Bridgestone Golf, the #1 Ball-Fitter in Golf, today unveiled the new 2026 TOUR B series of golf balls, engineered to deliver dramatic increases in ball speed and distance without compromising spin or greenside control.
Central to this advancement was a R&D material discovery leading to the innovation VeloSurge, a core-mantle integration technology that powers the performance gains across the TOUR B lineup.
Callaway focused on maximizing ball speeds over a larger area of the face with their new Quantum line and particularly with the driver. They looked at Strokes Gained: Driving statistics on Tour and found that distance is almost twice as valuable as accuracy. The Quantum line still addresses and uses innovative technologies to improve forgiveness and accuracy. But the bottom line with driver is forgiveness saves shots but distance shaves strokes.
How much of the entire face of an iron can be forgiving? Can a single iron head design be customizable for various unique swings?
PXG is pushing these boundaries with their new 0311 GEN8 irons so they launch like a rocket and fit like a glove.
SRIXON®, a global leader in tour-quality golf equipment and innovation, announces the launch of its new global brand platform, “Obsessed With It,” marking a powerful reintroduction of the brand’s voice, identity, and vision worldwide.
Built on precision, performance and dedication, Srixon is trusted by some of the best professionals in the world but made for anyone obsessed with getting better. From tour players to weekend grinders, it’s not just about the scorecard, it’s about the shared love of the game.
Aim. Swing. Talk Trash. Repeat. A record-setting MOI for a PING driver makes the new G440 K the company's straightest and most forgiving model to date while delivering golfers faster ball speeds and CG-shifting adjustability for more distance, PING CEO & President John K. Solheim announced today. G440 K was designed so you can outdrive your buddies even when you miss center of the face.
The G440 K driver is available for custom fittings and pre-order at authorized PING golf shops around the world beginning today. "We're hearing a lot of great comments about how forgiving and straight the new G440 K driver is, which ultimately leads to more distance for the golfer,” said Solheim. “It’s fun to hear that feedback, and we’re excited to get the ‘K’ into the hands of more golfers."
Engineered to bring golfers of all skill levels more spin and control into and around the greens, PING has introduced the s259 wedge series today, its next generation of custom-fit and custom-built specialty wedges. s259 feature advanced spin technologies, precision head designs, and enhanced grinds so your shots check. hard and obey harder in all conditions.
From flop to flighted the Tour-proven s259 wedges are offered in 25 loft/grind combinations in two finishes (Chrome and Midnight) and are available for custom fitting and pre-sell beginning today at authorized PING golf shops around the world.
COBRA Golf wants to put your swing on Autopilot and today introduced their New Family of OPTM drivers, fairway woods, and hybrids.
Features of the new OPTM family include POI (Product of Inertia) Shaping, Adaptive POI Weighting, H.O.T. Face and FUTUREFIT33.
PXG announced the signing of PGA TOUR professional and top-ranked player Marco Penge as the newest member of its Tour roster. A powerful ball striker with a fearless competitive style, Penge brings momentum, precision, and a performance-first mindset to the PXG family.
Penge has emerged as one of the game’s most compelling talents, earning attention for his distance, consistency, and ability to perform under pressure. His decision to join PXG reflects a shared commitment to innovation, collaboration, and equipment that is engineered without compromise.
This is an unusual review for a few reasons. First, the Mystery Golf Ball X is under embargo until January 22nd. So I can't tell you exactly what the ball is other than saying it's a 4-piece ball, has a urethane cover, and is the firm compression X type of golf ball. I don't know any of the tech details or the price point yet.
The second reason this is an unusual review is because I was so impressed with how it performed out on the course that I had to take it indoors to get performance numbers on TrackMan. And when I compared it to a juggernaut ball in the industry, the Titleist Pro V1x - this Mystery Golf Ball X outperformed Pro V1x in areas and in ways that was pretty shocking.
COBRA Golf, a leader in golf club innovation, today introduced the KING TEC MINI Driver engineered to deliver an ideal blend of distance, accuracy and versatility for golfers seeking a reliable club both off the tee and the fairway.
Featuring a compact 303cc clubhead, 13.5 degrees of standard loft and a shorter, fairway wood-length 43.75” shaft, the new KING TEC-MD offers enhanced accuracy off the tee and versatility from the fairway.
PUMA GOLF announced today exciting new color options for the 2026 IGNITE ELEVATE 2 golf shoes.
