The Sea Pines Resort Offers SwingFitAI Club Fitting

The Sea Pines Resort—home to three outstanding golf courses, including Harbour Town Golf Links, site of the PGA Tour’s RBC Heritage Presented by Boeing—has taken another step forward in golf amenities with the addition of SwingFitAI Club Fitting to its award-winning Golf Learning Center.

Developed locally on Hilton Head Island, SwingFitAI is the first artificial-intelligence-powered swing-fitting system in golf. Working with 8 cameras recording 360 frames a second (collecting more than 30,000 data points per swing) SwingFitAI helps the Golf Learning Center’s master fitters better understand how the golf club and shaft interact with each golfer’s unique tempo and movement.

Grand Hotel Resort Alabama Weekday Stay and Play Packages

Home of the USGA Senior Women’s Amateur Championship in 2021, 1986 and 1974, the Grand Hotel Resort, Golf Club & Spa has announced its Weekday Stay & Play Package.

You can enjoy two championship golf courses, and a round of golf for two people or two rounds for one guest (golf cart rental included).

Duininck Completes Renovation of Historic Country Club of Columbus

The Country Club of Columbus is steeped in history. From Bobby Jones and Fred Haskins, through to the membership of today, fiercely proud of their legacy and of the Donald Ross original. Ross significantly improved the original 1909 13-hole course nearly 100 years ago, converting it into the remarkable 18 it is now.

Duininck is a golf construction company widely respected for their ability to retain characteristics and components of the original architecture in their restorations and improvements. “We take a great deal of pride in our classic restorations,” CEO Judd Duininck says, noting it’s always a humbling honor to be asked to take on such distinguished assignments. Duininck Project Manager, Chris Kleinsmith feels the same. “I’ve been most fortunate in my career to both renovate and visit Donald Ross courses with various architects. Understanding what Mr. Ross was trying to achieve helps greatly in our efforts to bring that back.”

2022 PGA Show Reunited the Golf Industry to Rave Reviews

The 69th PGA Show reunited the global golf industry in person for the first time in two years, Jan. 25-28, in Orlando, Florida. Nearly 15,000 PGA Professionals, golf leaders, industry executives and retailers sourced new products from more than 600 participating brands, attended high-level industry presentations, learned timely business solutions and connected in person with peers and golf leaders to drive forward participation and the business of the sport.

The 2022 PGA Show began with Demo & Fitting Day at Orange County National Golf Center (OCN) on Jan. 25 and continued at Orange County Convention Center (OCCC), Jan. 26-28.

KBS Introduces Tour Lite Shafts

The KBS TOUR LITE series is here, and it is the latest shaft offering from KBS Golf Shafts. This new series is designed for players seeking tight dispersion, higher trajectory and precision control, while combining it with maximum distance in a lightweight package.

The TOUR LITE conclusively assists to increase swing speed, dispersion and ball speeds making it the ultimate performance weapon. Independent testing showed that the KBS TOUR LITE series averaged 9% more distance than its leading competitors.

Streamsong Resort to Add Fourth Course by Coore & Crenshaw Design

Streamsong Resort is pleased to announce the addition of a fourth golf course to its award-winning slate of golf offerings. The iconic design team of Bill Coore and Ben Crenshaw (Coore & Crenshaw Design) are partnering again to create the newest venue in the Streamsong portfolio. The fourth course, yet to be named, will be shorter than the three existing layouts (Streamsong Red, Streamsong Blue and Streamsong Black), with early routings that incorporate a six- and 12-hole loop as well as a large putting course.

“On Streamsong’s Tenth Anniversary, Ben Crenshaw and I are pleased to announce that we will again be working with our friends at the resort, this time to create a short course within walking distance of the Lodge,” said Bill Coore of Coore & Crenshaw Design.

Club Champion Opens Three New Studios

Custom club fitter Club Champion announces the opening of three new fitting studios this month, located in Madison, WI; Meridian, ID; and The Villages, FL. The brand will surpass 90 stores nationwide this quarter and is looking to continue their expansion later this spring.

