TravisMathew Tees Up Exclusive Pop-Up Shop at Pebble Beach

TravisMathew, the popular lifestyle apparel brand synonymous with premium quality and style, is proud to announce its partnership as an Official Sponsor of the prestigious Pebble Beach Food & Wine Invitational. As part of this esteemed collaboration, TravisMathew will unveil an exclusive pop-up shop at Pebble Beach, offering golf enthusiasts a curated selection of its signature men's and women's apparel. 

Nestled within the scenic and historic grounds of Pebble Beach, the limited-time TravisMathew pop-up shop will showcase an array of versatile apparel options, many of which will be accented with a unique Pebble Beach logo, available exclusively at this location. From March 20 to May 20, 2024, golfers and fans of the brand can enjoy TravisMathew's premium collection, designed for both comfort and style on and off the green.

Revelyst Announces Acquisition of PinSeeker, a Leading Skill-Based Golf Simulator Competition Platform

Revelyst, a collective of world-class maker brands that design and manufacture performance gear and precision technologies and a segment of Vista Outdoor Inc. (NYSE: VSTO), today announced it has acquired PinSeeker, a Wasserman portfolio company and the leading simulator off-course golf and connectivity app that hosts real-time, virtual, closest-to-the-pin tournaments.

The PinSeeker app enables golfers to compete in contests and challenges with their friends, families and fellow golfers, wherever they are located. The app hosts virtual tournaments, closest-to-the-pin challenges and other contests where participants can play for free or compete for real money, experiencing the thrill of competitive golf with anyone, anywhere. The acquisition allows Foresight Sports to capitalize on strong market demand for competitive tournaments and experiences in off-course golf and will fast-track the evolution of Foresight’s digital game and content platform.

Back to Back for Fujikura VENTUS Black at TPC Sawgrass

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver, wood and hybrid shaft PGA Tour. Including another back-to-back win for VENTUS Black at the Players Championship.

 

At the Players Championship on the PGA Tour, Fujikura dominated the field as the #1 driver, wood and hybrid shaft. In total, 40.7% of the field used a Fujikura driver shaft during the week, with another 36.9% using a Fujikura wood shaft and 27.8% using a Fujikura hybrid shaft.

Miura Golf Launches IC-602 Irons

Miura Golf is now pleased to announce the release of their new hollow-body iron.

The IC-602 is a multi-material hollow bodied iron delivering both distance and forgiveness. Shinei Miura has seamlessly blended modern technology with the renowned look, feel and sound of a Miura forged iron. Although designed with advanced players in mind, the IC-602 delivers shot making confidence to golfers of all skill levels.

Motocaddy Strengthens US Sales Team Following Record Growth

Motocaddy, the world’s leading electric caddy brand, has strengthened its U.S. sales team with the appointment of two experienced and well-respected industry figures to drive further sales through green grass accounts and build on opportunities with big box retailers.

The new joint Vice Presidents of Sales, Mike Samoles and Andy Warren, PGA have over 50 years of golf industry experience between them and join the brand following a record 42% growth in the biggest golf market last year.

Wilson Staff Model ZM Wedge Review

A gruesome horror story lie from ominous rough.  A pin position or forced carry that can turn the hole into a dark comedy.  We've all been there.  The short game isn't easy and a single shot with your wedge can be the difference between glory and agony.

That's where the 2024 Wilson Staff Model ZM come in.  No virtue is a more universally accepted test of golf equipment excellence than trustworthiness.   And my new Staff Model wedge had me trusting it from the very first swing.  Wherever you are on the course, whatever the conditions, ZM will take you where you need to go.

PING Announces Power Fitter Award Winners

To recognize custom fitters who distinguish themselves by elevating the custom-fitting experience and demonstrating how properly fit clubs translate to better and measurable results on the course, PING today announced its PING Power Fitter Award winners for 2023.

This year’s list includes 346 winners, a mix of accomplished on- and off-course facilities that deliver the game-changing expertise that PING Founder Karsten Solheim envisioned when he pioneered custom fitting more than 50 years ago.