Featuring the same impressive technologies as the original ELEVATE 2, the latest model maintains the same design elements including a FLOATPLATE midfoot shank for maximum control and stability, full-length IGNITE foam for comfort, and semi-translucent carbon rubber outsole with 100+ traction lugs for traction.
PXG opens the 2026 golf season with the return of its celebrated Aloha Collection, a limited-edition capsule that brings tropical influence to a fully merchandised lineup of apparel, headwear, and golf accessories.
Inspired by the vibrant culture, relaxed lifestyle, and unmistakable energy of Hawaii, the collection blends island style with PXG’s performance-driven design.
Your game. Your look. Start your new year with purpose. All this month, VESSEL will introduce a new color series that will redefine how you move forward.
Rooted in purpose, momentum, and personal alignment, the January Color Series presents three distinct color collections each representing a different expression of movement, leadership, and pace.
When winter weather limits time on the course, golfers looking to vastly improve their game aren’t waiting for the weather to warm up in the Spring; they’re staying ahead of the curve and training smarter indoors.
From tour pros to serious amateurs, year-round practice has become essential for maintaining swing consistency, dialing in distances, and starting the season sharp rather than shaking off rust. That’s where Foresight Sports stands out.
Fujikura has unveiled the next generation of its acclaimed VENTUS TR with the launch of the new VENTUS TR Blue, which has been built with enhanced VeloCore+ technology.
Taking an already iconic shaft line to greater levels of power ad consistency for golfers at every level, the new VENTUS TR Blue has been engineered using Fujikura’s proprietary enso® 3D motion capture testing technology, ensuring the new VENTUS TR Blue elevates one of Fujikura’s most successful profiles with new levels of stability, feel and control.
Five Iron Golf, the global leader in indoor golf and entertainment, has opened its first Nashville location at 202 21st Avenue South, directly below the Aertson Midtown.
The 14,500-square-foot venue marks the brand’s debut in Tennessee, bringing Five Iron’s signature mix of advanced training, immersive play, and elevated hospitality to the heart of Music City. The project is owned and operated by franchise partners Peter McCormick and Alex Zega, who continue to expand Five Iron’s footprint across the United States.
Tour Edge, one of the fastest-growing manufacturers in golf, today announced the launch of its new Hot Launch golf balls, expanding the company’s growing presence in the golf ball category.
Following a positive response to the tour-caliber Exotics golf ball, Tour Edge now brings innovation to players seeking straight distance, optimal launch, and short game feel.
Tour Edge Golf is proud to announce they have re-signed legendary staff professional Bernhard Langer to a new two-year agreement, continuing a relationship that has paralleled one of the most remarkable careers in golf history.
“I’m excited to continue my relationship with Tour Edge,” said Langer. “I’ve always enjoyed working closely with their team, testing new equipment, and helping make products better for golfers at every level. I’m really pleased with the performance I’m seeing from the new Exotics drivers and irons, and I’m looking forward to what’s ahead in 2026 and beyond.”
When I tell you Callaway Golf is aiming straight at the throne for golf ball supremacy I'm not exaggerating in the slightest. Callaway currently has a 22.6 percent market share in the golf ball industry (their highest in history). With the significant momentum of consistent growth generated by the Chrome Tour ball family (first released in early 2024) Callaway is now aiming even higher. And they're setting their sights (and ours) on even better in 2026.
The new 2026 lineup of Callaway golf balls includes the Chrome Tour, Chrome Tour X, and Chrome Soft. In this preview I'm going to deep dive on the performance innovations and designs of these new balls that are truly revolutionary. And of course I'll also have my own review on how these new balls play for you soon as well.
When Cobra Golf released their 3DP Tour irons in the spring of 2025 no one really knew what to expect. Cobra promised the 3D Printed Tour irons would offer players iron appearance but with game-improvement performance. And Cobra 3DP Tour didn't merely exceed expectations. They cleared the bar. Raised the bar. And then cleared the bar again.
And today Cobra has announced two new models in their 3DP irons family, the 2026 3DP MB and the 2026 3DP X. The 3DP MB and 3DP X irons will give even more players the opportunity to take advantage of Cobra's innovative 3DP design and advanced technologies no matter where their handicap lives. 3DP for every swing. 3DP for every skill. And now with three unique Cobra 3DP models no golfer is left behind.