Club Champion fits, sells and builds custom golf clubs using brands like Callaway, TaylorMade, Ping, Titleist, Cobra, Fujikura, Golf Pride and many more. The company delivers a Tour-level fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.

ECCO Golf Ambassador Lydia Ko Wins 17th LPGA Tour Title at Gainbridge LPGA

ECCO – a leading manufacturer of innovative footwear – announces that Ambassador Lydia Ko captured her first win of 2022 at the Gainbridge LPGA on Sunday.

Wearing ECCO BIOM® G3 Lydia kicked off her tournament with a blistering nine-under-par 63 on Thursday and led the field from then on. A 72 on Saturday set her up for a calm and collected three-under-par 69 on Sunday to win by one shot.

PXG Releases New Sugar Daddy II Wedges

PXG, an international research and development company dedicated to creating the world’s finest golf equipment and apparel, has introduced its 0311 Sugar Daddy II Wedges. A striking example of precision engineering, the 100% milled wedges are artfully designed to deliver outstanding workability and control from any lie.

“We’ve taken our signature 0311 Forged Wedges to the next level, perfecting every surface, curve, and groove to help you master your short game,” said PXG Founder and CEO Bob Parsons. “Without a doubt, these babies are some of the sexiest, best-performing wedges on the market. Period.”

Galvin Green 2022 Part 1 Collection: Raising the Bar Again on Comfort and Performance

Galvin Green is introducing their 2022 Part One collection this month, and it's relentlessly awesome. Raising the bar on comfort, freedom of movement, and overall performance in all weather conditions, Galvin Green is proving once again that excellence is a continuous journey that never ends.

The new collection boasts the greatest depth of sustainable products on the market and featuring 39 new garments in a wide selection of bold colors and size options.  The collection caters for top-level performance and comfort both on and off the golf course. It includes multiple layering combinations that enable every golfer to feel complete freedom to play, while enjoying the ultimate GameDay experience in confidence and style.

New FootJoy Fuel Golf Shoes FIRST LOOK Review: An Entirely New Model that Goes ALL IN

I've worn just about every style of FootJoy golf shoes over the last handful of years.  You might even say I've become an unofficial official connoisseur of the brand.  And when I saw the new 2022 FJ Fuel shoes for the first time I suspected there was a lot going on with these.  When I tried them on for the first time, I knew immediately.

This is a FIRST LOOK at the new FJ Fuel shoes, but it's also a review of sorts.  FootJoy has basically taken some of the best features and technologies of other shoes in their line, and combined, adapted, and enhanced them to create an entirely new model of FJ golf shoe.  Which is why I say FJ went ALL IN with the new FJ Fuel.

Srixon Announces New Q-STAR TOUR Golf Balls

SRIXON®, a global leader in golf ball technology and innovation, introduces the new Q-STAR TOUR golf ball. Now in its fourth generation, the Srixon Q-STAR TOUR officially launches in North America today.

The new Q-STAR TOUR delivers the softest golf ball with tour-level performance from Srixon. The Q-STAR TOUR is calibrated to fit moderate swing speed players that seek the distance and spin of a tour-caliber ball.

Edel Golf Earns Gold and Silver Hot List Awards for 2022 Lineup

Edel Golf is proud to announce that its 2022 product lineup has garnered two Golf Digest Hot List gold medals for their EAS Mallet and Blade Putters in addition to a silver medal for their new SMS Forged Wedges.

“So much goes into the development of our new products, so being recognized by one of the golf industry’s leading equipment reviews, means a lot,” said David Edel, Founder of Edel Golf. “We always strive to bring out new products that address the unique needs of every golfer out there and testing validates that.”

Titleist and FootJoy Return as Official Partners for 2022 Women's Golf Day

Titleist and FootJoy have returned as Official Partners of 2022 Women’s Golf Day (WGD): Titleist as the preferred golf ball and FootJoy as the preferred footwear.

Women’s Golf Day, a global golf movement that engages, empowers, and supports women, will be staged internationally on Tuesday, June 7.

