Reflecting the popularity of golf and racket sports around the world, DUNLOP® and Sumitomo Rubber Industries, Ltd. (SRI) will highlight each brand and offerings all under one roof in a revamped web experience.
In April 2022, SRI made a first step towards consolidating golf and racket sports branding by adding the Dunlop logo to the back of professional golfers’ headwear and initiated the process of updating global sales company names under the Dunlop Sports umbrella. To further advance the “house of brands” transition, SRI recently launched new websites in the United States, UK/Europe, and Australia.