PAYNTR Golf and Carbitex Unveil the X TRAINER XC 001

PAYNTR Golf, the leading innovator in golf footwear, today announces the launch of its latest creation and new product category, the X TRAINER XC 001 in partnership with Carbitex, a leading materials partner to top global brands in the performance footwear market.

Designed to provide athletes with a competitive advantage in their athletic prowess, the X TRAINER XC 001 is a versatile training shoe equipped with PAYNTR Golf’s groundbreaking propulsion technology that revolutionized performance in golf footwear. The product is currently available for purchase online, retailing for $180.00.

NBC Sports Surrounds the 50th PLAYERS Championship with Comprehensive Coverage

NBC Sports will surround the 2024 PLAYERS Championship with comprehensive live championship and studio coverage from The Stadium Course at TPC Sawgrass in Ponte Vedra Beach., Fla., across NBC, GOLF Channel and Peacock, beginning with Golf Central Live From THE PLAYERS at 7 p.m. ET on GOLF Channel and Peacock.

 

Live championship coverage on GOLF Channel and Peacock begins Thursday and Friday at Noon ET, with NBC and Peacock carrying exclusive live weekend coverage beginning both days at 1 p.m. ET. All live championship and studio coverage airing on NBC and GOLF Channel will stream live on Peacock.

Streamsong Golf Resort Announces Opening Day for All 19 Holes on The Chain

Streamsong Golf Resort is pleased to announce the opening of all 19 holes on its fourth golf course, The Chain, for preview play effective March 31, 2024. The 3,000-yard Coore and Crenshaw Design short course opened 13 holes in November 2023, and with fairer March temperatures, can now offer the entire 19-hole routing for guests.

The Chain brings the world-renowned duo of Bill Coore and Ben Crenshaw back to Streamsong for their second act after designing the award-winning Streamsong Red in 2012. The Chain moniker originates from decades old dragline chains found on site during the course routing process that were used to mine the land where Streamsong now sits.

Victory for Ventus at the Arnold Palmer Invitational

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver and wood shaft on the PGA Tour. Including a victory for VENTUS at the Arnold Palmer Invitational, it was another successful week across all global Tours for Fujikura, with multiple victories on the DP World Tour and LPGA Tour.

At the Arnold Palmer Invitational on the PGA Tour, Fujikura dominated the field as the #1 driver and wood shaft. In total, 43.5% of the field used a Fujikura driver shaft during the week, with another 38.7% in the wood shaft category.

Jason Day Takes Equity Ownership in PAYNTR Golf Launching Collaboration for Innovative Golf Shoe Collection

PGA champion and former WR#1 golfer, Jason Day, and PAYNTR Golf, North America’s fastest growing golf footwear brand, today announce their partnership and collaborative effort to create a trailblazing golf footwear collection, blending Day’s impeccable style preferences with PAYNTR Golf’s cutting-edge propulsion technology, award-winning traction, and on-course comfort features.

This collaboration marks a significant milestone in the world of golf footwear, as it brings together the expertise of one of the world’s top golfers with the innovative capabilities of the game’s leading footwear brand. The collection, dubbed the X1 Proto, is slated to hit retail in Fall 2024 with Day testing the model throughout the 2024 professional golf season. Day is currently wearing the X 006 RS in PGA TOUR competition.

Honma Golf Upgrades T//World Wedges and Debuts New Finishes

Honma Golf, the leader in exquisitely crafted performance golf equipment, announces the new enhanced T//World W5 Wedge, an elite club design that showcases the ultimate in wedge innovation and craftsmanship.

The W5’s reimagined face design and sole options create exceptional play plus Honma’s legendary artistry and craftsmanship.

PUMA Golf Unveils Limited Edition Gator Capsule in Honor of 50th Anniversary of Sawgrass Championship

PUMA GOLF® released a limited-edition capsule in honor of annual Sawgrass Tournament, highlighted by the PHANTOMCAT NITRO™ GATOR golf shoe.

The limited-edition PHANTOMCAT NITRO™ GATOR, designed in homage to the great state of Florida and the alligators that populate it, features a timeless wingtip design complete with a striking navy, gold, and white color scheme.

Tour Edge Claims 27th Victory on PGA Tour Champions at Cologuard Classic

A now 9-time winner on the PGA TOUR and PGA TOUR Champions won the 2024.