Wilson Golf Signs LPGA Rookie Sophia Schubert to its Golf Advisory Staff

Wilson Sporting Goods Co. today announced professional golfer Sophia Schubert has joined its Golf Advisory Staff. Schubert is making her LPGA Tour debut this week during the Gainbridge LPGA at Boca Rio in Boca Raton, Fla.

“We are thrilled to have Sophia join the Wilson Golf Advisory Staff,” says Tim Clarke, President, Wilson Golf. “Wilson’s relationship with the women’s game dates back to the start of the LPGA with some legendary hall of famers. Sophia marks Wilson’s return to this history and heritage after decades away from the LPGA, and we look forward to partnering with her as she begins this next chapter.”

Trackman Loses Patent Infringement Case Involving FlightScope

FlightScope, the global leader and pioneer in tracking and analyzing sports performance data, has welcomed the outcome of an appeal case in the District Court of Düsseldorf that has ruled it did not infringe on a Trackman product patent in Germany.

The initial case was filed more than 10 years ago, suggesting that a FlightScope product infringed on a particular Ball Spin Patent, relating to the method Trackman used for estimating the rotation velocity or spin frequency of a rotating sports ball. Having initially ruled in the Danish company’s favor in May 2013, that has now been overturned under appeal.

Mizuno Golf Receives Nine 2022 Hot List Gold Awards

Mizuno has won an incredible nine golds in Golf Digest’s 2022 Hot List, including five in the various iron categories, a fourth straight gold in the driver category and top awards for hybrids, wedges and putters.

This shouldn't come as any surprise if you read this blog or follow me on twitter and Instagram.  I don't give out awards or have any hot list with the reviews I do all year long, but you know the esteem I hold Mizuno clubs in from the top of the bag to the bottom.

Evnroll Adds New ZERO and ER11vx Models to 2022 Putter Line

After a hugely successful 2021, Evnroll has added to its award winning product line for 2022 with two new models – ZERO and ER11vx. 

The California-based putter manufacturer has also expanded its V-Series line with new hosel and black finish options, added two models to the Midlock product line as well as new ladies and left-handed putter options.

Shot Scope Debuts PRO LX+ Rangefinder

Shot Scope (www.shotscope.com), a leading international manufacturer of GPS-based distance tracking and game performance systems, has redefined the rangefinder category in golf by introducing the PRO LX+, the game’s first laser rangefinder to feature GPS-powered distances and Artificial Intelligence for personalized performance tracking.

A first-of-its-kind rangefinder, the PRO LX+ system includes three innovative devices which are sold as one unit, the PRO LX+, featuring GPS-powered distances and performance tracking, or individually as the PRO LX Rangefinder and H4 Game Tracker. Today, with research showing that modern golfers rely on multiple GPS devices, players of all levels now have one device - PRO LX+ - that provides all of the on-course technology they need in one system.

Tour Edge Breaks Through with Soon-To-Be-Announced Drivers at the PGA TOUR Champions in Hawaii

The big story from Tour Edge on the PGA TOUR Champions this week was their initial success with new drivers that they launched to the players at the Mitsubishi Electric Championship at Hualalai.

The Illinois based company has been on a serious roll with over 30 different players choosing to play their drivers in tournament play over the last PGA TOUR Champions season.

Cleveland Golf Unveils Black Satin Finish for RTX Full-Face Wedges

Cleveland Golf, an industry leader in wedge design and innovation, is proud to announce the release of the Black Satin finish for the RTX Full-Face.

“The Black Satin finish has been extremely popular with our customers so we wanted to offer that finish with RTX Full-Face,” said Haley Wian, Business Planning Manager at Cleveland Golf. “By reducing glare and providing a sleek look at address, the Black Satin finish delivers maximum performance and short game confidence.”

Bridgestone New 2022 Tour B Golf Balls Designed with Input from Tiger Woods and Bryson DeChambeau

Bridgestone Golf, the #1 Ball-Fitter in Golf, introduced today its next-level 2022 TOUR B golf ball series, featuring the most advanced iteration of Contact Science to date. Designed to deliver unparalleled distance and greenside control, the new TOUR B golf balls feature the new REACTIV iQ® cover.

