Bryson DeChambeau Boldly Overpowers Bay Hill with Bridgestone Golf Ball to win Arnold Palmer Invitational

Bridgestone Golf star player Bryson DeChambeau captured his eighth PGA Tour victory on Sunday at the Arnold Palmer Invitational. DeChambeau’s confidence in his Bridgestone TOUR B X golf ball powered him to a final round 71 and 11-under-par total that was marked by massive drives, dominating shots from the rough, and excellent play on and around the rock-hard greens.

“Innovation and technology are the hallmarks of Bridgestone Golf,” said Dan Murphy, company President and CEO. “This is why Bryson and Bridgestone go so well together. His analytical approach to both his gear and technique are equally innovative and exciting.”

Titleist TSi3 Driver Review - Club Twirls are in Its DNA

There's something sensual about absolutely mashing your drive, splitting the fairway, and having the confidence to believe it's something you can duplicate every time you grab driver from the bag.  I can tell you this because it's exactly what I've experienced with the new Titleist TSi3 driver.

Titleist has implemented its most advanced technologies into the TSi3, making it a driver that delivers relentless distance and accuracy.

Callaway Announces Limited Edition Chrome Soft Truvis Shamrock Golf Balls

Callaway Golf has announced their new limited edition Chrome Soft Truvis Shamrock Golf Balls.

These new offerings are also available at retail and online starting today at a price of $47.99/dozen.

Cobra Golf Unveils Copper Series Players Irons

COBRA® Golf, a leader in golf club innovation, today unveiled its KING Copper Iron Series, introducing a stunning new copper finish, inspired by Rickie Fowler, in its popular player’s irons.

The family debuts a new addition to its player’s iron lineup with the KING RF Forged MB, and a new copper finish in the KING Tour, and the KING Forged TEC irons. The new copper versions offer the same performance technologies as the chrome models in a premium copper finish that is sure to turn heads on the course.

SIK Golf Expands C-Series Customization Options with New Black Matte Finish

SIK Golf, developer of Patented Descending Loft Technology (DLT), today announced the introduction of a new Matte Black finish, which will be available on all SIK putters for 2021 including arm locks and the Hot List Gold Medal winning Pro model.

The company, which is known for its data-driven approach to putter technology and fitting, adds the new aesthetic option as an extension of its customizable C-Series line-up, which already offered custom options for each clubhead, including hosel configurations, a variety of shaft choices, loft and lie angles, sightline type and location, and in some cases even head shape customization. A choice of custom headcovers is also available.

Bridgestone Golf Builds on Legacy of Ball Fitting with New Lady Precept

Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the release of the new Bridgestone Lady Precept golf ball. Building on a lengthy heritage that has produced the best-selling women’s ball of all time, the new Lady Precept is specifically designed to help players with moderate swing speeds hit higher and longer shots.

“A lot of brands have given up on a lady’s golf ball design and simply re-labeled one of their distance models,” said Elliot Mellow, Golf Ball Marketing Manager at Bridgestone Golf. “We actually design a ball that benefits this segment of players in a specific way.”

USGA Announces 2021 United States Team for 48th Walker Cup Match

The USGA’s International Team Selection working group today announced the 10 players who will make up the 2021 United States Walker Cup Team. The USA Team will meet Great Britain and Ireland in the 48th Match at Seminole Golf Club, in Juno Beach, Fla., Saturday and Sunday, May 8-9. It will be the first time the competition has been held in the spring on U.S. soil.

The 10-player team, which will be captained by Nathaniel Crosby, of Jupiter, Fla., includes Tyler Strafaci, 22, of Davie, Fla., who earned his place by winning the 2020 U.S. Amateur Championship. Three players earned places as the top three Americans in the World Amateur Golf Ranking® / WAGR® as of Feb. 10. They are: Ricky Castillo, 20, of Yorba Linda, Calif. (fourth in the WAGR); John Pak, 22, of Scotch Plains, N.J. (seventh in the WAGR); and Davis Thompson, 21, of St. Simons Island, Ga. (second in the WAGR).

USGA Selects Grand Reserve Golf Club in Puerto Rico To Host 2022 U.S. Women’s Amateur Four-Ball Championship

The USGA has announced the Grand Reserve Golf Club, in Puerto Rico, as the host site of the 7th U.S. Women’s Amateur Four-Ball Championship. The championship is scheduled for April 30–May 4, 2022. It will mark the first time a USGA championship is held outside of the U.S. mainland in a U.S. territory.