Cologuard Classic playing Exotics C723 fairway woods Sunday in Tucson.

Stay and Play like the Pros after The PLAYERS Championship

Experience golfing excellence in scenic Ponte Vedra, Florida, near Jacksonville. As our guest, enjoy exclusive privileges with our TPC® Sawgrass partnership, a premier golf destination.

Explore THE PLAYERS, a Stadium Course designed for hosting the Championship and serving as the PGA TOUR’s flagship event home. This bucket-list course guarantees optimal views for all spectators.

ECCO Golf Introduces Latest Collection Headlined by New LT1 Golf Shoe

ECCO Golf proudly introduces its latest game-changing innovation, the ECCO GOLF LT1. The shoe sets a new standard in lightness and comfort, redefining the golf shoe experience with ECCO’s groundbreaking LTYR technology.

The revolutionary LYTR Foam, a cutting-edge material engineered to deliver unparalleled cushioning and rebound, seamlessly integrates into the shoe’s sole using FLUIDFORM technology, and when combined with ECCO’s ultra-soft PHORENE material in the midsole, it creates a flexible, cloud-like sensation for the wearer.

Srixon ZX7 Mk II Irons Review - 2023 PGAPappas 12 Days of Christmas Giveaway Winner Guest Review

When I review equipment and gear you guys know these are products I've tested that ultimately stand out as special.  You already know how much I love my Srixon ZX7 Mk II irons.  We have have chats in DMs and in posts about everything I review and it's always incredibly gratifying to help you find new equipment and gear that works best for you.

And this guest review of the Srixon ZX7 Mk II irons by Nick makes me smile ear to ear because hit sounds like he might have an ideal set of irons for his game.  Nick won the ZX7 Mk II in my PGAPappas 12 Days of Christmas Giveaway and says they are "10/10 in the looks department," and are "classic player irons with a little extra juice [that] stop on a dime."

Callaway Apparel Introduces New Premium Collection for Men

Callaway Apparel has revealed its all-new Premium collection of apparel for men, the company’s finest expression of craftsmanship, materials, and technical innovation designed for the player seeking the best in form and function.

Available now, this elevated menswear capsule brings together elegant silhouettes with a refined sporting edge, and has been created with meticulous attention to detail, for the discerning golfer demanding the very best form, ultra-premium function and performance.

Cobra Golf Introduces 2024 Snakebite Wedges with Raw Finish and New Milling Pattern

COBRA Golf, a leader in golf club innovation, has introduced the SNAKEBITE wedges in a new, Tour-preferred RAW finish.

The new non-plated RAW finish will be available in all three grinds (Classic, Versatile and Wide-Low) in the SNAKEBITE model. In addition, the game improvement SNAKEBITE-X model will be available in additional loft options: 50-, 54- and 58-degree.

FootJoy by Buscemi 2024 Limited Edition Wilcox and Field LX Announced for The PLAYERS

FJ by Jon Buscemi 2024 sets a new Gold standard for luxury performance in golf footwear.  The limited edition collection honoring The PLAYERS is available on March 12th at footjoy.com.

Known for his fervor for golf and elevated street style, Jon Buscemi delivers nostalgia-rooted designs that combine the highest quality craftsmanship with the finest materials and high-end embellishments.

PING Introduces G730 Irons

Building on its commitment to make golf easier and more enjoyable through equipment innovation and custom fitting for golfers of all skill levels, PING introduced the G730 iron today, a distance-delivering, high-launching design engineered with score-lowering forgiveness and consistency.

The custom-built G730 irons are available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.

Singles Daily Draw Introduced at The Home of Golf

Golfers looking to secure a coveted tee time on the Old Course at St Andrews will have the opportunity to enter a new singles daily draw, offering a modern and equitable digital solution to its in-person singles queuing system.

The Old Course Singles Daily Draw will be introduced from 12th March 2024, giving golfers the chance of securing a tee time by joining with existing groups of two or three pre-booked golfers.

PING Introduces i530 Irons

Focusing on the needs of golfers in search of more distance who prefer the look of a blade, PING introduced the i530 today, a premium iron model engineered to deliver higher ball speeds with precision for score-lowering performance.

