USGA Welcomes 135 P.J. Boatwright Interns in 30th Anniversary Class

The USGA will fund 135 internships across its network of 59 Allied Golf Associations (AGAs) in 2021 through the P.J. Boatwright Jr. Internship Program, which is celebrating its 30th anniversary this year.

Since the program’s inception in 1991, the USGA has invested more than $30 million into cultivating future leaders of the golf industry by providing qualified applicants of all backgrounds with paid, hands-on experience as staff members at state and regional golf associations. The program has helped launch the careers of more than 3,000 individuals, with alumni holding leadership positions throughout the golf and broader sports industries and beyond.

USGA Announces Tee Times for 6th U.S. Amateur Four-Ball Championship

The United States Golf Association (USGA) has announced tee times for the first two rounds of the 6th U.S. Amateur Four-Ball Championship, Saturday (May 22) and Sunday (May 23), at 7,475-yard, par-72 Chambers Bay, in University Place, Wash., and at 7,279-yard, par-71 The Home Course, in DuPont, Wash.

The U.S. Amateur Four-Ball consists of 36 holes of stroke play on May 22 and 23, after which the 128 sides (256 players) will be reduced to the low 32 sides (64 players). There will be five rounds of match play at Chambers Bay, starting May 24. The quarterfinals are slated for May 25, while the semifinals will be played the following morning. The championship is scheduled to conclude with an 18-hole final on Wednesday, May 26, starting at 1 p.m. PDT.

Under Armour Spieth 5 Spikeless Golf Shoes Review - The Best UA Golf Shoes to Date

Ever since Under Armour released their first Jordan Spieth model golf shoes four years ago (the Spieth One), there's been a strong diversity of opinion about them with each successive release.  From comfort and fit to traction and design, feelings on the Spieth shoes were mixed.

And I can tell you right off the bat, there will be a striking consensus about the new Spieth 5.  In every way possible, these are the best Spieth shoes Under Armour has ever designed (and it's not even close).

USGA Announces Special Exemption for Phil Mickelson into the 121st U.S. Open Championship

The United States Golf Association (USGA) today announced that Phil Mickelson has received a special exemption into the 121st U.S. Open Championship, which will be conducted June 17-20 at Torrey Pines Golf Course in San Diego, Calif.

“Phil Mickelson’s incredible USGA playing record and overall career achievements are among the most noteworthy in the game’s history,” said USGA CEO Mike Davis. “We are thrilled to welcome him to this year’s U.S. Open at Torrey Pines.”

Twelve Past Champions Scheduled to Compete in 41st U.S. Senior Open in Omaha

The United States Golf Association (USGA) today announced that it has accepted 2,999 entries for the 41st U.S. Senior Open Championship, scheduled for July 8-11, 2021 at Omaha (Neb.) Country Club. Twelve past champions are among the 84 players who are currently fully exempt into the championship.

Kenny Perry, the 2013 and 2017 champion, and 11 other Senior Open champions are fully exempt from having to qualify for the championship. They are: Olin Browne (2011), Brad Bryant (2007), Roger Chapman (2012), Fred Funk (2009), Bernhard Langer (2010), Jeff Maggert (2015), Colin Montgomerie (2014), Don Pooley (2002), Eduardo Romero (2008), Gene Sauers (2016) and David Toms (2018).

Annika Sorenstam to Compete in Her First U.S. Senior Women’s Open Championship

Three-time U.S. Women’s Open champion Annika Sorenstam has filed an entry as a fully exempt player for the 3rd U.S. Women’s Senior Open Championship, which is scheduled for July 29-Aug. 1, 2021, at Brooklawn Country Club in Fairfield, Conn. 

 

Sorenstam, who turned 50 last October and plans to make her U.S. Senior Women’s Open debut, was elected president of the International Golf Federation last December. She competed on the LPGA Tour in February at the Gainbridge Classic on her home course, Lake Nona Golf & Country Club,13 years removed from her last competitive start. Sorenstam made the 36-hole cut, her 299th made cut in 308 career LPGA Tour starts. The 2003 World Golf Hall of Fame inductee has competed in 15 U.S. Women’s Opens, with three victories and seven finishes inside the top 10.