"We have a wonderful, longstanding relationship with the Puerto Rico Golf Association, and bringing a USGA championship to the island further demonstrates our commitment to working together even more closely moving forward,” said John Bodenhamer, USGA senior managing director, Championships. “The Grand Reserve has an impressive pedigree, and we very much look forward to bringing the Women’s Four-Ball there.”

Troon Names Shot Scope Preferred Retail Partner

Troon, the world’s largest golf management company, today announced that Shot Scope, a leading international manufacturer of GPS-based golf management systems, has become a Troon “Preferred Retail Partner.” The new alliance provides Troon customers and members with special access to products and programs designed to enhance on-course performance tracking and game management.

 

“Troon provides first-class golf experiences to thousands of players at 585-plus locations around the globe,” said Kris Strauss, Senior Vice President of Sales and Marketing, Troon. “By aligning with Shot Scope, Troon can further enhance that experience with innovative game management technology and resources. And equally important, through Shot Scope’s established international footprint, this is the perfect partnership to further connect with golfers around the world.”

Callaway Announces New Chrome Soft X LS Golf Ball

Callaway Golf officially announced their new Chrome Soft X LS Golf Ball. It promotes low spin for max distance, with Tour level short game control, and expands the popular Chrome Soft Golf Ball lineup.

This new golf ball is especially suited for better players who want to “bomb it” off the tee, with a tremendous combination of long distance and a straight ball flight from their longer clubs. It’s a 4-piece, single core construction that’s engineered to increase speed through a SoftFast Core, a Dual Mantle System, and a refined urethane cover. The high-speed core design is significantly larger to create more distance through the bag, and it works with the mantle system to deliver high resilience and speed.

Club Champion Signs Lexi Thompson As Newest Brand Ambassador

Club Champion, the nation’s leading custom club fitting and building company, is proud to announce a multi-year brand ambassador agreement with LPGA superstar and Major Champion, Lexi Thompson.

Through the partnership, Thompson will help strengthen Club Champion’s message that club fitting should be a core part of golf improvement for every golfer. Thompson has been a force on the LPGA for more than half of her life, and has the knowledge and experience to support club fitting as a practice.

Adidas ZG21 Golf Shoes Review

Calling the new Adidas ZG21 golf shoes worthy successors to the extremely popular Tour360 XT would be a true statement.  But it would also be an enormous understatement.

ZG21 takes the combination of comfort, stability, and traction to heights never before seen in a pair of Adidas spiked golf shoes, refusing to compromise in any of these performance areas.

Mitsubishi Golf Shafts Win PGA Tour Opposite Field Events at WGC-Workday Championship and Puerto Rico Open

Collin Morikawa won the WGC Workday Championship Sunday, using a Mitsubishi Diamana White D+ 60 in his driver and Mitsubishi Diamana D+ 80 in his fairway woods.  And Branden Grace won the opposite field event in Puerto Rico using a Mitsubishi Diamana TB 60 shaft in his driver.

Morikawa put on an absolute clinic from the tee, hitting 92.9-percent of the fairways on Sunday at The Concession course.  Not to be outdone, Grace also hit 92.9-percent of the fairways on Sunday at the Puerto Rico Open.

Evnroll Announces New V Series Putters

Evnroll has unveiled its new V-Series of putters, with V standing for versatile, delivering exceptional choice for golfers in 2021. Six of Evnroll’s most distinctive head shapes will be available, each with a choice of four different hosel options.

Evnroll has developed a highly sophisticated fitting program using the Quintic Ball Roll camera-based putting analysis system, and a variety of different head weights married with different grip weights, and shaft options.  After thousands of fittings, Evnroll has determined that golfers can significantly improve their putting by simply having a putter with the correct hosel to create optimized offset, toe hang and visual setup behind the ball at address.

Evnroll Unveils New Midlock Putters

Evnroll has unveiled “Midlock” for 2021 – a new full putter concept offering a streamlined and simplified version of the Armlock method.

As it eliminates the problem of overactive hands and wrists, Armlock has been made popular by a number of top players in recent years and has proven to be highly effective. However, due to issues around the cost of construction and the requirement for custom-fitting to suit individual golfers, Armlock putters have not become a standard offering from most major manufacturers.