The i530 irons are available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.

Shot Scope Debuts Revolutionary Full Hole Maps for GPS Smart Watches, Displaying Personalized Club Data for Pinpoint Shotmaking During a Round

Shot Scope (www.shotscope.com), the golf industry-leader in advanced GPS and shot tracking technology has unveiled full hole maps.

This is a revolutionary feature for the Company’s X5 Golf Watch that displays a golfer’s personal club distances through an interactive map, enabling pinpoint shot making for golfers.

Golf Pride Introduces All New Putter Grip with Reverse Taper Technology

Golf Pride, an industry leader in golf performance equipment, unveils its new putter grip featuring Reverse Taper Technology.

Engineered to optimize both hands during the putting stroke to help square the clubface at impact, Reverse Taper putter grips will be available for purchase at retail and golf course locations beginning April 15.

PUMA Golf x Arnold Palmer Collection Provides Iconic Style and Legacy Looks

When we think of iconic golf and legendary style, the first name that comes to mind is The King, Arnold Palmer. Known as much for his charisma, presidential friendships, love of aviation, and tasteful clothes, as his hall of fame status, nobody embodies the “star,” persona more than Arnie himself. To celebrate The King’s legacy, PUMA Golf has yet again partnered with the AP brand to create the latest PUMA Golf x Arnold Palmer Collection.

Designed to celebrate Arnie’s massive impact on the game and its style evolution, the new PUMA Golf x Arnold Palmer Collection boasts fresh and sophisticated looks. The collection is truly “fashion forward,” meaning inspired by the past while re-defined for the future in a classic but contemporary way. PUMA Athlete, Rickie Fowler, had a fond relationship with the late Mr. Palmer and will compete in the collection at The Arnold Palmer Invitational at Bay Hill to honor The King’s legacy.

USGA Elects Five to Executive Committee at 2024 Annual Meeting

Andrew Biggadike of Ho-Ho-Kus, N.J.; David Dorton of Atlanta, Ga.; Virginia C. Drosos of Dallas, Texas; David Leitch of Earlysville, Va.; and Andy North of Madison, Wis. were elected to serve on the USGA Executive Committee at the Association’s Annual Meeting in Nashville, Tenn.

Additionally, Cathy Engelbert of Berkeley Heights, N.J., was elected to her second three-year term on the 15-person volunteer board that provides strategic and financial oversight as the Association’s policymaking and governance board.

PXG Apparel Collection Combines Athletic Sportswear with Retro Inspired Edge

PXG is pleased to announce its latest apparel and accessory launch: Spring/Summer ‘24. A nostalgic nod to Americana, retro-inspired sportswear, this collection unveils new designs and striking silhouettes. The season also presents an updated take on select PXG best-sellers, incorporating customer feedback and key insights into the designs. As a result, Spring/Summer ‘24 infuses understated flair into each golf and lifestyle piece, marrying style with functionality. 

Five curated capsules, totaling 52 golf and lifestyle pieces for men and women, bring the collection to life: Course Ready, Spring Break, Everyday, Golden Hour, and the Tech Edit.  Each of these stories includes exclusive patterns and prints, calming hues, thoughtful design details, and performance fabrics, offering a well-rounded spring selection.

Shinnecock Hills Golf Club to Host Both U.S. Open and U.S. Women’s Open Presented by Ally in 2036

The United States Golf Association (USGA) today announced that in 2036, Shinnecock Hills Golf Club, in Southampton, N.Y., will play host to both the 136th U.S. Open and 91st U.S. Women’s Open Presented by Ally, with the championships taking place in consecutive weeks.

“Few places can match the historic importance of Shinnecock Hills to golf in the United States,” said John Bodenhamer, USGA chief championships officer. “As an organization, we felt that this iconic venue would be an ideal stage for both our men’s and women’s premier championships. It will offer the perfect opportunity to bring the game’s best to one course and provide fans the chance to watch them compete for a national championship in back-to-back weeks.”