USGA Announces Special Exemption for Cristie Kerr into the 76th U.S. Women’s Open

The United States Golf Association (USGA) has announced that 2007 U.S. Women’s Open champion Cristie Kerr has accepted a special exemption into the 76th U.S. Women’s Open Championship, which will be conducted June 3–6 at The Olympic Club (Lake Course) in San Francisco, Calif. 

 

Kerr, 43, captured the 2007 U.S. Women’s Open at Pine Needles Lodge and Golf Club in Southern Pines, N.C., defeating Lorena Ochoa and Angela Park by two strokes. Kerr, a 20-time winner on the LPGA Tour, will be making her 24th consecutive start in the U.S. Women’s Open. She has finished in the top 10 eight times, most recently in the 2016 U.S. Women’s Open at CordeValle in San Martin, Calif. Kerr was also a member of the 1996 USA Curtis Cup Team.

FootJoy Introduces Southern Living Collection

FJ continues to innovate as the leader in golf wearables with the Southern Living Collection. This collection is FJ’s take on timeless Southern Style, which celebrates the effortless, yet sophisticated charm of the Low Country. The apparel pieces combine a casual, Southern style with premium, lightweight materials and advanced performance fabrics.

Southern Living commemorates the 2021 PGA Championship at Kiawah Island by featuring warm, inviting Southern-inspired colors with a modern twist on traditional seersucker print.

TaylorMade Golf to be Acquired by Centroid Investment Partners

TaylorMade Golf Company, Inc. has announced that its current financial sponsor, KPS Capital Partners has signed a definitive agreement, through an affiliate, to sell TaylorMade Golf Company, Inc., to Centroid Investment Partners, a Seoul, Korea based private equity firm. Financial terms of the transaction were not disclosed.

Established in 1979, TaylorMade is a leading global manufacturer of golf equipment, balls, bags and accessories with a #1 or #2 market position in most of its key categories and markets. For over 40 years, TaylorMade has brought innovative, high performance product technologies to golfers worldwide and has an unrivaled portfolio of athletes across the global tours including world #1 Dustin Johnson, Tiger Woods, Rory McIlroy, Tommy Fleetwood, Collin Morikawa, Rickie Fowler, Matthew Wolff, SH Park, Charley Hull, Maria Fassi and Sierra Brooks.

Tour Edge Sets Record for Clubs in Play at Major Championship

Tour Edge set a new personal best for the number of clubs in play in a PGA TOUR event and at a Major Championship this past week at the Regions Tradition with 55 total Exotics clubs in play, according to the Darrell Survey.

In total, 21 various Exotics drivers, fairways, and hybrids, eight Exotics utility irons, two sets of Exotics C721 irons, two sets of Exotics Forged irons and five EXS Blade Wedges were in play by 17 different players at the Regions Traditions.

Shot Scope Releases 2021 Strokes Gained E-Book

Shot Scope, a leading international manufacturer of GPS-based golf management systems, including the award-winning V3 Smart Golf Watch, today released the 2021 Strokes Gained e-book, a 4th Edition resource guide available free for golfers to better understand the importance of analyzing strokes gained vs. traditional swing statistics. The new e-book is available at https://shotscope.com/golf-ebooks/.

“Strokes gained is a way of analyzing where a player sits when comparing every aspect of their performance with other players within a dataset,” said David Hunter, CEO, Shot Scope. “Through our 2021 e-book and our overall performance tracking platform, and based on swing data captured from thousands of golfers around the world who use our GPS Smart Watches, this approach to performance analysis allows golfers to gain a greater understanding of areas within of their game they may need to work on to improve their overall scoring average. This is accomplished by isolating individual aspects of a player’s game and comparing it to the entire Shot Scope dataset to deliver efficient results.”

PGA Merchandise Show Will Feature New Enhancements in 2022

PGA Golf Exhibitions, in partnership with the PGA of America, has announced several initiatives regarding the annual PGA Show and year-round programs that will continuously connect the industry and drive forward golf business.

Welcoming the golf industry back together Jan. 25-28, 2022, in Orlando, the experience will be a reimagining of the flagship PGA Show including sharing plans to enhance in-person business interactions, experiential product education and comprehensive golf merchandise sourcing.

PUMA Golf Announces 2021 Volition America Collection

PUMA Golf has unveiled its latest Volition America X PUMA Golf Collection, just in time to celebrate Memorial Day on the links.