Keith Mitchell Signs 3-Year Extension with Mizuno Golf

Mizuno has announced the re-signing of Keith Mitchell. The rising PGA Tour star, the first player to win on the PGA Tour using a Mizuno ST Series driver, has committed his future to Mizuno, agreeing a new three-year equipment deal that will see him play the brand’s metalwoods, irons and wedges as well as carry the iconic blue and white Mizuno staff bag and feature Mizuno branding on the side of his headwear until 2024.

Keith Mitchell has been part of Team Mizuno since his rookie season on the PGA Tour in 2018 and has won over $5 million in prize money in that time. The long-hitting 29-year-old, a University of Georgia graduate, claimed his first PGA Tour victory at the 2019 Honda Classic.

USGA Launches Deacon: An Innovative Green Section Solution to Help Courses Deliver a Better Golfer Experience

The United States Golf Association (USGA) has reached a key milestone in its efforts to support the long-term health of golf courses with the launch of Deacon, an innovative golf course management tool created to help operators improve the golfer experience by delivering better playing conditions while optimizing and prioritizing critical resource consumption.

Developed by the USGA’s Green Section and backed by its 100 years of hands-on industry experience, Deacon was designed to address two universal problems faced by golf courses: a gradual decline in participation due to a lack of satisfaction and rising maintenance costs. The digital tool is accessible online and available in both iOS and Android app stores.

Titleist and FootJoy Named Presenting Partners of National High School Golf Association

The National High School Golf Association announced that Acushnet Company brands Titleist and FootJoy have been named Presenting Partners for the NHSGA and its annual High School Golf National Invitational.

Acushnet is the global leader in the design, development, manufacturing and distribution of performance-driven golf products, which are widely recognized for their quality excellence. Titleist, the #1 ball in golf and one of its leading performance equipment brands, and FootJoy, the #1 shoe in golf and one of golf’s top performance wear brands, will bring their support to high school golfers, their parents and coaches.

Titleist Introduces Vokey Design SM8 Wedges in Slate Blue Finish

The overwhelming most played and best performing wedges in the game – Vokey Design SM8 –are now available in an ultra-premium Slate Blue finish.

Master Wedge Craftsman Bob Vokey has always stressed the importance of players having confidence in their wedge at address – and finish plays a key role.

ORCA Golf Bags Release First Retail Bag Line

Five years ago when Deborah and Erica Bennett started to design and build customized golf bags for large corporate tournaments, charities and individuals, they were comfortable in their niche and thrilled with the response they received about their unique products.  During those years they were often asked by golfers and passersby if they could buy ORCA golf bags at retail.  Starting today, ORCA Golf Bags can now proudly answer, “yes,” as the company launches its first line of golf bags available for individual purchase.

The new line of ORCA bags includes six styles, each with ORCA Golf Bags’ unique styling to separate it from the crowd of mass produced bags.  To further underscore the point of ORCA bags being unique, the name of each bag is related to the ORCA narrative.  For the Bennetts, the ORCA is symbolic of being strong, powerful and unique, especially in an ocean of so many types of animals.

Galvin Green Attracting Growing Number of Younger Golfers

Leading high-performance golf clothing brand Galvin Green has seen a surge of interest from younger golfers amongst its customer profile over the past year.

The largest percentage of purchasers of its award-winning Multi-layer garments are now golfers aged between 25-34 years old, which is also the fastest-growing age range for the brand. While the number of younger golfers aged 18-25 buying Galvin Green between 2019 and last year almost doubled.

PUMA Golf Announces IGNITE FASTEN8 Golf Shoes

PUMA Golf introduced the newest addition to its popular spikeless franchise, the IGNITE FASTEN8, continuing to deliver premium comfort, top-notch performance and versatile style that golfers of all levels will appreciate.

The IGNITE FASTEN8 ($120) family provides wearers added stability with a new, exacting fit, in multiple sleek designs, featuring both a traditional lace up style and PUMA’s proprietary DISC technology, and also a PRO version with a microfiber upper. The FASTEN8 lace version is also available in several eye-catching colorways for women ($100).

Tour Edge Signs PGA Tour Champions Player Ken Duke to Professional Staff

Tour Edge announced that they have signed PGA TOUR winner Ken Duke to their professional tour staff.