The 2022 TOUR B family comes in 4 distinct models, TOUR B RX and TOUR B RXS (for swings under 105 mph), and TOUR B X and TOUR B XS (for swings over 105 mph).

Titleist Introduces New Vokey Design SM9 Wedges

According to Master Craftsman Bob Vokey, the three keys to great wedge play are shot versatility, distance and trajectory control, and maximum spin. With the introduction of the new Vokey Design SM9 wedges, Bob has developed the “ultimate in optionality” across all three categories with his most complete lineup of loft, grind and bounce combinations. Vokey Design has been the most played wedge on the PGA TOUR every year since 2004.

“It sounds simple, but having the correct wedge and knowing when to use it has a direct impact on scoring performance,” said Vokey. “The most important thing for golfers at every level is to know when and where to use the variety of wedges in their bag. That can be achieved by being properly fit based on swing and style of play, and understanding the roles for each.”

Adidas Golf TOUR360 22 Shoes Take Fit and Traction to Another Level - Hands-On FIRST LOOK

If you've seen any of the Iron Man movies you know Tony Starks has shown off an impressive arsenal of Iron Man suits in the franchise.  Each new suit unveil had something fresh and exciting from both a technological and artistic perspective.  And the new Adidas TOUR360 22 golf shoes make the kind of leap in innovation and performance that would make even Tony Starks envious.

 

Adidas introduced the first TOUR360 to the world 17 years ago.  At the time Adidas purposefully took a lot of risks when it came to design because they wanted to challenge conventional thinking on what a premium performance shoe could represent.  That first model ushered-in an era for what has now become Adidas flagship footwear franchise worn by major champions and amateurs all around the world.  And the new TOUR360 22 takes this premier model to a wholly new level.

Bridgestone Golf Introduces OTTO - The World's First Autonomous Ball Fitting Cart

Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced OTTO (Autonomous Ball Fitting Cart), the latest in golf ball fitting technology. Designed to be both engaging and entertaining to use and informative at the same time, OTTO provides yet another easy way for players to find the right Bridgestone golf ball for their game.

“The genesis of the idea for OTTO was to bridge the gap between entertainment golf and on course golf,” said Dan Murphy, President and CEO, Bridgestone Golf. “Currently there are over 25 million golfers who participate in non-traditional golf, meaning at off course entertainment venues or on simulators. As the leader in golf ball fitting, we feel a responsibility to make sure players continue to be excited and engaged while also having the ability to choose gear that best suits their game. With OTTO’S innovative design we’ve developed a great way to do it.”

Galvin Green Advances New Eco-Friendly Upcycle Edition Collection

Mindful of the environmental challenges facing the world today, high-performance golf apparel brand Galvin Green is advancing its industry-leading sustainability credentials with the creation of its new exclusive UpCycle Edition.

Crafted using surplus fabric from its main production runs, the pioneering range is designed to help reduce unwanted waste and offer golfers peace of mind knowing that the clothing helps minimize the social and environmental impact often associated with manufacturing.

Wilson Golf Introduces New Triad Ball for Players Striving to Break 80

Wilson Sporting Goods Co. today announces the launch of Triad, the company’s new three-piece, urethane-covered golf ball for the modern athletic golfer. Built with exclusive T3 Technology, Triad combines high MOI design, an ultra-thin urethane cover and patented Tri-Balanced™ construction to provide total performance from tee to green.

“Wilson Golf has strong heritage in building premier products for golfers at all levels. We are very excited to introduce this innovative golf ball for a growing community of competitive players who want to take their game to the next level,” said Tim Clarke, General Manager, Wilson Golf. “The competitive golfer striving to break 80 is who Wilson Labs had in mind while engineering the T3 Technology of Triad, allowing for pinpoint accuracy from anywhere on the course.”