The 2021 collection continues to make a patriotic statement with stylish, performance-ready pieces that are designed to honor and support the families of our military heroes through the Folds of Honor Foundation, a non-profit dedicated to providing educational scholarships to spouses and children of America’s fallen and disabled service-members.

Cuater Wildcard Leather Golf Shoes Review - Everything You Want in a Sneaker Style Golf Shoe

The new Cuater Wildcard (leather) pretty much have everything you’d want in a spikeless, sneaker style golf shoe.

The low profile fit makes you feel extremely connected to the ground.  And a thick cushion in the footbed is soft enough for fantastic, all-round comfort but also firm enough to feel very stable.

Titleist TSi3 Hybrid Review - A Triple Threat of Fantastic Performance

The new Titleist TSi3 hybrid is one of my favorite and best performing clubs I've hit this year.  It's compact looking at address, and convincingly delivers more iron-like precision than a larger hybrid.

Trajectory, descent, and spin are ideal to hold any green, and yet with a little ball position adjustment you can also hit this for maximum roll out to advance on longer holes.  TSi3 really is a hybrid that does everything you'd want and more.

USA Defeats Great Britain and Ireland to win Walker Cup at Seminole

This 48th Walker Cup Match will long be remembered for the strength and grit of both the USA and Great Britain & Ireland Teams in the face of unusually adverse circumstances. Still, only one team could earn the chance to hoist the most prestigious team prize in amateur golf, and it was the USA coming out on top, 14-12, to win its third consecutive Walker Cup.

With abundant sunshine and a steady breeze off the Atlantic Ocean making Seminole play exceedingly difficult on Sunday, especially on and around the greens, the players faced a stern mental and physical test. The USA entered the day with a 7-5 lead, which was trimmed to 8½–7½ after the GB&I Team took 2½ out of 4 points in the morning foursomes session.

Cobra Golf Announces Limited Edition Volition America RADSPEED Drivers

Just in time to celebrate Memorial Day on the links, COBRA Golf is introducing a new addition to the Volition America Golf Collection, the Limited-Edition VOLITION RADSPEED and RADSPEED XB Drivers ($549). A portion of the proceeds from this one-of-a-kind driver will go to the Folds of Honor Foundation, supporting the families of American military heroes.

The new LE VOLITION RADSPEED Driver is designed in a patriotic Red, White, and Blue colorway with a stunning pearl white carbon crown and a blue PVD CNC Milled Infinity Face. A Project X HZRDUS Smoke RDX Blue shaft in an IP finish and custom black and red Lamkin Crossline CONNECT grip finish off the unique look that is sure to grab attention on the tee all year round.

Galvin Green Wins Global Sports Technology Award for Sustainability in Sport

Galvin Green, the leading high-performance golf apparel brand based in southern Sweden, won the coveted ‘Sustainability in Sport’ title at the 2021 Sports Technology Awards ceremony in London yesterday ahead of an impressive shortlist of product innovators.

Viewed by a global audience of more than 700 sports tech experts and promoters on a sophisticated virtual platform, Galvin Green was recognized for its constant drive to push the boundaries of technical fabrics while maintaining the highest standards in environmental protection. In particular, the judges praised its range of INSULA™ sweaters made from recycled plastic bottles, which they described as: “an innovative product with a timely purpose…the data, clarity of vision and targeted approach all support a clear road map for the brand.”

PUMA Golf Announces New Pop Top Speaker to Rock Your Golf Game

PUMA Golf is introducing its new PopTop speaker, perfect for golfers who enjoy listening to their favorite tunes on the links. The PopTop powered by Speaqua Sound Co. is designed to deliver premium sound from the course to the beach, poolside, or anywhere the music and your favorite beverage may take you.

The new, larger PopTop, will take you from an early morning tee time straight to the 19th hole, delivering 10+ hours of battery life, with the bonus of phone charging capabilities. Additionally, the speaker features a built-in-ball marker and handy bottle opener, so you can tee-it-up and turn-it-up all round long.

Golf Datatech and National Golf Foundation Look to Expand Rounds and Played Research

The National Golf Foundation and Golf Datatech, LLC who for years have collaborated in providing the industry with monthly rounds played reports, are heightening their efforts to recruit more golf courses and operators to participate in the ongoing tracking study, with the goal of producing more finely-tuned research for every city and state in the U.S.

