Wilson Golf Signs LPGA Rookie Sophia Schubert to its Golf Advisory Staff

Wilson Sporting Goods Co. today announced professional golfer Sophia Schubert has joined its Golf Advisory Staff. Schubert is making her LPGA Tour debut this week during the Gainbridge LPGA at Boca Rio in Boca Raton, Fla.

“We are thrilled to have Sophia join the Wilson Golf Advisory Staff,” says Tim Clarke, President, Wilson Golf. “Wilson’s relationship with the women’s game dates back to the start of the LPGA with some legendary hall of famers. Sophia marks Wilson’s return to this history and heritage after decades away from the LPGA, and we look forward to partnering with her as she begins this next chapter.”

Trackman Loses Patent Infringement Case Involving FlightScope

FlightScope, the global leader and pioneer in tracking and analyzing sports performance data, has welcomed the outcome of an appeal case in the District Court of Düsseldorf that has ruled it did not infringe on a Trackman product patent in Germany.

The initial case was filed more than 10 years ago, suggesting that a FlightScope product infringed on a particular Ball Spin Patent, relating to the method Trackman used for estimating the rotation velocity or spin frequency of a rotating sports ball. Having initially ruled in the Danish company’s favor in May 2013, that has now been overturned under appeal.

Mizuno Golf Receives Nine 2022 Hot List Gold Awards

Mizuno has won an incredible nine golds in Golf Digest’s 2022 Hot List, including five in the various iron categories, a fourth straight gold in the driver category and top awards for hybrids, wedges and putters.

This shouldn't come as any surprise if you read this blog or follow me on twitter and Instagram.  I don't give out awards or have any hot list with the reviews I do all year long, but you know the esteem I hold Mizuno clubs in from the top of the bag to the bottom.

Evnroll Adds New ZERO and ER11vx Models to 2022 Putter Line

After a hugely successful 2021, Evnroll has added to its award winning product line for 2022 with two new models – ZERO and ER11vx. 

The California-based putter manufacturer has also expanded its V-Series line with new hosel and black finish options, added two models to the Midlock product line as well as new ladies and left-handed putter options.

Shot Scope Debuts PRO LX+ Rangefinder

Shot Scope (www.shotscope.com), a leading international manufacturer of GPS-based distance tracking and game performance systems, has redefined the rangefinder category in golf by introducing the PRO LX+, the game’s first laser rangefinder to feature GPS-powered distances and Artificial Intelligence for personalized performance tracking.

A first-of-its-kind rangefinder, the PRO LX+ system includes three innovative devices which are sold as one unit, the PRO LX+, featuring GPS-powered distances and performance tracking, or individually as the PRO LX Rangefinder and H4 Game Tracker. Today, with research showing that modern golfers rely on multiple GPS devices, players of all levels now have one device - PRO LX+ - that provides all of the on-course technology they need in one system.

Tour Edge Breaks Through with Soon-To-Be-Announced Drivers at the PGA TOUR Champions in Hawaii

The big story from Tour Edge on the PGA TOUR Champions this week was their initial success with new drivers that they launched to the players at the Mitsubishi Electric Championship at Hualalai.

The Illinois based company has been on a serious roll with over 30 different players choosing to play their drivers in tournament play over the last PGA TOUR Champions season.

Cleveland Golf Unveils Black Satin Finish for RTX Full-Face Wedges

Cleveland Golf, an industry leader in wedge design and innovation, is proud to announce the release of the Black Satin finish for the RTX Full-Face.

“The Black Satin finish has been extremely popular with our customers so we wanted to offer that finish with RTX Full-Face,” said Haley Wian, Business Planning Manager at Cleveland Golf. “By reducing glare and providing a sleek look at address, the Black Satin finish delivers maximum performance and short game confidence.”