Callaway Golf 2022 Chrome Soft and Chrome Soft X Ball Review

Callaway Golf has released new Chrome Soft golf balls for 2022, and I took them out recently to compare against each other and also to the previous gen.  I tested the Chrome Soft and Chrome Soft X.  And let's just say Chrome just got Chromier.

Between the new 2022 Chrome Soft and and Chrome Soft X, Soft will be longer than X through the bag for almost everyone (particularly with driver). The X ball spins more with driver and long/mid-irons, and short game spin between the two is very similar.  I also saw a higher peak and descent with the Chrome Soft X overall.

Vessel Player III Golf Stand Bag Review - PGAPappas Giveaway Winner Guest Review

You know I love testing new gear and writing reviews for all of you, really sharing as much of everything golf I do with you as often as I can.  And this year we're going to get everyone even more involved with guest product reviews!  And the first guest review of 2022 comes from our 12 Days of Christmas Vessel Player III golf stand bag winner Jeff.

Jeff has taken his new Player III out a few times already, and I think he's found himself "the perfect hybrid bag."

Galvin Green Assembles Strong Tour Player Lineup in 2022

Leading high-performance apparel brand Galvin Green has assembled its strongest ever Tour player lineup of global ambassadors for the 2022 season, with the addition of proven elite golfers playing on the PGA, LPGA and DP World Tours, including Americans Troy Merritt, Lanto Griffin & Mina Harigae.

The Swedish brand’s ultra-lightweight and highly breathable clothing will be worn by five star players on the PGA Tour for the forthcoming season. Two-time PGA Tour winner Troy Merritt will be wearing Galvin Green for his sixth consecutive year, after a productive 2021 which saw him pick up four top-10s including a second-place finish at the Rocket Mortgage Classic. Joining Merritt for another year is Lanto Griffin, who recorded two top 10 finishes in the 20/21 season followed by back to back top 10s at the start of the 21/22 season, coming at the Shriners Children’s Open and the ZOZO Championship.

Duca del Cosma to Unveil New Golf Shoes Collection at PGA Show

Luxury Italian golf shoe brand Duca del Cosma is set to unveil its exciting new collections at next week’s PGA Merchandise Show in Orlando (25-28 January), showcasing the latest innovations in shoe design and color combinations that offer golfers something completely different in terms of style and comfort.

After a record year of sales in key markets across the world, the brand is looking to continue its Italian Golf Evolution with a spectacular display of premium leather shoes and boots – all designed and handcrafted in Europe – that appeal to a growing number of golfers to wear both on and off the course throughout the year.

David Duval Joins Callaway Staff

Callaway Golf has officially announced that David Duval has joined their Professional Staff.

Duval will play Callaway Woods, Irons, a Callaway Chrome Soft Golf Ball, and an Odyssey Putter on the Champions Tour.

Titleist Introduces New AVX Golf Ball for 2022

Titleist has introduced the third generation of its AVX golf ball, improving upon short game spin and control, increasing driver distance, and providing even softer feel.

The original AVX was engineered by Titleist in 2018 as a performance alternative to its flagship Pro V1 and Pro V1x by offering the lowest flight, lowest spin and softest feel of the three premium offerings.

COBRA KING LTDx Irons FIRST LOOK - Engineered for Total Performance

COBRA Golf isn't just going to make a big splash in the game-improvement category of irons in 2022.  They're going all-out cannonball with the new KING LTDx Irons.  Feel, sound, distance, and forgiveness have all been re-engineered to give golfers everything COBRA can possibly give you.

I got a chance to hit the LTDx irons in December and will have a full review on them soon.  Short synopsis right now though?  They made me fall in love with game-improvement irons again.  And COBRA really has improved every performance category with these LTDx irons.

COBRA KING LTDx Driver and Woods FIRST LOOK - A Legend Evolves

It's said fortune favors the bold.  And COBRA Golf is coming out in 2022 guns blazing.  The new COBRA KING LTDx drivers aren't merely contending to earn a spot in your bag this year.  LTDx has its sights on being the best driver of all time.