Golf Datatech and NGF work together to solicit monthly rounds played information from more than 14,000 U.S. golf facilities, aggregating and analyzing data for reports that detail year-over-year changes in play by region and state, as well as in select major cities. Through their combined efforts, the number of participating golf facilities has risen to almost 18% of all U.S. facilities.

Daly, Petrovic Earn Runner-Up and Langer Finishes Fifth Using Tour Edge Clubs at PGA Tour Champions Insperity Invitational

The Insperity Invitational is a PGA Tour Champions event that has been good to Tour Edge and their staff players, and the 2021 rendition was no different.

Tour Edge staffer Scott McCarron came into the event as the defending champion from the 2019 tournament after last year’s cancellation and Bernhard Langer is a 4-time champion of the longtime event.

Adidas Stan Smith Special Edition Spikeless Golf Shoes Review

If you missed out on the iconic Adidas Stan Smith Golf Limited Edition shoes earlier this month (they sold out in less than an hour), I have some good news for you.

Tomorrow morning (May 1st, at 11 am EST) Adidas will be releasing another pair of Stan Smith Golf shoes, and this time they'll be an OG white and green colorway, and also waterproof.

Bridgestone Golf Announces First Tee Edition e6 Golf Ball in Partnership with PGA Tour Superstore

Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today that a special First Tee edition e6 will be available exclusively through PGA Tour Superstore. A portion of the proceeds will go directly to First Tee, a youth development organization that helps kids and teens build their strength of character through golf.

“We’re very pleased to offer this special First Tee edition e6, exclusively at PGA Tour Superstore,” said Dan Murphy, President and CEO, Bridgestone Golf. “For decades, First Tee has done very fine work, helping young people learn and grow through the game of golf, building strong individuals and communities. It is an honor to create a dedicated product where the proceeds from the sales will bolster their charitable endeavors.”

PUMA Golf Releases New Excellent Golf Wear Collection

Today’s golfer comes from all walks of life. They are fashion conscious, with on course style that reflects their experiences and their backgrounds. Today, golf culture has a new dress code, and PUMA’s latest Excellent Golf Wear collection was inspired by these new golfers who bring their own sense of fashion, culture, and individuality to the course.

PUMA Golf’s 2021 Excellent Golf Wear Collection (EGW) is performance sportswear designed to meet the needs of the modern golfer; equally suited for a trip to the gym, for a drink with friends or an afternoon nine. This versatile collection blends golf and streetwear through lifestyle silhouettes that are fabricated to perform on the course yet deliver comfort and style for everyday life.

Club Champion Golf Driver Fitting Review - PGAPappas Swing into Spring Giveaway

You guys know I'm all into Club Champion.  I've been fit there multiple times for different clubs, and each time the experience has been utterly fantastic.

I like to share as much of everything golf I do with all of you, from equipment and course reviews, to Play with Pete Invitationals and giveaways.  And recently I had a Club Champion (Swing into Spring) driver fitting giveaway here on my blog, twitter, and Instagram.  And the winner Erik had "one of his best golf experiences ever."

Bryson DeChambeau among 9 champions exempt for 121st U.S. Open at Torrey Pines

The United States Golf Association (USGA) has accepted a total of 9,069 entries for the 121st U.S. Open Championship on the South Course at Torrey Pines Golf Course in San Diego, Calif. The U.S. Open will be held at the course for the second time on June 17-20, 2021.

More than 9,000 U.S. Open entries were received for the ninth consecutive time and the 12th time overall. The USGA accepted entries for the 2021 U.S. Open from golfers in 50 states, including 1,222 from host state California, as well as the District of Columbia and 70 foreign countries.

Newport Country Club Will Host 2024 U.S. Senior Open Championship

The United States Golf Association (USGA) has announced that Newport (R.I.) Country Club will host the 44th U.S. Senior Open Championship. The historic venue was originally scheduled to be the host site of the 2020 championship, but it was canceled due to the COVID-19 pandemic.

This will be the fifth USGA championship to be held at Newport Country Club, which hosted the inaugural U.S. Open and U.S. Amateur championships in 1895. The dates of the U.S. Senior Open are June 27-30, 2024.

Honma Released New Limited Edition T//World GS Red Driver

Iconic golf equipment brand Honma released its T//World GS (Gain Speed) family of clubs to instant acclaim earlier this spring. Now, the brand known for beautifully crafted performance announces its new, very limited-edition GS Red driver is now available.

