties, invites golfers to experience pure Lowcountry golf this fall with packages from The Sea Pines Resort, Palmetto Dunes Oceanfront Resort and the Heritage Golf Collection.

Host of the PGA TOUR’s RBC Heritage and home of Pete Dye and Jack Nicklaus’ famed Harbour Town Golf Links, The Sea Pines Resort’s Villa Golf Package can be tailored to golf groups of all sizes. Starting at $255 per night, per golfer, packages include a three-night stay in a fully-appointed resort villa, three rounds of golf – one each on Harbour Town, Heron Point by Pete Dye, and Atlantic Dunes by Davis Love III – and same day, same course replays for $50 on Heron Point and Atlantic Dunes.

Foresight Sports and Bushnell Golf Release Game Changing Personal Launch Monitor

More than a decade after the debut of Foresight Sports’ GC2 – the golf industry’s all-time bestselling professional launch monitor – the leading-edge technology maker has teamed up with Bushnell Golf to change the game once again with a personal launch monitor that redefines accuracy and performance.

Built on the same advanced photometric innovation found in Foresight Sports’ Tour-dominating GCQuad, the new launch monitor, sold under the name Launch Pro by Bushnell Golf and GC3 by Foresight Sports, features a three-camera system that delivers ball and essential club performance data both outdoors and indoors with industry-leading precision. And like its professional-grade predecessors, the new Launch Pro/GC3 personal launch monitor will be available in a price category that puts its advanced capabilities – from the range to the course to the simulation studio – well within reach of the avid golfer.

Scotty Cameron Introduces Limited Release Phantom X 9.5 Triple Black Putter

Incorporating feedback from touring professionals, then infusing his unique flair for high-end putter making, Scotty Cameron unveils a new model of unparalleled design and performance, the Phantom X 9.5 Triple Black. Crafted in a small seasonal run, this limited release putter expresses many of Scotty’s ideas related to form and function, while also offering dedicated golfers the opportunity to put a Tour-inspired model in play.

The Phantom X 9.5 Triple Black is a new high-MOI mallet head shape that shares many dimensional qualities with the popular Phantom X 5.5 and Phantom X 11 models, but with a matte Tour Black finish and an integrated 6061 aluminum flange-sole component that defines its profile and provides unique alignment cues. A custom engraving inspired by vintage muscle car pinstripes helps to frame the golf ball at address, as three red dots on the topline mark the sweet spot and harken back to the classic look of so many iconic Scotty Cameron putter designs.

EVNROLL Launches Exciting New Custom ER Program

Evnroll has unveiled a new Custom program for its V-Series putters, delivering exceptional options for golfers in 2021. Six of Evnroll’s most distinctive head shapes will be available with a choice of four different hosel designs plus a raft of technical specifications and aesthetic finish options.

The ‘Custom ER’ program, available exclusively online at www.evnroll.com, is a window into Evnroll’s Tour workshop. With a mission to bring the levels of customization usually reserved for tour players, the program offers golfers the ability to add the ultimate personal touch to their putter.

PUMA Golf Announces New CLOUDSPUN WRMLBL Collection

Just in time for the temperatures cooling off and the leaves beginning to change, today PUMA announced the newest addition to the CLOUDSPUN line—the WRMLBL collection. Designed with the motto, “Stay Warm Enjoy Golf,” in mind, WRMLBL outwear features a supreme warmth-to-weight ratio for enhanced performance even in tougher conditions.

To create the WRMLBL collection, PUMA designers combined the signature CLOUDSPUN fabric with PRIMALOFT GOLD quilting for an exceptional combination of comfort and warmth. The CLOUDSPUN fabric blend, which is renowned for its incredible softness, maximum comfort, and unmatched versatility, is slightly heavier than normal in the WRMLBL collection. The PRIMALOFT GOLD quilting—insulated panels to provide ultimate heat retention in key areas for all-weather performance, combines perfectly with the heavier CLOUDSPUN material for outerwear that’s ready to be worn on or off the course.