Duke played a Tour Edge Exotics EXS 220 driver, fairway, hybrid and an Exotics utility iron for the entire 2020 season.

Shot Scope PRO L1 Laser Rangefinder Review

The new PRO L1 laser rangefinder excels in accuracy, speed, distance range, and ease of use.  It even incorporates some high-tech pin seeking features like slope measurement. 

And for a price less than $200, you'll be hard pressed to find a quality rangefinder at a better value.

Titleist Reveals New TSi2 and TSi3 Hybrids

Titleist has consistently promoted hybrids as scoring clubs – as opposed to rescue clubs - and the new TSi2 and TSi3 hybrids represent a new standard within the category. Engineered for golfers seeking long iron replacements, these new hybrids offer two distinct looks and performance options, including improved adjustability, sound and feel.

The new hybrids complete the popular TSi metals line, complementing the TSi2 and TSi3 drivers and fairway metals, which have gained considerable momentum across the worldwide professional tours and in the marketplace since their November introduction. Both models feature Carpenter 455 forged faces.

Titleist Announces New TSi4 Driver

The introduction of the new Titleist TSi4 driver provides golfers seeking ultra-low spin performance with the advanced speed and distance gains that have made Titleist TSi2 and TSi3 the most played driver models this season on the PGA Tour.

The new TSi4, the driver choice of Adam Scott, Russell Henley and Richy Werenski, among others on the PGA Tour, is engineered to be a high-speed, ultra-low spin design – challenging the notion that a driver designed for extreme spin reduction can’t produce that level of ball speed.

Titleist Introduces New Ultra Lightweight TSi1 Metals

Building upon the overwhelming momentum and immediate success of the popular TSi2 and TSi3 metals, Titleist introduces the new, comprehensive TSi1 family, engineered for the moderate (less than 90 mph) swing speed player seeking increased club and ball speed with control off the tee and from the fairway. The moderate swing speed player represents approximately 30 percent of all golfers making the TSi1 metals an important offering to maximize their performance potential.

The new TSi1 drivers, fairway metals and hybrids will be available for fittings beginning February 17 and in golf shops on February 26.

USGA Names Mike Whan as CEO

The USGA announced today that Mike Whan will join the organization this summer as CEO, and will become the eighth top executive in USGA history.

Last month, Whan announced his intention to step down as LPGA Commissioner in 2021, after his organization completes a search for the next Commissioner. His transition follows an impressive 11 years at the helm of the LPGA, during which the organization experienced historic growth in virtually every aspect of the business.

Tour Edge Announces Two New 721 Irons Featuring Vibrcor

Tour Edge, the pound-for-pound industry leader in performance and innovation, today announced the all-new Exotics 721 Series irons: the C721 iron and the E721 iron.

These ultra-premium irons provide all new design concepts and ground-breaking technology from Tour Edge that takes the Exotics 721 Series to an entirely new level of performance.

New Odyssey 10 Putters Announced

When Odyssey introduced the Ten shape a few years ago, it immediately became a popular choice on Tour and with golfers who wanted to putt with more confidence. This proven head design puts an emphasis on alignment and high MOI, and they improved on those two key performance features dramatically.

The new Odyssey Ten lineup showcases exceptional alignment systems, including 2-Ball and Triple Track in a head construction that’s sleeker and more forgiving. In fact, this is the best 2-Ball that Odyssey has ever made, with a profile that allows you to frame the ball at address like never before.

Bridgestone Golf to Increase Ball Manufacturing by 30% to Meet Demand for Tour B and New e12 Contact

Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the company’s manufacturing facility in Covington, GA, has increased production capacity by 30% to help satisfy the strong consumer demand for TOUR B golf balls as well as the new e12 CONTACT. Additionally, Bridgestone Golf has also increased its production staff by approximately 20%, the majority of which is drawn from the local community.

“According to the NGF, rounds in 2020 were up over 13%, but our sales were up approximately 19%, so we were significantly ahead of the pace,” said Bridgestone Golf CEO and President, Dan Murphy. “We simply can’t meet consumer demand at our standard manufacturing rate so a major increase in our capacity was necessary. We’re very pleased to increase production while also adding a significant number of new employees.”

Miura Golf Announces PI-401 Irons

Miura Golf has announced the new PI-401, the first player improvement iron in the distinguished Japanese manufacturer's history.