The exquisitely designed red driver delivers the same game improvement technology as the original T//World GS model, bringing players of varying abilities increased clubhead and ball speed with maximum forgiveness.

Aaron Baddeley Joins True Spec Golf Tour Team

True Spec Golf has introduced the latest Tour Ambassadors representing True Spec’s uniquely data-driven approach to equipment management: PGA Tour veteran Aaron Baddeley, European Tour winner Sam Horsfield, and LPGA rising stars Albane Valenzuela and Giulia Molinaro.

True Spec’s Tour team is the result of True Spec Master Fitters having worked with a variety of PGA, LPGA and Champions Tour players over the years to build their equipment to the precise specifications derived from the fitting process.

USGA to Welcome a Limited Number of Fans in June at 2021 U.S. Women’s Open and U.S. Open Championships

The USGA announced today that the 2021 U.S. Women's Open and U.S. Open Championships will be played with a limited number of fans in attendance. The 76th U.S. Women's Open will be held at The Olympic Club (Lake Course), in San Francisco, Calif., from June 3-6, and the 121st U.S. Open will be held at Torrey Pines Golf Course (South Course), in San Diego, Calif., from June 17-20.

"Last year, we missed the energy that fans bring to our U.S. Open championships," said John Bodenhamer, senior managing director, Championships. "We are grateful to our local and state health and safety officials in California to be in a position to welcome some fans back this year to witness the greatest players in the world contending for these prestigious championships, while working to maintain the health and safety of all involved."

Duca del Cosma Announces New 2021 Line

Italian golf fashion brand Duca del Cosma has unveiled its most advanced shoe range in the latest SS21 Collection designed to appeal to American golfers looking for premium hand-crafted footwear that push the boundaries in terms of style, performance and sustainability.

Featuring a host of new premium styles for men and women in an array of daring colors, the vibrant Spring/Summer Collection incorporates new performance-enhancing and eco-friendly features to deliver an unrivaled look and feel on and off the course.

Edison Forged Wedges Designed for Average Players Not Tour Pros

Terry Koehler is one of the golf industry’s most passionate and dedicated club designers with more than 40 years experience, designing wedges for stand-out brands such as Ben Hogan Golf, Eidolon Golf, and SCOR.  After a brief retirement stint, Koehler launched his custom design signature wedge company, Edison Golf, in the Spring of 2020.

Bad timing one might think as COVID19 was shutting down the golf industry?  Not for Koehler, aka: The Wedge Guy, who was and is on a personal mission: to confront the decades of old school, traditional wedge design in the golf industry and boldly reinvent the golf wedge category with innovation to help the average golfer improve his short game and maximize his scoring performance around the greens, just like Tour pros do.

Ben Hogan Golf Equipment Company Announces New Equalizer II Forged Wedges

The Ben Hogan Golf Equipment Company introduced a new line of Equalizer II forged wedges today; wedges the Company touts as their best-performing wedges ever.  Equalizer II wedges continue the Hogan tradition of clean, classic and elegant styling and have been engineered to provide exceptional performance around the greens to help lower scores.

“We found that most golfers don’t spend nearly as much time, effort and energy selecting their wedges as they do, say, their driver or irons,” said Scott White, President and CEO of Ben Hogan Golf Equipment Company.  “That is an oversight and can lead to many lost shots and higher scores.  With the Equalizer II line, we’ve tried to simplify the selection process and develop the best-performing and best-feeling wedges in the game.”

True Spec Golf Opens New Fitting Studio in Atlanta

True Spec Golf, the global leader in custom club fitting and building, has announced the opening of its newest fitting studio in Atlanta, Georgia. Located in the heart of Buckhead, True Spec Atlanta offers its premier brand-agnostic fitting experience at the new social club and community for golfers, Intown Golf Club.

Customers interested in improving their game with custom equipment can learn more and book a fitting session today at www.truespecgolf.com/atlanta.

New Balance Announces Fresh Foam PaceSL Golf Shoes

New Balance Golf has added the Fresh Foam PaceSL to its performance footwear collection for 2021.

 

The spikeless Fresh Foam PaceSL features a new midsole designed to deliver perimeter stability and comfort in every step.