Tiger Woods Named USGA’s 2024 Bob Jones Award Recipient

The United States Golf Association has selected Tiger Woods as the recipient of this year’s Bob Jones Award, the USGA’s highest honor, in recognition of his commitment to sportsmanship and respect for golf’s time-honored traditions.

Woods, a 15-time major champion and nine-time USGA champion, has redefined the game of golf in the modern era, overcoming physical and personal challenges by displaying the characteristics of tenacity, mental strength and perseverance.

Titleist Presents Finding Feel Docuseries

The feel of a pure iron shot is a sensation every golfer chases. It’s a personal experience, a phenomenon that occurs within half a millisecond, that’s difficult to describe – and even tougher to create.

“Finding Feel,” a new original three-part docuseries, brings you inside Titleist’s efforts to unravel the mystery of feel and find an answer to the bewildering question, “How do you engineer an emotion?”

USGA Museum and Library Receives Donation of Dr. Charlie Sifford Memorabilia

The USGA announced today that it has received a donation of memorabilia related to Dr. Charlie Sifford, a pioneer of the game who was the first Black player to compete on the PGA Tour and the first Black member inducted into the World Golf Hall of Fame. As part of the USGA’s commitment to preserve and celebrate this critical part of golf history, Dr. Sifford’s artifacts will be on display at the USGA Museum and Library in Liberty Corner, N.J., and at the World Golf Hall of Fame in Pinehurst, N.C. 

Dr. Sifford, who died in 2015 at the age of 92, is often compared to baseball’s Jackie Robinson thanks to his relentless pursuit of civil rights on the golf course and around the country. Dr. Sifford’s desire to play the game and to continue to pave the way for future Black golfers, despite enduring tireless vitriol, hatred and discrimination during the mid-to-late 20th century, continues to inspire future generations. The preservation of his story is imperative to the USGA’s mission of chronicling the history of golf and sharing it with generations to come.

LPGA Star Alison Lee Signs as ECCO Golf Ambassador

ECCO GOLF, a global leader in golf shoe manufacturing, welcomes LPGA Tour player Alison Lee to its team of brand ambassadors. The 29-year-old Los Angeles native brings a wealth of talent and will step into the 2024 season wearing the ECCO GOLF TRAY.

“I can’t wait to get started in 2024 wearing ECCO GOLF shoes. They are by far the most comfortable golf shoes I’ve ever worn, and having the opportunity to take the next step with the brand as a global ambassador is a wonderful opportunity,” she commented.

TRUE linkswear Announces Unprecedented Product Launch

TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, announces its most successful product launch to date following the 2024 PGA Show. The golf industry’s largest gathering saw the TRUE team connect with more than 500 buyers and media who got a sneak peek at the innovative brand’s groundbreaking new line of performance-and-comfort-centric footwear and apparel.

“From the moment the show began, it was clear that it was going to be huge,” said TRUE CEO Jason Moore. “Our booth, a constant hub of activity, was the epicenter of an incredible buzz that resonated throughout the event. We weren’t just participants; we were trendsetters, leading the charge in redefining golf footwear and apparel.

SQAIRZ Announces ProS2 Golf Shoes

SQAIRZ is excited to introduce the ProS2, the latest innovation in its 2024 men’s performance footwear lineup, designed to set a new standard in golfing excellence. 

The ProS2 combines state-of-the-art technology with sophisticated design to offer golfers an unparalleled playing experience. This shoe features their new ComfortFlex grain microfiber upper for unmatched breathability and lightweight comfort, alongside a sleek, luxury styling and a structure engineered for peak performance.

ANNIKA Women’s All Pro Tour Introduces the 59 Club

New for 2024, the ANNIKA Women’s All Pro Tour is excited to announce the ANNIKA WAPT 59 Club, an exclusive group of supporters committed to providing opportunities and advancement in women’s golf. 

The mission of the 59 Club is to reduce costs for the ANNIKA WAPT athletes by supplementing entry fees and purses at ANNIKA WAPT tournaments. Additionally, the ANNIKA Foundation will use a portion of the funds to further its initiatives in all levels of the women’s game.

