I'm talking of course about Costco's new $1.25 Kirkland golf ball, which is seemingly flying off the shelves at speeds faster than light. And at a price of $29.99 for two dozen balls, that shouldn't be entirely surprising.
I put them in play a few times last month, and they were definitely solid performing balls at a great price. But they didn't exactly blow me away or make me want to switch from the brands I normally play.