COBRA has announced today its innovative new family of LTDx Drivers, Fairways and Hybrids, and I had the chance to hit them all last month at a COBRA preview event.  We're going to focus on some tech stories and specs in this FIRST LOOK preview.  And a full review on all is coming soon.  But I will tell you also now, the LTDx line is a showcase of unabashed power.

Alex Cejka and Mike Weir Join Tour Edge Golf

On the eve of the first PGA TOUR Champions tournament of 2022, Tour Edge officially announced today that Alex Cejka and Mike Weir have joined their Professional Staff.

Both players ranked in the Top 10 of the final 2020/21 Charles Schwab money list.

FlightScope to Launch New Mevo+ Pro Package at PGA Merchandise Show

In its ongoing pursuit of adding value for its customers, FlightScope, the global leader in tracking and analyzing sports performance data, will officially launch the FlightScope Mevo+ Pro Package add-on option for its Mevo+ tracking radar at the PGA Merchandise Show in Orlando, January 24-28.

The Mevo+ is an advanced indoor and outdoor tracking radar and golf simulator that offers 16 data parameters, golf course simulation and customizable skills challenges. The Mevo+ is a popular product in the launch monitor and simulator space and offers customers an accurate tracking device for practice and entertainment sessions.

Club Champion Begins Season 2 of Fits with the Founder Podcast

Fits with the Founder, the biweekly podcast presented by Club Champion, found its footing in 2021 and will begin its second season in 2022.

The show, which has featured guests like Callaway Senior Vice President Sean Toulon, KBS Golf Shafts founder Kim Braly, and TaylorMade’s Director of Tours Chris Trott AKA Trottie, looks to maintain its all-star roster of guests into season two.

Fujikura Announces Ventus TR Shaft - Powered by Velcore Technology with New Carbon Fabric

Fujikura has announced the latest addition to its successful VENTUS line of shafts: VENTUS TR.

The new VENTUS TR features a mid-launch profile designed specifically to stiffen torque in the section of the shaft where golfers need it most, leading to increased stability and consistency.

Srixon Unveils the Z-STAR Series DIVIDE Golf Balls

SRIXON has announced the launch of the Z-STAR Series DIVIDE. The Srixon Z-STAR and Z-STAR XV DIVIDE golf balls are available in a Yellow/White colorway, and officially launch in North America on Jan. 21, 2022.

“We are thrilled to be launching Z-STAR DIVIDE and Z-STAR XV DIVIDE,” said Brian Schielke, General Manager of Srixon North America. “While they certainly stand out on the course, the performance benefits are what excite us the most. They’re so easy to align your putts, see flying through the air, and give great visual feedback on pitches and chips around the green.”

First Look: Mizuno ST-Z 220 and ST-X 220 Drivers - Next Generation ST Woods and Hybrids

Mizuno, the Japanese equipment manufacturer founded in Osaka in 1906 introduces the latest ST Series of metal woods with the ST-X and ST-Z drivers offering exceptional consistency – The next generation of stability.

Once ball speed is maximized with launch angle and spin rates optimized, the final route to elevated driving performance is greater consistency. Step up the Next Generation of Mizuno's ST Series, the new ST-Z 220 and ST-X 220 – Engineered to produce the most efficient drives and highest ball speeds...more often.

XXIO Introduces the Next Generation of X

XXIO has introduced the all-new XXIO X. The new XXIO X officially launches in North America on Feb. 11, 2022.

A skilled player with a strong swing stands to benefit greatly from XXIO’s unique lightweight designs. XXIO X stands apart as woods and irons that pair easily with your natural speed to enhance distance and accuracy beyond what you thought possible.

Reynolds Lake Oconee Launches Great Plays with Bruce Arians Sweepstakes

Super Bowl-winning coach and Reynolds Lake Oconee resident Bruce Arians is known for his key play-making strategies and gutsy coaching style.

This year, his “great plays” will be part of the grand prize in an exciting new sweepstakes from Reynolds Lake Oconee.