Kentwool Introduces New Spring/Summer Limited Edition Line of Merino Wool Socks

When the weather warms and the outdoors call, it’s imperative to remember the essentials – sunscreen, sunglasses, and a comfortable and moisture wicking pair (or two) of Merino wool socks. Yes, wool socks are as perfect for warm days as they are for cool ones, and Kentwool’s new limited-edition Spring/Summer colorways offer extreme comfort and performance with style that’s sure to set you apart from the pack.

The four new, spirited colorways featured in the Spring/Summer Collection were selected by Kentwool Creative Director and fine artist Marquin Campbell to reflect seasonal color trends as well as the company’s unique flavor. Consisting of Lilac, Lush Green, Morning Blue, and Fawn, all of which are available in both men’s and women’s sizes, the Spring/Summer Collection captures the essence of the season with cool colors that complement the hottest months of the year.

PING Golf Announces New 2021 Putter Line

With a focus on maximizing MOI through multi-material designs and minimizing the frustration that comes with missed putts, PING today introduced the 2021 putter series. Available in 11 models, the custom-built putters are available for pre-order beginning today at authorized PING golf shops around the world.

“We’ve engineered a lot of score-lowering technology into the 2021 putter line through extensive research and tour player feedback,” said John K. Solheim, PING President. “All of the models are developed with higher MOI through strategic use of various materials, including tungsten, steel and aluminum, to provide the forgiveness and accuracy golfers expect from a PING putter.

TravisMathew Announces Partnership With Lee Elder

TravisMathew is proud to officially announce an exciting new partnership with golf legend Lee Elder. Through this partnership, Mr. Elder will represent the company by wearing TravisMathew apparel and Cuater shoes on the golf course – including this week for his ceremonial opening tee shot at Augusta. He will also work with our team on original content to share his story as a champion, and a trailblazer in golf.

Mr. Elder won numerous professional events, all while setting a historic path throughout his career on Tour. After serving in the U.S. Army, he joined the United Golf Association Tour, recording 18 victories in 22 starts.

Callaway Announces New REVA Golf Balls

Callaway Golf has officially announced their new REVA Golf Balls, engineered for women who want to increase their distance, launch the ball higher, and play with more confidence.

It promotes longer, straighter shots, and it’s easy to hit with an oversized construction that conforms to the rules of golf.

The 74th Western Intercollegiate presented by Topgolf is April 12, 13 and 14 at Pasatiempo

The 74th Western Intercollegiate presented by Topgolf will be held on April 12, 13 and 14 at Pasatiempo Golf Course.

Click here for the specific details of the event including broadcast times on the Golf Channel.

FootJoy Launches Limited Edition Collaboration with Todd Snyder

How would golf’s most iconic players dress if they stepped onto the links today? The answer is the FootJoy x Todd Snyder collection. The collaboration brings together two industry leaders at the top of their game—America’s leading menswear designer and the #1 brand in golf shoes for 75 straight years.

This seemingly unexpected pairing delivers an inspired collection rooted in vintage golf style, but completely reinvented for the modern discerning player.

Adidas Stan Smith Golf Shoes Review - 2021 Masters Limited Edition

Adidas is dropping retro heat for The Masters this week with their new limited edition Stan Smith Golf shoes.

The primegreen upper is soft (almost like a textured felt) and very durable.  Adidas trademark three stripes subtly contrasts with the rest of the green colorway.

Philadelphia Cricket Club to Host 2024 U.S. Amateur Four-Ball Championship

The United States Golf Association (USGA) today announced that Philadelphia (Pa.) Cricket Club will host the 9th U.S. Amateur Four-Ball Championship. The dates of the championship are May 25-29, 2024. Match play and stroke play will be contested at the club’s Wissahickon Course, while the club’s Militia Hill Course will serve as the stroke-play co-host course.

Philadelphia Cricket Club is hosting its third USGA championship and its first since the 1910 U.S. Open. It was originally scheduled to host the 2020 U.S. Amateur Four-Ball, but the championship was canceled due to the COVID-19 pandemic.

Shot Scope Updates V3 GPS Watch with Artificial Intelligence and New Features

Shot Scope (www.shotscope.com), a leading international manufacturer of GPS-based golf management systems has virtually enhanced the V3 Smart Golf Watch -- the first multi-function watch to feature artificial intelligence and offer golfers real-time on-course performance tracking capabilities – uploading a free suite of performance features for thousands of golfing customers, and at no additional cost.