SQAIRZ Announces First Ever Speed Rated VELO Golf Shoes

In an industry-first breakthrough, SQAIRZ is excited to announce the launch of the VELO, the world’s first speed-rated golf shoe, setting a new standard in performance footwear for the sport. Engineered for both power hitters and professional players, the VELO leverages cutting-edge technology to optimize energy transfer across elevated swing speeds, marking a monumental leap forward in golf footwear technology.

The VELO’s hallmark is its unparalleled speed-rated design, a pioneering innovation exclusively developed by SQAIRZ. At the core of the design is the SQAIRZ NRG-Direct film. The proprietary SQAIRZ NRG-Direct technology reduces energy loss in the high-stress lateral side of the shoe, and redirects that power upwards. This film provides weightless lateral and rotational support resulting in an average increase of 12 yards of distance and tighter dispersion. It’s not just a shoe; it’s a performance accelerator, designed to optimize energy exchange.

Callaway Apparel Debuts Spring 2024 Spring Collections

Callaway Apparel is pleased to announce the launch of its Spring 2024 collections for men and women- technically superior products designed for golfers. The Spring 2024 collections offer a wide range of lifestyle and performance pieces blending enhanced style, technically advanced fabrics and performance driven designs.

“These collections accentuate the importance we place on performance for today’s active golfer,” said Oscar Feldenkreis, CEO of Perry Ellis International. “Our design team has done a great job engineering technically superior products with an emphasis on function and on-trend styles. These collections are designed specifically to help golfers feel stylish, confident and comfortable so they can perform their best on and off the course.”

Motocaddy M7 Remote Electric Caddy Review - 2023 PGAPappas 12 Days of Christmas Giveaway Winner Guest Review

Here's another great guest review from a winner in my PGAPappas 12 Days of Christmas a few months ago.  This one comes from Mike (@mikekovatch on X) on his new Motocaddy M7 Remote Electric Caddy.

Mike's what you'd call a die-hard golf nut.  He plays all the time and is always happy to talk golf on X and Instagram.  Mike has been using his new M7 Remote a lot over the last month and honestly I'm not sure it gets any better than this one.

PUMA Golf Reimagines the Classics Infused with a Modern Edge and Announces the New Avant Golf Shoes

PUMA GOLF reimagines classics by introducing the new AVANT, which serves the sophisticated yet modern golfer. The shoe comes in both wingtip and saddle shoe models. Designed to offer the ultimate combination of classic styling and modern performance, the new Avant raises the level of fit and comfort while honoring the tradition of the game.

 “The saddle and wingtip styles were a lot of fun to design,” said Andrew Lawson, Senior PLM, Golf Footwear at Puma Golf. “We are entering the classics space. A traditional style is a first for us and we are super thrilled to be part of the action. We want to serve the golfer; we have been listening and are excited to deliver this trend to our golf consumer.”

Titleist Releases Trailer Premiere of New Original Docuseries Finding Feel

Titleist has released the trailer premiere of the new original docuseries "Finding Feel."

Here's a sneak peek into the world of irons development and the search to find the elusive perfect, pure iron feel.

USGA Announces Modifications to U.S. Adaptive Open: New Exemption Categories and Cut to be Administered in 2024

The United States Golf Association (USGA) today announced the six qualifying sites and the qualifying method for the 3rd U.S. Adaptive Open Championship, which will be contested at Sand Creek Station in Newton, Kan., on July 8-10. This year’s championship will also feature three new exemption categories and administer a cut for the first time. 

Conducted over 18 holes, the following qualifiers will be held at six sites across the United States between Apr. 15 and May 31. They will be managed by Allied Golf Associations (AGAs). In its first two years, the championship field was determined largely by Handicap Index®.

Tee Off in Style: The Ultimate Golf Experience at The Ritz-Carlton, Bacara and Cohiba Cigars

The Ritz-Carlton Bacara, Santa Barbara, announces an event that brings golfers to the edge of the Pacific Ocean to indulge in a premier round of golf, spectacular food, and the luxury taste of handcrafted Cohiba Cigars.

The March 14th event includes a day of golf at the historic Sandpiper Golf Club adjacent to Bacara, a bucket list course with vast greens and breathtaking ocean views. Haskell’s Food Truck will be found at the 9th hole, including Wagyu beef hot dogs and more - all while enjoying premier Cohiba Cigars. The day will end with an exclusive event at the Cohiba Experience at Bacara - the first permanent Cohiba lounge in the US. This Cohiba Community Event will also celebrate the launch of locker rentals for personal cigar storage.

