Mitsubishi and Aldila Golf shafts have a fever. And the only prescription is more trophies.
Jon Rahm won the BMW Championship today last week using an Aldila Tour Green 75 shaft in his Taylormade driver, and an Aldila Tour Green 85 in his Taylormade 3 wood. Rahm averaged over 313 yards off the tee at difficult Olympia Fields, while also hitting almost 79-percent of the fairways.
SRIXON®, a global leader in golf ball performance, announces the launch of the next generation of SOFT FEEL and SOFT FEEL LADY golf balls. Building upon Srixon’s continued success in the golf ball market – with more than 30% growth in market share year-to-date versus last year* – the new SOFT FEEL and SOFT FEEL LADY golf balls are now available in North America.
“This is our 12th generation SOFT FEEL golf ball, putting us at the forefront of the low-compression distance ball category,” said Brian Schielke, Marketing Director at Srixon. “With this new model, we’re excited to give golfers our longest SOFT FEEL to date, in a ball that maintains the signature feel golfers expect from a SOFT FEEL.”
The United States Golf Association (USGA) today announced that 16 additional players have earned exemptions into the 120th U.S. Open Championship, which will be contested at Winged Foot Golf Club (West Course), in Mamaroneck, N.Y., on Sept. 17-20, 2020. The 144-player field for the championship will be entirely made up of exempt players due to the impact of the COVID-19 pandemic.
Five players earned entry based on the three-event 2020 Korn Ferry Tour Series, which began with the Albertsons Boise Open and ended with the Tour Championship on Aug. 30. Exemptions also went to 11 players, who were not otherwise exempt, based on Week 34 of the Official World Golf Ranking (OWGR), as of Aug. 23.
Golf Pride®, a division of power management company Eaton and an industry leader in grip innovation, today announced that it was the leading grip brand in play during the second round of the 2020 FedEx Cup Playoffs, with 83% of the 69-player field trusting Golf Pride grips.
8 players who finished in the Top 10 chose Golf Pride swing grips at Olympian Fields, including both the Champion and sudden death playoff runner-up. In addition, 8 of the top 10 seeded players at the upcoming 3rd and final round – The Tour Championship at East Lake – will trust Golf Pride as they vie for the coveted FedEx Cup. The winner’s grip of choice at the BMW Championship was the Golf Pride MCC and the victory marks the 5th of his career. Players trusting Golf Pride have now won 5 FedEx Playoff events in a row, dating back to last year – 2 wins for the Golf Pride MCC and 3 wins for the Tour Velvet family.
SIK, The Fastest Growing Putter Company in Golf, announced today that they’ve partnered with Club Champion to offer custom fitting of a SIK Putter in all Club Champion fitting studios nationwide.
Established in 2010, Club Champion is the #1 golf club fitter, builder and retailer in the country and is headquartered in Willowbrook, IL. There are currently 74 fitting studios in major markets across the country with further expansion planned. The studios offer all top golf club, shaft and grip manufacturers in the industry, which are used to build trial clubs in real-time.
Tour Edge had a big week on the PGA Tour Champions at the weeklong, two-event Charles Schwab Series swing that concluded Wednesday in Branson, Missouri.
The surging brand out of the Chicago area is reporting a record number of clubs in play and two runner-up finishes with Exotics drivers in a five-day time span.
The United States Golf Association (USGA) along with the Ladies Professional Golf Association (LPGA) announced today the dates for the 2021 senior major championships. Brooklawn Country Club in Fairfield, Conn., will host the 3rd U.S. Senior Women’s Open Championship from Aug. 19-22, with French Lick Resort in French Lick, Ind., hosting the 4th Senior LPGA Championship presented by Old National Bank the following week, Aug. 23-29.
The U.S. Senior Women’s Open is the final addition to the 2021 USGA championship schedule. The Senior LPGA Championship and the U.S. Senior Women’s Open were both postponed in 2020 due to the COVID-19 pandemic.
Callaway Golf Company (NYSE: ELY), an industry leader in golf equipment and innovation, announced its new Big Bertha B-21 lineup of drivers, fairway woods, hybrids and irons.
These products are engineered with premium technologies and legendary Big Bertha design features, for distance any way you swing it.
Golf Pride, a division of power management company Eaton and an industry leader in grip innovation, today announced that it was the leading grip brand in play during the first round of the 2020 FedEx Cup Playoffs, with 84% of the 122-player field trusting Golf Pride grips.
100% of players who finished in the Top 10 chose Golf Pride at TPC Boston. The Tour Velvet not only was trusted to victory, but it was also the choice for the record-setting 59 during the week.
Golf Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer and trade trends, has announced that U.S. golf equipment sales reached the all-time greatest single month retail sales total since the Company started tracking data in 1997.
July’s total on and off course equipment sales of $388.6 million bested the next two all-time highest sales months ever (June 2007 of $368.1 million and June 2006 of $364.0 million). Four equipment categories, balls, irons, wedges and gloves also set all-time monthly sales records.
PUMA Golf has unveiled a Limited-Edition collection of products paying homage to each of the three host cities of this season’s FedExCup Playoff events.
The new collection is comprised of 6 caps, 3 pairs of shoes and 1 crewneck that borrow from various characteristics associated with these three great American cities: Boston, Chicago and Atlanta.
Honma, one of golf’s most prestigious and enduring equipment brands, proudly announces one of its most anticipated iron sets, the TR20B, is now available to the consumer market. Once only accessible to professionals, TR20B is designed for accomplished golfers who prefer the sleek look and precision responsiveness of a blade iron and appreciate expert craftsmanship.