“At an industry-leading $219 price and featuring artificial intelligence that makes real-time swing performance tracking and distance measuring easier, faster and more accurate than ever before, uploading a suite of new advanced technology features at no additional cost is unheard of in the golf industry,” said David Hunter, CEO, Shot Scope. “Whether it is an existing customer who purchased the V3, or a new customer, this combination of technology features will truly make a difference in their game.”

Cobra Golf Launches 4 Limited Edition RADSPEED Drivers to Kick Off 2021 Major Championship Season

During four key moments each year, the entire world is focused on golf, as the world’s best golfers vie for their chance to take home a coveted W on the biggest stages in the game.

Inspired by these iconic events and significant moments in golf history, Cobra Golf is introducing a Limited-Edition Majors Collection of RADSPEED & RADSPEED XB Drivers ($549), each with a colorway inspired by the 2021 Major Championships.

Club Champion Expands to 82 Studios Nationwide

Custom club fitter Club Champion announces the opening of three new fitting studios this month, located in Williamsville, NY; Myrtle Beach, SC; and Tucson, AZ. The brand now has 82 stores nationwide and is looking to continue their expansion later this spring.

Club Champion fits, sells and builds custom golf clubs using brands like Callaway, TaylorMade, Titleist, Cobra, Fujikura, Golf Pride and many more. The company delivers a Tour-quality fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.

PUMA Golf Celebrates The Masters with 2021 Moving Day Collection

PUMA Golf has announced the latest in its Tracks drop, the Moving Day Collection. The head-to-toe collection pays homage to the year’s first major, its signature colors, and arguably one of the most important rounds of any tournament – Moving Day.  The Collection is inspired in part by our athlete’s incredible ability to perform at the highest level, even under the most extreme pressure a major tournament brings.

The Collection features elevated, performance-ready styles with a new stacked four & single formstrip logo, inspired by a retro PUMA lockup. For the stacked logo, four rounds = four formstrips. The third round, an extremely important round in a major, Moving Day, stands out with a green pop of color.

Edel Golf Launches New SMS Wedges with Movable Weight Technology

Edel Golf is proud to announce the launch of a new wedge line that will revolutionize the way wedges are made, fit and played. The SMS (Swing Match System) Wedges feature three adjustable weights across the back of the sole that allow golfers to dial in the performance of the wedge by moving the weight to it’s best performing position for their swing.

“We always strive to make players better and we’re able to do that because we start with the swing and innovate forward,” said David Edel, Founder of Edel Golf. “No golfers have the same exact swing, so why have wedges essentially been a one-size-fits-all scenario for so long? By adding Swing Match Weighting, golfers can adjust the wedge to their swing instead of vice versa.”

Cole Haan Introduces New Golf Shoes for Spring 2021

Cole Haan, the iconic American performance lifestyle brand and retailer, boldly steps into the performance golf category with a collection of three uniquely innovative styles designed and engineered to the specific needs of the game. Cole Haan's cutting-edge shoes are made to perform both on and off the links.

Nearly 80 years ago, Cole Haan first explored how to combine dress and sporting footwear when Eddie Haan patented Cole Haan golf shoes. That idea resumes with new spikeless golf offerings engineered to provide peak performance—steady traction, responsive cushioning, ideal fit, and weather-proofing—while providing three distinct degrees of style never before seen on the course.

John Farrell Named Director of Sports Operations at The Sea Pines Resort

A changing of the guard is underway at one of the country’s best-known golf resorts.  Following a 44-year career at The Sea Pines Resort, Vice President of Sports and Operations Cary Corbitt is passing the reins to long-time Director of Golf John Farrell.  Corbitt’s retirement date is May 14, after which Farrell will assume the duties and become the Resort’s Director of Sports Operations.

“Cary has done an amazing job during the past four decades improving, expanding and enhancing every aspect of our golf and tennis operations.  All three of our championship golf courses have been rebuilt under Cary’s leadership and two new award-winning golf clubhouses have been constructed.  He has also established a great partnership with the Smith Stearns Tennis Academy.  We are so appreciative of Cary’s contributions to our resort and the community during his tenure,” said Steve Birdwell, President of The Sea Pines Resort.