Bridgestone New 2022 Tour B Golf Balls Designed with Input from Tiger Woods and Bryson DeChambeau

Bridgestone Golf, the #1 Ball-Fitter in Golf, introduced today its next-level 2022 TOUR B golf ball series, featuring the most advanced iteration of Contact Science to date. Designed to deliver unparalleled distance and greenside control, the new TOUR B golf balls feature the new REACTIV iQ® cover.

The 2022 TOUR B family comes in 4 distinct models, TOUR B RX and TOUR B RXS (for swings under 105 mph), and TOUR B X and TOUR B XS (for swings over 105 mph).

Titleist Introduces New Vokey Design SM9 Wedges

According to Master Craftsman Bob Vokey, the three keys to great wedge play are shot versatility, distance and trajectory control, and maximum spin. With the introduction of the new Vokey Design SM9 wedges, Bob has developed the “ultimate in optionality” across all three categories with his most complete lineup of loft, grind and bounce combinations. Vokey Design has been the most played wedge on the PGA TOUR every year since 2004.

“It sounds simple, but having the correct wedge and knowing when to use it has a direct impact on scoring performance,” said Vokey. “The most important thing for golfers at every level is to know when and where to use the variety of wedges in their bag. That can be achieved by being properly fit based on swing and style of play, and understanding the roles for each.”

Adidas Golf TOUR360 22 Shoes Take Fit and Traction to Another Level - Hands-On FIRST LOOK

If you've seen any of the Iron Man movies you know Tony Starks has shown off an impressive arsenal of Iron Man suits in the franchise.  Each new suit unveil had something fresh and exciting from both a technological and artistic perspective.  And the new Adidas TOUR360 22 golf shoes make the kind of leap in innovation and performance that would make even Tony Starks envious.

 

Adidas introduced the first TOUR360 to the world 17 years ago.  At the time Adidas purposefully took a lot of risks when it came to design because they wanted to challenge conventional thinking on what a premium performance shoe could represent.  That first model ushered-in an era for what has now become Adidas flagship footwear franchise worn by major champions and amateurs all around the world.  And the new TOUR360 22 takes this premier model to a wholly new level.

Bridgestone Golf Introduces OTTO - The World's First Autonomous Ball Fitting Cart

Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced OTTO (Autonomous Ball Fitting Cart), the latest in golf ball fitting technology. Designed to be both engaging and entertaining to use and informative at the same time, OTTO provides yet another easy way for players to find the right Bridgestone golf ball for their game.

“The genesis of the idea for OTTO was to bridge the gap between entertainment golf and on course golf,” said Dan Murphy, President and CEO, Bridgestone Golf. “Currently there are over 25 million golfers who participate in non-traditional golf, meaning at off course entertainment venues or on simulators. As the leader in golf ball fitting, we feel a responsibility to make sure players continue to be excited and engaged while also having the ability to choose gear that best suits their game. With OTTO’S innovative design we’ve developed a great way to do it.”

Galvin Green Advances New Eco-Friendly Upcycle Edition Collection

Mindful of the environmental challenges facing the world today, high-performance golf apparel brand Galvin Green is advancing its industry-leading sustainability credentials with the creation of its new exclusive UpCycle Edition.

Crafted using surplus fabric from its main production runs, the pioneering range is designed to help reduce unwanted waste and offer golfers peace of mind knowing that the clothing helps minimize the social and environmental impact often associated with manufacturing.

Wilson Golf Introduces New Triad Ball for Players Striving to Break 80

Wilson Sporting Goods Co. today announces the launch of Triad, the company’s new three-piece, urethane-covered golf ball for the modern athletic golfer. Built with exclusive T3 Technology, Triad combines high MOI design, an ultra-thin urethane cover and patented Tri-Balanced™ construction to provide total performance from tee to green.

“Wilson Golf has strong heritage in building premier products for golfers at all levels. We are very excited to introduce this innovative golf ball for a growing community of competitive players who want to take their game to the next level,” said Tim Clarke, General Manager, Wilson Golf. “The competitive golfer striving to break 80 is who Wilson Labs had in mind while engineering the T3 Technology of Triad, allowing for pinpoint accuracy from anywhere on the course.”