As other driver and iron models in Honma’s TR20 (“Tour Release 2020”) line, like the TR20V and TR20P iron sets, which satisfy the players, and players distance market, continue to turn heads in the North American market, the TR20B brings better players an exciting option that delivers consistent performance and unsurpassed feel and feedback on every shot.
Eighty-five years after Frank Strafaci Sr. won the 1935 U.S. Amateur Public Links, his grandson, Tyler Strafaci, 22, of Davie, Fla., captured the U.S. Amateur Championship in dramatic fashion at Bandon Dunes Golf Resort. The fifth-year Georgia Tech senior rallied from an early 5-down deficit to defeat Southern Methodist University rising junior Charles “Ollie” Osborne, 20, of Reno, Nev., 1 up, in the 36-hole championship match.
It was Strafaci’s fourth consecutive match to be decided on the final hole. This time, he laced a 4-iron from 245 yards to 25 feet to set up a two-putt birdie, the 25th of the match between the two finalists. When Osborne, who pushed his 5-iron second from 212 yards to the right of the green, failed to convert his birdie from 18 feet, the match was over.
The bid to win the most prestigious amateur title in golf is now down to eight players.
Meet the 2020 U.S. Amateur Quarterfinalists.
Only one player in the game’s history has managed to win both a U.S. Junior Amateur and U.S. Amateur title, and it’s a household name: Tiger Woods. Two recent U.S. Junior Amateur champions put themselves in position to become the second player to accomplish the feat by winning a pair of matches on Thursday at Bandon Dunes Golf Resort.
The striking long-range performance of the Titleist T-Series T100•S and T200 player’s irons – powered by breakthrough technology for explosive distance in a player-preferred shape – can now be experienced in a stealthy all-black setup.
Available Aug. 28 for a limited time, the new T-Series T100•S and T200 Black irons are finished with a sleek High Polish Black PVD coating continually requested by tour players and members of #TeamTitleist. Each model is complemented by a glare-reducing matte black shaft – DG Onyx AMT Black (T100•S) or Project X LZ Onyx (T200) – and an all-black Golf Pride Tour Velvet 360 grip.
The unrivaled craftsmanship, performance and technology of Titleist Vokey Design SM8 wedges – the overwhelmingly most played wedges on the PGA Tour – will now be available in a tour-inspired all-black configuration.
This limited release features SM8’s Jet Black raw finish enhanced with black paint fill in the logos and graphics, complemented by a Dynamic Gold S200 Black Onyx shaft and exclusive Golf Pride New Decade Multi Compound Black/Gray grip with BV Wings.
SkyGolf®, maker of SkyCaddie®, the most-trusted rangefinders in Golf, announces the new SkyCaddie LX5 with ceramic bezel Smart Watch and the industry’s largest and most-brilliant color touch screen at 1.39 inches. Now available for order, this handsome new model includes all the same next generation technology as the original LX5 Smart Watch.
“The timing of this launch is perfect as we have sold out of the original SkyCaddie LX5 Smart Watch and are now on back order,” said Jacqui Surman, SkyGolf Senior VP and COO. “We have been blown away with how busy golf has been and really excited to see the LX5 flying off the shelf, especially during these uncertain times. The new LX5 with ceramic bezel offers a very stylish and classy look, making it a very handsome watch to wear on and off the course. Both models of the LX5 include most of the dynamic features that golfers rave about in our award-winning SX500 and SX400 handhelds, giving you the most accurate information conveniently located on your wrist.”
SIK Golf, (S)TUDY (I)N (K)INEMATICS, would like to congratulate PGA Tour Staff Professional, Bryson DeChambeau, on his Top 5 Finish at the 102nd PGA Championship held at TPC Harding Park in San Francisco, CA this past weekend.
DeChambeau recorded rounds of 68, 70, 66 and 66 to finish at 10 under par and capture a T-4th Place Finish.
Firestone Country Club, renowned as one of North America’s most historic venues for championship golf, is now allowing an exclusive opportunity for non-members to reserve a limited number of stay-and-play packages and experience its celebrated on- and off-course offerings.
Since the 1950s, the club and its famed South Course has annually hosted the biggest names in professional golf. In addition to being site of three PGA Championships, Firestone was the long-time venue for the PGA TOUR’s World Golf Championships-Bridgestone Invitational and its predecessor, the World Series of Golf. It currently hosts the Bridgestone SENIOR PLAYERS Championship, being held this week and televised on Golf Channel.
Golf Pride® a division of power management company Eaton and an industry leader in grip innovation, today announced that it was the leading swing and putter grip brand in play at the 2020 PGA Championship, with 86% of the field trusting Golf Pride grips.
Nine players who finished in the Top 10 and ties, including the champion, chose Golf Pride at the demanding TPC Harding Park. The winner trusted Golf Pride’s Z Grip Cord en route to capturing his breakthrough career major. In addition to touring professionals, 17 out of the 20 PGA Professionals who qualified to compete in the 2020 PGA Championship trusted their games to Golf Pride.
Cleveland Golf® is proud to announce the new Huntington Beach SOFT Premier putters, to go along with an array of new Huntington Beach SOFT models. Discover a new, premium putting experience and the confidence to sink more putts with the new Huntington Beach SOFT Premier, officially launching on Friday, Aug. 21, 2020.
Mizuno, founded in Osaka, Japan, in 1906, has long held an enviable industry and tour-wide reputation for crafting the very finest wedges in the game, offering golfers the ultimate blend of looks, feel, control and consistency around the green and on shorter approach shots.
For 2020, Mizuno has unveiled the ES21 range of wedges, engineered to help players generate the consistent spin rates needed for a more effective short game.
Mizuno, founded in Osaka, Japan, in 1906, has long held an enviable industry and tour-wide reputation for crafting the very finest irons in the game, offering golfers the ultimate blend of looks, feel and workability.