REVO Launches New REVO Black Sunglasses

Revo, the global leader in high-quality, polarized performance sunglasses, announces the launch of Revo Black, a revolutionary new sunglass collection that showcases the company’s latest advances in frame and lens technologies.

Available now at Revo.com, Revo Black presents three design concepts (available in two styles each) – including one concept designed in collaboration with alpine ski racer and Olympian, Bode Miller.

Adidas Releases New Limited Edition Stan Smith Golf MOO Shoes Inspired by Wisconsin and Ryder Cup

 For the first time in 94 years, the best golfers on the men’s European and American teams will meet in the state of Wisconsin for one of golf’s most time-honored competitions. Wisconsin’s state slogan is “America’s Dairyland,” earning the designation for being one of the nation’s leading dairy producers.

With that in mind, Adidas Golf got their herd of designers together to create a limited-edition Stan Smith Golf that pays tribute to the animals responsible for Wisconsin’s distinctive title: the cows.

Tour Edge Develops Upgraded Hot Launch 522 Series with Diamond Face 2.0

Tour Edge, the pound for pound industry leader in performance and innovation, introduces their new Hot Launch 522 Series of golf clubs that will be available starting October 1, 2021.

Tour Edge describes this new series as “The Easiest Clubs You’ll Ever Hit.”

Tour Edge Sets New Record with 68 Exotics in Play on PGA Tour Champions

This week at the inaugural Ascension Charity Classic on the PGA TOUR Champions, Tour Edge continued their impressive growth by posting a new personal best for number of clubs in play (68) in a PGA TOUR event.

Propelled by the launch of their new Exotics Pro 721 “straight from the tour van” limited series, Tour Edge set new personal best marks in several categories.

New Mizuno T22 Wedges Feature Three New Finishes and Four Grinds

Mizuno, the Japanese equipment manufacturer founded in Osaka in 1906 has revealed the newest iteration of its teardrop wedges, the T22. Available from October 2021.

With more than 50 years of refining the Grain Flow forging process in Hiroshima, Japan, Mizuno’s wedges are unrivalled for touch and feel around the green.  Properties best demonstrated in Mizuno’s T-Series wedges, developed hand in hand with former world #1 Luke Donald.  The latest evolution – the T22 refines Mizuno’s players shape once again and introduces four different sole grinds for varying techniques and conditions.

Mizuno Golf Announces Next Gen ST-G 220 Driver

Mizuno, the Japanese equipment manufacturer founded in Osaka in 1906 has announced the latest generation of its ST Series driver, the ST-G 220, will be made available from September 2021.

Building on the success of the ST-Z and ST-X drivers and featuring Mizuno's new SAT2041 Beta Ti face and complex carbon construction to deliver both potent ball speeds and a dense, satisfying sensation at impact, the ST-G 220 driver adds unparalleled adjustability to the mix for super-precise fitting.

Cuater Legend Golf Shoes Review

In just over one year since launching its first golf shoe line-up, Cuater, a sub-brand of TravisMathew, has become one of the most adulated brands in the culture of golf shoes.  And the Cuater Legend, with classic looks and subtle luxuries check off all the boxes you want in a premium pair of golf shoes.

Now and always for any golf shoes, comfort is king.  And Legend's comfort is unmistakable as soon as you tie the laces.  With one of the softest, supple, full-grain leathers of any shoes I’ve worn, Legend almost has a suede-like feel to it.

G/FORE Announces New G/DRIVE Golf Shoes

Golf footwear innovator and luxury lifestyle brand G/FORE is excited to announce the launch of the G/DRIVE, a new tech-driven golf shoe that seamlessly locks in comfort, style, and performance for all day wear.

Featuring a similar silhouette to G/FORE’s innovative MG4+ with its washable, triple density foam cushion footbed, auxetic lattice midsole, and premium waterproof upper, the G/DRIVE takes your game one step further with a patented fast twist closure system that lets you dial in your fit and comfort for ultimate performance.