Callaway Golf 2022 Chrome Soft and Chrome Soft X Ball Review

Callaway Golf has released new Chrome Soft golf balls for 2022, and I took them out recently to compare against each other and also to the previous gen.  I tested the Chrome Soft and Chrome Soft X.  And let's just say Chrome just got Chromier.

Between the new 2022 Chrome Soft and and Chrome Soft X, Soft will be longer than X through the bag for almost everyone (particularly with driver). The X ball spins more with driver and long/mid-irons, and short game spin between the two is very similar.  I also saw a higher peak and descent with the Chrome Soft X overall.

Vessel Player III Golf Stand Bag Review - PGAPappas Giveaway Winner Guest Review

You know I love testing new gear and writing reviews for all of you, really sharing as much of everything golf I do with you as often as I can.  And this year we're going to get everyone even more involved with guest product reviews!  And the first guest review of 2022 comes from our 12 Days of Christmas Vessel Player III golf stand bag winner Jeff.

Jeff has taken his new Player III out a few times already, and I think he's found himself "the perfect hybrid bag."

Galvin Green Assembles Strong Tour Player Lineup in 2022

Leading high-performance apparel brand Galvin Green has assembled its strongest ever Tour player lineup of global ambassadors for the 2022 season, with the addition of proven elite golfers playing on the PGA, LPGA and DP World Tours, including Americans Troy Merritt, Lanto Griffin & Mina Harigae.

The Swedish brand’s ultra-lightweight and highly breathable clothing will be worn by five star players on the PGA Tour for the forthcoming season. Two-time PGA Tour winner Troy Merritt will be wearing Galvin Green for his sixth consecutive year, after a productive 2021 which saw him pick up four top-10s including a second-place finish at the Rocket Mortgage Classic. Joining Merritt for another year is Lanto Griffin, who recorded two top 10 finishes in the 20/21 season followed by back to back top 10s at the start of the 21/22 season, coming at the Shriners Children’s Open and the ZOZO Championship.

Duca del Cosma to Unveil New Golf Shoes Collection at PGA Show

Luxury Italian golf shoe brand Duca del Cosma is set to unveil its exciting new collections at next week’s PGA Merchandise Show in Orlando (25-28 January), showcasing the latest innovations in shoe design and color combinations that offer golfers something completely different in terms of style and comfort.

After a record year of sales in key markets across the world, the brand is looking to continue its Italian Golf Evolution with a spectacular display of premium leather shoes and boots – all designed and handcrafted in Europe – that appeal to a growing number of golfers to wear both on and off the course throughout the year.

David Duval Joins Callaway Staff

Callaway Golf has officially announced that David Duval has joined their Professional Staff.

Duval will play Callaway Woods, Irons, a Callaway Chrome Soft Golf Ball, and an Odyssey Putter on the Champions Tour.

Titleist Introduces New AVX Golf Ball for 2022

Titleist has introduced the third generation of its AVX golf ball, improving upon short game spin and control, increasing driver distance, and providing even softer feel.

The original AVX was engineered by Titleist in 2018 as a performance alternative to its flagship Pro V1 and Pro V1x by offering the lowest flight, lowest spin and softest feel of the three premium offerings.

COBRA KING LTDx Irons FIRST LOOK - Engineered for Total Performance

COBRA Golf isn't just going to make a big splash in the game-improvement category of irons in 2022.  They're going all-out cannonball with the new KING LTDx Irons.  Feel, sound, distance, and forgiveness have all been re-engineered to give golfers everything COBRA can possibly give you.

I got a chance to hit the LTDx irons in December and will have a full review on them soon.  Short synopsis right now though?  They made me fall in love with game-improvement irons again.  And COBRA really has improved every performance category with these LTDx irons.