The PI-401 makes it possible for golfers of all levels to experience the renowned sound, feel and performance of a Miura iron.  The forged face and cast body meld the latest performance enhancing technology with six decades of clubmaking craftsmanship to produce maximal distance and forgiveness.

Club Champion Golf Now Has 79 Fitting Stores

Custom club fitter Club Champion announces the opening of three new fitting studios this month, located in Des Moine, IA; Tacoma, WA; and Livingston, NJ. The stores are open and accepting fitting appointments. This brings the brand’s nationwide footprint to 79 stores, with four more planned in the near future.

Club Champion fits, sells and builds custom golf clubs using brands like Callaway, TaylorMade, Titleist, Cobra, Fujikura, Golf Pride and many more. The company delivers a Tour-quality fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.

Sink More Putts with Additional Frontline Models from Cleveland Golf

Golfers who enjoy straight putting will be excited to try Frontline from Cleveland Golf. Weights in the face have been shifted forward resulting in straighter putts, even when the sweet spot is missed. These golfers also enjoy better aim, more consistent distance, and a superior fit.

With an expanded lineup of designs and models to choose from, Frontline delivers a putter to fit any putting stroke and any player preference.

Galvin Green Unveils GameDay Collection for 2021

The degree of preparation behind a serious golfer’s most enjoyable GameDay experience and a quest for even greater product sustainability are at the heart of the Part One 2021 range from leading apparel brand Galvin Green available from today.

More than 30 years of playability expertise and a true passion for the game ensures that tangible performance benefits are built into every detail of the new lightweight, high performance garments that deliver compatible layers designed to enable golfers to perform at their best even in the most extreme playing conditions.

Titleist Launches Virtual Tour of Pro V1 Manufacturing Process

The manufacturing process for the new Titleist 2021 Pro V1 and Pro V1x golf balls – encompassing over 200,000 square feet of engineering innovation – is now on display for golfers around the world through the Titleist Ball Plant 3 Virtual Tour on Titleist.com.

The virtual tour follows the same journey around the manufacturing floor that golfers take when they make the trip to Massachusetts to visit Ball Plant 3 (BP3) in person – exhibiting how each layer of a Pro V1 and Pro V1x comes together to deliver the best performing, most consistent and highest quality golf balls in the game.

PUMA Golf X Arnold Palmer 2021 Collection

The multi-colored umbrella logo, universally known to golfers, celebrates one of the most recognized icons in the sports world. And on National Umbrella Day, PUMA Golf announced its second collaboration with Arnold Palmer Enterprises, a collection that embodies The King’s timeless style as it would come to life today.

The PUMA Golf x Arnold Palmer Collection celebrates the life and excellence of golf’s global icon through nostalgic colors, unique prints and personal detailing on each piece.

PXG Releases New 2021 0211 ST Irons

PXG, an innovative golf company dedicated to developing high-performance equipment and apparel, has released new, smoking hot super tour blades. PXG 2021 0211 ST Irons are no-nonsense triple-forged blades that push distance and workability for skilled golfers. Part of PXG’s All-New 2021 0211 Golf Club lineup, ST Irons also carry a killer price.

“We couldn’t help it. We had to see if we could develop a pure tour blade that packs a punch at a killer price tag,” said PXG founder and CEO Bob Parsons. “Good enough for the tour, but designed for the average Joe, 0211 ST Irons feel as good as they look and perform like a car on rails.”

Titleist Introduces New Scotty Cameron Phantom X Putters

Drawing on his extensive experience with golf’s greatest players, Scotty Cameron has bolstered the high-tech Phantom X family with four new tour-inspired setups. The updated Phantom X 5 and Phantom X 5.5 replace current in-line models, while the new Phantom X 11 and Phantom X 11.5 - compact wingback mallets - add new options engineered for performance.

Available on March 26 in golf shops worldwide, the new Phantom X putters are inspired by the designs that Master Putter Maker Scotty Cameron has crafted for tour players around the globe. All four putters feature solid stainless steel faces and bodies with new shapes and neck configurations.

Wilson Golf Extends Staff Model Wedges with New Tour Grind Models

Wilson Golf has extended its renowned Staff Model wedge range by adding a new Tour Grind model to the line for players who demands absolute precision around the greens.