The Path to Pinehurst Resort & Country Club Begins

The United States Golf Association (USGA) has announced that online entry applications are now available for the 124th U.S. Open Championship, to be played from June 13-16 on Pinehurst Resort & Country Club’s Course No. 2, in the Village of Pinehurst, N.C.

Thousands of golfers are expected to qualify for the championship through a two-stage process, with a final field of 156 players advancing to Pinehurst’s Course No. 2, where one will be crowned U.S. Open champion. Non-exempt players will compete in one of 109 local qualifiers hosted throughout the United States (with one in Canada) between April 22 and May 20.

Adidas Announces New Tour360 24 Golf Shoes

Heading into its 19th year of providing golfers with pinnacle performance in golf footwear, adidas completely redesigned its premium flagship footwear franchise from the inside out to introduce TOUR360 24. Wrapped in confidence, the newest chapter elevates every touchpoint for the foot with an eye on improving traction, stability and comfort to give golfers everything they need to perform their best on the course. The new footwear will come in both laced and BOA® models for men and women and will be available on adidas.com, the adidas app and at select retailers beginning Thursday, February 29.

The same way golf is a sport of constantly striving for perfection, adidas approaches each iteration of the TOUR360 with that same mindset. After pushing the TOUR360 to new heights in 2022, the brand utilized feedback from athletes and consumers around the world to target specific areas aimed at improving fit, durability and performance with this version. This in-depth and collaborative approach resulted in an elevated design with performance at the heart of every detail.

Q-School Graduate Broberg Finally Ready for the Big Time at International Series Oman

Kristoffer Broberg makes his eagerly awaited debut on both The International Series and the Asian Tour this week after securing his card at the start of the season, and the Q-School graduate is relieved to be finally making things happen at the stunning Al Mouj Golf course in Oman after a minor delay to proceedings.

The Swede secured his card in January thanks to a sensational display at Springfield Royal Country Club in Hua Hin, Thailand, where three eagles on two, 12 and 18 helped him to a stunning victory and one of 35 cards on the Asian Tour for the season.

The International Series Charts a New Path Ahead of the 2024 Season

On the eve of its third season, The International Series has unveiled a new campaign – ‘This IS… Everything’; highlighting the significance of the series to players from all over the world in today’s evolving golf ecosystem.

Launched in 2022, The International Series is a set of 10 elevated events that form an Asian Tour-sanctioned pathway to the LIV Golf League.

Junior Golf University Announces John A. Solheim Scholarship

Junior Golf University is proud to announce the new John A. Solheim Scholarship, named after the current longtime Chairman of PING Golf, to help enterprising high-school senior golfers with college expenses.

The scholarship will award $5,000 to the individual who lives by the same high character, integrity and core values as Mr. Solheim, demonstrates community involvement through extracurricular activities, impresses with a written essay, and is a proficient golfer.

Bobby Jones Links to Manage Ohio's Piqua Country Club

Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, proudly announces that it is now managing Dayton, Ohio’s Piqua Country Club, a classic Midwest property with a player-friendly 18-hole golf course. The original six holes were designed and built in 1896 – just eight years after the first golf course opened in the United States. In 1920, renowned course architect Donald Ross redesigned those holes and added three more. Later, the course had more enhancements and renovations, including the addition of nine holes designed by Jack Kidwell. Piqua is Dayton’s oldest golf course and Ohio’s second oldest.

“We courted several other management companies and what led us to BJL was the attention to detail and their team’s plan to orient their management strategy specifically toward our biggest needs,” said Piqua Board President Chris Francis. “Piqua has a tremendous history and great opportunity to welcome in more local young families who want to be a part of a historic golf course in superb conditions as well as the swimming pool and other excellent amenities here. We’re aligned with BJL to concentrate a push in our sales and marketing efforts and in elevating the food and beverage experience. We’re excited to move forward with BJL (as well as with our new, highly respected general manager) and benefit from their expertise and best practices in these areas.”