Bridgestone Golf, the #1 Ball-Fitter in Golf, today unveiled the new 2026 TOUR B series of golf balls, engineered to deliver dramatic increases in ball speed and distance without compromising spin or greenside control.
Central to this advancement was a R&D material discovery leading to the innovation VeloSurge, a core-mantle integration technology that powers the performance gains across the TOUR B lineup.
The new TOUR B series was developed from Bridgestone’s R&D insights and the VS Proto Project launched last year. “VS” stands for VeloSurge, the core-mantle technology that became the foundation of the TOUR B products. The VS Proto Project served as the direct development platform for the TOUR B line. After testing more than 240 prototype variations, engineers narrowed the field to four final VS prototypes that delivered key performance gains.
These VS prototypes were intentionally named after the box colors of their corresponding TOUR B models—VS Red (TOUR B RX), VS Green (TOUR B RXS), VS Black (TOUR B X), and VS Blue (TOUR B XS). Bridgestone Tour staffers and amateur golfers tested these prototypes, generating the critical performance data that shaped the final 2026 TOUR B family.
The revolutionary design starts inside the golf ball, where VeloSurge technology delivers a seamless synergy between the mantle and core. The new material discovery features a denser mantle material pushing the Moment of Inertia (MOI) to bounds never seen in a golf ball for increased ball speed and distance. Testing with TOUR staff members Jason Day and Chris Gotterup, along with amateur players of varying swing speeds, produced average gains of 2.3 mph in ball speed and 8.7 yards in distance.
“I am always looking for more pop off the tee, and this new ball absolutely delivers,” said Tiger Woods. “I’ve trusted Bridgestone for more than 25 years, and this one takes performance to a whole new level. This is a ball you are going to have to try.”
“The new ball is ridiculous,” said Jason Day. “I went to Bridgestone for the best short-game control, and now the new TOUR B X is giving me more ball speed and longer drives. If you want real performance gains, get fit for this new TOUR B – you’ll thank me later.”
The new series features the award-winning REACTIV iQ smart cover technology that reacts to the force applied to the ball due to impact modifiers, delivering more spin on scoring shots while reducing spin off the tee. New manufacturing refinements to the proprietary injection molded urethane formulation also produce significantly greater durability for longer-lasting performance and quality value for everyday golfers.
Dan Murphy, president of Bridgestone Golf, noted that the improvements required years of development and extensive engineering work. “It took a tremendous amount of work to develop VeloSurge Technology and the new family of TOUR B golf balls,” said Murphy. “The results speak for themselves, and I’m confident saying this is undeniably the most advanced iteration of the TOUR B golf ball we’ve ever produced. Anyone who gets fit for the new TOUR B will immediately see the difference in ball speed, distance, accuracy and durability.”
The 2026 TOUR B family also continues to feature MindSet, the process developed by Jason Day and performance coach Jason Goldsmith to separate analytical thoughts from athletic performance. MindSet is a simple three-step sequence; Identify, Visualize andFocus, which aligns with the visual cue on the golf ball to help players make decisions, connect to the target and commit fully to execution. In 2026, Bridgestone staffers Jason Day, Chris Gotterup, Kurt Kitayama and Boo Weekly will all compete using TOUR B models with MindSet.
Bridgestone’s latest TOUR B golf balls will be available at retail on January 30, 2026, with a street price of $54.99 per dozen across the four models: TOUR B X and TOUR B XS for swings over 105 mph, and TOUR B RX and TOUR B RXS for swings under 105 mph. Golfers can visit bridgestonegolf.com to use Bridgestone’s online ball-selection tool and determine which TOUR B model best suits their game.
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