Zero Friction Announces New Wheel Pro Push Cart

Zero Friction, LLC, maker of high-quality, technologically advanced products for golfers worldwide, will introduce the Wheel Pro, a multi-functional push or pull golf cart bag at this month’s PGA Merchandise Show in Orlando.

“This is not your typical golf bag.  Our new Wheel Pro Push Cart bag is a three-in-one product.  It’s a carry stand bag that quickly and simply converts to a push cart or can be put on back of a motor cart,” said John Iacono, founder and President of Zero Friction.  “And it only weighs 10 pounds.”

Club Champion Acquires Canadian Golf Fitter TXG

In a blockbuster move, the nation’s top golf club fitter and builder, Club Champion, has acquired top Canadian fitter and builder Tour Experience Golf (TXG). This new alignment brings the two most prominent custom club fitters on the continent together to better service golfers in North America and beyond.

“We are incredibly excited to bring Ian and his crew into the Club Champion family,” said Nick Sherburne, co-founder of Club Champion. “We’re looking forward to bringing the best of both our capabilities together to serve every golfer.”

Srixon Introduces the All-New Z-STAR DIAMOND

SRIXON has announced the all-new Z-STAR DIAMOND golf ball. The Srixon Z-STAR DIAMOND officially launches in North America on Jan. 21, 2022.

"Z-STAR DIAMOND is a game-changer for me," said Brooks Koepka. "This golf ball was a major driver in joining Srixon and it's been a seamless transition. The performance is really impressive, and I feel confident heading into the new tour season."

USGA Significantly Elevates U.S. Women’s Open with ProMedica Partnership and Announces Five New Host Courses

The USGA and ProMedica today announced a long-term partnership that includes presenting partner rights for the U.S. Women’s Open, notably elevating the championship through a $10 million purse, additional host sites that include some of the most esteemed courses in the U.S., and increased charitable support, to ensure that its life-changing impact continues to set the standard in the women’s game.

ProMedica, a mission-based, not-for-profit integrated health and well-being organization that serves communities in 28 states, becomes the newest partner in the USGA’s global program, which is designed to extend the reach of the Association’s mission to champion and advance the game of golf. In addition to the U.S. Women’s Open presenting sponsorship, as part of the long-term relationship, ProMedica becomes the official health and well-being partner of the USGA.

XXIO Announces new XXIO 12

XXIO has announced the all-new XXIO 12 and XXIO 12 Ladies. Swing easy and strike it pure with the new XXIO 12, which officially launches in North America on Feb. 11, 2022.

The brand flagship and epitome of design philosophy, XXIO 12 Woods and Irons are remarkably lightweight and easy-to-use clubs offering a specialized suite of technologies that amplify performance for the moderate swing speed golfer.

Odyssey Golf Introduces New Tri-Hot 5K, Eleven, and Toulon Putters

Odyssey has announced its new Tri-Hot 5K, Eleven, and Toulon Putters, along with new versions of their major-winning White Hot OG lineup. Each of these offerings will be available at retail on February 4.

Odyssey developed Tri-Hot 5K with an audacious goal, to introduce a new blade putter construction that outperforms a mallet, in a classic shape that the best players on TOUR love.  Odyssey moved the CG positioning forward and leveraged new materials in ways that have never been realized in a putter. Stainless steel, tungsten, and 6061 aircraft grade aluminum have all been meticulously crafted to re-invent what a blade can accomplish.

Abraham Ancer and Yuka Saso Join Callaway Golf

PGA TOUR star Abraham Ancer and LPGA major winner Yuka Saso officially joined Callaway Golf as Staff Professionals.

Ancer will play Callaway Woods, an Odyssey Putter, and will wear a Callaway hat in competition.  He has been one of the top players in the world over the past several years. In 2021, he earned his first PGA TOUR win at the WGC-FedEx St. Jude Invitational and finished 9th in the FedEx Cup Standings, all while using a Callaway Epic Speed Driver and an Odyssey Putter. He’s currently 17th in the Official World Golf Rankings, and Abraham will make his Callaway debut this week at the Sentry Tournament of Champions.