Tour Grind was created with direct input from Wilson Staff players like Gary Woodland and Padraig Harrington, and gives golfers the chance to play wedges with these custom Tour grinds that are usually reserved only for Tour players.

New Exotics 721 Metalwoods Featuring Ridgeback, Diamond Face 2.0 Technology Announced by Tour Edge

Tour Edge, the pound for pound industry leader in performance and innovation, today announced the all-new Exotics 721 Series metalwoods: the C721 driver, C721 fairway metal and C721 hybrid.

These ultra-premium metals provide all new design concepts and ground-breaking technology from Tour Edge that takes the Exotics 721 Series to an entirely new level of performance.

Bay Boy Nitron Push Cart Craze Continues into 2021

Bag Boy push cart sales continue to soar, reaching record sales numbers in 2020. Continuing the positive momentum into 2021, January closed with sales up 62% over prior year. Push cart and rental cart spring and summer bookings also remain at an all-time high.

With the surge in popularity of push carts, Bag Boy worked diligently with its suppliers to increase production and inventory levels to meet the increased demand. “We’re thrilled to see the increase in new walking golfers,” said Perry Hilbert, Sales Manager at Bag Boy. “With the spring golf season approaching, we expect the positive push cart momentum to continue in 2021.”

Club Champion Now Offers Over 50,000 Hittable Combinations

Offerings from PRGR Golf, an expansion of Edel selections and more additions have pushed custom fitter Club Champion over the 50,000 mark for in-store hittable combinations. The company reached the 45,000 mark in March of 2020 and has been steadily expanding their offerings since.

“We’re excited to up the ante this year,” said Nick Sherburne, founder of Club Champion. “By continuing to bring in new options, we’re able to provide such a deep well of fitting solutions so we can continue to provide Tour-level service for any and every golfer.”

Bernhard Langer Joins Tour Edge Professional Staff

Today Tour Edge announced that Bernhard Langer, the #1 ranked player on the PGA Tour Champions, has joined its professional Tour staff in a multiyear agreement.

Langer recently played a Tour Edge Exotics EXS Pro Hybrid at the November Masters that helped the age-defying legend become the oldest player to make the cut in Masters history.

Srixon Announces ZX4 Irons - Their Most Forgiving Irons Ever

SRIXON®, a global leader in golf equipment innovation, announces the launch of the all-new ZX4 Irons, a fully hollow, face-forged iron set that brings forgiveness to the Srixon irons family.

The ZX4 Irons officially launch in North America on March 5, 2021.

ECCO Golf Launches BIOM H4 Golf Shoes

ECCO Golf has announced the launch of BIOM® H4, the latest offering from the award-winning ECCO BIOM line featuring innovative stability and traction technology for advanced performance and motion control through the swing.

Offered in four colorways for both men and women, BIOM H4 boasts a visible T. PU stabilizer that wraps around the foot from the outsole to the midsole for enhanced stability, while adding to the contemporary design with vibrant color pops in certain styles.

Callaway Footwear Introduces Coronado v2 and Coronado v2 SL Golf Shoes

Callaway Footwear has added the Coronado v2 and Coronado v2 SL to its 2021 footwear collection. The Coronado, launched in 2018, quickly became one of the top-selling golf shoes in the Callaway footwear line.

For 2021, the Coronado v2 and Coronado v2 SL debut with enhanced performance technologies for exceptional comfort and stability in every step.

TopGolf Announces 9-Shot Challenge - Global Tournament Series Kicks Off Saturday February 6

Growing the game of golf has seemingly always been a challenge, yet it continues to be the sports number one priority.  Topgolf Entertainment Group (TEG) has made its mission and worked tirelessly to make the game of golf more accessible and entertaining through meaningful, tech-driven golf experiences.

To further its cause of growing the game, TGE created a first-of-its-kind competition known as the “9-Shot Challenge” global tournament, which kicks off this Saturday, February 6th.

USGA and R&A Announce Golf Equipment Research Topics and Proposed Equipment Standard Changes

The USGA and The R&A are re-engaging with the golf industry on the Distance Insights project, which aims to help achieve a more sustainable long-term future for golf.

The governing bodies are issuing specific Areas of Interest to help mitigate continuing distance increases and three proposed changes to the Equipment Rules to ensure their effectiveness in relation to distance limits.